Project Turnabout

What Project Turnabout does

Project Turnabout is a Minnesota-based nonprofit addiction treatment organization operating under the legal entity Reverence for Life and Concern for People, Inc. Founded in 1970 and headquartered in Granite Falls, the organization delivers a full continuum of care for substance use disorders (alcohol and drugs) and pathological gambling, anchored by a 131-bed main residential campus, with three additional service sites in Marshall, Redwood Falls, and Willmar. The clinical model is structured around a graduated step-down approach progressing from 24/7 medical detox through gender-specific residential inpatient (men's and women's centers), transitional living (men's halfway house in Marshall and women's sober living in Willmar), intensive outpatient (a 75-hour, 25-session IOP), and standard outpatient care, with integrated co-occurring disorder treatment addressing dual diagnoses across all levels.

The organization operates dedicated specialty programs including the Vanguard Gambling Treatment Center (a 30-day residential program with 24/7 observation and nightly GA meetings), a DWI Clinic & Diversion Program for court-referred individuals, a Family Program, a Domestic Abuse Prevention Program, and an active Alumni program (Messages of Hope storytelling, Created in Recovery talent showcase). All programs are CARF-accredited at the highest level and operate in compliance with HIPAA and 42 CFR Part 2. The organization maintains a bilingual English/Spanish website, conducts active content marketing through a regularly updated blog, and runs community fundraising including an annual golf tournament and the Caring and Sharing program supported by FM Bank of Granite Falls.

Revenue is generated primarily through healthcare service fees reimbursed by insurance across the treatment continuum, supplemented by donations and community fundraising. The go-to-market model is sales-led with 24/7 phone admissions (1-800-862-1453 and 320-564-4911), online assessment scheduling, and a structured referral pathway from healthcare providers, employers (workplace training and employee assistance), and the justice system (DWI diversion). Customer segments span individual patients with substance use or gambling disorders, family members, employers seeking workplace assistance resources, and probation departments and courts; the organization reports 101-250 employees and has been continuously operating for over 50 years.

Name

Project Turnabout

Legal name

Reverence for Life and Concern for People, Inc.

Website

https://projectturnabout.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Project Turnabout is a Minnesota-based nonprofit addiction treatment organization operating since 1970, delivering a full continuum of substance use and gambling disorder care across a 131-bed Granite Falls campus and three additional outpatient sites in rural Minnesota.

Ownership category

akta.pro rank

Product category

Behavioral Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Addiction treatment services
• Substance abuse recovery
• Gambling disorder treatment
• Residential rehabilitation
• Co-occurring disorder care

Headquarters

HQ city

Granite Falls

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Treatment Services Revenue: Healthcare service fees covered by insurance. The organization accepts most insurance and maintains affordability as a core principle. Services range from medical detox through outpatient care.
2. Donations and Fundraising: Non-profit organization that receives donations to support programs including Caring and Sharing program. Annual golf tournament fundraising. Individual and organizational donations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Project Turnabout delivers a comprehensive continuum of addiction and behavioral health treatment — from 24/7 medical detox through gender-specific residential recovery, transitional living, intensive outpatient, outpatient care, and the specialized Vanguard Gambling Treatment program. Care is delivered across four Minnesota campuses under a step-down philosophy that graduates patients toward independence, with integrated support for co-occurring mental health conditions, family members, DWI diversion referrals, and post-treatment alumni engagement.

Product overview

Project Turnabout is a nonprofit addiction treatment organization offering a comprehensive, step-down continuum of care for substance use disorders (alcohol, drugs) and gambling disorder. The organization operates a platform-plus-modules model anchored by residential inpatient programs at its main Granite Falls campus (131 beds) with outpatient offices in Marshall, Redwood Falls, and Willmar, MN. Core clinical products include Medical Detox, Residential Recovery (Men's and Women's gender-specific programs), Transitional Living (men's in Marshall, women's in Willmar), Intensive Outpatient Treatment (IOP, 75-hour program), and Outpatient Care — all structured around a step-down philosophy. Specialized offerings include the Vanguard Gambling Treatment Center (30-day residential program) and a Co-Occurring Treatment program addressing dual diagnoses. A Family Program provides integrated family education. Post-treatment support is delivered through an Alumni Program, Messages of Hope peer storytelling, and community events such as Created in Recovery. Additional residential support includes Cheri's Place (women's sober living, Willmar) and Earl's Place (men's sober living). The organization also runs a DWI/Diversion Clinic. All programs are CARF-accredited and incorporate 12-step foundations, individual/group/family therapy, mental health services, and holistic care. The Willmar Campus also includes outpatient offices and housing for women in recovery pursuing education or vocational training.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Detox Medically supervised withdrawal management providing safe, supervised care to help individuals detox from alcohol or drugs, with focus on stabilization and comfort while planning next steps in recovery. Delivered by Project Turnabout's medical team for adults needing supervised withdrawal.
• Residential Recovery (Men's and Women's Inpatient) Structured, gender-specific inpatient treatment at the Granite Falls campus (and Willmar for women), offering individual, group, and family therapy along with mental health, spiritual, and fitness services for men and women aged 18+ needing intensive residential care.
• Transitional Living (Men's and Women's) Gender-specific structured housing for individuals continuing treatment and building independence, supporting recovery through routines, accountability, and life skills development as people prepare for stable, long-term living in the community.
• Outpatient Treatment Ongoing treatment support for individuals living and working in their communities, offered in multiple phases with support stepping down over time to build stability, skills, and long-term recovery.
• Intensive Outpatient Treatment (IOP) A 75-hour, 25-session intensive outpatient program offered three sessions per week, integrating drug/alcohol education, family programming, group therapy, and 12-step support groups.
• Vanguard Gambling Treatment Specialized 30-day residential treatment program for problem gambling, providing clinical services, mental health support, and co-occurring treatment with focus on recovery, financial stability, and rebuilding healthy relationships.
• Family Program Structured family education program teaching families about addiction disease, promoting honest communication, and supporting both family members and the patient in long-term recovery.
• DWI Clinic & Diversion Program Program for individuals with driving while intoxicated offenses, providing assessment and treatment services as part of legal diversion requirements.
• Co-Occurring Treatment Integrated treatment addressing both substance use disorders and co-occurring mental health conditions such as anxiety, depression, trauma, and PTSD simultaneously.
• Cheri's Place (Women's Sober Living) Sober living residence for women at the Willmar Campus, supporting recovery through structured housing and community within the campus environment.
• Earl's Place (Men's Sober Living) Men's sober living residence supporting early recovery through structured housing and peer accountability.
• Domestic Abuse Prevention Program (DAPP) Program for perpetrators of domestic abuse addressing behavior change and healthy relationship skills.
• Step-Down / Continuing Care Graduated step-down approach moving individuals from residential care through transitional living to outpatient support, providing structured levels of care as stability and independence grow.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered moderate and minor.

• Minnesota Alliance of Rural Treatment Programs (MARATP)moderateStrategic or Co-development Partner · 1 January 2017501(c)(6) non-profit organization formed in 2017 to advocate for rural Minnesota treatment providers. Project Turnabout CEO Marti Paulson participates in MARATP events including policy discussions on H.R. 1, Medicaid changes, and rural addiction treatment.
• FM Bank of Granite FallsminorGTM or Marketing PartnerCommunity partner and major supporter of Project Turnabout's annual golf tournament. Longtime Granite Falls institution with deep community roots. Their support has helped make the annual golf tournament possible, with funds supporting the Caring and Sharing program providing essential items for individuals arriving at treatment.
• Lake Area TechminorOthersWebsite developer and host for projectturnabout.org

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hazelden Betty Ford Foundation: Largest U.S. nonprofit addiction treatment provider operating residential, outpatient, and family programs across multiple states with CARF-accredited care — the most direct functional and mission analog to Project Turnabout's full-continuum residential model.
• Caron Treatment Centers: Nonprofit, CARF-accredited residential and outpatient addiction treatment organization with gender-specific programming, family program, and co-occurring disorder services — closely matching Project Turnabout's clinical structure and nonprofit operating model.
• Valley Hope Alliance: Nonprofit addiction treatment network offering residential, medically supervised detox, IOP, and outpatient across the Midwest (including rural sites) — directly comparable multi-site, multi-state continuum-of-care delivery model.
• Gateway Foundation: Nonprofit providing residential substance use treatment, outpatient, sober living and family services — directly comparable in mission, CARF-accredited care and step-down care philosophy.
• Ashley Addiction Treatment: Nonprofit residential and outpatient addiction treatment operator with co-occurring disorder programming and a primary location serving a regional catchment — directly comparable continuum of care and patient profile to Project Turnabout.
• Gaudenzia: Large nonprofit providing residential substance use and behavioral health treatment across multiple states with co-occurring disorder and recovery support services — comparable continuum, scale and mission.
• Talbott Legacy (formerly Talbott Recovery): Specialty addiction treatment program focused on professionals and co-occurring disorders, offering residential and outpatient care — comparable to Project Turnabout's specialty programming and clinical positioning.

Broad incumbents

• American Addiction Centers: Larger for-profit multi-state addiction treatment chain with residential and outpatient programs — competes for the same commercial insurance, employer and court referrals but operates at meaningfully greater scale and geographic breadth.

Regional players

• Meridian Behavioral Health: Minnesota-based behavioral health and addiction treatment network with residential and outpatient services — direct regional competitor serving overlapping referral sources in the same Minnesota catchment.

Emerging players

• Pride Institute: Minnesota-based specialty residential addiction and mental health treatment provider — niche overlap in regional SUD residential care and co-occurring disorder treatment comparable to Project Turnabout's specialty programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/projectturnabout
• Xx.com/ptab1970
• LinkedInlinkedin.com/company/project-turnabout

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Turnabout