Nationwide Agribusiness Insurance

What Nationwide Agribusiness Insurance does

Nationwide Agribusiness Insurance is a U.S. property-and-casualty subsidiary within the Nationwide Mutual Insurance Company family, headquartered in Columbus, Ohio with a Des Moines operating base. Founded as part of a mutual insurance group that traces its roots to a 1925 Ohio farmers' auto insurer, the company delivers specialized insurance products for farmers, ranchers, and commercial agribusiness operators — covering farm property, equipment, livestock, crops, farm auto, and farm liability — alongside the broader Nationwide personal, commercial, life, pet, and investment product set distributed to U.S. consumers and small-to-medium businesses.

The company's technology stack includes telematics-based usage-based insurance programs (SmartRide for safe-driving discounts and SmartMiles for pay-per-mile pricing), a Smart Home IoT-linked premium-discount program, and a Nationwide mobile app for policy administration, claims filing, ID-card access (with Apple Wallet integration), and self-service. Underlying AI/ML capabilities support insurance scoring via credit data, predictive claim modeling, fraud/anomaly detection (including voiceprint authentication), chatbot customer service, and automated claims processing. Compliance posture spans FINRA, SIPC, HIPAA, CCPA/CPRA, GDPR, SOC 1/2, FedRAMP, and WCAG 2.2 AA.

Revenue is generated through recurring insurance premiums across P&C, life, annuities, and pet, supplemented by fees from mutual fund distribution (Nationwide Funds, NVIT Funds), investment advisory (Nationwide Securities LLC, cleared through Pershing LLC), and employee-benefit plans. Distribution is hybrid: independent licensed insurance agents (with a dedicated farm-agent finder tool), financial professionals, employer/plan-sponsor channels, an E&S/Surplus Lines wholesale network (Scottsdale Insurance and partners), and direct digital self-service via web and mobile. Tiered pricing includes multi-policy bundle discounts (documented at $1,032 average annual savings on home+auto bundles) and usage-based pricing tied to telematics and IoT data.

Name

Nationwide Agribusiness Insurance

Legal name

Nationwide Mutual Insurance Company

Website

https://nationwide.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nationwide Agribusiness Insurance is a U.S. property-and-casualty subsidiary of Nationwide Mutual Insurance Company that provides specialized farm, equipment, livestock, crop, and liability insurance to farmers, ranchers, and commercial agribusiness operators, distributed via dedicated farm agents, independent insurance agents, and digital self-service channels nationwide.

Ownership category

akta.pro rank

Product category

Agribusiness Insurance

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Agricultural Services (700)

akta.pro primary industry

Crop & Farm Property Insurance (FSAJACAK)

akta.pro secondary industry

Farm Risk Management & Insurance Advisory (AFACAJAD)

Keywords

• Agribusiness insurance
• Farm property insurance
• Commercial crop insurance
• Livestock insurance coverage
• Farm liability insurance

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Property & Casualty Insurance Premiums: Core revenue from personal and commercial insurance policies including auto, homeowners, renters, business property, agribusiness, workers compensation, and specialty lines. Premiums are collected on subscription/recurring basis with payment options including monthly, annual, and pay-in-full.
2. Life Insurance Premiums: Revenue from term life, whole life, variable life, and long-term care insurance products with recurring premium structures.
3. Annuities: Fixed and variable annuity products providing retirement income streams with fees including mortality and expense risk charges, fund management fees, and surrender charges.
4. Mutual Funds & Investment Products: Nationwide Funds and NVIT Funds distributed through registered investment advisors, with revenue from fund management fees and sales charges.
5. Pet Insurance: Nationwide Pet Insurance underwritten by Veterinary Pet Insurance Company and National Casualty Company, generating premium revenue from pet coverage policies.
6. Employee Benefits: Group health plans including self-funded health plans, medical stop loss, supplemental health (MedPair), and multi-life insurance products.
7. Usage-Based Insurance Programs: SmartRide and SmartMiles programs that calculate premiums based on telematics data, with potential for variable premium adjustments based on driving behavior and mileage.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Nationwide Agribusiness Insurance is a specialized property and casualty insurance subsidiary of Nationwide Mutual Insurance Company that underwrites and distributes farm and agribusiness insurance products to farmers, ranchers, and commercial agribusiness operators. Its core offerings cover farm property, equipment, livestock, crops, farm auto, and farm liability, delivered through a nationwide network of independent farm and insurance agents, supported by the broader Nationwide family's personal, commercial, life, and financial services product portfolio.

Product overview

Nationwide is a Fortune 100 insurance and financial services company offering a comprehensive portfolio of insurance and investment products. The core offering includes personal insurance (auto, homeowners, renters, condo, life, pet, umbrella, identity theft, long-term care), business insurance (BOP, general liability, workers' compensation, agribusiness), and investment products (annuities, mutual funds, retirement plans). The company operates through multiple sub-brands including Allied Insurance, Harleysville Insurance, Veterinary Pet Insurance Company, and Jefferson National Life Insurance Company. Technology-enabled offerings include usage-based insurance programs (SmartRide, SmartMiles, Smart Home) that leverage telematics and IoT data for personalized pricing, complemented by a mobile app platform for policy management, claims filing, and account access. The Nationwide family also includes Nationwide Securities, LLC for registered investment advisory services and Nationwide Fund Distributors for mutual fund distribution.

Differentiator

Problem solved

Functional benefit

Brands

• SmartRide: Usage-based insurance program that provides personalized feedback for safe driving and discounts on insurance premiums.
• SmartMiles
• Smart Home
• Focused Driving Rewards

Products and services

• Agribusiness Insurance Specialized property and casualty insurance coverage for farmers, ranchers, and commercial agribusiness operators, including farm property, farm equipment, livestock, crop, farm auto, and farm liability coverage.
• Farm Auto Insurance Vehicle insurance covering farm-use vehicles and farm auto fleets under the agribusiness insurance portfolio.
• Personal Auto Insurance Comprehensive vehicle insurance covering cars, trucks, and motorcycles with liability, collision, comprehensive, and additional coverage options.
• Homeowners Insurance Property insurance protecting homes against damage, theft, and liability with options for dwelling, personal property, and loss-of-use coverage.
• Renters Insurance Insurance coverage for tenants protecting personal belongings and providing liability protection for rented residences.
• Condo Insurance Insurance specifically designed for condominium owners covering personal property, structural improvements, and liability.
• Life Insurance Term life, whole life, and permanent life insurance products protecting loved ones and providing financial security.
• Pet Insurance Insurance coverage for veterinary expenses for cats and dogs, underwritten by Veterinary Pet Insurance Company and National Casualty Company.
• Business Insurance Commercial coverage including businessowners policy (BOP), general liability, workers' compensation, and industry-specific coverages.
• Umbrella Insurance Additional liability coverage providing extra protection beyond the limits of standard auto and homeowners policies.
• Long-term Care Insurance Coverage for future care costs including nursing home care, assisted living, and in-home care services.
• Annuities Insurance products providing regular income payments, including fixed, variable, and indexed annuities for retirement.
• Mutual Funds Investment products distributed through Nationwide Fund Distributors LLC, including Nationwide Funds and NVIT Funds for diverse portfolio allocation.
• Retirement Plans Personal retirement planning products including IRAs, 401(k) rollovers, and retirement savings accounts.
• SmartRide Usage-based telematics discount program providing personalized driving feedback and premium discounts for safe driving behavior.
• SmartMiles Pay-per-mile insurance program using telematics to track actual miles driven for usage-based pricing.
• Smart Home Program offering smart home protection systems that monitor residence safety and security through connected devices for insurance premium discounts.
• Nationwide Mobile App Mobile application enabling policy management, bill payment, ID card access, claims filing and tracking, and account access on Android and iOS devices.
• Employee Benefits and Group Health Group health plans including self-funded health plans, medical stop loss, MedPair supplemental health, and multi-life insurance products.
• Employee Retirement Plans Business employee benefits including group retirement plans, 401(k) and 403(b) plan administration, and multi-life insurance for key personnel.

Quantifiable outcome

• Average $1,032 annualized savings when bundling home and auto insurance (based on national sample March-May 2024)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Pershing LLCcoreTechnology or IntegrationPershing LLC serves as Nationwide Securities LLC's clearing broker for routing and execution of securities orders. NSLLC routes 100% of its SEC 606-covered securities to Pershing for routing and execution. Pershing's affiliate BNY Mellon Capital Markets may act as principal when orders are routed to its market making desk.
• Google LLCcoreTechnology or IntegrationNationwide uses Google Analytics and Google Tag Manager as web analytics services to analyze website and app usage. Google reCAPTCHA is also used to distinguish between human and bot users on Nationwide websites and apps.
• Veterinary Pet Insurance CompanycoreOEM/ Whitelabel/ Licensing PartnerNationwide Pet Insurance is underwritten by Veterinary Pet Insurance Company (in California) and National Casualty Company (states outside California), both Nationwide-affiliated companies. This is an inter-company arrangement within the Nationwide family for pet insurance coverage.
• Allied Insurance CompaniescoreOEM/ Whitelabel/ Licensing PartnerAllied Insurance products are underwritten by AMCO Insurance Company, Allied Property and Casualty Company, Depositors Insurance Company, and Nationwide Insurance Company of America as part of the Nationwide family of companies.
• Harleysville Insurance CompaniescoreOEM/ Whitelabel/ Licensing PartnerHarleysville Group insurance products underwritten by multiple Harleysville-branded insurance companies including Harleysville Insurance Company, Harleysville Insurance Company of New Jersey, Harleysville Insurance Company of New York, and others within the Nationwide family.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farm Bureau Financial Group: Farm Bureau Financial Group is a direct competitor offering farm, ranch, crop, and personal insurance through a mutual structure and agent network across the Midwest, mirroring Nationwide Agribusiness's core specialty insurance focus.
• Country Financial: Country Financial offers farm, crop, auto, home, life, and retirement products through a mutual structure and agent network, directly competing with Nationwide Agribusiness in the farm and agribusiness insurance vertical.

Broad incumbents

• State Farm: State Farm is the largest US personal lines insurer and a broad mutual competitor offering auto, home, life, and small business insurance with a national agent force, overlapping Nationwide across most product lines.
• Liberty Mutual: Liberty Mutual is a Fortune 100 global P&C insurer offering personal, commercial, and specialty insurance including agribusiness-adjacent coverages, competing with Nationwide across multiple lines at scale.
• Allstate:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/nationwide
• YouTubeyoutube.com/nationwide
• Facebookfacebook.com/nationwide
• LinkedInlinkedin.com/company/2340
• Instagraminstagram.com/nationwide

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nationwide Agribusiness Insurance