Form

What Form does

Form is a London-based boutique fitness studio operating in the United Kingdom, founded in 2015. The company delivers professional core pilates classes that integrate balance, strength, and cardio workout modalities, positioning itself as a specialized pilates provider rather than a generalist gym. Its product is fundamentally service-based: instructor-led group fitness sessions delivered in a physical studio environment, with the website (formstudios.co.uk) serving as the primary digital touchpoint for member acquisition and class booking.

The business operates at small scale, with a headcount of 11-50 employees — consistent with a single-location or small multi-location studio operation. The company is privately held and for-profit, with no disclosed funding rounds, investor base, or parent entity. There is no public information on pricing structure, class capacity, membership volume, or revenue. The go-to-market motion appears to be direct-to-consumer local marketing to London-area fitness consumers, with no evidence of franchise operations, B2B corporate wellness contracts, or digital distribution channels.

No technology platform, mobile app, or digital product is described in the available data. The offering is centered on in-person class attendance, instructor expertise, and the studio's branded core pilates methodology. With ~10 years of operating history and stable small headcount, Form appears to be an established local services business rather than a venture-backed growth company.

Name

Form

Website

https://formstudios.co.uk

Company type

Private

Founded year

2015

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Core offering

Form is a London-based fitness center that delivers professional core pilates classes combining balance, strength, and cardio workouts. It operates as a physical studio serving individual members seeking structured, instructor-led pilates-based fitness sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Pilates Classes

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Regional players

• Barry's Bootcamp: Global boutique fitness brand with a strong London presence. While US-rooted, it operates as a direct competitor in the London premium group-fitness market for cardio and strength conditioning.

Direct peers

• Ten Health & Fitness: London-based boutique fitness chain offering reformer pilates, PT, and physiotherapy across multiple studios. Direct competitor in the premium London pilates segment with similar class-based delivery model.
• Heartcore: London-originated boutique pilates, barre, and yoga studio chain with multiple UK locations. Direct competitor targeting the same premium female-skewing clientele with comparable class formats.
• FRAME: London fitness brand offering pilates, yoga, barre, and dance-based group classes across multiple studios. Direct peer with overlapping class formats and similar price points in central London.
• Barrecore: UK-based barre and pilates studio chain operating multiple London locations. Competes in the same boutique low-impact strength space with similar small-group class delivery.

Broad incumbents

• Psycle London: Multi-location London boutique fitness operator offering cycling, strength, barre, and yoga. Comparable as a premium London group-fitness brand competing for the same discretionary spend.
• F45 Training: Global functional group-training franchise with London studios. Comparable as a premium group-fitness offering but with broader athletic conditioning rather than pilates specialization.
• 1Rebel: London boutique fitness brand offering group classes including boxing, cycling, and barre. Competes for the same premium London fitness consumer with a different but adjacent class format mix.
• Equinox: Global luxury fitness club with a London presence offering pilates among many other premium services. Represents the high end of the London market and competes for the same affluent clientele.

Emerging players

• Reformers Pilates Studio: Independent London-based reformer pilates studio. Smaller-scale direct competitor reflecting the proliferation of single-location boutique pilates operators that Form also competes against.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/formstudiosldn
• Facebookfacebook.com/FormStudiosFitness
• LinkedInlinkedin.com/company/formstudios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Form