See Factor Industry

What See Factor Industry does

See Factor Industry, Inc. is a privately held, founder-owned full-service production company headquartered in Woodside, New York, serving the concert and touring, corporate and event, and film and television markets across the New York tri-state area and beyond. Founded by Bob See, a former technical director of the Fillmore East and pioneer in concert lighting, the company has operated for over 40 years and currently runs with an 11-50 employee base. Day-to-day operations are led by AnneMarie See (President & CEO) and Mark Friedman (Executive VP/Managing Partner), supported by a departmental structure spanning audio, lighting, film & TV, operations, and finance.

The company's core offering is equipment rental, sales, and turnkey installation of audio, lighting, staging, rigging, video wall and projection systems, plus production rehearsal studios. It has been an L-Acoustics certified provider, distributor, and system integrator for more than 20 years, stocking K2, KARA, KARAi, KIVA II, and RAK products, and operates an on-site L-Acoustics demo room and L-ISA programming studio. All technicians are trained to L-Acoustics Levels 1 and 2. The product surface also includes labor contracting, engineering and permitting, event management and staffing, generator and power distribution, and a 50'x36' production rehearsal facility with 1.9mm video walls and full production staffing.

Revenue is generated through three mechanics: usage-based equipment rental (audio, lighting, rigging, video, film & TV lighting/grip), one-time equipment sales and installations, and professional services such as labor, engineering, and event management. Customers include marquee New York venues (Webster Hall, Hammerstein Ballroom, Terminal 5, iHeart Radio Theater, Brooklyn Steel, Elsewhere Brooklyn, 92nd Street Y / Kaufmann Concert Hall, NeueHouse Madison Square) and named film/TV productions (I Am Legend, The Departed, The Sopranos, Sex and the City, Person of Interest, Madam Secretary). The company has no disclosed institutional investors, no funding rounds, and no M&A activity in the source material.

Name

See Factor Industry

Legal name

See Factor Industry, Inc.

Website

https://seefactor.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

See Factor Industry is a Woodside, NY-based, founder-owned production company that rents, sells, and installs audio, lighting, rigging, video, and film & TV equipment, and operates a rehearsal studio, serving concert touring, corporate event, venue installation, and film/TV clients across the US tri-state area.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of audio, lighting, staging, rigging equipment for events, concerts, touring, corporate events, and film/TV productions. Weekend pickups and deliveries available by advance arrangement.
2. Equipment Sales and Installation: Sales of audio, lighting, and staging equipment including new and used gear. Turnkey system upgrades and full design, sales, and installation of sound, lighting, staging and rigging systems for venues.
3. Production Services: Labor contracting, engineering and permitting services, event management and staffing, generator and power distribution services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

See Factor Industry is a full-service production company that rents, sells, designs, and installs professional audio, lighting, staging, rigging, video wall/projection, and film & TV lighting/grip equipment, and provides supporting labor, engineering, permitting, event management, power distribution, and rehearsal studio services. The company primarily serves concert and touring productions, corporate and event clients, and film/TV productions across the New York tri-state area, with a flagship L-Acoustics certified provider and system integration capability spanning KIVA II, KARA, KARAi, K2, RAK, and L-ISA Hyperreal Sound technology.

Product overview

See Factor Industry is a full-service production company offering a comprehensive portfolio of equipment rental, sales, and installation services for the concert/touring, corporate/event, and film & television markets. The company operates as a single unified service offering organized around core departments: Audio (sales/rentals/design consulting with L-Acoustics as the flagship brand), Lighting (sales/rentals/design for concerts, corporate, and film/TV), Staging & Rigging (truss, motors, chain hoists, staging platforms), Video Wall & Projection Services, Film & TV Lighting & Grip Rentals, Production & Rehearsal Studios (facilities with video walls and L-ISA studio), and Sales & Installations (equipment sales and turnkey system design/installation). The company also provides labor contracting, engineering/permiting, event management, and generator/power distribution services. As an L-Acoustics certified provider and distributor, the company specializes in speaker systems including KIVA II, KARA, KARAi, K2, and RAK, and offers L-ISA Hyperreal Sound technology installations. Recent notable installations include Webster Hall NYC, Hammerstein Ballroom, Terminal 5, iHeart Radio Theater, and 92nd Street Y/Kaufmann Concert Hall.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Sales, Rentals, and Design Consulting Rental, sales, and design of audio systems for concerts, touring, corporate events, and compact trailer touring rigs; includes L-Acoustics and other premium lines with engineering and design consulting.
• Lighting Sales, Rentals, and Design Rental, sales, and design of concert, event, film, and television lighting; includes automated and LED fixtures, Martin Lighting, ETC fixtures and dimming, and GrandMa2 consoles for concerts, touring, corporate events, and special occasions.
• Staging & Rigging Services Rental and sale of truss, CM chain hoists (¼ ton to 2 ton), motor control, staging, circle truss, line array lifting towers, and Staging Concepts platforms for tours, events, and venue installations.
• Film & TV Lighting & Grip Rentals Rental of lighting, grip, dimming, and rigging packages for film and television productions; includes main studio packages with full dimming, rigging, and lighting kits used on major theatrical features and episodic television series.
• L-Acoustics Certified Provider & System Integrator 20+ year L-Acoustics distributor and certified provider offering permanent system design and installation plus rental of KIVA II, KARA, KARAi, K2, and RAK speaker systems; includes L-ISA Hyperreal Sound installations.
• Production & Rehearsal Studios Bookable 50'x36' production rehearsal space with 2-20'x10.5' tall 1.9mm video walls, overhead pipe grid, pre-hung moving fixture plot, full in-house audio gear, camera and switching packages, full L-Acoustics L-ISA mix studio, private greenroom, warehouse shooting space, and conference facilities.
• Sales & Installations Equipment sales (new and used components) and turnkey system upgrades including full design, sales, and installation of sound, lighting, staging, and rigging systems for entertainment venues.
• Video Wall & Projection Services Rental, setup, and operation of video walls and projection systems for events of all sizes, supported by See Factor's production services team.
• Labor Contracting Skilled labor contracting services supplying technicians and engineers for production support, available as part of See Factor's one-stop production service model.
• Engineering & Permitting Services Engineering and permitting services for event productions and venue installations, supporting compliance and structural approvals for staging, rigging, and power systems.
• Event Management & Staffing Event management and staffing services supporting productions of all sizes, providing on-site coordinators and crew to run audio, lighting, staging, and logistics.
• Generator & Power Distribution Services Generator truck and power distribution services supplying temporary power for events, productions, and installations across the tri-state area.

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• L-AcousticscoreTechnology or Integration · 1 January 2004SEE FACTOR has been an L-Acoustics certified provider, rental network agent, and system integrator for over 20 years. Provides sales, rentals, design, and installation services for L-Acoustics speaker systems and amplified controllers including K2, KARA, KARAi, KIVA II, and RAK/RAK ii. Company has full L-Acoustics demo room at facility and L-ISA programming studio. All technicians have completed L-Acoustics Level 1 and Level 2 training.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Production Resource Group (PRG): PRG is one of the largest providers of entertainment and event production services globally, offering audio, lighting, video, and rigging rentals along with permanent installations. It is the most comprehensive direct competitor to See Factor's full-service production business.
• Clair Brothers: Clair Brothers is a leading audio production company specializing in concert touring sound reinforcement, system design, and venue installations. It directly competes with See Factor in the L-Acoustics ecosystem and concert touring audio market.
• 4Wall Entertainment: 4Wall Entertainment is a major lighting and audio rental company serving concerts, corporate events, and theater productions. It is a direct competitor with comparable equipment rental, sales, and production service offerings.
• Bandit Lites: Bandit Lites is a prominent concert touring lighting rental and production company serving major artists and tours. It competes directly with See Factor's lighting and concert touring business.
• Solotech: Solotech is a large pro audio, lighting, and video equipment rental and installation company with US operations. It is a direct peer in concert touring, corporate events, and permanent venue installations.
• Main Light Industries: Main Light Industries is a professional lighting rental company serving concert touring, theatre, and corporate events. It is a direct peer in the lighting rental segment of See Factor's business.
• Christie Lites: Christie Lites is a leading lighting rental and sales company serving concert touring and entertainment markets. It is a direct peer in the lighting rental and equipment sales business.
• Rat Sound Systems: Rat Sound Systems is a tour audio company providing sound reinforcement, sales, and installations for major concert touring productions. It is a direct peer in concert touring audio rentals and venue installations.
• LD Systems / Design Partners: LD Systems is a Houston-based concert production company providing audio, lighting, video, and staging for major tours and events. It is a direct peer in concert touring production services.

Regional players

• Atomic (Atomic Productions): Atomic is a New York-based concert lighting and production company. It is a regional direct competitor with significant overlap in the concert touring and corporate event markets in the tri-state area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SeeFactor
• Facebookfacebook.com/seefactor

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about See Factor Industry