Frutaria

What Frutaria does

Frutaria (legal entity Frutaria Agricultura SL) is a privately held Spanish horticultural group headquartered in Zaragoza that produces and commercializes fresh fruit — stone fruit (peach, nectarine, apricot, cherry, plum, flat peach/paraguayo, platerina, and the proprietary plumcot under the Iridis brand), pome fruit (apples and pears), table grapes, and citrus (including the Clemenmiel mandarin) — alongside almonds (>7,000 cultivated hectares processed at a BRC/IFS-certified facility in Alcañiz). Operations are fully vertically integrated, spanning own nurseries (Viveros Sevilla), thirty farms organized across three geoclimatic zones of Spain (North/Aragón-Navarra-Lleida, West/Badajoz, South/Sevilla-Huelva), four cold-storage and processing centers (Santa Inés, EXAASA, AGRASUR, EXAGAR), and dedicated commercial entities in Mercamadrid (Frutaria Iberia) and the Canary Islands (Frutaria Canarias). The group commercializes 120 million kilograms of fruit annually and exports to more than 40 countries across four continents.

Underlying capabilities center on production integration rather than software IP: color-based selection and non-destructive electronic calibrators in processing centers, controlled-atmosphere cold storage, precision agriculture for input efficiency, and a genetic improvement program backed by a 12-person R&D team and more than 50 experimental hectares that has produced 30+ new stone fruit varieties and accounts for roughly 7% of revenue. The business model is B2B, selling through enterprise field sales to supermarket chains and large importers in domestic and export markets, with product offered under brands including Cachirulo (traditional), Frutaria (innovation), Clemenmiel (premium spring mandarin), and Iridis (plumcot hybrids). Revenue is not publicly disclosed, but volume figures plus export reach and the seven wholly-owned operating subsidiaries point to a substantial privately held agribusiness; the website references Grupo SAMCA corporate information, suggesting affiliation with a larger parent group. Pricing is quote-based for wholesale and retailer contracts and is not publicly disclosed.

Name

Frutaria

Legal name

Frutaria Agricultura SL

Website

https://frutaria.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Frutaria is a privately held Spanish horticultural group producing stone fruit, pome fruit, grapes, citrus, and almonds across thirty farms and three geoclimatic zones, exporting to forty-plus countries and serving supermarket chains, importers, and food processors through fully integrated production and own brands.

Ownership category

akta.pro rank

Product category

Fresh Fruit Production and Export

NAICS

Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)

akta.pro secondary industries

Pome Fruit Orchards (Apples, Pears, Quinces) (AFAGACAB), Citrus Orchards (Oranges, Lemons, Limes, Grapefruit) (AFAGACAA)

Keywords

• Stone fruit production
• Pome fruit cultivation
• Table grape supply
• Citrus fruit farming
• Almond processing export

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh fruit production and sales: The group produces and commercializes its own fruit through integrated production - cultivating plants, performing grafts, harvesting its own fruit, packaging and serving customers directly. Main products include stone fruit, citrus, grapes, and pome fruit. Additionally serves the food industry with specific varieties for juices, compotes, jams, sauces, and ciders.
2. Almond production and processing: Processes almonds in BRC and IFS certified factory in Alcañiz, offering whole almonds, peeled almonds, and industrial products including slices, cubes, sticks, and flour

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Frutaria is a vertically integrated Spanish horticultural producer that cultivates, harvests, packs, and distributes fresh stone fruit (peaches, nectarines, plums, platerina, apricots, cherries), pome fruit (apples, pears, quince), table grapes, citrus, and processed almonds. Production is distributed across three geoclimatic zones in Spain, enabling year-round supply, and the group exports its own production to more than 40 countries through its own logistics centres at Mercamadrid and MercaTenerife.

Product overview

Frutaria is a fully integrated horticultural group that produces and commercializes stone fruit, pome fruit, grapes, citrus, and almonds across three geographic zones in Spain (Norte/Aragón, Oeste/Extremadura, Sur/Andalucía). The company operates 30 farms, 4 refrigeration/processing centers, and its own nurseries. Products are sold under multiple brands: Cachirulo (traditional quality), Frutaria (innovation/new varieties), Clemenmiel (premium spring mandarin), and Iridis (apricot-plum hybrids). The company processes 120 million kilograms annually and sells in over 40 countries across 4 continents.

Differentiator

Problem solved

Functional benefit

Brands

• Cachirulo: Traditional brand representing trust, quality, and food safety; focuses on stone fruit with flavour and aroma of the field.
• Clemenmiel
• Iridis

Products and services

• Stone fruit (fruta de hueso) Peaches, nectarines, plums, platerina, apricots, and cherries grown, packed, and exported under proprietary brands; sold to supermarket chains, wholesalers, and importers in Europe and international markets.
• Pome fruit (fruta de pepita) Apples, pears, and quince cultivated and packed under integrated production protocols, supplied to retail and wholesale buyers alongside the rest of the fresh-fruit portfolio.
• Table grapes (uva) Table grapes grown across the company's Spanish production sites and exported to European and international customers as part of the multi-category fresh-produce offering.
• Citrus (cítricos) Citrus fruit grown and packed by the group, with the Clemenmiel clementine line as a recognised historical brand identity.
• Processed almonds (almendra) Almonds produced, processed, and supplied from within the group's integrated horticultural operations for industrial and retail customers.
• Cachirulo brand (peaches and nectarines) Brand used by Frutaria for its premium peach and nectarine lines, targeted at retail and wholesale buyers seeking recognised branded stone fruit.
• Clemenmiel brand (clementines) Traditional Frutaria brand for clementines, marketed to retail and wholesale customers seeking a recognisable Spanish clementine identity.
• Iridis brand (plumcots) Proprietary plumcot brand developed through Frutaria's R&D programme, offered as a differentiated varietal for retail and wholesale buyers.
• Platerina line (platerina flat peaches) Flat-peach (platerina) variety developed and listed within the company's stone-fruit range, sold to retail and wholesale buyers seeking differentiated flat-peach supply.

Quantifiable outcome

• 120 million kg of fruit commercialized annually
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Ministerio de Economía y CompetitividadminorStrategic or Co-development PartnerCollaborative R&D project partner in the NEWNATSWEET project for development of natural sweeteners based on Stevia rebaudiana Bertoni according to new European legislation and market demand. Project number: RTC-2015-3509-2.
• European UnionminorStrategic or Co-development PartnerCo-funding partner in R&D project under European agricultural development programs for natural sweetener development.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• El Ciruelo: El Ciruelo is a leading Spanish integrated stone fruit producer headquartered in Murcia with its own nurseries, processing centers, and international B2B distribution. Closest direct comparable to Frutaria given the similar Spanish origin, stone fruit focus, and integrated seedling-to-customer model.
• SanLucar: SanLucar is a German-Spanish premium fresh fruit brand and integrated producer operating across multiple fruit categories globally. Comparable as an integrated fresh fruit producer-marketer headquartered in Europe that emphasizes quality, certification, and branded premium positioning alongside B2B retail supply.
• Borges: Borges is a Spanish agricultural processor and marketer with a strong presence in almonds and value-added nut products. Comparable on the almond side of Frutaria's business given its Spanish processing footprint, branded almond offerings, and B2B industrial supply.

Emerging players

• Sun World International: Sun World is a California-based fruit variety developer and licensor focused on proprietary stone fruit and table grape varieties. Comparable because Frutaria's R&D and genetic improvement program parallels Sun World's varietal IP business for stone fruit, although Sun World's go-to-market is licensing rather than integrated farming.
• Eurosemillas: Eurosemillas is a Spanish agricultural seed and plant-breeding company developing proprietary varieties for Mediterranean crops. Comparable given its overlap in Spanish plant genetics and varietal R&D for horticultural crops, mirroring Frutaria's own genetic improvement program.

Broad incumbents

• The Wonderful Company: The Wonderful Company is a major US-based vertically integrated agricultural producer of almonds, pistachios, mandarins, and other crops. Comparable because it overlaps directly with Frutaria's almond and citrus categories at much larger scale, following a similar integrated farming-and-processing model.
• Dole plc: Dole plc is a global fresh produce company formed via the merger of Dole plc and Total Produce, supplying fresh fruit and vegetables to retailers worldwide. Comparable as a B2B fresh produce supplier serving large supermarket chains, at much larger multi-category scale.
• Fresh Del Monte Produce: Fresh Del Monte is a global vertically integrated producer and distributor of fresh fruit and vegetables serving retail and food service. Comparable as a global B2B fresh produce supplier with integrated farming, processing, and worldwide distribution.
• Capespan: Capespan is a South African producer-exporter of fresh fruit with significant supply to European retailers. Comparable as a B2B fruit supplier serving large supermarket chains in Europe and globally, in the same downstream buy-side (supermarkets) Frutaria targets.
• Blue Diamond Growers: Blue Diamond Growers is a California almond grower cooperative and global marketer of branded and value-added almond products. Comparable on Frutaria's almond side through overlapping integrated almond processing and branded retail marketing, at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7dIG7OBdrlpcw8hJTEZnkQ
• Xx.com/frutaria_es
• LinkedInlinkedin.com/company/frutaria

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frutaria