Cormar Carpet Company
Cormar Carpet Company is a family-owned UK carpet manufacturer established in 1956, producing polypropylene and wool carpets across Easy Clean, Soft Deep Pile, Wool Twist and Wool Loop ranges, and supplying independent flooring retailers throughout the UK and Ireland via an owned 70-vehicle distribution fleet.
- Company typePrivate
- Founded1956
- HeadquartersRamsbottom, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Cormar Carpet Company firmographics
Firmographics- Name
- Cormar Carpet Company
- Legal name
- Greenwood and Coope Limited
- Website
- https://cormarcarpets.co.uk
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cormar Carpet Company is a family-owned UK carpet manufacturer established in 1956, producing polypropylene and wool carpets across Easy Clean, Soft Deep Pile, Wool Twist and Wool Loop ranges, and supplying independent flooring retailers throughout the UK and Ireland via an owned 70-vehicle distribution fleet.
- Ownership category
- akta.pro rank
Cormar Carpet Company industry classification
Industry- Product category
- Residential Carpet Manufacturing
- NAICS
- Carpet and Rug Mills (31411), Furniture Merchant Wholesalers (42321)
- SIC
- Carpets & Rugs (2273)
- akta.pro primary industry
- Tufted Floor Coverings Manufacturing (IMAOAJAE)
- akta.pro secondary industries
- Broadloom Carpet Manufacturing (IMAOAJAA), Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
Keywords
Where Cormar Carpet Company is headquartered
LocationHeadquarters
- HQ city
- Ramsbottom
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Cormar Carpet Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2B Wholesale - Flooring Retailers: Cormar manufactures and sells carpets wholesale to independent flooring retailers across UK and Ireland. Retailers purchase carpets and resell to end consumers with installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sensation range retails from approximately £28-£35 per square metre |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Cormar Carpet Company product offering
Product offeringCore offering
Cormar Carpet Company manufactures and wholesale-supplies a broad range of carpets (Easy Clean polypropylene, Soft Deep Pile, Wool Twist, and Wool Loop) to independent flooring retailers across the UK and Ireland. Manufacturing is conducted at two Lancashire mills with a dedicated distribution centre in Hemel Hempstead, and orders are fulfilled via the company's own 70+ vehicle delivery fleet with 48-hour turnaround.
Product overview
Cormar Carpet Company is a family-owned British carpet manufacturer offering a diverse portfolio of carpet products across multiple categories: Easy Clean (stain-resistant polypropylene), Soft Deep Pile (luxurious deep-pile styles), Wool Twist (durable wool-blend), and Wool Loop (natural textured pile). The Easy Clean collection includes Primo Naturals, Primo Plus, Primo Tweeds, Primo Ultra, Primo Grande, Primo Textures, Apollo Plus, Apollo Elite, Zenith, Kingston, Linwood, Inglewood Saxony, and Trinity ranges. The Soft Deep Pile line features Sensation, Riva, and Silken Serenity. Wool products include Natural Berber Twist, Hampstead, Pembroke, Woodland Heather Twist (Wool Twist), and Trilogy, Fairisle, Malabar Two Fold, Pimlico (Wool Loop). All products are manufactured in Lancashire, UK with distribution across the UK and Ireland. The company also operates a Trade Portal for retail partner ordering.
Differentiator
Problem solved
Functional benefit
Products and services
- Easy Clean Collection A comprehensive collection of stain-resistant and bleach-cleanable carpets made from polypropylene fibres, designed for busy family homes. Includes Primo Naturals, Primo Plus, Primo Tweeds, Primo Ultra, Primo Grande, Primo Textures, Apollo Plus, Apollo Elite, Zenith, Kingston, Linwood, Inglewood Saxony, and Trinity ranges.
- Silken Serenity Heavyweight deep pile carpet made with exclusive 100% Luxura Polypropylene offering 16 on-trend shades from soft neutrals to deeper tones. Stain-resistant, fully bleach-cleanable with 10-year stain and wear warranty.
- Sensation Soft deep pile carpet made with 100% Luxelle polypropylene combining comfort of soft deep pile with easy-clean benefits. Bleach cleanable, stain resistant, available in Original and heavyweight Ultimate variants in 4m and 5m widths.
- Riva Luxurious deep-pile carpet providing balance between practical easy-clean polypropylene and sumptuous soft deep carpet feel. Stain resistant, bleach cleanable with 10-year warranty, available in 16 plain shades.
- Trilogy Collection Wool loop pile collection featuring three distinct designs (Brontë, Austen, Collins) made from 100% Pure New Wool with natural resilience and moth resistance. Available in 4 and 5 metre widths with six versatile neutral shades per design.
- Malabar Two Fold 100% Pure New Wool loop pile carpet with ribbed and weave texture options, natural resilience, moth-resistant with 10-year wear warranty. Available in 4 and 5 metre widths.
- Fairisle Chunky 1/4 gauge loop pile carpet in 10 natural heathered neutral tones. Made from 3-ply, quality, moth-resistant yarn inspired by the Shetland Islands.
- Pimlico Contemporary loop pile carpet in 50% New Zealand wool and 50% polypropylene blend. Available in texture, level and stripe designs with nine fashionable neutral shades.
- Natural Berber Twist Classic wool twist pile carpet made from 80% Pure New Wool, 10% Nylon and 10% Tuftbond. Flecked natural appearance, moth-resistant with 10-year wear warranty. Available in Elite (45oz) and Deluxe (55oz) pile weights.
- Hampstead Wool twist carpet made from 80% Pure New Wool with plain and heather shades. Features Supreme and Deluxe qualities providing natural beauty, long-lasting looks and quality feel underfoot.
- Pembroke Classic heavyweight wool twist with 18 contemporary colourways. Made from 80% Pure New Wool with ideal resilience for heavy traffic areas, providing natural comfort and warmth.
- Woodland Heather Twist Wool twist carpet in 14 beautiful shades including earthy neutrals and grey tones. Made using tightly twisted yarn for hard-wearing dense pile. Choice of Elite and Deluxe pile weights.
- Zenith Heavyweight twist carpet using exclusive Ultralux polypropylene. Ultra-fine yarn provides refined look with superior performance and sumptuous softness underfoot. 18 shades focused on popular neutrals and pastel options.
- Kingston Easy-clean carpet made with 100% Excellon Polypropylene. Stain-resistant and bleach-cleanable, inspired by soft tones of natural environment with luxurious finish and trend-leading palette of plain and heather shades.
- Inglewood Saxony Heavyweight deep pile carpet made with 100% Excellon Polypropylene. Stain resistant and bleach cleanable with 15 heathered neutral shades and 10-year stain and wear guarantee.
- Trinity Easy-clean carpet made from 100% Excellon Polypropylene with 14 Tri-Colour heather shades, bleach cleanable with 10-year stain and wear guarantee.
- Primo Naturals Easy-clean carpet with refreshed palette of 15 tri-colour heather shades. Made from 100% polypropylene, stain-resistant and bleach-cleanable with heavier pile weight.
- Primo Plus Tenth gauge dense pile easy-clean carpet with 16 plain shades including six new colourways. Stain-resistant, bleach-cleanable with increased pile weight and 10-year stain and wear guarantee.
- Primo Ultra Easy-clean carpet made from 100% Excellon Polypropylene with 20 heather and plain shades. Bleach cleanable with 10-year stain and wear warranty.
- Primo Tweeds Contemporary easy-clean carpet collection with 14 shades from vibrant reds to neutral tones. Made from 100% Excellon Polypropylene, bleach cleanable with 10-year warranty.
- Primo Textures First easy-clean loop pile carpet range from Cormar. Made with 100% Excellon Polypropylene in ribbed and weave designs with 20 nature-inspired options. Moth-proof with 10-year stain and wear warranty.
- Apollo Plus Popular easy-clean carpet with 22 heather and plain shades. Made from 100% Excellon Polypropylene, bleach cleanable with 10-year stain and wear warranty.
- Apollo Elite Premium easy-clean carpet range within the Easy Clean collection. Stain-resistant and bleach-cleanable with quality finish.
- Linwood Easy-clean twist carpet with 16 modern colourways. Stain-resisting and hardwearing with 10-year stain and wear warranty for busy households.
- Trade Portal Award-winning online trade portal for independent flooring retailers to place orders, check stock, manage deliveries and access after-sales service. Launched in 2011 and used by over 68% of customers, with over 90% of users rating it as best in industry.
Quantifiable outcome
- Deliveries to retailers within 48 hours
- +2 more outcomes
Companies that use Cormar Carpet Company
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Cormar Carpet Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cormar Carpet Company partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Campaign for Wool and British WoolcoreOfficial collaboration with Campaign for Wool and British Wool for the 'Shaun Loves Wool' campaign. Shaun the Sheep serves as ambassador promoting sustainability and performance benefits of wool. Three-year collaboration promoting wool from farm to flooring.
- Innovate RecyclecorePartnership with Innovate Recycle, a textile recycling company operating the UK's first carpet recycling facility in Northampton. Cormar's polypropylene carpet is manufactured with the same single polymer for yarn and backing, allowing deconstruction and recycling at end of life. Over 175 tonnes of Cormar carpets have been diverted from landfill.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Cormar Carpet Company competitors and assessment
Company assessmentDirect peers
- Condor Carpets: UK-focused carpet manufacturer distributing tufted carpets through independent retailers. Directly comparable in product type, channel, and geographic focus.
- Abingdon Flooring: One of the largest UK carpet manufacturers, supplying independent retailers with twist, loop, and soft pile carpets in both wool and man-made fibres. Directly comparable product mix and distribution model to Cormar.
- Brintons Carpets: UK-headquartered premium wool carpet manufacturer with a strong heritage brand serving both residential and commercial markets. Comparable as a UK wool carpet producer with overlapping retailer customer base.
- Victoria Carpets: UK-based broadloom carpet manufacturer producing wool and polypropylene carpets for the independent retail trade. Directly competes with Cormar in the same UK/Ireland wholesale-to-retailer channel.
- Brockway Carpets: UK carpet manufacturer producing wool twist, wool loop and soft pile carpets for the independent retail channel. Directly comparable size, product range, and distribution approach to Cormar.
- Crucial Trading: UK-based manufacturer of natural fibre and wool carpets/rugs sold through independent flooring retailers and interior designers. Comparable in channel and product positioning, particularly on the premium wool loop side.
Broad incumbents
- Interface: Global modular carpet tile manufacturer with strong sustainability positioning (Mission Zero). Comparable as a large carpet manufacturer with an advanced recycling/circular economy programme similar to Cormar's Innovate Recycle partnership.
- Headlam Group: UK's largest flooring distributor, supplying Cormar and its competitors' products to retailers. Adjacent rather than competing — comparable market intelligence on the same end-retailer base.
- Mohawk Industries: World's largest flooring manufacturer with broad residential and commercial carpet offering. While not a direct competitor in UK independent retail, comparable as the global scale leader in carpet manufacturing.
Regional players
- Karndean Designflooring: UK-based LVT (luxury vinyl tile) manufacturer and the previous employer of Cormar's CEO. Represents the hard flooring category that is substituting carpet — relevant competitor for share-of-wallet at the retailer level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Cormar Carpet Company social profiles
Digital presenceCormar Carpet Company compliance and trust
Trust signalCompliance2 records
Cormar Carpet Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cormar Carpet Company leadership team
Management profileNumber of profiles
Profiles10 records
Cormar Carpet Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cormar Carpet Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cormar Carpet Company
What does Cormar Carpet Company do?
Cormar Carpet Company manufactures and wholesale-supplies a broad range of carpets (Easy Clean polypropylene, Soft Deep Pile, Wool Twist, and Wool Loop) to independent flooring retailers across the UK and Ireland. Manufacturing is conducted at two Lancashire mills with a dedicated distribution centre in Hemel Hempstead, and orders are fulfilled via the company's own 70+ vehicle delivery fleet with 48-hour turnaround.
Is Cormar Carpet Company a public or private company?
Cormar Carpet Company is a private company. It is classified as family owned and is currently operating.
When was Cormar Carpet Company founded?
Cormar Carpet Company was founded in 1956. It employs 51 to 100 people.
Where is Cormar Carpet Company based?
Cormar Carpet Company is headquartered in Ramsbottom, United Kingdom, in the Europe region.
How does Cormar Carpet Company make money?
One revenue line is on record: B2B Wholesale - Flooring Retailers.
Who are Cormar Carpet Company's main competitors?
Direct peers on record are Condor Carpets, Abingdon Flooring, Brintons Carpets, Victoria Carpets, Brockway Carpets and Crucial Trading. Broad incumbents are Interface, Headlam Group and Mohawk Industries. Karndean Designflooring is listed as a regional player.
Does Cormar Carpet Company have an API?
No public API is recorded for Cormar Carpet Company.
What industry is Cormar Carpet Company in?
Cormar Carpet Company's product category is Residential Carpet Manufacturing. Its primary akta.pro industry code is IMAOAJAE, Tufted Floor Coverings Manufacturing, with a secondary code of IMAOAJAA, Broadloom Carpet Manufacturing. Its NAICS code is 31411 and its SIC code is 2273.