MAC

What MAC does

MAC LLP is a Canadian chartered accounting firm founded in 1990 and headquartered in Waterloo, Ontario, with a secondary office in Elmira. The firm operates as a Limited Liability Partnership under partner ownership, with no external private equity or venture capital backing. MAC delivers three core service lines: Accounting and Assurance Services (financial statement audits, reviews, compilations, bookkeeping, payroll, and corporate/personal tax preparation), Wealth Management Services (delivered through affiliated MAC Financial Services Inc. with portfolio management access via a stake in TriCert Investment Counsel Inc., which manages over $4 billion in client assets), and US Taxation Services (cross-border tax preparation and planning for individuals and corporations, including IRS Acceptance Agent capability for ITINs).

The firm serves seven identified customer segments: owner-managed businesses, not-for-profit organizations and charities, medical and legal professional practices, agricultural enterprises, individuals and families, construction and real estate entities, and cross-border Canada-US clients. Revenue is generated through customized professional services billing with no publicly disclosed standard pricing. Distribution is relationship-based, relying on direct client engagement, referrals, community involvement, and a secure DocIt client portal for document exchange. The team includes a Managing Partner (Tim Adams), multiple partners, senior managers, managers, senior accountants, and administrative staff, with senior team members holding cross-jurisdictional designations (CPA Ontario, CPA New York, FCA ICAEW, CPA Colorado) and certifications including CFP and CIM.

The firm markets through its website, downloadable tax checklists, quarterly tax tip newsletters, federal budget commentary, and an active LinkedIn and Instagram presence. MAC has been named one of Southwestern Ontario's Top Employers for 2026 and received three 2025 Community Votes Kitchener-Waterloo Platinum Winner awards (Best Accounting Firms, Best Accountants, Best Financial Advisors). The firm is PIPEDA and AODA compliant and operates as a CPA Ontario Training Facility. Geographic focus is Central and Southwestern Ontario, with two physical offices supporting regional service delivery.

Name

MAC

Legal name

MAC LLP

Website

https://mac-ca.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

MAC LLP is a privately held Canadian chartered accounting firm founded in 1990, operating from Waterloo and Elmira, Ontario. It provides accounting, tax, wealth management, and US cross-border taxation services to owner-managed businesses, not-for-profits, professional practices, agricultural enterprises, and individuals.

Ownership category

akta.pro rank

Product category

Professional Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Portfolio Management and Investment Advice (523940)

akta.pro industry

PRIMARYFSAAABAC

Discretionary Portfolio Management (DPM)

Financial & Insurance/Asset & Wealth Management/Private Banking & HNW/UHNW Wealth Management

Keywords

• Chartered accounting services
• Tax preparation planning
• Wealth management advisory
• Cross-border taxation
• Audit assurance services

Headquarters

HQ city

Waterloo

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Accounting & Assurance Services: Revenue generated from providing accounting, audit, review, and compilation services to individuals, businesses, and organizations including financial statement audits, reviews, compilations, bookkeeping, and payroll services.
2. Taxation Services: Revenue from tax preparation, tax planning, and tax compliance services for personal, corporate, and cross-border (US-Canada) taxation.
3. Wealth Management Services: Revenue from integrated wealth management, financial planning, and investment advisory services through MAC Financial Services Inc., working with TriCert Investment Counsel for portfolio management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MAC LLP is a Canadian chartered accounting firm providing accounting and assurance, tax preparation and planning, and wealth management services to owner-managed businesses, not-for-profits, professional practices, agricultural enterprises, and individuals across Central and Southwestern Ontario. The firm also delivers cross-border US-Canada tax services for clients with interests in both countries, and integrates wealth management through affiliated MAC Financial Services Inc. and partner TriCert Investment Counsel.

Product overview

MAC LLP is a Canadian chartered accounting firm that operates as a single unified professional services practice rather than a platform-plus-modules architecture. The firm offers three core service lines: Accounting & Assurance Services (financial statement audits, reviews, compilations, tax preparation, and business advisory), Wealth Management Services (delivered through affiliated company MAC Financial Services Inc. with access to TriCert Investment Counsel's portfolio management), and US Taxation Services (cross-border tax preparation and planning for individuals and corporations). Supporting these core services, MAC provides downloadable tax resource checklists, quarterly Tax Tip newsletters, Budget Commentary publications, and a secure Client Portal for client document access.

Differentiator

Problem solved

Functional benefit

Brands

• MAC Financial Services: Provides integrated wealth management services working with the accountants at MAC LLP and licensed portfolio managers at TriCert Investment Counsel Inc.

Products and services

• Accounting & Assurance Services Comprehensive accounting service for owner-managed businesses, not-for-profits, professional practices, and agricultural enterprises, covering financial statement audits, reviews, compilations, bookkeeping, payroll services, CRA correspondence, tax appeals, government incentives, incorporation and restructuring, business purchases or sales, personal and corporate return preparation, and HST consulting.
• Wealth Management Services Integrated wealth management service including cash flow planning, retirement planning, estate and succession planning, risk management, and access to portfolio management through TriCert Investment Counsel, delivered to individuals and families.
• US Taxation Services Cross-border US-Canada tax service including US personal and nonresident tax returns, foreign bank reporting (FINCEN 114/FBAR), IRS streamlined filing compliance, snowbird tax reporting, certified IRS Acceptance Agent services for ITIN, and corporate US filing for Canadian corporations.

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• MAC Financial Services Inc.coreOthersRelated entity that provides integrated wealth management services in conjunction with MAC LLP's accounting services. Works with licensed portfolio managers to deliver comprehensive financial planning to clients.
• TriCert Investment Counsel Inc.coreStrategic or Co-development PartnerPortfolio management firm providing investment management services through a referral arrangement with MAC Financial Services. TriCert manages over $4 billion in assets for thousands of clients. MAC Financial Services has partial ownership in TriCert Investment Counsel.
• Canada Revenue AgencycoreOthersGovernment regulatory body for tax administration. MAC LLP represents clients before the CRA for tax appeals and correspondence.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grant Thornton Canada: Grant Thornton Canada is a national mid-tier accounting and advisory firm serving mid-market and SMB clients with audit, tax, and advisory services — a direct comparable to MAC in service mix and target client profile.
• BDO Canada: BDO Canada is a major Canadian accounting and advisory firm with multi-office coverage and overlapping service lines (audit, tax, business advisory, wealth advisory). It is comparable to MAC LLP as a full-service Canadian firm serving SMB and owner-managed clients, though at significantly greater scale.
• Welch LLP: Welch LLP is an Ontario-based chartered accounting firm serving owner-managed businesses, professionals, and not-for-profits. Similar to MAC in service focus (assurance, tax, advisory) and reliance on regional client relationships.
• Baker Tilly Canada: Baker Tilly Canada is a top-tier Canadian accounting and advisory network with regional offices serving similar SMB and not-for-profit clients. Comparable to MAC in service breadth, regional structure, and client segments.
• Crowe Soberman LLP: Crowe Soberman LLP is a Toronto-based mid-tier accounting and advisory firm serving owner-managed businesses, professionals, and high-net-worth individuals. Comparable to MAC in client profile and breadth of accounting/tax/advisory services.
• Collins Barrow (now Baker Tilly): Collins Barrow was historically a Canadian network of regional mid-tier accounting firms serving SMB clients with similar service offerings. It has been consolidated into Baker Tilly Canada, but its legacy firms remain highly comparable to MAC's regional, multi-office model.
• MNP LLP: MNP LLP is one of Canada's largest mid-market accounting firms with strong regional presence across Ontario and Western Canada, serving owner-managed businesses, agriculture, NFPs, and professionals — directly mirroring MAC's segment focus and offering set.
• Smythe LLP: Smythe LLP is a Western Canadian chartered accounting firm with comparable service lines (audit, tax, advisory) and SMB/owner-managed client focus. A direct peer in the regional mid-tier accounting space.

Broad incumbents

• KPMG (Kitchener-Waterloo): KPMG operates a Waterloo office serving the same Southwestern Ontario market as MAC LLP. As a Big 4 incumbent, it competes for larger owner-managed and NFP clients with broader global resources, representing a tier-up competitive threat for MAC.
• Deloitte (Kitchener-Waterloo): Deloitte's Kitchener-Waterloo office serves the Technology Triangle region with full-service audit, tax, and advisory offerings. As a Big 4 incumbent, it competes for the same regional owner-managed and tech-enabled businesses that anchor MAC's client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mac-llp
• Instagraminstagram.com/mac.llp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAC