What Floorify does

Floorify NV is a Belgian designer and marketer of rigid vinyl flooring, founded in 2016 and headquartered in Rumbeke (Roeselare), Belgium, operating with a headcount in the 11-50 range. The company's core product line comprises click-to-install rigid vinyl planks, tiles, and pattern formats (herringbone, chevron, twist) built on a proprietary Rigid Core technology combined with an anti-stain top layer and an extra-thick protective layer. Complementary Comfort and Performance underlays are sold as system add-ons for sound absorption. The company's stated technical differentiation centers on combining the visual warmth of natural wood, stone, terrazzo, and ceppo looks with the practical benefits of vinyl — complete water resistance, click-floating installation without adhesive, suitability for underfloor heating, thin profiles that install over existing surfaces, and seamless installation up to 20x20m without intermediate profiles.

Floorify sells exclusively through a curated network of authorized dealers across approximately twelve European countries (Belgium, the Netherlands, France, Germany, the UK, Ireland, Spain, Czech Republic, Slovakia, and Ukraine), with localized websites in each market. The company does not operate direct-to-consumer e-commerce; instead, it routes demand to local dealers for advice and purchase. Pricing is quote-based and not publicly disclosed. Customer segments are split horizontally between private homeowners (DIY and renovation) and a professional tier (interior designers, architects, installers, tradespeople). Awareness is driven through the company website and inspiration content, a free-sample program (up to three samples per request), localized social media, email newsletters, trade fairs, and influencer and interior-design collaborations. The company is privately held with no disclosed funding rounds, parent company, or leadership changes in the source data; co-founders Marie Callens and Pieter Buyck are the named principals.

Name

Floorify

Legal name

Floorify NV

Website

https://floorify.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Floorify NV is a Belgian designer and marketer of rigid click-vinyl flooring (planks, tiles, herringbone, chevron) sold exclusively through authorized dealers across twelve European countries to homeowners and interior-design professionals.

Ownership category

akta.pro rank

Product category

Rigid Vinyl Flooring

NAICS

Floor Covering Retailers (449121)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA)

akta.pro secondary industries

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)

Keywords

• Rigid vinyl flooring
• Vinyl planks tiles
• Waterproof LVT flooring
• Click flooring system
• Renovation vinyl floors

Headquarters

HQ city

Roeselare

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rigid Vinyl Flooring Products: Floorify generates revenue through the sale of rigid vinyl flooring products including planks, tiles, herringbone, and chevron patterns. Products are sold through an authorized dealer network to both private individuals and professionals. The company also offers complementary products including underlays, stair profiles, and maintenance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Floorify designs and supplies rigid vinyl flooring products — planks, tiles, herringbone, chevron, and twist patterns — sold exclusively through authorized dealers across European markets. The floors combine natural material aesthetics (wood, stone, concrete looks) with full water resistance, a glue-free click installation system, and a thin profile that allows renovation over existing surfaces without subfloor preparation. Complementary Comfort and Performance underlays, stair profiles, and maintenance products extend the range.

Product overview

Floorify is a rigid vinyl flooring company offering a unified product portfolio of click-to-install vinyl floors. The core product line includes four main collections: Vinyl Tiles (large and small tiles in concrete, terrazzo, and ceppo looks), Vinyl Planks (warm wood-look planks with XL options), Vinyl Herringbone (stylish herringbone patterns), Vinyl Chevron (timeless chevron patterns), and Vinyl Twist Planks (unique twist patterns). All products feature the Floorify click system for easy floating installation without glue. The company also offers complementary underlays (Comfort and Performance) for enhanced sound absorption and comfort. Floorify rigid vinyl floors combine natural material aesthetics with water resistance, durability, and renovation-friendly thin profiles suitable for installation over existing surfaces.

Differentiator

Problem solved

Functional benefit

Brands

• Floorify: Rigid vinyl flooring brand combining natural material aesthetics with ease of use, featuring click installation system, water resistance, and various styles including planks, tiles, herringbone, chevron, and twist patterns

Products and services

• Vinyl Tiles Rigid vinyl tiles in large or small formats with concrete, terrazzo, or ceppo appearances. Designed for homeowners and interior design professionals seeking sleek, renovation-friendly floor tiles that combine natural material looks with warmth, water resistance, and ease of click installation.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Floorify DealerscoreChannel Partner/ Reseller/ DistributorFloorify works with a network of carefully selected authorized dealers who are true experts in their field. These dealers know Floorify floors inside out and provide professional advice on choice, application and installation for both private individuals and professionals, ensuring the right guidance and perfect results.
• Interior Design ProfessionalscoreStrategic or Co-development PartnerFloorify partners with interior architects, stylists and designers, offering collaboration opportunities for projects. The company welcomes design professionals to discuss how Floorify can help with their projects, emphasizing strong partnerships that inspire and grow.
• Professional InstallerscoreChannel Partner/ Reseller/ DistributorFloorify works with professional installers, placers, painters and other tradespeople who install flooring professionally. These partners benefit from easy installation characteristics and minimal maintenance requirements.
• InfluencersminorGTM or Marketing PartnerFloorify offers collaboration opportunities for influencers who have a clear fit with the brand and target audience. Interested influencers are invited to contact Floorify to discuss potential collaborations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kährs: Kährs is a Nordic-origin wood and resilient flooring brand with growing LVT offerings sold across European dealers and project channels. Comparable on premium residential positioning and European dealer network, though primarily known for engineered wood rather than rigid LVT.
• Tarkett: Tarkett is a global flooring incumbent with broad LVT, vinyl, wood, and laminate ranges sold across Europe. It overlaps Floorify directly in rigid LVT but competes with a much wider portfolio across commercial and residential channels.
• Gerflor: Gerflor is a French manufacturer of resilient vinyl flooring (LVT, sheet vinyl) serving residential, commercial, and sports applications across Europe. Directly competes with Floorify in LVT and shares a similar European dealer-led distribution model.
• Forbo Flooring: Forbo is a Swiss-based broad flooring manufacturer with vinyl, LVT, and linoleum lines serving European commercial and residential markets. Comparable on resilient vinyl manufacturing footprint and European distribution, but materially larger and more diversified than Floorify.

Direct peers

• Moduleo (IVC Group / Mohawk): Moduleo is a Belgium-headquartered LVT specialist that competes directly with Floorify in rigid click vinyl across the same European dealer network. Both target homeowners and professionals with waterproof, design-led rigid vinyl plank and tile.
• Beauflor: Beauflor is a European sheet vinyl and LVT manufacturer with strong Benelux and broader-EU distribution. It is comparable to Floorify on resilient vinyl product positioning and multi-country presence, though historically stronger in roll/sheet formats.
• Quick-Step (Unilin, Mohawk): Quick-Step is a pan-European flooring brand (owned by Mohawk/Unilin) with a rigid LVT/LVP range competing head-to-head with Floorify in planks, tiles, and installation accessories. Comparable on European dealer channels, design-led collections, and waterproof click installation.
• COREtec: COREtec pioneered the rigid LVT category and is the closest direct competitor to Floorify, offering waterproof click vinyl planks/tiles sold through specialty retail and dealers in Europe and North America. Highly comparable on product format, channel model, and value proposition.
• Berry Alloc: Berry Alloc produces laminate, vinyl, and rigid LVT click flooring distributed across Europe through dealer networks. Comparable to Floorify on rigid click vinyl planks/tiles and on the consultative specialty-channel go-to-market.
• Pergo (Unilin, Mohawk): Pergo (under Unilin/Mohawk) is a European-origin rigid vinyl and laminate flooring brand selling click floors through dealer and DIY channels. Comparable to Floorify on rigid click vinyl, design focus, and European market reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/floorify.official
• LinkedInlinkedin.com/company/floorify

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floorify