What GAY TIMES does

GAY TIMES, operating as GT Media Group, is a London-based LGBTQ+ media company founded in 1984 and led by CEO Tag Warner. The company operates a four-vertical portfolio anchored by Gay Times Magazine, Europe's longest-running LGBTQ+ title, and described as the world's most trusted LGBTQ+ media brand with the largest social following of any queer media brand globally.

The group's commercial offering spans three wholly-owned subsidiaries in addition to the flagship magazine: Gay Times Partnerships (an award-winning creative team delivering editorially-driven brand campaigns with end-to-end production); Wax Talent (a talent agency and casting network managing 350+ talent from micro-influencers to celebrities, shortlisted for Best Talent Agency at the 2025 bCreator Awards); and Wax Studio (a full-service creative agency specializing in events, curated trips, and experiential mailers). The company also runs a premium subscription product at magazine.gaytimes.com offering exclusive editorial content.

Revenue is generated through four streams: recurring consumer subscriptions, B2B brand partnerships and campaigns, talent representation and casting fees, and creative agency services for experiential marketing. The company is privately held with 11-50 employees, serves a global audience, and reports no disclosed funding, M&A activity, or revenue figures in the available source material.

Name

GAY TIMES

Legal name

GAY TIMES Group

Website

https://gaytimesgroup.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

GAY TIMES is a London-based LGBTQ+ media company (founded 1984) operating Gay Times Magazine alongside three service subsidiaries—Gay Times Partnerships (brand campaigns), Wax Talent (talent agency), and Wax Studio (experiential creative agency)—serving LGBTQ+ consumers and brand marketers seeking authentic queer cultural alignment.

Ownership category

akta.pro rank

Product category

LGBTQ+ Media and Creative Services

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

akta.pro secondary industry

Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• LGBTQ+ media brand
• Talent casting agency
• Brand partnership campaigns
• Premium magazine subscription
• Experiential creative agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Premium Subscriptions: Premium subscription product offering exclusive issues, features and content to consumers at magazine.gaytimes.com. Recurring subscription revenue model.
2. Brand Partnerships & Campaigns: Award-winning creative team delivering editorially-driven brand campaigns with full end-to-end production capabilities. Access to Gay Times editorial and social channels for brand campaigns that amplify diverse lived experiences.
3. Talent Agency & Casting: Wax Talent manages diverse talent roster and casting network of over 350 talent, offering culturally impactful casting for brand briefs. Revenue from talent representation and casting services.
4. Creative Agency Services: Wax Studio delivers full-service creative agency specializing in events, curated trips and experiential mailers. Uses owned network of creators and ambassadors for brand campaigns.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

GAY TIMES Group produces and distributes the flagship Gay Times Magazine (Europe's longest-running LGBTQ+ title since 1984) as a premium subscription product with exclusive editorial content. Alongside the magazine, it sells B2B creative services through three subsidiaries: Gay Times Partnerships (editorially-driven brand campaigns with full production), Wax Talent (casting network of 350+ diverse talent), and Wax Studio (events, curated trips, and experiential mailers for brand marketers).

Product overview

GT Media Group operates a multi-platform LGBTQ+ media portfolio consisting of Gay Times Magazine as the flagship core product (a premium subscription offering since 1984), complemented by three subsidiary brands: Gay Times Partnerships (award-winning creative agency for brand campaigns), Wax Talent (talent agency and casting network with 350+ talent), and Wax Studio (creative agency for events and experiential marketing).

Differentiator

Problem solved

Functional benefit

Brands

• Gay Times Magazine: Prestigious LGBTQ+ magazine, Europe's longest-running LGBTQ+ title since 1984
• Gay Times Partnerships
• Wax Talent
• Wax Studio

Products and services

• Gay Times Magazine (premium subscription) Europe's longest-running LGBTQ+ title since 1984, offering bold journalism, iconic covers, and unwavering inclusion via a premium subscription product that delivers exclusive issues, features, and editorial content to LGBTQ+ readers globally.
• Gay Times Partnerships Award-winning in-house creative team that designs and produces editorially-driven brand campaigns with full end-to-end production capabilities, leveraging Gay Times' editorial and social channels for brand marketers seeking culturally diverse, talent-led content.
• Wax Talent Talent agency and casting network managing an exclusive, diverse roster of over 350 talent ranging from micro-influencers to celebrities, offering culturally impactful casting services for brand briefs (shortlisted for 'Best Talent Agency' at 2025 bCreator Awards).
• Wax Studio Full-service creative agency specialising in standout events, curated trips, and experiential mailers, pairing top-tier creators and ambassadors with bold ideas to help brands shape culture and deliver results from brand fame to ROI.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Gay Times MagazinecoreOthersCore flagship brand - the world's most trusted LGBTQ+ media brand and Europe's longest-running LGBTQ+ title since 1984. Home to bold journalism, iconic covers and unwavering inclusion. Source of editorial credibility and largest social following globally.
• Wax TalentcoreGTM or Marketing PartnerTalent agency and casting network representing voices shaping culture. Shortlisted for 'Best Talent Agency' at 2025 bCreator Awards. Manages exclusive diverse roster with casting network of over 350 talent from micro-influencers to celebrities. Offers culturally impactful casting for brand briefs.
• Wax StudiocoreGTM or Marketing PartnerFull-service creative agency specializing in standout events, curated trips and experiential mailers. Uses owned network of top-tier creators and ambassadors with aligned values, niche influence and deeply engaged audiences. Helps brands shape culture through bold ideas delivering brand fame to ROI.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gaytimes
• Facebookfacebook.com/gaytimes
• LinkedInlinkedin.com/company/gaytimes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GAY TIMES