Van der Meulen

What Van der Meulen does

Van der Meulen is a Netherlands-based, family-era specialty bakery manufacturer founded in 1910 and headquartered in Hallum, Friesland. The company produces a narrow portfolio of shelf-stable baked goods — Dutch rye bread, Dutch rusks (beschuit), and melba toast — categories in which it is described as a long-established, internationally recognized supplier. Operations are concentrated in a single Hallum facility with a headcount of 51–100 employees, consistent with the operating profile of a mid-sized regional specialty baker rather than a mass-market industrial bakery.

The company's commercial posture is indicated primarily by its use of an international .com domain (meulenholland.com) and the "world-renowned" descriptor in its public profile, both of which imply an export-oriented business selling into multiple international markets, likely through retail, private-label, and food-service distribution channels typical of European shelf-stable bakery exporters. No information is publicly disclosed on revenue, pricing, customer mix, distribution partners, or product launch cadence.

The business model is a conventional B2B bakery manufacturing model: production of branded and potentially private-label rye bread, rusks, and melba toast at a single site, sold through wholesale and export channels. Pricing, contract structures, and revenue mechanics are not publicly disclosed. No technology stack, proprietary processes, certifications, or partnership data are available in the source material, and the company's own website content could not be fully retrieved (only a loading/verification page was accessible), so deeper operational, financial, and strategic detail cannot be confirmed from the available evidence.

Name

Van der Meulen

Website

https://meulenholland.com

Company type

Private

Founded year

1910

Headcount range

51–100 employees

Short description

Van der Meulen is a Netherlands-based specialty bakery manufacturer founded in 1910 in Hallum, producing Dutch rye bread, rusks, and melba toast for international retail, private-label, and food-service customers from a single-site operation with 51–100 employees.

Ownership category

akta.pro rank

Product category

Industrial Bakery Products

NAICS

Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Industrial bakery products
• Rye bread manufacturing
• Dutch rusks production
• Melba toast baking
• Traditional baked goods

Headquarters

HQ city

Hallum

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Core offering

Van der Meulen is an industrial bakery that manufactures traditional Dutch baked goods, with its core range consisting of rye bread, Dutch rusks (beschuit), and melba toast. The company produces these products at scale for distribution to retail and food-service customers, leveraging recipes and baking methods developed since its founding in 1910.

Differentiator

Problem solved

Functional benefit

Products and services

• Rye Bread
• Dutch Rusks (Beschuit)
• Melba Toast

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights1 record

Direct peers

• Harry-Brot: German bread and bakery manufacturer with a long heritage and broad traditional bread portfolio, comparable in category and in operating as a Continental European specialty baker.
• Hovis: UK heritage bread and bakery brand with deep roots in traditional grain-based bread manufacturing, directly comparable to Van der Meulen's rye bread and heritage-grain specialization.
• Warburtons: Large UK family-owned bakery manufacturer focused on traditional bread and bakery staples, comparable as a heritage bakery manufacturer operating at a larger but similar category level.
• Bridor: French premium bakery manufacturer specializing in viennoiserie, breads, and bakery solutions for foodservice and retail — directly comparable in artisan/premium European bakery manufacturing.
• La Lorraine Bakery Group: Belgian industrial and specialty bakery group producing breads, viennoiserie, and frozen bakery products across Europe, closely aligned with Van der Meulen's artisan and traditional bakery manufacturing focus.

Broad incumbents

• Grupo Bimbo: Global bakery multinational with extensive bread, rusk, and traditional bakery lines, a broad incumbent operating across multiple categories and geographies where Van der Meulen is focused.
• Aryzta: Swiss-listed international bakery group serving retail and foodservice with breads, buns, and frozen bakery products — a broader incumbent with overlapping traditional bakery manufacturing categories.
• Pepperidge Farm: Established US premium baked goods brand with a broad portfolio including breads, rolls, and crackers (Goldfish/melba-style), a broader incumbent with overlapping traditional and shelf-stable bakery categories.

Emerging players

• Schär: European specialty bakery brand focused on gluten-free and specialty bread, an emerging/niche player with a comparable artisanal European bakery brand position though in a different sub-category.

Regional players

• Yeo Valley: UK-based heritage food brand with adjacent bakery/breakfast product lines, a regional premium brand with comparable heritage positioning and consumer overlap, though in a different primary category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Meulen