SE Controls
SE Controls sells fire safety solutions like actuators, vents, sensors & controls for window automation, smoke & environmental ventilation.
- Company typePrivate
- Founded1981
- HeadquartersLichfield, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What SE Controls does
SE Controls (legal entity: Loanguard Ltd) is a UK-based, privately held manufacturer and specialist contractor founded in 1981 and headquartered in Lichfield, Staffordshire. The company designs and manufactures smoke ventilation control systems and façade automation products, including chain actuators (SECO N 24 25, Twin SECO Ni 24 40), control systems (OS2 SHEVTEC, OSLoop), manual control points, sensors, and Automatic Opening Vents (AOVs). Its products are designed from first principles and manufactured in the UK, with EN12101-2 compliance and tested vent-actuator combinations forming the core of its value proposition. The company operates five regional branded entities (SECUK, SECME, SECAP, SECAF, SECIN) delivering direct enterprise sales, specialist contracting, and an Approved Partner Network across the UK, Middle East, Asia Pacific, South Africa, and India & SAARC.
SE Controls monetizes through a hybrid revenue model: hardware product sales (actuators, control systems, vents, sensors, extract fans), specialist contracting services for system design, installation, and commissioning, and recurring maintenance subscriptions mandated by BS7346-8 (minimum two service visits per annum). The company has added a digital recurring layer through SECloudlink, providing 24/7 remote system status interrogation for installed smoke control systems. CPD-accredited training and façade engineering services for complex building projects further extend the commercial surface. Targeted customer segments include residential high-rise buildings, non-residential buildings (commercial, public), environmental façade ventilation projects, alongside persona-based segments such as building owners, facilities managers, contractors, system companies, and architects/consultants.
The company's 37+ year operating history, in-house fire engineering capability, regulatory positioning around EN12101-2 and the UK Building Safety Act, and international footprint constitute the primary competitive assets. No external funding, M&A, or public listing is indicated; SE Controls appears to be independently held. Pricing is not publicly disclosed and is quote-based, consistent with a specification-driven enterprise B2B model.
SE Controls firmographics
Firmographics- Name
- SE Controls
- Legal name
- Loanguard Ltd
- Website
- https://www.secontrols.com/
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SE Controls sells fire safety solutions like actuators, vents, sensors & controls for window automation, smoke & environmental ventilation.
- Ownership category
- akta.pro rank
SE Controls industry classification
Industry- Product category
- Smoke Ventilation Systems
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Plumbing, Heating, and Air-Conditioning Contractors (238220)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Industrial Instruments For Measurement, Display, And Control (3823), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Ventilation & Smoke Control Systems (Smoke Exhaust/Pressurization) (IMADANAI)
- akta.pro secondary industries
- Dampers, Louvers & Ventilation Controls (IMADANAD), Controls, Thermostats, Sensors & Building Automation (HVAC Controls) (IMADANAH), Smoke Control & Fire/Smoke Damper Inspection & Testing (IMAIAJAI), Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)
Keywords
Where SE Controls is headquartered
LocationHeadquarters
- HQ city
- Lichfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SE Controls business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Smoke Ventilation Products: Manufacture and sale of smoke ventilation actuators, control systems, switches, sensors, AOVs (Automatic Opening Vents), and mechanical extract fans. EN12101-2 compliance is central to product offering.
- Specialist Contracting Services: System design, installation, commissioning and maintenance of smoke ventilation systems. In-house fire engineering expertise enables seamless system integration from sheltered living schemes to super high-rise towers.
- Maintenance Services: Ongoing maintenance services mandated by BS7346-8 requiring minimum two service visits per annum. Includes compliance audits, remedial action reports, and planned maintenance delivered by qualified engineering team.
- SECloudlink Remote Monitoring: Remote service solution providing around-the-clock system status interrogation for smoke control systems.
- Façade Engineering: Complex façade engineered solutions for specialized building projects.
- CPD Training: CPD-accredited seminars and training courses on smoke ventilation and compliance held at client offices with lunch provided.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products available for quotation upon inquiry |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
SE Controls product offering
Product offeringCore offering
SE Controls designs, manufactures, and supplies smoke ventilation control systems and environmental façade automation products, including chain actuators, control systems, sensors, and Automatic Opening Vents (AOVs) tested to EN12101-2. The company also delivers specialist contracting services covering system design, installation, commissioning, and maintenance, plus remote monitoring through its SECloudlink service.
Product overview
SE Controls offers a comprehensive portfolio of smoke ventilation and environmental façade products. The core product line includes chain actuators (SECO N 24 25 for environmental, Twin SECO Ni 24 40 for smoke and environmental applications), control systems (OS2 SHEVTEC Controller and OSLoop Control System), and manual control points. These products are organized into integrated system solutions including Residential Smoke Ventilation (Mechanical Smoke Shaft, Natural ADB Smoke Shaft), Non-Residential Smoke Ventilation (Atria, Escape Stair, Fire Fighting systems), and Environmental Façade Ventilation. SE Controls also provides digital services through SECloudlink for remote system monitoring and specialist façade engineering services.
Differentiator
Problem solved
Functional benefit
Products and services
- SECO N 24 25 Chain Actuator Made in Britain chain actuator for environmental ventilation with variable stroke length options (0-250mm, 251-350mm), configurable speed control, frequency of operation data logging, and standard RAL 9006 finish. For use in building façade automation applications.
- Twin SECO Ni 24 40 Chain Actuator Dual chain actuator for smoke and environmental ventilation applications, tested to EN12101-2:2003. Available with volt free contact version for positional feedback, with stroke ranges from 251-400mm.
- OS2 SHEVTEC Controller Control system designed for smoke and environmental ventilation applications, coordinating actuator and sensor inputs across building smoke control systems.
- OSLoop Control System Smoke ventilation control system for managing looped detector and actuator networks in smoke control installations.
- Standard Manual Control Point (MCP) Manual control point for initiating or overriding smoke ventilation system operations in fire and smoke scenarios.
- Residential Smoke Ventilation Systems Integrated smoke ventilation system solutions for residential buildings, covering mechanical smoke shaft, natural ADB smoke shaft, end of corridor AOVs, and escape stair systems for high-rise residential and sheltered living schemes.
- Non-Residential Smoke Ventilation Systems Smoke ventilation system solutions for non-residential buildings, including atria smoke ventilation, escape/firefighting stairs, fire fighting stairs and lobbies, and mechanical extract systems for offices and public buildings.
- Environmental Façade Ventilation Systems Façade ventilation solutions for environmental control, comprising automated window actuators, controls systems, and associated switches, sensors and accessories for natural ventilation.
- SECloudlink Remote Monitoring Remote service solution providing detailed, around-the-clock system status interrogation for smoke control systems installed in buildings.
- Façade Engineering Services Specialist façade engineering services for complex façade solutions, integrating smoke ventilation and environmental control expertise into building projects.
- Specialist Contracting Full contracting service covering system design, installation, commissioning and maintenance of smoke ventilation systems, delivered by Business Development Managers, Project Managers, Coordinators, Estimators and Engineers.
- Maintenance Services Ongoing maintenance services for smoke ventilation systems to BS7346-8, with a minimum of two service visits per annum delivered by qualified engineers, including compliance audits and remedial action reporting.
Companies that use SE Controls
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles4 records
SE Controls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SE Controls partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Various System CompaniescoreSE Controls collaborates with system companies through the SE Tested Solutions program, testing actuators with various façade system providers to achieve EN12101-2 compliance. Products from most leading façade system providers are now tested with SE Controls actuators to this standard.
- Approved Partner NetworkcorePartners across UK, Middle East, Asia Pacific, South Africa, and India providing local installation, maintenance, and support services for SE Controls smoke ventilation products.
Scale indicators3 records
Recent moves7 records
Expansion highlights7 records
SE Controls competitors and assessment
Company assessmentDirect peers
- Colt International: UK-based specialist in smoke and natural ventilation systems, including SHEV products, certified to EN12101-2. Direct competitor to SE Controls in residential and commercial smoke ventilation projects across the UK and international markets.
- D+H Group: German manufacturer of smoke and heat exhaust ventilation (SHEV) actuators, control systems, and natural ventilation solutions. Direct peer offering competing chain actuators and certified smoke vent systems in European and international markets.
- Windowmaster: Danish specialist in automated natural ventilation and smoke ventilation solutions, including electric window actuators and control systems. Highly comparable to SE Controls' façade automation and SHEV product lines, serving similar building types and specifications.
- Aumüller Aumatic: German manufacturer of actuators and control systems for natural ventilation and smoke exhaust, with a comparable focus on EN12101-2 compliant façade solutions. Direct peer in the European smoke ventilation component market.
- GEZE: German specialist in door, window, and safety technology, including RWA (smoke and heat exhaust) systems and façade ventilation actuators. Directly competes with SE Controls in integrated smoke ventilation and building envelope automation.
- Belimo: Swiss manufacturer of HVAC actuators, valves, and sensors with growing presence in fire and smoke damper control. Comparable in the actuator and sensor component market that overlaps with SE Controls' chain actuator and control system offering.
Broad incumbents
- Swegon: Major European HVAC and ventilation equipment manufacturer with broad portfolio of air handling units, fans, and indoor climate solutions. Relevant as a larger incumbent that increasingly competes in smoke ventilation and building automation adjacent to SE Controls' niche.
- Systemair: European-listed ventilation and indoor climate solutions provider with broad commercial and residential product portfolio. Relevant broad incumbent competing in air distribution, fans, and increasingly in smoke ventilation system integration.
- Honeywell Building Technologies: Major BMS and life-safety incumbent whose fire detection, building controls, and integrated smoke management products compete with SE Controls at the specification stage on larger commercial projects.
- Siemens Smart Infrastructure: Global building technologies incumbent offering fire safety, building automation, and HVAC integration. Represents the broad platform competitor whose BMS-led specifications can crowd out specialist smoke ventilation suppliers like SE Controls on larger tenders.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SE Controls social profiles
Digital presenceSE Controls compliance and trust
Trust signalCompliance3 records
SE Controls financial estimates
Financial estimateRevenue estimate
Valuation estimate
SE Controls leadership team
Management profileNumber of profiles
SE Controls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SE Controls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SE Controls
What does SE Controls do?
SE Controls designs, manufactures, and supplies smoke ventilation control systems and environmental façade automation products, including chain actuators, control systems, sensors, and Automatic Opening Vents (AOVs) tested to EN12101-2. The company also delivers specialist contracting services covering system design, installation, commissioning, and maintenance, plus remote monitoring through its SECloudlink service.
Is SE Controls a public or private company?
SE Controls is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SE Controls founded?
SE Controls was founded in 1981. It employs 101 to 250 people.
Where is SE Controls based?
SE Controls is headquartered in Lichfield, United Kingdom, in the Europe region.
How does SE Controls make money?
Six revenue lines are on record. Smoke Ventilation Products are the primary driver. The others are specialist Contracting Services, maintenance Services, SECloudlink Remote Monitoring, façade Engineering and CPD Training.
Who are SE Controls's main competitors?
Direct peers on record are Colt International, D+H Group, Windowmaster, Aumüller Aumatic, GEZE and Belimo. Broad incumbents are Swegon, Systemair, Honeywell Building Technologies and Siemens Smart Infrastructure.
Does SE Controls have an API?
No public API is recorded for SE Controls.
What industry is SE Controls in?
SE Controls's product category is Smoke Ventilation Systems. Its primary akta.pro industry code is IMADANAI, Ventilation & Smoke Control Systems (Smoke Exhaust/Pressurization), with a secondary code of IMADANAD, Dampers, Louvers & Ventilation Controls. Its NAICS code is 334512 and its SIC code is 3822.