MP Group

What MP Group does

MP Group (Thailand) Co., Ltd. (บริษัท เอ็มพี กรุ๊ป (ประเทศไทย) จำกัด) is a Bangkok-based medical diagnostics distributor founded in 2001, operating exclusively within Thailand. The company imports, distributes, and services rapid diagnostic test kits, point-of-care blood analyzers, molecular diagnostic assays, blood glucose and blood pressure monitors, AEDs, and laboratory consumables on behalf of global manufacturers — most notably SD Biosensor (South Korea, STANDARD Q portfolio including the first WHO EUL-listed rapid antigen COVID-19 test), Seegene (South Korea, Allplex RT-PCR assays), and Siemens Healthineers (Canada, EPOC Blood Analysis System). MP Group's revenue model is primarily hardware sales of instruments and consumables, augmented by ISO 9001-certified after-sales service, laboratory management software (MP Connect LIS and MP Link Mobi mobile check-up management), and the Healthcare Service Center (HSC) partnership with Thammasat University Faculty of Allied Health Sciences.

The company serves two principal customer segments: B2B healthcare facilities (government and private hospitals, medical laboratories, clinic networks) reached through an enterprise field-sales motion and academic conferences such as ACMTT, and B2C individual consumers reached via e-commerce platforms (Shopee, Lazada), a Line Official Account, and retail pharmacy distribution through chains including 7-Eleven (EXTA), Boots, and Bangkok Drug. Beyond distribution, MP Group has expanded into genomics and personalized wellness services through its wholly-owned subsidiary Health Plus Global Laboratory Co., Ltd. (MP Health Plus Subclinic), into consumer skincare under the BCG Model via Glass Skin, and into genetic-testing partnerships with Cryoviva (Thailand). CEO Natthaporn Boonbubpha has publicly disclosed IPO preparation, and the company most recently received the Asia Pacific Enterprise Awards 2025 Corporate Excellence Award in Healthcare, Pharmaceutical & Biotechnology.

Name

MP Group

Legal name

MP Group (Thailand) Co., Ltd. (บริษัท เอ็มพี กรุ๊ป (ประเทศไทย) จำกัด)

Website

https://mpgroup.co.th

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

MP Group is a Bangkok-based, 25-year-old exclusive distributor of medical diagnostic instruments and IVD test kits in Thailand, importing SD Biosensor, Seegene, and Siemens Healthineers products for hospitals, laboratories, and consumers.

Ownership category

akta.pro rank

Product category

Medical Diagnostics Distribution

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (62151), Medical and Diagnostic Laboratories (6215)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841), Services-Medical Laboratories (8071)

akta.pro industry

PRIMARYHLAGAJAA

Laboratory Information Management Systems (LIMS)

Healthcare & Life Sciences/Life Science Tools & Services (CRO/CDMO/Lab Services)/Life Science Software & Informatics (LIMS/ELN/Bioinformatics)

SECONDARYHLACAMAF

Public Health & Reference Lab LIMS

Healthcare & Life Sciences/Digital Health & Health IT/Laboratory Information Systems (LIS/LIMS) & Pathology Informatics

SECONDARYHLACAMAH

Quality Management & Regulatory Compliance (CLIA/CAP/ISO) for Labs

Healthcare & Life Sciences/Digital Health & Health IT/Laboratory Information Systems (LIS/LIMS) & Pathology Informatics

SECONDARYCRADAMAK

Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

Keywords

• Medical diagnostics distribution
• Rapid diagnostic test kits
• In vitro diagnostics
• Laboratory information systems
• Point-of-care testing

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Medical Diagnostic Instruments and Consumables: Import and distribution of medical diagnostic instruments including blood pressure monitors, blood glucose meters, lancets, AED devices, and A1C testing equipment. Products sold directly to healthcare facilities and through e-commerce channels to consumers.
2. Rapid Diagnostic Test (RDT) Kits: Distribution of rapid diagnostic test kits including COVID-19 antigen tests (STANDARD Q brand), dengue tests, and other infectious disease screening products. The company holds exclusive distribution rights for SD Biosensor products in Thailand.
3. Molecular Diagnostics Products: Molecular diagnostic products including RT-PCR assays for COVID-19 variants and other infectious diseases from Seegene.
4. After-Sales Service and Technical Support: ISO 9001 certified after-sales service for medical diagnostic equipment with 'Fast and Accurate' service delivery. Includes laboratory planning and management services.
5. Genomics and Wellness Laboratory Services: Health Plus Global Laboratory (Genomics & Wellness Laboratory) under Health Plus Global Laboratory Co., Ltd. provides personalized health screening services including genetic testing for health risk assessment and wellness optimization in partnership with Cryoviva.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MP Group is the exclusive distributor of medical diagnostic supplies in Thailand, importing and supplying in vitro diagnostic instruments, rapid test kits, point-of-care analyzers, and laboratory information management software from international manufacturers including SD Biosensor, Seegene, and Siemens Healthineers. The company also operates after-sales service, genomics/wellness laboratory services through its subsidiary Health Plus Global Laboratory, and has expanded into Glass Skin skincare products.

Product overview

MP Group (Thailand) Co., Ltd. is a leading provider of Total Solution for Diagnostics Platform, offering a comprehensive portfolio of medical diagnostic products and services. The portfolio includes: (1) Core diagnostic products including rapid test kits (STANDARD Q for COVID-19, dengue, Zika, Chikungunya), blood glucose monitors (STANDARD GLUCO NAVII), blood pressure monitors (raycome RBP series), EPOC blood analyzer, and A1CNow+; (2) Software platforms including MP Connect/Laboratory Information Management System for lab operations and MP Link Mobi for mobile health check management; (3) Healthcare services including HSC (Healthcare Service Center) for laboratory analysis, mobile health screening, and molecular diagnostics; (4) Recent expansion into wellness with Glass Skin skincare products. The company distributes products from global manufacturers (SD Biosensor, Seegene, Siemens Healthineers) and holds ISO 9001 certification for after-sales service operations.

Differentiator

Problem solved

Functional benefit

Brands

• STANDARD Q: Brand of rapid antigen COVID-19 test kits and other diagnostic products distributed by MP Group in Thailand, produced by SD Biosensor from South Korea.
• Glass Skin
• MP Health Plus (เอ็มพี เฮลท์ พลัส สหคลินิก)

Products and services

• STANDARD Q COVID-19 Ag Test Rapid antigen detection test for SARS-CoV-2 with WHO EUL certification, capable of detecting Omicron variants including BA.1, BA.2, and BA.2.2; available for both professional and home use with results in 15-30 minutes.
• STANDARD Q Dengue Tests (Duo, NS1 Ag, IgM/IgG) Rapid diagnostic tests for dengue including the Duo test combining NS1 antigen and antibody detection, standalone NS1 antigen, and differential IgM/IgG antibody tests; for clinical and professional use.
• STANDARD Q Zika IgM Rapid diagnostic test for Zika virus-specific IgM antibody detection in serum, plasma, and whole blood for clinical laboratories.
• STANDARD Q Chikungunya IgM/IgG Rapid diagnostic test providing differential detection of Chikungunya IgM and IgG antibodies with results in 15 minutes; for clinical and professional use.
• STANDARD GlucoNavii aGDH Blood Glucose Monitor and 50 Test Strips Blood glucose monitoring device with 5-second test results, 500-test memory capacity, and no coding required; sold together with compatible aGDH 50 test strips for diabetes self-monitoring at home.
• raycome RBP-9000 Automatic Blood Pressure Monitor Automatic blood pressure and pulse monitor with measurement range 0-270 mmHg (pressure) and 40-180 bpm (pulse), 100-value memory, Thai language audio guidance, and ISO 130485:2016, ISO 9001:2015, and CE Mark certification.
• EPOC Blood Analysis System Point-of-care blood analyzer by Siemens Healthineers (Canada) testing 25 parameters in under 1 minute using capillary, venous, arterial blood, or body fluid samples; US-FDA, ISO 13485, and CE Mark certified.
• A1CNow+ Glycated Hemoglobin Analyzer Point-of-care device for measuring glycated hemoglobin (HbA1c) for diabetes monitoring in clinical settings.
• Radian AED HR 501 Automated External Defibrillator (AED) for emergency cardiac care in hospitals, public venues, and clinical facilities.
• Allplex SARS-CoV-2 RT-PCR Assay Molecular diagnostic assay by Seegene detecting 5 target genes (N, RdRP, E, S, and S Variant Gene) covering COVID-19 variants including Alpha, Beta, Gamma, Delta, and Omicron strains for clinical laboratories.
• Blood Lancets (Xinle Medical and Droplet 28G) Sterile blood lancets for capillary blood collection including Xinle Medical 23G/1.8mm depth lancets and Droplet 28G gamma-sterilized lancets (200 pieces per pack) for use with lancing pens.
• MEDISAFE SOLO Safety Lancets Single-use safety lancets with 23G needle and 2mm blade length; needle retracts automatically after use for user safety, designed for clinical and home diagnostics.
• MP Connect Laboratory Information Management System (LIMS) Laboratory Information Management System designed for comprehensive laboratory operations covering Pre-Analytical, Analytical, and Post-Analytical phases; supports multi-analyzer connectivity, inventory management, and LIS/HIS integration for healthcare facilities.
• MP Link Mobi Mobile Check-Up Management Software Mobile Check-Up Management Software for managing large-scale health screening operations featuring patient registration, real-time tracking, barcode sticker printing, specimen counting, LIS/HIS connectivity, and individual health report generation.
• HSC Service (Healthcare Service Center) Comprehensive health screening services including laboratory analysis, mobile health check units, special/research tests, and molecular diagnostics operated with Thammasat University Faculty of Allied Health Sciences; certified to ISO 15189:2012 and ISO 15190:2003.
• MP EQAS External Quality Assessment Scheme External Quality Assessment Scheme service for laboratory proficiency testing, distributed via mobile app downloads to clinical laboratories for quality assurance.
• MP Solutions (Total Solution for Diagnostics) Comprehensive medical diagnostic solution covering Rapid Diagnostic Tests (Massive Screening), Point of Care Tests (Fast Track Solution), Clinical Automation (Preventive Healthcare), Molecular Diagnostics (Public Health Policy), Maternal Fetal Health, and LC-MS/MS (Health Sciences), supported by ISO 9001-certified after-sales service.
• Glass Skin Skincare Product Line Skincare product line formulated under BCG Model (Bio-Circular-Green Economy) with Bioactive Ingredients including Snail Mantle Mucin enriched with Pico Peptide concentrated 30 times higher, marketed for sustainable beauty innovation.

Quantifiable outcome

• STANDARD Q COVID-19 Ag Test demonstrated error rate of less than 3% when compared to RT-PCR testing in community trials involving 50,000 individuals.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cryoviva (Thailand) Co., Ltd.coreStrategic or Co-development Partner · 30 July 2025Strategic partnership between Health Plus Global Laboratory (subsidiary of MP Group operating as 'MP Health Plus Subclinic') and Cryoviva (Thailand) for comprehensive personalized healthcare services. The collaboration covers genetic testing for health risk assessment (Health Risk Advanced) and holistic wellbeing genetic testing, advancing personalized medicine in Thailand.
• Thammasat University Faculty of Allied Health SciencescoreOthers · 20 July 2022HSC (Healthcare Service Center) partnership providing laboratory testing services. The center is certified to ISO 15189:2012 and ISO 15190:2003 standards.
• Chulalongkorn University Faculty of Commerce and AccountancyminorStrategic or Co-development Partner · 3 March 2022MOU partnership for Micro MBA business training program for MP Group employees, material and equipment support for academic institutions, and social responsibility activities. The program ran from May-August 2022.
• Chulalongkorn University Faculty of Allied Health SciencesminorOthers · 23 December 2020Donation of mobile negative pressure sample collection rooms and PPE suits for COVID-19 screening activities. Led by Chairman Rittichai Srivijarn and CEO Natthaporn Boonbubpha.
• SD Biosensor (South Korea)coreTechnology or IntegrationExclusive distributor in Thailand for SD Biosensor STANDARD Q rapid diagnostic products including COVID-19 antigen tests, dengue tests, and other infectious disease screening kits. STANDARD Q COVID-19 Ag Test was the first rapid antigen test to receive WHO EUL certification.
• Seegene (South Korea)coreTechnology or IntegrationDistributor of Seegene Allplex molecular diagnostic products in Thailand including SARS-CoV-2 RT-PCR assays detecting up to 5 target genes for COVID-19 variant detection.
• Health Plus Global Laboratory Co., Ltd.coreOthersSubsidiary company of MP Group operating genomics and wellness laboratory services under 'MP Health Plus Subclinic' brand for personalized healthcare and genetic testing services.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Cardinal Health: Global medical product distributor and manufacturer providing lab instruments, point-of-care diagnostics, and consumables to hospitals and reference labs. Relevant scaled benchmark for what a multi-region healthcare distribution + diagnostics services business can become over decades — informs MP Group's regional ambitions.
• McKesson: One of the largest global pharmaceutical and medical product distributors serving hospitals, pharmacies, and labs. Comparable at the business-model level (medical distribution + value-added services like inventory management software and quality programs) and useful as a global benchmark for distribution-led healthcare platforms pursuing software/services adjacency.
• Abbott (Diagnostics, Thailand): Global diagnostics and medical device manufacturer with a substantial Thailand commercial presence across point-of-care, immunoassay, and molecular diagnostics. Comparable as a broader diagnostics player whose instruments and rapid tests (e.g., Panbio COVID-19 Ag) compete in many of the same hospital and laboratory channels MP Group serves.
• Roche Diagnostics (Thailand): Global leader in in-vitro diagnostics and the dominant molecular/clinical chemistry instruments vendor in Thai hospital and reference lab channels. Relevant as both a competitor (instruments and assays) and as a benchmark for the diagnostic services revenue mix MP Group is migrating toward through Health Plus Global Laboratory.
• Siemens Healthineers (Thailand): Global medical technology leader and a principal supplier to MP Group (EPOC Blood Analysis System distribution). Larger incumbent operating across diagnostics, imaging and advanced therapies; relevant as MP Group's channel partner and as the upstream player from which MP derives part of its diagnostic instrument portfolio.

Emerging players

• Seegene: South Korean molecular diagnostics company whose Allplex SARS-CoV-2 RT-PCR assays (5-target variant detection) MP Group distributes in Thailand. Comparable as a specialized diagnostics manufacturer with overlapping channel presence in Thai hospital and reference lab molecular diagnostics segments.
• SD Biosensor: South Korean IVD manufacturer of STANDARD Q rapid test kits (COVID-19 Ag, dengue, Zika, Chikungunya) and MP Group's principal supplier for rapid diagnostics in Thailand. As MP Group's exclusive distributor partner, SD Biosensor is the upstream counterpart whose product roadmap and EUL credentials drive MP Group's competitive position.

Direct peers

• DKSH (Thailand): DKSH's Healthcare business provides market expansion services including distribution, regulatory, and after-sales support for medical device and pharmaceutical brands across ASEAN. It is the most direct comparable: both are B2B healthcare distribution specialists with regional brand partnerships and value-added services layered on top of pure logistics.
• Mega Lifesciences Public Company: SET-listed Thai pharmaceutical and consumer healthcare distributor with regional SEA reach across branded generics, OTC, and consumer health. Comparability to MP Group stems from being a Thailand-rooted healthcare distribution platform combining B2B medical product distribution with consumer-facing health products.
• Zuellig Pharma (Thailand): One of the largest pharmaceutical distributors in Thailand and broader ASEAN, offering warehousing, distribution, and commercial services to pharma manufacturers. Highly comparable business model to MP Group: a multi-country healthcare distribution specialist relying on long-term supplier contracts and value-added services for hospitals and pharmacies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mp-group-thailand-co-ltd

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MP Group