Mercairuña
- Company typePrivate
- Founded1974
- HeadquartersPamplona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
Mercairuña firmographics
Firmographics- Name
- Mercairuña
- Legal name
- Mercados Centrales de Abastecimiento de Pamplona
- Website
- https://mercairuna.es
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mercairuña industry classification
Industry- Product category
- Wholesale Food Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fish and Seafood Merchant Wholesalers (42446)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Terminal Market / Produce Market Wholesalers (AFAIACAK)
- akta.pro secondary industries
- Seafood Wholesale (Fresh & Frozen) (AFAIADAD), Foodservice / HORECA Produce Wholesale (AFAIACAI), Meat, Poultry & Seafood Refrigerated Warehousing (TLALABAC)
Keywords
Where Mercairuña is headquartered
LocationHeadquarters
- HQ city
- Pamplona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Mercairuña business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Leasing of Commercial Spaces: Mercairuña generates revenue by leasing physical commercial spaces to wholesale food businesses, retailers, fishmongers, logistics companies, and service providers within its distribution center. Rental income is derived from the fruit and vegetable market (8,545 m²), the fish lonja, and the complementary activities zone (17,000 m² built space).
- Operational & Logistics Services: Revenue from ancillary services including loading/unloading operations, waste management, pallet recovery, maintenance support, and truck weighing, all provided to tenant businesses operating within the facility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Space rental and operational services — quote-based commercial terms |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Mercairuña product offering
Product offeringCore offering
Mercairuña operates a publicly-owned physical wholesale food distribution center in Pamplona (Navarra, Spain), providing commercial space, cold-chain logistics, and operational services to fruit and vegetable wholesalers, fish and seafood traders, and complementary service providers. Its infrastructure encompasses an 8,545 m² fruits and vegetables market, a fish lonja (since 2003), and a 17,000 m² complementary activities zone, operating 24/7/365 to connect local, national, and international producers with regional retailers and hospitality buyers.
Product overview
Mercairuña is a public fresh food distribution center in Navarra, Spain, operating since 1974. It operates as a multi-segment marketplace with three core offerings: the Mercado de Frutas y Hortalizas (8,545 m² fruits and vegetables market), the Lonja de Pescados (fish and seafood market since 2003), and Servicios Complementarios (supporting services including vehicle workshop, van rental, inspection services, and waste management). Additionally, it offers available commercial spaces through its Zona de Actividades Complementarias (ZAC) with 17,000 m² of buildable space. The ecosystem connects local, national, and international producers with consumers across the Navarra region, operating 24/7, 365 days per year.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercado de Frutas y Hortalizas (Fruits and Vegetables Market) An 8,545 m² wholesale market dedicated to the efficient distribution of fresh, quality fruits and vegetables, providing commercial space and infrastructure for produce wholesalers and retailers in Navarra.
- Lonja de Pescados (Fish and Seafood Market) A fish and seafood wholesale market operating since 2003, designed to preserve freshness and quality of each piece, with equipped facilities serving wholesalers, retailers, and hospitality professionals in Navarra.
- Servicios Complementarios (Complementary Services) A coordinated set of supporting services including vehicle workshops, van rentals, inspection services, waste management, and food service for businesses operating within the Mercairuña distribution center.
- Zona de Actividades Complementarias (ZAC) - Commercial Space Leasing 17,000 m² of buildable commercial space available for lease to food sector companies, offering flexible facilities with loading zones, truck access, parking, videovigilance, fire protection, and temperature-controlled storage within the Mercairuña distribution center.
- Cold-Chain Logistics and Operational Services Ancillary operational and logistics services for tenant businesses, including loading/unloading operations, waste management, pallet recovery, maintenance support, and truck weighing services, provided within the facility on a 24/7/365 basis.
Quantifiable outcome
- Uninterrupted fresh food supply — 24/7, 365 days per year
- +2 more outcomes
Companies that use Mercairuña
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
Mercairuña technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mercairuña partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mercasa (Sociedad Estatal de Mercados Centrales de Abastecimiento)coreMercasa is Mercairuña's second-largest shareholder (40%) and the parent network of Spain's 22 wholesale food markets. The partnership provides Mercairuña with national distribution reach, operational best practices, and cross-market synergies. The collaboration enables Mercairuña's tenant companies to access Spain's broader wholesale food distribution network.
Scale indicators6 records
Recent moves4 records
Expansion highlights3 records
Mercairuña competitors and assessment
Company assessmentDirect peers
- Mercagalicia: Galicia's central wholesale food market operating under the Mercasa network. Direct peer comparable on institutional ownership structure, fresh food marketplace model, and tenant-based revenue streams.
- Mercamadrid: Madrid's central wholesale food market, the largest in the Mercasa network, operating fresh produce, seafood, and complementary services zones. Direct peer with the same institutional network backing and physical marketplace business model as Mercairuña.
- Mercasevilla: Seville's wholesale food market within the Mercasa network, operating fresh produce, seafood, and complementary services. Direct peer operating with the same institutional structure, terminal-market business model, and tenant leasing revenue approach.
- Mercabarna: BarcMercabarna is Barcelona's major wholesale food market operating under the Mercasa network with similar terminal-market structure (fruits & vegetables, fish, flowers) and tenant-based revenue model. Direct network peer comparable to Mercairuña on business model and institutional governance structure.
- Mercazaragoza: Zaragoza's wholesale food market operating as part of the Mercasa network with similar fresh produce, seafood, and complementary activities zones. Direct peer with matching institutional ownership model and physical marketplace infrastructure.
- Mercabilbao: Bilbao's wholesale food market operating under the Mercasa network with comparable terminal-market structure serving the Basque Country region. Closest geographic peer to Mercairuña and operates with the same mixed public-private ownership model.
- Mercavalencia: Valencia's wholesale food market within the Mercasa network, operating fresh produce, seafood, and complementary services zones. Direct peer comparable on business model, tenant base, and institutional backing structure.
- Mercaolid: Valladolid-based wholesale food market within the Mercasa network. Direct peer with matching business model of operating physical marketplace infrastructure and leasing spaces to fresh produce and seafood wholesalers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Mercairuña social profiles
Digital presenceMercairuña financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercairuña leadership team
Management profileNumber of profiles
Profiles14 records
Mercairuña funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercairuña M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercairuña
What does Mercairuña do?
Mercairuña operates a publicly-owned physical wholesale food distribution center in Pamplona (Navarra, Spain), providing commercial space, cold-chain logistics, and operational services to fruit and vegetable wholesalers, fish and seafood traders, and complementary service providers. Its infrastructure encompasses an 8,545 m² fruits and vegetables market, a fish lonja (since 2003), and a 17,000 m² complementary activities zone, operating 24/7/365 to connect local, national, and international producers with regional retailers and hospitality buyers.
Is Mercairuña a public or private company?
Mercairuña is a private company. It is classified as state government owned and is currently operating.
When was Mercairuña founded?
Mercairuña was founded in 1974. It employs 11 to 50 people.
Where is Mercairuña based?
Mercairuña is headquartered in Pamplona, Spain, in the Europe region.
How does Mercairuña make money?
Two revenue lines are on record. Leasing of Commercial Spaces are the primary driver. The others are operational & Logistics Services.
Who are Mercairuña's main competitors?
Direct peers on record are Mercagalicia, Mercamadrid, Mercasevilla, Mercabarna, Mercazaragoza, Mercabilbao, Mercavalencia and Mercaolid.
Does Mercairuña have an API?
No public API is recorded for Mercairuña.
What industry is Mercairuña in?
Mercairuña's product category is Wholesale Food Distribution. Its primary akta.pro industry code is AFAIACAK, Terminal Market / Produce Market Wholesalers, with a secondary code of AFAIADAD, Seafood Wholesale (Fresh & Frozen). Its NAICS code is 424480 and its SIC code is 5140.