Preziosi Food srl
- Company typePrivate
- Founded1999
- HeadquartersSan Nicola Di Gallipoli, Italy
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Preziosi Food srl firmographics
Firmographics- Name
- Preziosi Food srl
- Legal name
- Preziosi Food S.p.a.
- Website
- https://preziosifood.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Preziosi Food srl industry classification
Industry- Product category
- Savory Snack Manufacturing
- NAICS
- Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Potato & Vegetable Chips Manufacturing (AFAKAIAA)
- akta.pro secondary industries
- Extruded Snacks Manufacturing (Puffs, Curls, Sticks) (AFAKAIAE), Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)
Keywords
Where Preziosi Food srl is headquartered
LocationHeadquarters
- HQ city
- San Nicola Di Gallipoli
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Preziosi Food srl business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Branded Product Sales (Salati Preziosi): Sale of savory snacks under the Salati Preziosi brand through Italian GDO, bars, and retail outlets. Includes novelty chips with surprises for children under licensing agreements.
- Private Label / MDD Manufacturing: Custom manufacturing of chips and snacks for European retailers under their own private label brands. Core business focus alongside branded products.
- Export Sales: International distribution through distributors and wholesalers to reach markets outside Italy.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Preziosi Food srl product offering
Product offeringCore offering
Preziosi Food manufactures and distributes sweet and savory snacks, primarily potato chips, extruded snacks, pellets and popcorn, both under its flagship consumer brand Salati Preziosi (including surprise-included chips for children) and as private label (MDD) production for European retailers. It operates 15 continuous production lines in a 15,000 sqm facility in San Nicola di Melfi, producing 700,000 bags per day and over 130 million packs annually for more than 1,000 B2B customers.
Product overview
Preziosi Food S.p.A. is a savory snack manufacturer based in Melfi, Basilicata, Italy, operating since 1998 (originally as Mitica) and rebranded in 2003 as Salati Preziosi. The company produces over 20 product types including chips, extruded snacks, pellets, and popcorn under the Salati Preziosi consumer brand, as well as private label/manufacturer brand (MDD) products for over 1000 European retail customers. Key products include the flagship Casereccia kettle-cooked chips (first 100% compostable chip packaging in Italy), Keep's chips with innovative flavors, and the Break to School children's line featuring surprise toys. The company operates 15 production lines in a 15,000 sqm facility producing approximately 700,000 bags of chips daily and over 20 million kilograms annually, with over 200 employees.
Differentiator
Problem solved
Functional benefit
Brands
- Casereccia: The first Italian potato chip with 100% compostable packaging, made with kettle cooking method for handmade-style thin, crispy chips.
- Keep's
Products and services
- Salati Preziosi (consumer brand portfolio) Flagship consumer brand of Preziosi Food offering savory snacks including surprise-toy chips, classic and flavored chips, corn extruded snacks and popcorn, distributed throughout Italy in bars and major supermarket chains (GDO) and internationally through the Foster Clark export network.
- Casereccia (sub-brand of kettle-cooked chips) Sub-brand of thin, crispy, kettle-cooked handmade-style potato chips, the first Italian chip brand to use 100% compostable packaging certified for organic waste disposal.
- Keep's (sub-brand flavored chips)
Quantifiable outcome
- Revenue grew from EUR 50 million to EUR 86+ million (80% increase) between 2020-2023
- +4 more outcomes
Companies that use Preziosi Food srl
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Preziosi Food srl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Preziosi Food srl partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Giochi PreziosiminorPartnership with Giochi Preziosi starting in 2003 drove the rebranding from Mitica to Salati Preziosi, leveraging synergies in licensing development for surprise chips targeting children. This partnership was foundational to establishing the surprise-included snack category leadership.
- PescariaminorCollaboration with Pescaria (fast food chain from Puglia) at MARCA di Bologna 2019 trade show for an aperitif and tasting event at their dedicated stand.
- Dragon Ball (Licensor)coreFirst licensing agreement secured in 1999 for Dragon Ball brand, enabling development of surprise-included chips for children. This established Preziosi Food's leadership position in the surprise snack market in Italy.
Scale indicators21 records
Recent moves1 record
Preziosi Food srl competitors and assessment
Company assessmentDirect peers
- Pata SpA: Italian savory snack manufacturer producing potato chips and extruded snacks for branded and private label markets. Directly comparable to Preziosi Food in product mix and target customer base, and notably was co-fined by the Italian AGCM in the same EUR 23.3M antitrust case.
- Amica Chips SpA: Italian potato chips manufacturer serving both branded and private label retail channels. Closely comparable to Preziosi Food in product category, customer base, and channel mix; also co-fined alongside Preziosi in the AGCM private label antitrust case.
- San Carlo Gruppo Alimentare: One of Italy's largest branded snack producers (chips, crackers, snacks) with deep GDO penetration and significant private label exposure. Directly comparable to Preziosi Food in product category, customer base (Italian and European retailers), and B2B manufacturing scale.
Broad incumbents
- Frito-Lay (PepsiCo): Global leader in salty snacks and potato chips with extensive Italian retail presence via brands like Lay's and Doritos. Comparable to Preziosi as a broad incumbent competing for the same shelf space across Italy and Europe, though with vastly larger marketing and distribution scale.
- Mondelez International: Global snacks conglomerate with broad portfolio including biscuits, chocolate, and savory snacks (e.g., Belin). Competes with Preziosi for European retailer shelf space across multiple snack categories, including private label supply contracts.
- Intersnack Group: European leader in savory snacks (chips, nuts, extruded snacks) with strong private label and branded presence across the continent. Closely comparable to Preziosi in private label manufacturing scale, product portfolio breadth, and European retailer relationships.
Regional players
- Lorenz Snack-World: German snack manufacturer producing potato chips, extruded snacks, and pellets with strong presence in DACH and selected export markets. Comparable to Preziosi in product format (kettle-cooked, extruded) and private label capability, though primarily serving Central European retail.
- Zweifel Pomy-Chips AG: Swiss potato chip and snack manufacturer with leading market position in Switzerland and selected European export markets. Comparable to Preziosi in branded potato chip expertise and kettle-cooking know-how, though operating at smaller scale in different geographic markets.
- Orkla Snacks (Orkla Foods): Nordic-based food conglomerate with a significant snacks division producing chips, nuts, and extruded snacks across Scandinavia and selected European markets. Comparable to Preziosi in multi-format snack manufacturing, private label capability, and European retailer relationships, though serving a different primary geography.
Emerging players
- Forno Bonomi: Italian snack manufacturer with focus on traditional and innovative snack formats including extruded products and pellets. Comparable to Preziosi in Italian origin, product mix overlap (extruded and pellet snacks), and private label capability, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Preziosi Food srl social profiles
Digital presencePreziosi Food srl compliance and trust
Trust signalCompliance9 records
Preziosi Food srl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preziosi Food srl leadership team
Management profileNumber of profiles
Profiles5 records
Preziosi Food srl funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preziosi Food srl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preziosi Food srl
What does Preziosi Food srl do?
Preziosi Food manufactures and distributes sweet and savory snacks, primarily potato chips, extruded snacks, pellets and popcorn, both under its flagship consumer brand Salati Preziosi (including surprise-included chips for children) and as private label (MDD) production for European retailers. It operates 15 continuous production lines in a 15,000 sqm facility in San Nicola di Melfi, producing 700,000 bags per day and over 130 million packs annually for more than 1,000 B2B customers.
Is Preziosi Food srl a public or private company?
Preziosi Food srl is a private company. It is classified as corporate owned and is currently operating.
When was Preziosi Food srl founded?
Preziosi Food srl was founded in 1999. It employs 101 to 250 people.
Where is Preziosi Food srl based?
Preziosi Food srl is headquartered in San Nicola Di Gallipoli, Italy, in the Europe region.
How does Preziosi Food srl make money?
Three revenue lines are on record. Branded Product Sales (Salati Preziosi) is the primary driver. The others are private Label / MDD Manufacturing and export Sales.
Who are Preziosi Food srl's main competitors?
Direct peers on record are Pata SpA, Amica Chips SpA and San Carlo Gruppo Alimentare. Broad incumbents are Frito-Lay (PepsiCo), Mondelez International and Intersnack Group. Regional players are Lorenz Snack-World, Zweifel Pomy-Chips AG and Orkla Snacks (Orkla Foods). Forno Bonomi is listed as an emerging player.
Does Preziosi Food srl have an API?
No public API is recorded for Preziosi Food srl.
What industry is Preziosi Food srl in?
Preziosi Food srl's product category is Savory Snack Manufacturing. Its primary akta.pro industry code is AFAKAIAA, Potato & Vegetable Chips Manufacturing, with a secondary code of AFAKAIAE, Extruded Snacks Manufacturing (Puffs, Curls, Sticks). Its NAICS code is 31191 and its SIC code is 2090.