Preziosi Food srl

Name

Preziosi Food srl

Legal name

Preziosi Food S.p.a.

Website

https://preziosifood.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Savory Snack Manufacturing

NAICS

Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Potato & Vegetable Chips Manufacturing (AFAKAIAA)

akta.pro secondary industries

Extruded Snacks Manufacturing (Puffs, Curls, Sticks) (AFAKAIAE), Pretzels & Savory Baked Snacks Manufacturing (AFAKAIAD)

Keywords

• Savory snack manufacturing
• Private label snacks
• Potato chips production
• Branded snack products
• Surprise toy snacks

Headquarters

HQ city

San Nicola Di Gallipoli

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Branded Product Sales (Salati Preziosi): Sale of savory snacks under the Salati Preziosi brand through Italian GDO, bars, and retail outlets. Includes novelty chips with surprises for children under licensing agreements.
2. Private Label / MDD Manufacturing: Custom manufacturing of chips and snacks for European retailers under their own private label brands. Core business focus alongside branded products.
3. Export Sales: International distribution through distributors and wholesalers to reach markets outside Italy.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Preziosi Food manufactures and distributes sweet and savory snacks, primarily potato chips, extruded snacks, pellets and popcorn, both under its flagship consumer brand Salati Preziosi (including surprise-included chips for children) and as private label (MDD) production for European retailers. It operates 15 continuous production lines in a 15,000 sqm facility in San Nicola di Melfi, producing 700,000 bags per day and over 130 million packs annually for more than 1,000 B2B customers.

Product overview

Preziosi Food S.p.A. is a savory snack manufacturer based in Melfi, Basilicata, Italy, operating since 1998 (originally as Mitica) and rebranded in 2003 as Salati Preziosi. The company produces over 20 product types including chips, extruded snacks, pellets, and popcorn under the Salati Preziosi consumer brand, as well as private label/manufacturer brand (MDD) products for over 1000 European retail customers. Key products include the flagship Casereccia kettle-cooked chips (first 100% compostable chip packaging in Italy), Keep's chips with innovative flavors, and the Break to School children's line featuring surprise toys. The company operates 15 production lines in a 15,000 sqm facility producing approximately 700,000 bags of chips daily and over 20 million kilograms annually, with over 200 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Casereccia: The first Italian potato chip with 100% compostable packaging, made with kettle cooking method for handmade-style thin, crispy chips.
• Keep's

Products and services

• Salati Preziosi (consumer brand portfolio) Flagship consumer brand of Preziosi Food offering savory snacks including surprise-toy chips, classic and flavored chips, corn extruded snacks and popcorn, distributed throughout Italy in bars and major supermarket chains (GDO) and internationally through the Foster Clark export network.
• Casereccia (sub-brand of kettle-cooked chips) Sub-brand of thin, crispy, kettle-cooked handmade-style potato chips, the first Italian chip brand to use 100% compostable packaging certified for organic waste disposal.
• Keep's (sub-brand flavored chips)

Quantifiable outcome

• Revenue grew from EUR 50 million to EUR 86+ million (80% increase) between 2020-2023
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Giochi PreziosiminorStrategic or Co-development PartnerPartnership with Giochi Preziosi starting in 2003 drove the rebranding from Mitica to Salati Preziosi, leveraging synergies in licensing development for surprise chips targeting children. This partnership was foundational to establishing the surprise-included snack category leadership.
• PescariaminorGTM or Marketing PartnerCollaboration with Pescaria (fast food chain from Puglia) at MARCA di Bologna 2019 trade show for an aperitif and tasting event at their dedicated stand.
• Dragon Ball (Licensor)coreOEM/ Whitelabel/ Licensing PartnerFirst licensing agreement secured in 1999 for Dragon Ball brand, enabling development of surprise-included chips for children. This established Preziosi Food's leadership position in the surprise snack market in Italy.

Scale indicators21 records

Recent moves1 record

Direct peers

• Pata SpA: Italian savory snack manufacturer producing potato chips and extruded snacks for branded and private label markets. Directly comparable to Preziosi Food in product mix and target customer base, and notably was co-fined by the Italian AGCM in the same EUR 23.3M antitrust case.
• Amica Chips SpA: Italian potato chips manufacturer serving both branded and private label retail channels. Closely comparable to Preziosi Food in product category, customer base, and channel mix; also co-fined alongside Preziosi in the AGCM private label antitrust case.
• San Carlo Gruppo Alimentare: One of Italy's largest branded snack producers (chips, crackers, snacks) with deep GDO penetration and significant private label exposure. Directly comparable to Preziosi Food in product category, customer base (Italian and European retailers), and B2B manufacturing scale.

Broad incumbents

• Frito-Lay (PepsiCo): Global leader in salty snacks and potato chips with extensive Italian retail presence via brands like Lay's and Doritos. Comparable to Preziosi as a broad incumbent competing for the same shelf space across Italy and Europe, though with vastly larger marketing and distribution scale.
• Mondelez International: Global snacks conglomerate with broad portfolio including biscuits, chocolate, and savory snacks (e.g., Belin). Competes with Preziosi for European retailer shelf space across multiple snack categories, including private label supply contracts.
• Intersnack Group: European leader in savory snacks (chips, nuts, extruded snacks) with strong private label and branded presence across the continent. Closely comparable to Preziosi in private label manufacturing scale, product portfolio breadth, and European retailer relationships.

Regional players

• Lorenz Snack-World: German snack manufacturer producing potato chips, extruded snacks, and pellets with strong presence in DACH and selected export markets. Comparable to Preziosi in product format (kettle-cooked, extruded) and private label capability, though primarily serving Central European retail.
• Zweifel Pomy-Chips AG: Swiss potato chip and snack manufacturer with leading market position in Switzerland and selected European export markets. Comparable to Preziosi in branded potato chip expertise and kettle-cooking know-how, though operating at smaller scale in different geographic markets.
• Orkla Snacks (Orkla Foods): Nordic-based food conglomerate with a significant snacks division producing chips, nuts, and extruded snacks across Scandinavia and selected European markets. Comparable to Preziosi in multi-format snack manufacturing, private label capability, and European retailer relationships, though serving a different primary geography.

Emerging players

• Forno Bonomi: Italian snack manufacturer with focus on traditional and innovative snack formats including extruded products and pellets. Comparable to Preziosi in Italian origin, product mix overlap (extruded and pellet snacks), and private label capability, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/preziosifood
• Facebookfacebook.com/preziosidolci

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preziosi Food srl