Gadget
Gadget is a Zürich-based event organizer that plans and produces music concerts and festivals and provides related event management and consulting services, operating as a private small business since 1994.
- Company typePrivate
- Founded1994
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gadget does
Gadget is a Zürich-based for-profit company operating in the live-music events sector. According to its firmographic profile, it organizes music concerts and festivals and offers related event management and consulting services. The firm has been operating since 1994 and maintains a headcount of 11–50 employees, placing it in the small-business segment of the Swiss event-production industry.
The company's go-to-market model is typical of boutique event producers and promoters: it secures artist engagements, organizes concert and festival productions, and provides consulting services to event stakeholders. Its core deliverables are live-event execution, production coordination, and advisory work, rather than software, ticketing platforms, or other technology products. The corporate website (gadget.ch) is referenced as the company's web presence; however, the available source snapshot of that site returned only a verification/loader page and contained no detailed product, pricing, or operational information.
No data on revenue, pricing, customer mix, funding, ownership, leadership team, technology stack, partnerships, or geographic footprint beyond Zürich was provided in the input. As a result, the financial scale, customer concentration, growth trajectory, and competitive positioning of the business cannot be quantified from the supplied material. The single source identifier present corresponds to the gadget.ch loading/verification page and does not contribute substantive company information.
Gadget firmographics
Firmographics- Name
- Gadget
- Website
- https://gadget.ch
- Company type
- Private
- Founded year
- 1994
- Headcount range
- 11–50 employees
- Short description
- Gadget is a Zürich-based event organizer that plans and produces music concerts and festivals and provides related event management and consulting services, operating as a private small business since 1994.
- Ownership category
- akta.pro rank
Gadget industry classification
Industry- Product category
- Event Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Musical Groups and Artists (711130)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
- akta.pro secondary industry
- Concerts & Music Festivals (THAJAFAA)
Keywords
Where Gadget is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Markets served
Gadget business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Gadget product offering
Product offeringCore offering
Gadget organizes music concerts and festivals, delivering end-to-end event management and consulting services for live music productions. Based in Zürich, the company serves clients needing professional concert and festival production, advisory, and on-site execution support. The core business is event-based service delivery rather than product or platform sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Music concert organization End-to-end organization of music concerts, coordinating planning and on-site execution for clients commissioning live music events.
- Festival organization Organization and production of music festivals, including planning, coordination, and on-site management of multi-act live music events.
- Event management services Professional event management services covering the operational aspects of running live music events, including production coordination and on-site execution.
- Event consulting services Advisory and consulting services for clients planning music events, providing expert guidance on festival and concert production.
Companies that use Gadget
Customer profileIdeal customer profiles1 record
Gadget technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gadget competitors and assessment
Company assessmentBroad incumbents
- Live Nation Entertainment: World's largest live entertainment company and concert promoter, operating globally across festivals, venues, and ticketing (Ticketmaster). Directly comparable business model to Gadget's concert and festival organizing activity, but at vastly greater scale and with owned infrastructure.
- AEG Presents: Major global concert promoter and venue operator (Anschutz Entertainment Group). Competes with Gadget in promoting and producing live music tours and festivals, with a portfolio that includes flagship festivals like Coachella.
- CTS Eventim: Leading European ticketing and live entertainment promoter headquartered in Germany, active across DACH. Directly comparable as a concert/festival promoter operating in the same Swiss/German-speaking region as Gadget.
Regional players
- Goodnews Productions AG: Swiss concert promoter and event organizer based in the German-speaking part of Switzerland. Directly comparable niche and geography to Gadget — both organize concerts and festivals in the Swiss market.
- Open Air Frauenfeld: Largest hip-hop and urban music festival in Europe, held in Frauenfeld, Switzerland. Comparable to Gadget as a Swiss-based music festival operator; overlaps in target audience and geography.
- Baloise Session: Premier Swiss indoor music event held annually in Basel, presenting international touring artists. Comparable to Gadget as a Swiss-based concert/festival organizer serving premium audiences in the same domestic market.
- Paléo Festival Nyon: Largest open-air music festival in Switzerland, held annually in Nyon. Comparable as a Swiss festival organizer with a similar operating model (multi-stage music festival production, artist booking, sponsorship) to Gadget.
Emerging players
- Eventbrite: Self-service ticketing and event management platform widely used by independent concert and festival organizers. Comparable to Gadget on the event-management and ticketing workflow dimension, though it is a software platform rather than a promoter.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Gadget social profiles
Digital presenceGadget financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gadget leadership team
Management profileNumber of profiles
Gadget funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gadget M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gadget
What does Gadget do?
Gadget organizes music concerts and festivals, delivering end-to-end event management and consulting services for live music productions. Based in Zürich, the company serves clients needing professional concert and festival production, advisory, and on-site execution support. The core business is event-based service delivery rather than product or platform sales.
When was Gadget founded?
Gadget was founded in 1994. It employs 11 to 50 people.
Where is Gadget based?
Gadget is headquartered in Zürich, Switzerland, in the Europe region.
Who are Gadget's main competitors?
Broad incumbents on record are Live Nation Entertainment, AEG Presents and CTS Eventim. Regional players are Goodnews Productions AG, Open Air Frauenfeld, Baloise Session and Paléo Festival Nyon. Eventbrite is listed as an emerging player.
Does Gadget have an API?
No public API is recorded for Gadget.
What industry is Gadget in?
Gadget's product category is Event Management Services. Its primary akta.pro industry code is MPAGAAAB, Music Festival Organizers & Promoters, with a secondary code of THAJAFAA, Concerts & Music Festivals. Its NAICS code is 711320 and its SIC code is 7990.