TxTag

What TxTag does

TxTag is an electronic toll collection transponder service operated by the Texas Department of Transportation (TxDOT), a Texas state government agency. The service enables individual motorists and vehicle owners across Texas to pay tolls electronically on TxDOT-administered toll roads and managed lanes without stopping at toll booths. Account management and tag distribution are delegated to the Harris County Toll Road Authority (HCTRA), which operates the hctra.org self-serve portal where customers open accounts, manage balances, and obtain tags; phone-based customer service is available at 281-875-3279.

The core product is an RFID/electronic transponder interoperable with TxDOT's tolling infrastructure on Texas toll roads and managed lanes. TxTag is positioned as TxDOT's own electronic toll tag, providing a state-administered, interoperable option within the Texas tolling ecosystem. The service operates on a usage-based revenue model tied to toll charges assessed per use; no pricing schedule is publicly disclosed on the source page, and toll collections flow to the state agency rather than to a corporate entity.

TxTag's go-to-market is direct-to-consumer through the HCTRA portal and phone support, with awareness driven primarily through the TxDOT website (txdot.gov). TxDOT also publishes a public scam-awareness notice warning that TxTag/TxDOT does not send texts or emails regarding past-due tolls. The customer base is a horizontal, mass-market segment of Texas drivers who use toll roads and managed lanes, with statewide geographic reach across Texas. TxTag is a government-operated program, not a corporate issuer; it has no funding rounds, no equity capitalization, no disclosed headcount, and no investable equity for PE/VC/M&A purposes.

Name

TxTag

Legal name

Texas Department of Transportation

Website

https://txtag.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TxTag is an electronic toll collection transponder service operated by the Texas Department of Transportation, enabling Texas drivers to pay tolls electronically on state toll roads and managed lanes. Account administration is delegated to the Harris County Toll Road Authority via hctra.org.

Ownership category

akta.pro rank

Product category

Electronic Toll Collection

akta.pro primary industry

Electronic Toll Collection (ETC) & Transponder/Tag Systems (RFID/DSRC) (TLAJABAA)

akta.pro secondary industries

Automatic Number Plate Recognition (ANPR) / Video Tolling & Enforcement (TLAJABAB), Back-Office Toll Transaction Processing, Billing & Customer Account Management (TLAJABAC), Traffic & Revenue Analytics, Forecasting & Performance Reporting for Tolling (TLAJABAI), Payments Acceptance & Financial Settlement for Tolling (Card, Wallet, Open Payments) (TLAJABAJ)

Keywords

• Electronic toll collection
• Toll road payments
• Cashless tolling
• Transponder toll tags
• Highway toll systems

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Toll collection (usage-based fees): TxTag is a public-sector electronic toll payment product of the Texas Department of Transportation; revenue is generated through usage-based toll charges assessed on Texas toll roads and managed lanes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

TxTag is an electronic toll collection transponder operated by the Texas Department of Transportation (TxDOT) that enables drivers to pay tolls electronically on Texas toll roads and managed lanes. Customers obtain a TxTag and manage their prepaid toll account through the Harris County Toll Road Authority (HCTRA) portal at hctra.org, with phone-based balance verification available at 281-875-3279.

Differentiator

Problem solved

Functional benefit

Products and services

• TxTag Electronic Toll Transponder An RFID/electronic transponder issued under the Texas Department of Transportation that lets individual Texas motorists pay tolls electronically on Texas toll roads and managed lanes without stopping at toll booths.
• TxTag Account Management Service Online and phone-based toll account management service for TxTag holders, including tag acquisition, balance top-ups, and balance verification, delivered via the HCTRA self-serve portal (hctra.org) and the 281-875-3279 phone line.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• Harris County Toll Road Authority (HCTRA)coreChannel Partner/ Reseller/ DistributorHCTRA operates the portal (hctra.org) where TxTag customers manage their accounts and obtain tags. The TxDOT toll roads and managed lanes page directs users needing to manage a TxTag account or get a tag to visit hctra.org, indicating that HCTRA functions as the primary servicing/distribution channel for TxTag.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• EZ TAG (Harris County Toll Road Authority): HCTRA's own electronic toll transponder for Houston-area toll roads. It directly competes with TxTag across Texas, is interoperable with TxTag's account platform, and already operates the portal through which TxTag customers are serviced.
• TollTag (North Texas Tollway Authority): NTTA's electronic toll transponder used across North Texas toll roads. It is the most direct in-state substitute for TxTag, serving the same Texas drivers with a comparable cashless toll-payment product.

Broad incumbents

• E-ZPass: The dominant electronic toll collection network across the Northeast, Midwest, and mid-Atlantic US. Operated as an interoperable consortium of state toll agencies — the same public-agency model that TxTag follows in Texas.
• SunPass (Florida Department of Transportation): Florida's statewide electronic toll transponder system, also operated by a state DOT. Comparable to TxTag in that it is a state-administered, interoperable tag system covering a large geographic toll network.
• FasTrak (Caltrans / Bay Area / LA Metro): California's statewide electronic toll collection system used on bridges, express lanes, and managed lanes. Comparable to TxTag in product (electronic toll tag) and in serving managed-lane corridors similar to TxDOT's network.

Regional players

• I-PASS (Illinois Tollway): Illinois' statewide electronic toll transponder. Offers an analogous state-administered toll tag product for managed and toll roads, with similar interoperability goals to TxTag, but operates in a different geography.
• Peach Pass (State Road and Tollway Authority of Georgia): Georgia's electronic toll transponder used on express lanes and managed lanes. Closely parallels TxTag's focus on managed-lane electronic tolling within a single state.
• Good To Go! (Washington State Department of Transportation): Washington's statewide toll transponder, also operated by a state DOT. Comparable in structure (state-administered tag) and use case (highway, bridge, and managed-lane tolling) to TxTag, though in a different US region.
• PikePass (Oklahoma Turnpike Authority): Oklahoma's electronic toll tag for the state's turnpike network. Comparable to TxTag as a state-level toll transponder, and increasingly interoperable across southern US toll systems including Texas.

Emerging players

• K-Tag (Kansas Turnpike Authority): Kansas' electronic toll transponder used across the Kansas Turnpike. Comparable in product form to TxTag and relevant as a regional interoperability counterpart now that K-Tag is being folded into broader multi-state networks.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/txtag

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TxTag