Fresh Burritos
Fresh Burritos is a French Mexican fast-casual restaurant franchise chain founded in 2011, operating multiple locations across France and serving individual consumers made-to-order burritos, tacos, and bowls inspired by a Tulum beach taqueria.
- Company typePrivate
- Founded2011
- HeadquartersParis, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Fresh Burritos does
Fresh Burritos is a French Mexican fast-casual restaurant franchise chain founded in 2011, headquartered in Paris, France, and operating multiple franchise restaurant locations across the country. The company's concept is inspired by an authentic beachside taqueria in Tulum, Yucatan, Mexico, and it targets individual consumers in France seeking made-to-order Mexican cuisine in a casual dining environment, addressing the limited availability of authentic, fresh Mexican food in the French market.
The core product portfolio centers on customizable burritos, bowls, and tacos prepared with slow-cooked barbacoa beef, marinated chicken, or vegetarian chili fillings, complemented by house-made guacamole and pico de gallo prepared multiple times daily in restaurant kitchens. The underlying technology consists entirely of fresh food preparation and on-site cooking — there is no proprietary software, mobile app, API, or AI capability disclosed. The franchise model is supported by a dedicated restaurant locator subdomain (restaurants.freshburritos.fr), a segmented contact form covering franchise, customer, press, and recruitment inquiries, and an organic social media presence on Facebook and Instagram.
The business model is transaction-based: revenue is generated from direct per-meal food and beverage sales to consumers at restaurant counters, with food prepared fresh in front of customers in minutes. The company actively recruits franchisees through its website, indicating asset-light network expansion. No parent company, institutional investors, venture capital backing, or disclosed revenue is referenced in the available sources, and ownership structure is not publicly disclosed.
Fresh Burritos firmographics
Firmographics- Name
- Fresh Burritos
- Legal name
- Fresh Burritos
- Website
- https://freshburritos.fr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fresh Burritos is a French Mexican fast-casual restaurant franchise chain founded in 2011, operating multiple locations across France and serving individual consumers made-to-order burritos, tacos, and bowls inspired by a Tulum beach taqueria.
- Ownership category
- akta.pro rank
Fresh Burritos industry classification
Industry- Product category
- Fast Casual Mexican Restaurant
- akta.pro primary industry
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)
- akta.pro secondary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
Keywords
Where Fresh Burritos is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Fresh Burritos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Food and Beverage Sales: Revenue generated from direct food and beverage sales to consumers at restaurant locations. Customers order and pay for burritos, tacos, bowls, and other Mexican menu items directly at the restaurant.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Fresh Burritos product offering
Product offeringCore offering
Fresh Burritos is a Mexican fast-casual restaurant franchise chain operating physical restaurant locations across France. The company sells made-to-order burritos, tacos, bowls, and accompaniments such as house-made guacamole and pico de gallo, inspired by a beachside taqueria in Tulum, Yucatan. Customers order at restaurant counters and food is prepared fresh in front of them with customizable proteins and toppings.
Product overview
Fresh Burritos is a French Mexican fast-casual restaurant chain offering a build-your-own dining experience inspired by a beachside taqueria in Tulum, Yucatan. The core product portfolio centers on customizable Burritos, Bowls, and Tacos, each prepared to order with choices of proteins (slow-cooked barbacoa beef, marinated chicken, or vegetarian chili) and fresh toppings including house-made guacamole and pico de gallo. The offering emphasizes authentic, flavorful Mexican cuisine with ingredients prepared fresh daily in their kitchens.
Differentiator
Problem solved
Functional benefit
Products and services
- Burritos Signature offering featuring wheat tortillas filled with slow-cooked beef barbacoa, marinated chicken, or vegetarian chili, prepared to order in front of customers.
- Bowls Deconstructed burrito-style bowls allowing customers to enjoy the same Mexican ingredients in a bowl format without the tortilla wrapper.
- Tacos Wheat tortillas customizable with various fillings and toppings, including guacamole, peppers, corn, salsa, beans, meat, and shrimp.
- Guacamole Maison (Homemade Guacamole) Fresh guacamole prepared multiple times daily in-house kitchens, described as a beloved house-made condiment accompanying the menu.
- Pico de Gallo Fresh salsa prepared daily using tomatoes, cilantro, and onions, made fresh each day in kitchens to accompany recipes.
Companies that use Fresh Burritos
Customer profileSegments1 record
Ideal customer profiles2 records
Fresh Burritos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fresh Burritos partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Fresh Burritos competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Fresh Burritos social profiles
Digital presenceFresh Burritos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh Burritos leadership team
Management profileNumber of profiles
Profiles1 record
Fresh Burritos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh Burritos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh Burritos
What does Fresh Burritos do?
Fresh Burritos is a Mexican fast-casual restaurant franchise chain operating physical restaurant locations across France. The company sells made-to-order burritos, tacos, bowls, and accompaniments such as house-made guacamole and pico de gallo, inspired by a beachside taqueria in Tulum, Yucatan. Customers order at restaurant counters and food is prepared fresh in front of them with customizable proteins and toppings.
Is Fresh Burritos a public or private company?
Fresh Burritos is a private company. It is classified as unknown and is currently operating.
When was Fresh Burritos founded?
Fresh Burritos was founded in 2011. It employs 251 to 500 people.
Where is Fresh Burritos based?
Fresh Burritos is headquartered in Paris, France, in the Europe region.
How does Fresh Burritos make money?
One revenue line is on record: food and Beverage Sales.
Does Fresh Burritos have an API?
No public API is recorded for Fresh Burritos.
What industry is Fresh Burritos in?
Fresh Burritos's product category is Fast Casual Mexican Restaurant. Its primary akta.pro industry code is THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls), with a secondary code of THAFABAC, Mexican & Tex-Mex Fast Casual.