The Latimer Group
The Latimer Group is a privately held communications and leadership coaching firm, founded in 2002, that sells its proprietary Latimer Model through enterprise consulting, training, coaching, and keynotes, plus self-paced online courses, to Fortune 500 and global clients.
- Company typePrivate
- Founded2002
- HeadquartersWallingford, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Latimer Group does
The Latimer Group is a privately held, founder-owned communications and leadership coaching firm founded in 2002 by CEO Dean M. Brenner and Board Chair/Majority Owner Emily Brenner, headquartered in Wallingford, Connecticut with an additional office in Newport, Rhode Island. The firm sells a proprietary four-phase methodology called The Latimer Model (Assess, Message, Document, Deliver), which it deploys through four enterprise service lines: corporate consulting, corporate training (workshops and facilitator-led programs), corporate coaching (3-6 month engagements plus $375 individual sessions), and CEO-delivered keynote events.
The product portfolio also includes a self-paced e-commerce course catalog (foundation course at $299, individual topic courses at $99, a $799 bundle, and a forthcoming 'Leveraging AI' course), reinforcing content assets such as FATHOM Magazine (quarterly since 2019), a weekly blog, and three books authored by the CEO. Revenue mechanics combine high-margin enterprise professional services with lower-priced direct-to-consumer online courses and corporate LMS licenses, targeting both Fortune 500 organizations (logos visible on the website include Hartford, Starr Insurance, Liberty Bank, BAE Systems, FedEx, Eversource, and Travelers) and individual professionals.
The firm is reported to have coached 25,000+ participants since 2000 across defense, aerospace, financial services, insurance, logistics, and energy, and operates with a 16-person team that includes former US Olympic Sailing leadership, US Army communications expertise, and ICF-credentialed coaches. No external institutional funding, M&A activity, or public-company signals were identified in the source material.
The Latimer Group firmographics
Firmographics- Name
- The Latimer Group
- Legal name
- The Latimer Group
- Website
- https://thelatimergroup.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Latimer Group is a privately held communications and leadership coaching firm, founded in 2002, that sells its proprietary Latimer Model through enterprise consulting, training, coaching, and keynotes, plus self-paced online courses, to Fortune 500 and global clients.
- Ownership category
- akta.pro rank
The Latimer Group industry classification
Industry- Product category
- Executive Communication Training & Coaching
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Human Resources Consulting Services (541612)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
- akta.pro secondary industries
- Mentorship, Coaching & Office-Hours Platforms (MPACALAG), Time Management & Personal Productivity (EDABAMAF)
Keywords
Where The Latimer Group is headquartered
LocationHeadquarters
- HQ city
- Wallingford
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Latimer Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Corporate Training Services: Leadership and employee training delivered to organizations, including workshops and facilitator-led experiences. Offered as part of Learning Journeys or integrated corporate LMS licenses.
- Executive Coaching: Three- or six-month coaching engagements for leaders, including stakeholder interviews, goal setting, feedback, and future mapping. Also available as individual 45-minute coaching sessions at $375.
- Keynote Speaking: High-impact keynote presentations by CEO Dean M. Brenner at corporate events. Popular topics include persuasion, communication in noisy environments, and listening.
- Online Courses: Self-paced online courses available for individual purchase. Courses include Persuasive Communication Skills ($299), individual topic courses ($99 each), and course bundles ($799). Also available as integrated corporate LMS licenses.
- Publications: Books by Dean M. Brenner including 'Persuaded', 'Move the World', and 'Sharing the Sandbox'. Published works available through Amazon and potentially integrated into client reinforcement programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Persuasive Communication Skills Course - Foundation course prerequisite to all Series Courses |
| One time/ perpetual license | Pay-as-you-go | Individual Topic Courses - Series courses covering specific communication skills |
| Subscription | Pay-as-you-go | Course Bundle - Collection of self-paced courses for team leaders |
| Unit Pricing | Pay-as-you-go | Business Communication Coaching Session - Individual 45-minute coaching session |
| Freemium | Pay-as-you-go | Leveraging AI Course - Upcoming course on AI communication |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
The Latimer Group product offering
Product offeringCore offering
The Latimer Group provides corporate communication training, consulting, executive coaching, and keynote speaking built on its proprietary The Latimer Model for Persuasive Communication—a four-phase methodology (Assess, Message, Document, Deliver). It complements these enterprise services with a self-paced online course platform offering a $299 foundation course, $99 individual skill courses, a $799 bundle, and 45-minute coaching sessions at $375 for individual buyers.
Product overview
The Latimer Group is a communications training and coaching firm offering a multi-product portfolio centered around its proprietary The Latimer Model framework. The core offerings include Corporate Consulting, Corporate Training, Corporate Keynote Events, and Corporate Coaching services. The product suite is complemented by a comprehensive online learning platform featuring self-paced courses including Persuasive Communication Skills Course (the foundational prerequisite), Building Credibility, Hybrid Presence, Business Writing, Building Presence, Communicating Change, Audience Assessment, Business Storytelling, Sell Yourself, Intentional Listening, and a forthcoming Leveraging AI course—all delivered through their online course platform. Additional offerings include a Course Bundle for team deployment, individual Coaching Sessions, and reinforcement publications including FATHOM Magazine (quarterly), The Latimer Blog (weekly), and published books by Dean M. Brenner (Persuaded, Move the World, Sharing the Sandbox). The portfolio ranges from enterprise-level training engagements to individual self-paced learning, unified by The Latimer Model methodology.
Differentiator
Problem solved
Functional benefit
Brands
- FATHOM Magazine: Quarterly publication summarizing the company's most effective communication lessons, proven across 20+ years and 25,000+ individual clients. Contains company-wide deployable business communication concepts and techniques.
- The Latimer Model
- The Latimer Blog
Products and services
- Corporate Consulting Strategic message consulting that improves organizational communication, decision-making, and information flow across all levels of the organization, delivered to enterprise clients.
- Corporate Training Workshop-based leadership and employee training programs that improve communication skills across organizations, delivered as part of Learning Journeys or integrated corporate LMS licenses.
- Corporate Coaching Three- or six-month executive coaching engagements for leaders, including stakeholder interviews, goal setting, feedback, and future mapping, designed to drive transformative growth.
- Corporate Keynote Events High-impact keynote presentations by CEO Dean M. Brenner covering persuasion, communication in noisy environments, and the power of listening, delivered at corporate events.
- Persuasive Communication Skills Course Self-paced online course exploring The Latimer Model for Persuasive Communication; foundational prerequisite to all series courses, priced at $299.
- Building, Maintaining, & Leveraging Credibility Through Communication Course Self-paced course teaching how to build credibility, maintain it during challenges, and leverage it to influence decisions and lead effectively, priced at $99.
- Hybrid Presence & Communication Skills Course Course addressing how to choose channel, timing, and documentation for hybrid communication in modern business teams, priced at $99.
- Business Writing Course Self-paced course teaching participants to communicate clearly and persuasively in business writing, with a focus on email, priced at $99.
- Building Presence Course Course designed to help participants gain a better understanding of the signals they send and their impact on those around them, priced at $99.
- Communicating Change Course Course examining the mindset, approach, and tools to communicate change in a way that facilitates trust, understanding, and action, priced at $99.
- Audience Assessment Course Course exploring the importance of knowing one's audience, what can be gleaned from minimal information, and how to leverage that insight to connect, priced at $99.
- Business Storytelling for Impact Course Course teaching participants to bring their messages to life with compelling and memorable stories to share knowledge, influence decisions, and motivate others, priced at $99.
- Sell Yourself Course Course preparing participants to advance their careers through persuasive communication skills, applying skills needed to persuade for promotion discussions, priced at $99.
- Intentional Listening Course Course exploring the first framework from The Latimer Model for Persuasive Communication, the Three R's of Intentional Listening, priced at $99.
- Course Bundle Bundle of self-paced courses enabling team leaders to select right training tools for teams or individuals, priced at $799 (originally $1,000).
- Business Communication Coaching Session One 45-minute coaching session including presentation review, quick-hit refreshers, and client-specific topics, priced at $375 per session.
- Persuaded (Book by Dean M. Brenner) Published book by Dean M. Brenner laying out The Latimer Group's system for powerful and persuasive communication skills with mappable and trackable skill development, sold through Amazon.
Quantifiable outcome
- 25,000+ leaders coached across dozens of industries since 2000
- +1 more outcomes
Companies that use The Latimer Group
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
The Latimer Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
The Latimer Group partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
The Latimer Group competitors and assessment
Company assessmentDirect peers
- Dale Carnegie & Associates: One of the most established corporate communication and leadership training firms globally, delivering in-person workshops, certification programs, and enterprise coaching — directly comparable to The Latimer Group's training and coaching practice in both methodology and target buyer.
- FranklinCovey: Scaled provider of leadership, communication, and execution training (The 7 Habits, Leading at the Speed of Trust) sold via enterprise subscriptions, content, and coaching — the closest scaled analog to Latimer's content-IP-plus-coaching model.
- Crucial Learning (formerly VitalSmarts): Provider of Crucial Conversations, Influencer, and other communication/influence training courses with a strong book-plus-workshop-plus-coaching model — directly comparable in content-led training IP.
- Center for Creative Leadership (CCL): Nonprofit executive leadership development provider offering coaching, assessments, and customized programs — comparable to Latimer's enterprise coaching and leadership training offerings.
- DDI (Development Dimensions International): Global leadership development firm offering leadership training, assessment, and coaching for enterprise — direct competitor in the leadership training and executive development space.
- Oratium: Boutique business communication and presentation skills consultancy serving global enterprises — comparable niche boutique positioning and productized presentation training methodology.
- Ken Blanchard Companies: Leadership training firm built around Blanchard's books (The One Minute Manager) with enterprise workshops, coaching, and certification programs — comparable content-IP-driven leadership training model.
Emerging players
- Toastmasters International: Global nonprofit focused on communication and public speaking skill-building through peer-run clubs; overlaps with Latimer's communication skills training at a more entry-level, volunteer-led format.
Broad incumbents
- Korn Ferry (Leadership Development): Global organizational consulting firm with a significant leadership development, coaching, and learning solutions segment — broader scale and integration with talent acquisition, but overlapping enterprise training buyer.
- Harvard Business Publishing Corporate Learning: Enterprise learning and leadership development arm of HBP, providing content, courses, and leadership programs — comparable in serving enterprise L&D buyers, though broader in scope and content-led rather than facilitation-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Latimer Group social profiles
Digital presenceThe Latimer Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Latimer Group leadership team
Management profileNumber of profiles
Profiles10 records
The Latimer Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Latimer Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Latimer Group
What does The Latimer Group do?
The Latimer Group provides corporate communication training, consulting, executive coaching, and keynote speaking built on its proprietary The Latimer Model for Persuasive Communication—a four-phase methodology (Assess, Message, Document, Deliver). It complements these enterprise services with a self-paced online course platform offering a $299 foundation course, $99 individual skill courses, a $799 bundle, and 45-minute coaching sessions at $375 for individual buyers.
Is The Latimer Group a public or private company?
The Latimer Group is a private company. It is classified as family owned and is currently operating.
When was The Latimer Group founded?
The Latimer Group was founded in 2002. It employs 11 to 50 people.
Where is The Latimer Group based?
The Latimer Group is headquartered in Wallingford, United States, in the North America region.
How does The Latimer Group make money?
Five revenue lines are on record. Corporate Training Services are the primary driver. The others are executive Coaching, keynote Speaking, online Courses and publications.
Who are The Latimer Group's main competitors?
Direct peers on record are Dale Carnegie & Associates, FranklinCovey, Crucial Learning (formerly VitalSmarts), Center for Creative Leadership (CCL), DDI (Development Dimensions International), Oratium and Ken Blanchard Companies. Toastmasters International is listed as an emerging player. Broad incumbents are Korn Ferry (Leadership Development) and Harvard Business Publishing Corporate Learning.
Does The Latimer Group have an API?
No public API is recorded for The Latimer Group.
What industry is The Latimer Group in?
The Latimer Group's product category is Executive Communication Training & Coaching. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development, with a secondary code of MPACALAG, Mentorship, Coaching & Office-Hours Platforms. Its NAICS code is 611430 and its SIC code is 8200.