Grupa Af

What Grupa Af does

Grupa AF (legally Grupa AF NEXT sp. z o.o.) is a privately-held Polish consultancy founded in 2011 by Adrian Furman in Świdnica, Poland. It operates as a social enterprise primarily employing people with disabilities and delivers four interlocking service lines: software development (custom web/mobile apps, e-learning platforms including E-węgierski and StudyFly, WCAG 2.1-compliant websites, and property-management systems for real-estate developers), business consulting and design (audits, branding, marketing materials), project financing (EU funding acquisition, PFRON-based CSR financing), and accessibility services (architectural, digital, and communication accessibility for hospitals, POZ facilities, and local government units under the Polish Digital Accessibility Act of 2019). The company is organized around a multi-brand structure comprising Grupa AF Software&Marketing, Grupa AF NEXT, Poland IT Lab (US), and AF Talent Agency, and is supported academically by the University of Warsaw, the Medical University of Łódź, Adam Mickiewicz University in Poznań, and the Wacław Felczak Polish-Hungarian Cooperation Institute.

The business model is professional services-based: revenue is generated through project fees, service contracts, and consulting engagements rather than recurring subscriptions. The go-to-market is sales-led and event-driven, with direct engagement of public-sector institutions (hospitals, POZ, local government units), enterprises, and SMEs, supported by expert content marketing, social media presence, and founder-led conference speaking. Named enterprise clients include KGHM, FedEx, Asseco, TNT, 4F, Mostostal, Grycan, PSB, Kolorowe apteki, and TUI, primarily for marketing-services work, while the strategic emphasis has shifted toward regulated public-sector buyers with mandated accessibility and EU-funding budgets. Pricing is quote-based and not publicly disclosed.

Operationally, the firm employs over 30 specialists, operates domestically across Poland with a US sub-brand for international services, and reports a 2017 valuation exceeding 12M PLN against 2017 revenue of 7.4M PLN. The founder-led governance, lack of external investment, and reliance on project-based revenue suggest an organic-growth consulting model anchored by a distinctive social-enterprise positioning rather than a venture-scaling trajectory.

Name

Grupa Af

Legal name

Grupa AF NEXT sp. z o.o.

Website

https://grupaaf.pl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Software Publishers (513210), Other Scientific and Technical Consulting Services (54169), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAHACAK

Sustainability & ESG Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAEAPAM

ESG, Sustainability Reporting & Compliance

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Governance, Risk, Compliance (GRC) & Legal Tech

SECONDARYBPAHAFAO

Compliance Technology, GRC Platforms & Controls Automation Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Risk, Compliance & Governance Advisory

Keywords

• Business consulting services
• Software development
• Marketing and advertising
• Accessibility compliance
• EU funding acquisition

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (Consulting, Marketing, Software): One-time and project-based services including business consulting, marketing campaigns, advertising, and custom software development. Revenue generated through project fees and service contracts.
2. Project Financing Services: Services related to obtaining EU funding and subsidies for clients, including application preparation, project monitoring, and reporting support.
3. Accessibility Solutions: Digital and architectural accessibility consulting, training, and grant management services for healthcare facilities, local government, and public institutions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Grupa AF provides business consulting, marketing and advertising, and software development services for enterprises and public institutions. Its offerings include custom IT systems, e-learning platforms, WCAG 2.1-compliant websites, EU project financing acquisition, and accessibility consulting (digital, architectural, communication) primarily for healthcare facilities, local government units, and enterprises. The company operates as a social enterprise that primarily employs people with disabilities.

Product overview

Grupa AF is a consulting company founded in 2011 that provides business advisory, marketing, advertising, and software development services, primarily employing people with disabilities. The company operates under a multi-brand structure consisting of: Software Development (custom IT systems, e-learning platforms like StudyFly and e-węgierski, WCAG-compliant websites, and real estate developer solutions), Design Services (visual identity, advertising materials), Business Consulting (e-image audits, SEO), Project Financing (EU funding acquisition), and Accessibility Services (architectural, digital, and communication accessibility). The company also runs the Biznes Bez Barier social program and operates international brands including Poland IT Lab (USA) and AF Talent Agency. The product portfolio spans web development, e-commerce platforms, CRM systems, and accessibility solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Software Development Services Custom software development services for enterprises and public institutions, including advanced IT systems, mobile and web applications, websites, e-commerce platforms, and non-standard IT projects requiring new solutions or modifications of existing ones.
• WCAG-Compliant Websites Internet websites compliant with the Polish Digital Accessibility Act and WCAG international principles, fully adapted for people with disabilities. Designed for public institutions, healthcare facilities, and enterprises required to meet accessibility standards.
• IT Solutions for Real Estate Developers Proprietary IT solutions for property developers including websites, property management systems, apartment and commercial space presentation modules, and other modules supporting sales. Tailored for real estate developer clients.
• Design Services Visual identity design services including logo creation, visual identification systems, advertising materials, catalogs, large-format banners, trade fair stands, and branded items for enterprise and public-sector clients.
• Business Consulting Comprehensive business advisory services including e-image audits, SEO audits, programming audits, accessibility consulting, and organizational support for enterprises and public-sector organizations.
• Project Financing Services EU funding acquisition services for developmental projects, including European Funds financing, startup financing, and support for universities and the Accessibility Plus program. Includes application preparation, project monitoring, and reporting support.
• Accessibility Services (Dostępność) Accessibility services for public institutions including architectural, digital, and communication accessibility solutions. Targeted at healthcare facilities (POZ, hospitals), local government units, and schools needing to meet Polish accessibility regulations.
• StudyFly E-learning platform for language learning created by Grupa AF, featuring interactive lessons and gamification elements for individual learners.
• E-węgierski Platform Interactive platform for learning Hungarian language, developed with University of Warsaw and the Wacław Felczak Institute. Free to use, includes 30 basic-level lesson modules with vocabulary, grammar sections, dialogues, phonetic exercises, and gamification elements.

Quantifiable outcome

• Successfully completed projects worth over 200 million PLN
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fundacja Biznes Bez BariercoreStrategic or Co-development PartnerSubstantive partner providing expertise in disability employment and accessibility. The foundation supports the company's social mission. Adrian Furman is Fundator and Board Member. Provides CSR certification program for clients.
• Poland IT LabcoreStrategic or Co-development PartnerInternational brand under US company Poland IT-Lab for international expansion of services.
• AF Talent AgencyminorStrategic or Co-development PartnerTalent agency brand for recruitment and employment services.
• Uniwersytet Warszawski (University of Warsaw)coreStrategic or Co-development PartnerCollaboration on e-learning platform development (E-węgierski) and joint applications for project funding. Academic partner for educational technology projects.
• Uniwersytet Medyczny w Łodzi (Medical University of Łódź)coreStrategic or Co-development PartnerSigned letter of intent in February 2020 for cooperation in disability support, health promotion, educational activities, and innovative solutions. Collaboration on accessibility projects.
• Uniwersytet Adama Mickiewicza w Poznaniu (Adam Mickiewicz University in Poznań)minorStrategic or Co-development PartnerAcademic partner for joint project funding applications in educational technology and accessibility.
• Instytut Współpracy Polsko-Węgierskiej im. Wacława FelczakacoreStrategic or Co-development PartnerCollaboration partner for E-węgierski platform development - Polish-Hungarian cooperation institute for language learning projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sii Poland: Polish IT and engineering consulting firm of comparable scale offering software development, testing and consulting to enterprise and public-sector clients. Directly comparable in headcount range, services mix and buyer overlap.
• Netguru: Polish software house providing web, mobile and custom software development plus consulting. Comparable in core IT services, talent-driven delivery model and Polish origin with international clients.
• Boldare: Polish software development and design company offering web/mobile development, product design and digital transformation services. Closely comparable in custom software, WCAG-oriented web development and SME-to-enterprise client base.
• Transition Technologies: Polish IT consulting and software services group with strong public-sector and industrial client base. Comparable in IT services breadth and Polish enterprise/government buyer overlap.
• Software Mind: Polish-founded IT services and software development firm delivering custom platforms, cloud and consulting. Comparable in software development focus, scale and enterprise/public-sector client mix.

Broad incumbents

• Asseco Poland: One of the largest IT services and software vendors in CEE, serving public sector, healthcare and enterprise. Overlaps on software development and public-sector digital services; much larger scale and broader portfolio than Grupa AF.
• Comarch: Major Polish-headquartered IT services and software publisher with strong public-sector and healthcare presence in Poland. Overlaps with Grupa AF on custom software, e-learning platforms and digital public services at significantly larger scale.
• Capgemini Polska: Global IT consulting and digital services firm with a substantial Polish delivery footprint. Comparable on management/technology consulting and custom software delivery; operates at much larger scale with broader portfolio.

Emerging players

• DECSOFT (digital accessibility specialist): Polish specialist in digital accessibility and WCAG audits serving public institutions. Narrow overlap on accessibility compliance services, with deeper niche focus and smaller scale than Grupa AF.
• Avalonia (Polish IT consulting): Polish IT services firm offering consulting, software development and digital transformation. Comparable in scale and service mix, though with less specialization in accessibility and EU funding advisory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grupaAF
• LinkedInlinkedin.com/company/agencja-e-kreacji-grupa-af?originalSubdomain=pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa Af