ROQ

What ROQ does

ROQ (legal entity S. Roque – Máquinas e Tecnologia Laser, S.A.) is a Portuguese vertically integrated industrial company that designs, manufactures, and commercializes machines for textile decoration. Founded approximately 1980-1983, the company's core products include automatic screen printing machines in carousel and oval formats (Oval Evolution, Oval Pro, YOU, ECO, NEXT, and the self-contained ROQ E), Direct-to-Garment (DTG) printers (ROQ NOW), hybrid platforms combining screen and digital inkjet (ROQ Hybrid and ROQ Hybrid Pro+), industrial conveyor dryers (ROQ Sahara, Flash series), and a complete packaging automation line (ROQ Fold, Pack, Bag, Stack, Out, Label P&A). The technical centerpiece is the ROQ Hybrid platform, which uses screen printing for white base layers and digital CMYK+2 for color, achieving production speeds up to 320 garments per hour and resolving the speed-versus-color-gamut tradeoff inherent in either pure technology.

Revenue is generated primarily through quote-based capital equipment sales, with secondary recurring revenue from proprietary inks, consumables (ROQ Hybrid Inks, DuPont Artistri digital inks, ROQ Primer), spare parts, and post-sale service contracts delivered via a network of 115+ certified technicians. Distribution combines direct sales from Portugal, wholly-owned commercial subsidiaries in Brazil (S. Roque do Brasil in Blumenau) and the United States (ROQ US, LLC with offices in Vancouver, WA and Clermont, FL), and a network of 40+ distribution partners covering more than 80 countries, with approximately 85% of revenue export-driven. Customer segments span fashion and promotional textile decorators, web-to-print and print-on-demand operations, industrial textile manufacturers, and garment fulfillment centers. Named reference customers include OPT OnDemand (Europe's largest merchandising hub operating 8 ROQ machines and 4 dryers), The T-Shirt Mill (Australia), Estrela do Campo, Basic Thinking Ltd, Calder Screen Print, Broadside Printing, and Fellas Silk Screen Printing Co.

The company reports approximately €60 million in global business volume and 570-700+ employees, with R&D partnerships including a collaboration with Portugal's INEGI for thermal and fluid dynamics applied to industrial dryer development. ROQ operates additional units including the ROQ Digital sub-brand focused on web-to-print integration, a metalworking business unit (ROQ Laser), and the ROQ LINK production management software platform. In March 2026 ROQ Hybrid Pro+ won the Best Digital Decorating Technology award, and in June 2026 Romeu Ribeiro assumed the CEO role, continuing the company's growth and internationalization strategy without disclosed external institutional ownership.

Name

ROQ

Legal name

S. Roque – Máquinas e Tecnologia Laser, S.A.

Website

https://roqinternational.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

ROQ is a Portuguese industrial company that designs and manufactures automated textile printing machines (screen, DTG, hybrid) and packaging automation equipment, serving fashion, promotional, and web-to-print decorators across more than 80 countries via direct sales and a 40+ partner distribution network.

Ownership category

akta.pro rank

Product category

Industrial Textile Printing Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industries

Production & High-Volume Printing Systems (HDACAEAJ), Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

Keywords

• Screen printing machines
• Digital textile printing
• DTG printing equipment
• Garment packaging automation
• Industrial textile machinery

Headquarters

HQ city

Oliveira De Frades

HQ country

Portugal

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Textile Printing Machines: Sale of screen printing machines (carousel, oval format), DTG printers, and hybrid printing systems. Products include ROQ Oval Evolution, ROQ Oval Pro, ROQ Next, ROQ You, ROQ Eco, ROQ E, ROQ Hybrid, ROQ NOW, and related equipment.
2. Packaging Automation Equipment: Sale of automated packaging line machines including ROQ Fold, ROQ Pack, ROQ Bag, ROQ Stack, ROQ Label P&A, and ROQ OUT for folding, packing, and labeling garments.
3. Drying Equipment: Sale of industrial dryers including ROQ Sahara (conveyor dryer), ROQ Flash Run, ROQ Flash Evolution, and ROQ Flash Moby for textile curing.
4. Consumables: Sale of consumables including ROQ Hybrid inks, DuPont Artistri digital inks, and ROQ Hybrid and CTS consumables.
5. Screen Printing Accessories: Sale of screen printing accessories including ROQ Flock, ROQ Foil, ROQ ASP, ROQ Primer, ROQ Iron, and related supplies.
6. After-Sales Service and Support: Global technical support through 115+ certified technicians, spare parts, maintenance services, and remote assistance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

ROQ designs, manufactures, and sells automated screen printing machines, direct-to-garment (DTG) and hybrid screen+DTG printers, industrial dryers, automated garment packaging lines (folding, packing, bagging, stacking, labeling), and related accessories and consumables. The company also offers integrated Print-Pack-Ship production solutions and the ROQ LINK production-management software to textile decoration businesses worldwide.

Product overview

ROQ is a vertically integrated European industrial company that designs, manufactures, and commercializes textile printing machines and solutions. The product portfolio includes: Screen Printing Machines (ROQ Oval Evolution, ROQ Oval Pro, ROQ YOU, ROQ ECO, ROQ NEXT, ROQ E), DTG/Digital Printers (ROQ NOW, ROQ HYBRID, ROQ HYBRID PRO+), Packaging Automation (ROQ FOLD, ROQ PACK, ROQ BAG, ROQ STACK, ROQ OUT, ROQ LABEL P&A), Drying Equipment (ROQ SAHARA, ROQ FLASH RUN, ROQ FLASH EVOLUTION, ROQ FLASH MOBY), and Accessories (ROQ Foil, ROQ Flock, ROQ ASP, ROQ CTS). The company also offers integrated solutions like Ready to Go Out and Print Pack and Ship, along with consumables including ROQ Hybrid Inks and Dupont Artistri inks. ROQ operates subsidiaries in the US and Brazil and maintains a global distribution network across 80+ countries. The portfolio is designed as modular systems where packaging machines (FOLD, PACK, BAG, STACK, OUT, LABEL) integrate into complete automatic production lines, while screen printing and DTG machines can be combined with accessories and drying solutions for comprehensive textile printing operations.

Differentiator

Problem solved

Functional benefit

Brands

• ROQ Hybrid: Hybrid printing machine combining screen-printing and digital printing technologies
• ROQ NOW
• ROQ Oval Evolution
• ROQ SAHARA
• ROQ IMPRESS
• ROQ FOLD
• ROQ PACK
• ROQ BAG
• ROQ Label P&A
• ROQ STACK
• ROQ OUT
• ROQ IT
• ROQ E

Products and services

• ROQ Oval Evolution

Quantifiable outcome

• ROQ Fold processes 700 pieces per hour with one operator
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature15 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Indian Railways (South Central Railway)flagshipStrategic or Co-development Partner · 1 February 2026ROQIT (AION-Tech Solutions subsidiary) partnered with Indian Railways to launch RailParcel pilot across 7 cities (Hyderabad, Vijayawada, Guntur, Rajahmundry, Visakhapatnam, Bengaluru, Chennai) for modernizing parcel logistics via rail transport. ROQIT provides cloud-native SaaS platform for digital workflow management and real-time tracking, with pilot beginning early 2026.
• GJS (Australia)coreChannel Partner/ Reseller/ Distributor · 1 January 2026GJS is the official ROQ distribution partner in Australia, distributing ROQ products including automation machines (IMPRESS, FEED, PEEL) and providing support for DTF technology adoption across Australian print industry.
• Indian Railways (South Central Railway)flagshipStrategic or Co-development Partner · 1 November 2025ROQIT partnered with Indian Railways for AI-enabled pilot project modernizing door-to-door parcel delivery. Platform replaces manual paper-based processes with predictive scheduling, digital payments, real-time tracking, and open marketplace model, with phased nationwide rollout planned.
• PrintboxcoreTechnology or Integration · 1 September 2025Partnership combining ROQ's DTG printing and smart automation with Printbox's creative AI to enable apparel personalization at scale during peak seasons, meeting high-demand periods with speed, precision, and industrial-grade consistency.
• GRIMCO + GSG (Graphic Solutions Group)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Strategic partnership expanding ROQ's presence across Texas, the South, and the Midwest United States. GSG, trusted name in decorated apparel industry for 75 years, provides state-of-the-art automation and industry-leading service to more decorators in these regions.
• INEGI (Institute of Science and Innovation in Mechanical and Industrial Engineering)coreTechnology or Integration · 1 January 2021R&D partnership for development of ROQ Sahara industrial dryer. INEGI contributed expertise in thermal energy and fluid dynamics to optimize the dryer's energy efficiency, chamber design, and overall performance. Partnership demonstrates ROQ's commitment to continuous product improvement.
• API (Associação Portuguesa da Indústria de Fundição)minorStrategic or Co-development Partner · 1 January 2021Collaborative event 'With Tradition Into the Future' bringing together API, ROQ, and Avient to showcase solutions and support business growth through industry partnerships.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kornit Digital: Kornit is a publicly traded leader in industrial DTG and direct-to-garment digital printing systems for fashion, e-commerce, and on-demand apparel — competes head-to-head with ROQ's ROQ NOW and ROQ Hybrid lines at the high-volume industrial end.
• SPGPrints: SPGPrints is a Dutch manufacturer of rotary screen printing, digital, and inkjet equipment for textile and graphics applications — a broad incumbent in industrial textile printing machinery adjacent to ROQ's space.
• Durst Group: Durst is a large established manufacturer of industrial digital printing systems across textile, ceramics, labels, and packaging — competes with ROQ in the high-end industrial digital textile printer category.
• Epson (SureColor F-Series): Epson's SureColor F-series DTG printers serve the apparel decoration market, overlapping with ROQ NOW at the lower-throughput end — Epson's brand and dealer network make it a meaningful adjacent competitor.
• Brother (GTX Series): Brother's GTX series of DTG printers are widely deployed in print-on-demand and small apparel decorator shops — overlapping with ROQ's lower-volume DTG positioning and a key competitor in the web-to-print segment.

Emerging players

• ColDesi / DTG Digital: ColDesi designs and distributes DTG printing systems and pre-treatment equipment targeted at SMB and mid-market apparel decorators — comparable to ROQ's entry-level and mid-range digital printing products.
• Aeoon Technologies: Aeoon is an Austrian manufacturer specializing in high-speed industrial DTG printers for apparel decorators — an emerging specialist overlapping with ROQ's ROQ NOW and ROQ Hybrid DTG offerings.

Direct peers

• Anatol Equipment: Anatol manufactures automatic and manual screen printing presses, dryers, and exposure units for the garment and textile printing industry — a close peer to ROQ in carousel/oval screen printing equipment for decorators globally.
• Lawson Screen & Digital Products: Lawson produces automatic screen printing presses, dryers, and DTG equipment, targeting commercial apparel decorators and promotional product printers — directly overlapping with ROQ's screen printing and DTG segments.
• M&R Companies: M&R is one of the largest global manufacturers of screen printing equipment (carousel and oval presses), drying equipment, and prepress systems for the apparel decoration industry — directly comparable to ROQ's core screen printing and oval/carousel portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/roqintl

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROQ