Bard Medical

What Bard Medical does

Bard Medical operates as a legacy product brand within Becton, Dickinson and Company's (NYSE: BDX) medical technology portfolio, following BD's approximately $24 billion acquisition of C.R. Bard in 2017. The brand's core focus is urology and catheter-based solutions for acute care settings, with flagship products including the Bardex I.C. Foley Catheter featuring proprietary Bactiguard antimicrobial coating designed to reduce catheter-associated urinary tract infections (CAUTI), the PureWick external catheter portfolio for non-invasive urine output management, and the Magic3 Go intermittent hydrophilic catheter for portable self-catheterization.

Beyond the Bard Medical-branded urology products, the brand operates within BD's broader portfolio that spans medication management (BD Pyxis Pro dispensing solutions with AI-powered analytics), advanced patient monitoring (HemoSphere Alta hemodynamic monitoring platform, VitaWave Plus non-invasive blood pressure monitoring), surgical solutions (ChloraPrep skin preparation, Phasix mesh, hernia repair systems), vascular access (BD Nexiva catheter systems), and diagnostic solutions. This integrated portfolio enables BD to deliver connected healthcare solutions across the patient care continuum from diagnostics through treatment and monitoring.

The business model is hardware-driven, generating revenue primarily through direct enterprise sales of medical devices to healthcare systems, hospitals, ambulatory surgery centers, and clinics across more than 50 countries. Pricing is quote-based through enterprise contracts with sales representatives rather than publicly disclosed. Go-to-market relies on dedicated field sales teams, a comprehensive customer portal system (BD Learning Academy, Customer Care Portal), and digital marketing through bd.com and corporate social channels. Customer segments are organized vertically by clinical use case: Acute Urology, Pharmacy/Medication Management, Critical Care/ICU, and Surgical Services. The Bard Medical brand is headquartered under BD in Franklin Lakes, NJ, with manufacturing/operational presence in Covington, GA.

Name

Bard Medical

Legal name

Becton, Dickinson and Company

Website

https://bardmedical.com

Company type

Public

Founded year

1897

Operating status

Operating

Headcount range

51–100 employees

Short description

Bard Medical is a legacy medical device brand within Becton, Dickinson and Company (NYSE: BDX), specializing in urology and catheter-based solutions for healthcare systems globally. Its portfolio includes Bardex Foley catheters with antimicrobial coating, PureWick external catheters, and Magic3 intermittent catheters for acute care.

Ownership category

akta.pro rank

Product category

Medical Devices

NAICS

Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Infusion Sets, Catheters & Pump Consumables (HLAHAIAH)

Keywords

• Urinary catheters
• Medical devices
• Hemodynamic monitoring
• Medication management
• Vascular access

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Device Sales: Sale of medical devices including catheters, syringes, monitoring systems, surgical equipment, and medication management solutions to healthcare providers globally.
2. Diagnostic Solutions: Clinical microbiology and pharmaceutical microbiology solutions, diagnostic instruments and consumables for laboratory settings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bard Medical, operating as a brand within Becton, Dickinson and Company (BD), manufactures and sells medical devices focused on urology, vascular access, medication management, patient monitoring, and surgical solutions. Core offerings include the Bardex I.C. Foley Catheter with Bactiguard antimicrobial coating, PureWick external catheters, Magic3 Go intermittent hydrophilic catheters, BD Pyxis Pro automated dispensing systems, and the HemoSphere Alta hemodynamic monitor. These products are sold to hospitals, healthcare systems, and ambulatory surgery centers globally.

Product overview

Bard Medical operates as part of BD's comprehensive medical technology portfolio, offering a multi-module platform across urology, vascular access, medication management, surgical solutions, and patient monitoring. Key products include Bardex™ I.C. Foley Catheter with Bactiguard® Coating and PureWick™ External Catheter Portfolio for urinary management, complemented by BD Pyxis™ Pro Dispensing Solution for medication management and HemoSphere Alta™ Monitor for hemodynamic monitoring. The portfolio spans catheter systems, surgical equipment, diagnostic solutions, and advanced monitoring technologies serving healthcare facilities across global markets.

Differentiator

Problem solved

Functional benefit

Brands

• Bardex: Bardex I.C. Foley Catheter with Bactiguard Coating - urinary catheter product line designed to lower occurrence of catheter-associated urinary tract infections (CAUTI)
• PureWick
• Magic3

Products and services

• Bardex I.C. Foley Catheter with Bactiguard Coating Foley catheter designed with antimicrobial Bactiguard coating to lower the occurrence of catheter-associated urinary tract infections (CAUTI). For hospitals, urology departments, and acute care facilities.
• PureWick External Catheter Portfolio External catheter portfolio offering female and male non-invasive options for urine output management. For acute care and long-term care settings.
• Magic3 Go Intermittent Hydrophilic Catheter Compact and portable intermittent hydrophilic catheter designed for convenient use outside of the home. For patients requiring intermittent self-catheterization.
• BD Pyxis Pro Dispensing Solution Next-level automated dispensing system combining enhanced capacity, security, durability, and AI-powered analytics for medication management. For hospital pharmacies.
• HemoSphere Alta Monitor Advanced hemodynamic monitoring system designed to detect hemodynamic instability before it occurs, helping clinicians stay ahead of critical moments. For ICU and critical care units.
• VitaWave Plus System Non-invasive, continuous blood pressure monitoring system for bedside monitors. For critical care and perioperative settings.
• BD ChloraPrep Applicators with Sterile Solution Leading pre-operative skin preparation solution delivered via applicators for effective surgical site preparation. For surgical departments.
• Rotarex Rotational Excisional Atherectomy System Refined rotational excisional atherectomy system designed to remove arterial blockages. For vascular surgeons and interventional radiologists.
• BD Hypak for Vaccines Glass Pre-fillable Syringe System Glass pre-fillable syringe system optimized for vaccine drug delivery. For pharmaceutical manufacturers and vaccine developers.
• Phasix Mesh Fully resorbable implant designed for soft tissue reconstruction applications. For hernia repair and reconstructive surgery.
• BD Nexiva Catheter System Enclosed catheter system designed for elevated patient care with integrated safety features. For IV therapy and vascular access.
• BD Aptra Single-Use Digital Flexible Endoscope Systems Single-use digital flexible endoscope system featuring one system with two scopes for streamlined operating room workflow. For urology and surgical departments.

Quantifiable outcome

• Designed to lower the occurrence of CAUTI (Catheter-Associated Urinary Tract Infections)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ConvaTec: ConvaTec manufactures continence and urology products, including intermittent catheters, that overlap directly with Bard Medical's catheter and urology franchises.
• Hollister Incorporated: Hollister is a direct competitor in continence care with intermittent catheters, external catheters, and urology products comparable to Bard's catheter portfolio.
• Cook Medical: Cook Medical produces urology, interventional radiology, and vascular access devices, including urinary catheters that compete directly with Bard Medical's urology portfolio.
• B. Braun: B. Braun is a global medical device manufacturer with a substantial IV therapy, infusion, and catheter portfolio directly competing with Bard Medical's vascular access and catheter franchises.
• Coloplast: Coloplast is a direct competitor in urology and continence care, offering intermittent catheters, external catheters, and ostomy products that directly overlap with Bard's PureWick, Magic3 Go, and Bardex catheter franchises.
• Teleflex: Teleflex manufactures a broad portfolio of single-use urology catheters, Foley catheters, and vascular access devices that directly compete with Bard Medical's catheter and vascular access product lines.

Broad incumbents

• Abbott: Abbott is a diversified medical device incumbent with overlapping patient monitoring, vascular, and diagnostic franchises that intersect with the broader BD portfolio housing Bard Medical products.
• Medtronic: Medtronic is a large medical device incumbent with adjacent patient monitoring, vascular access, and surgical portfolios that compete with the broader BD portfolio Bard Medical sits within.
• Boston Scientific: Boston Scientific is a broad medical device incumbent with overlapping urology, endoscopy, and vascular access franchises that compete with Bard Medical's catheter and endoscopy products at a wider scale.
• Cardinal Health: Cardinal Health is a medical device distributor and manufacturer serving the same hospital and healthcare system customers as Bard Medical, with overlapping urology and medical supply channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/BDandCo
• YouTubeyoutube.com/channel/UCPGmutY43EjP_3ijOugNGnA
• Facebookfacebook.com/190589940981275
• LinkedInlinkedin.com/company/bd1?trk=biz-companies-cym
• Instagraminstagram.com/becton_dickinson

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bard Medical