Vitajoy

What Vitajoy does

Vitajoy Health Group (江苏维卓健康集团有限公司), founded in 2005 and headquartered in Suzhou, China, is a privately held contract manufacturer and full-service provider for the global nutritional supplement industry. The company operates a one-stop OEM/ODM model covering raw material sourcing (2,000+ ingredient SKUs), custom formulation R&D (500+ developed formulations), multi-format manufacturing (softgel, hard capsule, tablet, gummy, powder, beverage), and cross-border trade and warehousing. Its core production base is the Jiaxing facility (registered 2020, fully operational 2024), with annual capacity of 1.35 billion softgel capsules, 350 million hard capsules, and 200 million tablets, targeting 300 million RMB in projected annual output value. The company serves 300+ brand partners across 100+ countries spanning five continents, with overseas subsidiaries in the United States and Netherlands providing warehousing and cross-border distribution.

Vitajoy's technology foundation rests on proprietary processes including three-layer microencapsulation for probiotics, a patent-backed eggshell membrane extraction process (Eggnovo / Ovoderm), and anti-precipitation CoQ10 softgel technology. The company holds over 10 utility model patents and maintains a broad regulatory certification portfolio covering BRC, cGMP, ISO9001, HACCP, FDA CFR21, EU 852/853, and HALAL, enabling market access across major regulatory jurisdictions. It operates the HIQ NUTRITION overseas brand to support client private-label manufacturing. Distribution is primarily direct B2B, supported by active participation in major global industry trade shows (SupplySide Global, Vitafoods Europe/Asia, HNC, FIC, NHNE, Prodexpo, IRANPHARMA) and a strategic raw material partnership with Aker Biomarine for Antarctic krill oil supply.

The business model combines four revenue streams: (1) OEM/ODM manufacturing services on a per-unit quote basis, (2) global raw material trading on commodity margins, (3) finished product sales under proprietary or co-branded arrangements, and (4) managed cross-border e-commerce and overseas inventory services. Pricing is not publicly disclosed, with all quotations determined by order volume, formulation complexity, and target-market regulatory requirements. Leadership is founder-controlled, with President Gu Dan and Chairman Shu Qun overseeing the privately held group; no external institutional investors have been identified in the source data.

Name

Vitajoy

Legal name

江苏维卓健康集团有限公司 (Jiangsu Vitajoy Health Group Co., Ltd.)

Website

https://vitajoy-biotech.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitajoy Health Group is a China-based, privately held OEM/ODM full-service provider for the global nutritional supplement industry, offering raw material sourcing, custom formulation, multi-format manufacturing, and cross-border trade to 300+ brand partners across 100+ countries.

Ownership category

akta.pro rank

Product category

Nutritional Supplement Contract Manufacturing

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• OEM nutritional supplements
• ODM health manufacturing
• Softgel capsule manufacturing
• Nutraceutical contract manufacturing
• Dietary supplement ingredients

Headquarters

HQ city

Suzhou

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. OEM/ODM Manufacturing Services: Original Equipment Manufacturing and Original Design Manufacturing services for health nutrition products including softgel capsules, hard capsules, tablets, gummies, powders and beverages. Customers provide formulations or rely on Vitajoy's R&D team to develop custom products. Revenue generated through per-unit manufacturing fees based on production volumes and complexity of formulations.
2. Global Raw Material Trading: International trade of health ingredients including amino acids, botanical extracts, vitamins, minerals and other nutritional raw materials. Sourcing from global suppliers and selling to manufacturers worldwide. Revenue from commodity trading margins and markup on specialty ingredients.
3. Finished Product Sales: Sale of proprietary finished health supplement products under the company's own brand or co-branded arrangements, including softgels, capsules, tablets, gummies and functional beverages.
4. Cross-border E-commerce & Overseas Inventory Services: Providing overseas inventory warehousing and cross-border logistics services for international customers, enabling them to maintain stock in US and European warehouses for faster delivery to end customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vitajoy Health Group is a global health nutrition full-service company providing one-stop OEM/ODM contract manufacturing services for nutritional supplements. The company sources raw materials (amino acids, herbal extracts, vitamins, minerals, specialty ingredients), develops custom formulations, and manufactures finished products in multiple dosage forms including softgel capsules, hard capsules, tablets, gummies, powders, and beverages. It also operates overseas inventory warehousing and cross-border trade services for international customers.

Product overview

Vitajoy is a global health nutrition full-service company providing one-stop solutions from raw material sourcing through finished product manufacturing to global distribution. The company operates subsidiaries in the USA, Netherlands, Suzhou, Shanghai, and Jiaxing, serving customers across five continents. The product portfolio is organized into: (1) Raw Materials including amino acids (BCAA, glutamine, citrulline, creatine), herbal extracts (resveratrol, milk thistle, turmeric), vitamins (B-complex, C, D3, E, K2), minerals (calcium, zinc, magnesium, iron chelates), and specialty ingredients (CoQ10, hyaluronic acid, glutathione, PQQ); (2) Finished Products in multiple dosage forms including softgel capsules (vitamin E, krill oil, CoQ10), tablets (glucosamine, melatonin), hard capsules (glutathione), gummies (collagen, vitamin C), premixes, and beverages/drinkable products; (3) Specialty Ingredient Solutions featuring krill oil, Haematococcus pluvialis (astaxanthin), and fermented enzyme blends; (4) Service Products including OEM/ODM contract manufacturing, Blue Hat (Chinese health food) registration services, and overseas inventory programs in US/EU warehouses; (5) International sub-brand HIQ Nutrition for overseas markets.

Differentiator

Problem solved

Functional benefit

Brands

• HIQ NUTRITION: Overseas trademark brand owned by Vitajoy, used to support client private-label production needs in international markets.

Products and services

• Amino Acids (Amino Acid Series)
• Herbal Extracts (Botanical Extracts Series)
• Vitamins (Vitamin Series)
• Minerals (Mineral Series)
• Other Specialty Ingredients
• Softgel Capsules Finished softgel capsule products including vitamin E, lecithin, evening primrose oil, compound vitamins, flaxseed oil, beta-carotene, coenzyme Q10, MCT oil, krill oil, garlic oil, astaxanthin, algae oil, cod liver oil, and alpha-lipoic acid in softgel delivery format for B2B customers and distributors.
• Tablets Finished tablet products including alpha-lipoic acid, L-carnitine tartrate, minerals, vitamins, hyaluronic acid, lutein, glucosamine, vitamin C, melatonin, resveratrol, amino acids, and compound botanical extract tablets for B2B customers and distributors.
• Hard Capsules Finished hard capsule products including compound magnesium, hyaluronic acid, glucosamine series, S-adenosylmethionine, glutathione, and coenzyme Q10 in hard capsule form for B2B customers and distributors.
• Gummies Finished gummy candy products including DHA multivitamin, biotin, vitamin C, lutein, hair care, elderberry, collagen, apple cider vinegar, creatine monohydrate, melatonin center-filled, compound vitamins, vitamin D3 jelly beans, and GABA gummies for B2B customers and distributors.
• Premixes Vitamin and mineral premix products including compound mineral premix and compound vitamin nutrient premix for industrial food and supplement manufacturing customers.
• Beverages and Solid Drinks Beverage and solid drink products including vitamin drinks, brain health drinks, plant-based drinks, and probiotic solid beverages for B2B customers and distributors.
• Blue Hat Product Services Chinese health food (保健食品) registration and manufacturing services including Blue Hat product ODM/OEM support, formula design, sample making, and production for the Chinese domestic market regulatory pathway.
• Overseas Inventory Services Overseas warehouse inventory services with US and European distribution centers, offering raw material and finished product stock for cross-border trade and faster delivery to international markets.
• OEM/ODM Manufacturing Services Full-service contract manufacturing including custom formulation, prototype development, and production of nutritional supplements in various dosage forms (softgels, tablets, capsules, gummies, powders) with global distribution capabilities for health nutrition brands and manufacturers.

Quantifiable outcome

• 300 brand cooperation partners globally
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Aker Biomarine (Akureyri / Antarctic Krill Oil Supplier)coreStrategic or Co-development Partner · 1 January 2023Aker Biomarine is Vitajoy's strategic partner for Antarctic krill oil supply. The two companies maintain close cooperation in raw material trade and product deep processing. Vitajoy showcased Ak磷虾油 (Aker krill oil) composite powder related application solutions at HNC 2023. The partnership enables Vitajoy to offer premium krill oil ingredients in its product formulations.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Sirio Pharma: China-based contract development and manufacturing organization (CDMO) specializing in nutritional supplements, gummies, softgels, and functional dosage forms for global brand customers. Highly comparable to Vitajoy in OEM/ODM model, multi-format capabilities, and cross-border customer base.
• Aenova Group: European-headquartered CDMO for pharmaceuticals and nutritional supplements offering softgel, capsule, tablet, and other solid dose forms with global manufacturing footprint. Comparable to Vitajoy as a contract manufacturer serving health brand customers across multiple dosage formats.
• Glanbia Nutritionals: Global nutritional solutions provider offering custom premixes, ingredient formulations, and contract manufacturing for supplement and functional food brands. Comparable to Vitajoy in combining ingredient sourcing, formulation development, and finished product manufacturing for B2B customers.
• Soft Gel Technologies (SGTC): US-based contract manufacturer specializing in softgel encapsulation for nutritional supplements and OTC products. Comparable to Vitajoy as a dedicated softgel CDMO serving supplement brands, though smaller and US-focused rather than China-sourced.

Broad incumbents

• Catalent (Novo Holdings): Large global CDMO spanning pharma and consumer health with softgel and oral dose manufacturing capabilities for nutraceutical brand customers. Comparable to Vitajoy in contract manufacturing of softgel/capsule supplements but operates at much larger scale across pharma and biologics.
• dsm-firmenich: Global leader in nutritional ingredients, premixes, and health solutions supplying vitamins, minerals, omega-3s, and customized nutrient blends. Comparable to Vitajoy in B2B ingredient supply, premix capabilities, and serving nutritional supplement brands, though at significantly greater scale and breadth.
• Lonza Group: Swiss CDMO with a nutrition and consumer health segment offering capsules, softgels, and ingredient delivery systems for supplement brands. Comparable to Vitajoy in OEM/ODM softgel and capsule manufacturing for health products, but operates across much broader pharma/biologics portfolio.
• International Flavors & Fragrances (IFF / Danisco Health): Major global ingredients and bioscience company with health and biosciences division offering probiotics, enzymes, and nutritional ingredient solutions. Comparable to Vitajoy in B2B nutritional ingredient supply and formulation support, particularly relevant for Vitajoy's probiotic microencapsulation technology.

Regional players

• By-Health (汤臣倍健): Leading Chinese nutritional supplement brand and manufacturer combining branded products with contract manufacturing capabilities domestically. Comparable to Vitajoy in Chinese supplement manufacturing expertise, though primarily a brand owner competing for OEM customers rather than a pure CDMO.
• Shenzhen Hepalink Pharmaceutical: Chinese pharmaceutical and nutrition company engaged in ingredient manufacturing, including heparin APIs and nutritional supplements with global reach. Comparable to Vitajoy in cross-border nutritional ingredient supply and contract manufacturing from a China base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitajoy