GLS Lighting and Controls
GLS Lighting and Controls is a Colorado-based independent manufacturer's representative firm representing 35+ lighting, controls, emergency, rigging, and legacy product lines for architectural and entertainment projects across the western and central United States. It supports customers with system design, integration, project management, and on-site technical service.
- Company typePrivate
- Founded2003
- HeadquartersGolden, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GLS Lighting and Controls does
GLS Lighting and Controls, doing business as George Lacey Sales, is an independent manufacturer's representative firm founded in 2003 and headquartered in Golden, Colorado. The company represents more than 35 lighting, controls, emergency power, rigging, and legacy product lines — including Avi-on, e:cue by Traxon, Nexlight, Lumos, ISI, DSPM, Sportsbeams, SGM, Canto USA, KKDC, Altman, TMB, Douglas Lighting Controls, and Encelium — and provides the surrounding system application engineering, design, pricing, integration, project management, and on-site technical service that accompanies those representations.
Technically, GLS specializes in multi-protocol lighting control integration spanning DMX, sACN, DALI, Art-Net, e:pix, BACnet, Bluetooth mesh (Avi-on), and proprietary OEM data protocols. Its integration services cover BMS interoperability (e.g., Encelium Polaris with BACnet gateways, Somfy shade synchronization), emergency code compliance (UL 924 inverters, ALCR bypass/shunt relays), and field troubleshooting for both new and legacy installations. Field service is delivered by staff technicians supplemented by strategic partner technicians.
The business operates on manufacturer commissions plus paid technical service fees (e.g., tiered consultation at $50/$100/$175). Customer segments span architectural and commercial buildings, entertainment and performing arts venues, stadiums and arenas, museums and cultural institutions, educational facilities, government/municipal projects, and houses of worship. The go-to-market is specification-driven: the firm works with electrical contractors, consulting engineers, building management teams, and facility professionals across Colorado and adjacent states, with completed projects documented as far as Texas, Florida, Michigan, and Wyoming.
GLS Lighting and Controls firmographics
Firmographics- Name
- GLS Lighting and Controls
- Legal name
- George Lacey Sales
- Website
- https://georgelaceysales.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GLS Lighting and Controls is a Colorado-based independent manufacturer's representative firm representing 35+ lighting, controls, emergency, rigging, and legacy product lines for architectural and entertainment projects across the western and central United States. It supports customers with system design, integration, project management, and on-site technical service.
- Ownership category
- akta.pro rank
GLS Lighting and Controls industry classification
Industry- Product category
- Lighting Controls Distribution and Integration Services
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)
- akta.pro secondary industry
- Transformer/Driver/Power Supply Service & Replacement (HSAIAHAL)
Keywords
Where GLS Lighting and Controls is headquartered
LocationHeadquarters
- HQ city
- Golden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GLS Lighting and Controls business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Manufacturer's Representative Commissions: GLS Lighting and Controls operates as an independent manufacturer's representative earning commissions from the manufacturers they represent. They provide system application, design, pricing, integration, project management, and local technical site service.
- Technical Services: Field service, troubleshooting, and owner support for lighting and control systems
- Integration Services: System startup, programming, integration, and project support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Manufacturer Representative Sales |
| Subscription | Pay-as-you-go | Douglas Support Consultation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
GLS Lighting and Controls product offering
Product offeringCore offering
GLS Lighting and Controls (George Lacey Sales) is an independent manufacturer's representative firm that represents 35+ lighting and control manufacturer lines, providing system application, design, pricing, integration, project management, and local technical site service. The firm specializes in both architectural and entertainment lighting control systems, serving projects across stadiums, museums, educational institutions, convention centers, and entertainment venues.
Product overview
GLS Lighting and Controls is an independent manufacturer's representative (George Lacey Sales, founded 2003) offering a comprehensive portfolio of architectural and entertainment lighting control products and systems. The company represents multiple manufacturer brands across several categories: Lighting Controls (Avi-on Bluetooth wireless, e:cue by Traxon, Nexlight, Lumos Controls), Emergency Power (ISI inverters, DSPM emergency lighting, Functional Devices), Lighting fixtures (Traxon, SGM, Sportsbeams, TMB, KKDC, Canto USA, Gantom, Altman), Power Distribution (Union Connector, DSPM Power Controls), Rigging (Reel Tech, Formance), and Legacy Support (Douglas, Encelium). GLS provides integration and technical services including system commissioning, programming, troubleshooting, and owner training. Rather than a single unified platform, the offering is a multi-vendor ecosystem organized by system type (lighting controls, emergency, power, rigging) with associated technical services.
Differentiator
Problem solved
Functional benefit
Products and services
- Integration Services Field integration, commissioning, programming, owner training, and long-term support for lighting and controls projects. Includes BMS integration, exterior animated lighting, media control integration, and retrofit work for architectural, entertainment, and commercial installations.
- Technical Services Advanced troubleshooting and system support for lighting power, controls, data, and commissioning across new and legacy installations. Expertise in DMX, sACN, wireless controls, and proprietary protocols with more than 30 years of combined experience.
- Douglas Support Consultation Paid technical support consultations for legacy Douglas/Universal Douglas lighting control systems. Offers 15-minute consultation for $50, up to 30 minutes for $100, and extended consultation for $175.
- Avi-on Lighting Controls Bluetooth wireless lighting controls and energy monitoring platform with mesh networking, mobile app programming, and Remote Access Bridge. UL-1376 Platinum Security Certified for IoT cybersecurity.
- e:cue by Traxon Lighting Controls Scalable lighting control solutions for dynamic color and static lighting environments. Supports DMX, DALI, e:pix, sACN, and Art-Net protocols, scaling from single rooms to city-wide networks.
- Nexlight Relay Panels and Controls Low voltage relay panels and lighting control systems for commercial and institutional buildings.
- Traxon Architectural Lighting Dynamic color-changing effects and precise static cove illumination fixtures for architectural, entertainment, hospitality, retail, and residential applications including Media Board Plus, Allegro Dots, Pixel Ribbon, Cove Light, and Washer fixtures.
- ISI Emergency Lighting Inverters Full line of UL 924 listed emergency lighting inverter systems including mini inverters, large inverters, emergency controls, lights, and exit signs.
- Sportsbeams LED Sports Lighting LED sports lighting solutions for arenas, stadiums, and convention spaces including Court LED, Field LED, Stadium LED, and Chromabeams product lines.
- Douglas Lighting Controls (Legacy Support) Panel-based and distributed lighting control systems with sensors. GLS provides support, limited parts inventory, and replacement guidance for existing Douglas/Universal Douglas systems.
Quantifiable outcome
- Over 30 years of combined advanced troubleshooting experience available to customers
- +1 more outcomes
Companies that use GLS Lighting and Controls
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
GLS Lighting and Controls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
GLS Lighting and Controls partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Traxon e:cuecoreGLS entered contracts with Traxon and e:cue (by Traxon), representing their dynamic and static lighting control products for landmarks, installations, and diverse lighting projects. Traxon provides color-changing effects and static illumination for architectural, entertainment, hospitality, retail, and residential applications, while e:cue offers scalable control solutions supporting DMX, DALI, e:pix, sACN, and Art-Net protocols.
- RenovacoreGLS represents Renova Lighting Systems for commercial, architectural, industrial, and custom lighting fixtures and retrofit kits.
- LumenlabsminorGLS partners with Lumenlabs for germicidal UV light products, offering filtered germicidal ultraviolet lighting solutions that kill harmful viruses and bacteria.
- Illuminating Engineering Society (IES)minorGLS maintains membership in the Illuminating Engineering Society, an industry association for lighting professionals.
- Entertainment Services and Technology Association (ESTA)minorGLS maintains membership in ESTA, the entertainment services and technology association.
- Lighting Controls Association (LCA)minorGLS maintains membership in the Lighting Controls Association.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
GLS Lighting and Controls competitors and assessment
Company assessmentDirect peers
- ETC (Electronic Theatre Controls): Manufacturer of theatrical and architectural lighting controls (Paradigm, Echo, ColorSource, Source Four). Direct overlap with GLS in entertainment/stadium control systems, and ETC is also a key represented line for GLS, making ETC the most direct peer in theatrical/entertainment lighting controls.
- Encelium (ams OSRAM): Distributed lighting energy management system, now part of ams OSRAM. GLS provides installation, service, and retrofit support for Encelium systems — directly comparable controls technology and service offering, and a sibling business model within the lighting controls services category.
- Douglas Lighting Controls (Universal Douglas): Panel-based and distributed lighting control systems manufacturer. GLS provides legacy support and service for Douglas systems, and the relationship is one of the company's most important installed-base anchors, making Douglas both a partner and a closely comparable controls business.
Broad incumbents
- Signify (Philips Lighting): Global lighting giant (Philips, Color Kinetics, Interact). Competes with GLS in architectural and entertainment lighting fixtures, and owns Color Kinetics which directly overlaps with Traxon's dynamic color-changing product line.
- Legrand (Wattstopper): Global electrical and digital building infrastructure company with Wattstopper lighting controls brand. Competes in commercial lighting controls and BMS integration — the same specification and integration categories GLS services.
- Acuity Brands: Large public lighting and lighting controls conglomerate (Lithonia, Juno, Gotham, nLight, DTL). Competes broadly with the fixture and controls portfolio GLS represents, including in the architectural, sports, and emergency lighting categories GLS serves.
- Lutron Electronics: Dominant U.S. lighting controls manufacturer (residential, commercial, and architectural). Competes with several of GLS's represented lines (Avi-on, Nexlight) for specification in commercial buildings, and operates a similar rep-based distribution model at much larger scale.
- Hubbell Lighting: Lighting and controls manufacturer (Litecontrol, Aerie, Architectural Area Lighting). Competes with GLS's portfolio in commercial and architectural lighting, and operates its own rep-based distribution network in the same territories GLS serves.
- Crestron Electronics: Building automation and lighting controls manufacturer with strong AV/entertainment overlap. Competes with GLS's BMS integration capabilities and with several of its represented control lines, particularly in commercial and venue installations.
Emerging players
- Traxon Technologies / e:cue: Global dynamic architectural lighting and control systems manufacturer. Newly added as a GLS-represented line in 2023, with overlapping end markets in landmark, hospitality, and entertainment installations where GLS specifies integrated control systems.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GLS Lighting and Controls social profiles
Digital presenceGLS Lighting and Controls financial estimates
Financial estimateRevenue estimate
Valuation estimate
GLS Lighting and Controls leadership team
Management profileNumber of profiles
Profiles7 records
GLS Lighting and Controls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GLS Lighting and Controls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GLS Lighting and Controls
What does GLS Lighting and Controls do?
GLS Lighting and Controls (George Lacey Sales) is an independent manufacturer's representative firm that represents 35+ lighting and control manufacturer lines, providing system application, design, pricing, integration, project management, and local technical site service. The firm specializes in both architectural and entertainment lighting control systems, serving projects across stadiums, museums, educational institutions, convention centers, and entertainment venues.
Is GLS Lighting and Controls a public or private company?
GLS Lighting and Controls is a private company. It is classified as family owned and is currently operating.
When was GLS Lighting and Controls founded?
GLS Lighting and Controls was founded in 2003. It employs 1 to 10 people.
Where is GLS Lighting and Controls based?
GLS Lighting and Controls is headquartered in Golden, United States, in the North America region.
How does GLS Lighting and Controls make money?
Three revenue lines are on record. Manufacturer's Representative Commissions are the primary driver. The others are technical Services and integration Services.
Who are GLS Lighting and Controls's main competitors?
Direct peers on record are ETC (Electronic Theatre Controls), Encelium (ams OSRAM) and Douglas Lighting Controls (Universal Douglas). Broad incumbents are Signify (Philips Lighting), Legrand (Wattstopper), Acuity Brands, Lutron Electronics, Hubbell Lighting and Crestron Electronics. Traxon Technologies / e:cue is listed as an emerging player.
Does GLS Lighting and Controls have an API?
No public API is recorded for GLS Lighting and Controls.
What industry is GLS Lighting and Controls in?
GLS Lighting and Controls's product category is Lighting Controls Distribution and Integration Services. Its primary akta.pro industry code is IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting), with a secondary code of HSAIAHAL, Transformer/Driver/Power Supply Service & Replacement. Its NAICS code is 33513 and its SIC code is 3640.