Farrell Calhoun Paint

What Farrell Calhoun Paint does

Farrell-Calhoun Paint, founded in 1905 and headquartered in Memphis, Tennessee, is a privately held regional manufacturer of architectural and industrial paint and coating products serving residential, commercial, and industrial end markets in the Southeastern and South-Central United States. The company formulates and produces a broad product portfolio spanning primers, interior and exterior paints, metal finishes, stains and varnishes, industrial coatings, and high-performance floor epoxies, organized under multiple sub-brands including Evergreen (premium lifetime acrylic), Tuff-Boy (industrial coatings such as Rustnox DTM enamels and polyaspartic floor systems), Green Wise (CRGI-certified environmentally friendly products), Durashield (ultra-premium exterior acrylic), Wood Kraft, Permastain, and Town & Ranch. Core technologies include 100% acrylic, alkyd, vinyl-acrylic, waterborne, epoxy, polyurethane, and elastomeric formulations manufactured at a single Memphis facility.

The company generates revenue through a three-channel distribution model: (1) company-owned Farrell-Calhoun retail showrooms in Memphis, Huntsville, Birmingham (three locations), Homewood, and Pelham; (2) an independent dealer network of paint stores, hardware stores, and building supply retailers spanning at least 19 US states; and (3) building supply wholesalers. Customers are segmented across DIY homeowners, professional painting contractors, and industrial/commercial buyers requiring specialized coatings such as rust-preventive primers and high-solids epoxy floor systems. The company holds GREEN WISE certification through a partnership with Coatings Research Group Inc. (CRGI), an ISO-accredited testing facility, and has deployed a third-party RoomVo-powered Color Visualizer on its website as a digital sales tool. No public financial disclosures, institutional funding, M&A activity, or AI/ML capabilities are documented in source materials.

Name

Farrell Calhoun Paint

Legal name

Farrell-Calhoun Paint

Website

https://farrellcalhoun.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

11–50 employees

Short description

Farrell-Calhoun Paint is a 120-year-old, privately held Memphis-based manufacturer of architectural and industrial paint and coatings, serving residential homeowners, professional contractors, and industrial buyers through company-owned stores and a 19-state independent dealer network in the Southeastern and South-Central US.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Coatings (IMAEAGAA)

akta.pro secondary industry

Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Paint manufacturing
• Industrial coatings
• Architectural paints
• Wood finishes stains
• Epoxy floor coatings

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

Farrell-Calhoun Paint manufactures and sells architectural, industrial, and specialty paint and coatings under proprietary sub-brands including Evergreen, Tuff-Boy, Wood Kraft, Permastain, Durashield, ENAMELEX, Rustnox, Pool-Tek, Fence-Guard, Town and Ranch, FC-100 Plus, and the GREEN WISE environmentally certified line. The company serves residential DIY homeowners, professional contractors, and industrial/commercial customers through company-owned retail stores, an independent dealer network across roughly 19 states, and building supply retailers, all supported by manufacturing at its Memphis, Tennessee facility.

Product overview

Farrell Calhoun Paint is a paint and coatings manufacturer offering a comprehensive portfolio of products across multiple categories including primers, interior paints, exterior finishes, metal finishes, stains and varnishes, industrial coatings, floor epoxy systems, and specialty products. The product lineup is organized into several sub-brands: Evergreen (premium lifetime acrylic paints), Tuff-Boy (industrial and high-performance coatings), Wood Kraft (wood stains and varnishes), Permastain (deck and siding stains), and Green Wise (environmentally certified products). The company also offers Town and Ranch specialty products for agricultural and pool applications. Core technologies include 100% acrylic, alkyd, waterborne, epoxy, polyurethane, and elastomeric formulations serving residential, commercial, and industrial markets.

Differentiator

Problem solved

Functional benefit

Brands

• Town and Ranch: Product line developed for balance and beauty with muted and contemporary colors.
• Green Wise
• Tuff-Boy
• Evergreen
• Durashield
• ENAMELEX
• Rustnox
• Wood Kraft
• Permastain
• Fence-Guard
• Pool-Tek
• FC-100 Plus

Products and services

• Primers and Undercoaters Primers and undercoaters including waterborne acrylic, oil-based, and alkyd formulations designed for wood, metal, masonry, and wallboard surfaces, sold to residential DIY homeowners, professional contractors, and commercial accounts preparing substrates for finish coats.
• Interior Paints Interior wall paints offered in flat, eggshell, satin, semi-gloss, and high-gloss finishes using vinyl-acrylic, acrylic, and alkyd formulations, marketed to homeowners and professional contractors for residential and commercial interior projects.
• Exterior Finishes Exterior house paints and finishes including 100% acrylic, flat, satin, and gloss formulations with weather resistance and color retention, used by homeowners and contractors on residential and commercial exterior projects.
• Metal Finishes Industrial metal coatings including direct-to-metal enamels, rust-preventive primers, wrought iron blacks, and aluminum finishes, sold to industrial facilities, commercial accounts, and contractors requiring corrosion protection on ferrous and non-ferrous metals.
• Stain and Varnish Products Interior and exterior wood stains and varnishes including penetrating wiping stains, solid hide stains, and polyurethane varnishes in various sheens, sold under the Wood Kraft and Permastain sub-brands for residential and contractor wood finishing applications.
• Tuff-Boy Industrial Coatings Industrial-grade coatings sold under the Tuff-Boy sub-brand, including Rust Stop primers, Rustnox direct-to-metal enamels, dry fall products, wrought iron blacks, industrial enamels, zone marking paints, and field marking paints, designed for industrial facilities, manufacturing plants, and commercial maintenance buyers.
• Tuff-Boy Floor Epoxy and Polyaspartic Systems High-performance floor coatings including Tuff-Boy 100% solids epoxy, polyaspartic enamel with UV stability and quick return to service, aliphatic moisture cure urethane, and crack fillers, sold to industrial facilities, commercial buildings, and contractors for masonry floor applications.
• Green Wise Environmentally Certified Products Environmentally certified paint and coatings product line tested and certified by Coatings Research Group Inc. (CRGI) through an ISO-accredited facility, meeting or exceeding performance and environmental standards; targeted at sustainability-conscious homeowners, contractors, and commercial accounts.
• Town and Ranch Specialty Products Specialty coatings sub-brand including Pool-Tek acrylic waterborne swimming pool paint, Fence-Guard acrylic latex fence and barn paint, and agricultural coatings, marketed to homeowners, farmers, and rural/residential property owners.
• Clean-Up Solvents and Thinners Solvents and thinners including mineral spirits, VM&P naphtha, xylene, lacquer thinner, and water, sold to contractors and DIY consumers for cleanup of paint and coating products.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Coatings Research Group Inc. (CRGI)coreOthersGREEN WISE certification partnership where CRGI tests and certifies Farrell-Calhoun products for environmental standards compliance through their ISO-accredited facility

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kelly-Moore Paints: Privately held, regional architectural paint manufacturer with a similar model: company-owned stores plus independent dealers, multi-decade history, and a focus on contractor-grade coatings. Closely comparable in scale, channel strategy, and product breadth to Farrell-Calhoun.
• Dunn-Edwards: Regional architectural paint manufacturer (Western US focus) with company-owned stores and an independent dealer network. Comparable in business model and channel strategy, though geographically non-overlapping.
• California Paints: Long-established regional paint manufacturer focused on architectural and industrial coatings for the Northeastern US. Similar size, multi-decade history, and product breadth to Farrell-Calhoun.
• Hirshfield's: Regional paint manufacturer (Upper Midwest) with company-owned retail stores and contractor-grade coatings. Closely mirrors Farrell-Calhoun's combination of manufacturing, retail, and contractor focus.
• Rodda Paint: Family-owned regional paint manufacturer (Pacific Northwest) with company-owned stores and industrial coatings. Similar independent, multi-generational operating profile to Farrell-Calhoun.

Broad incumbents

• Sherwin-Williams: Largest US paint and coatings company with company-owned stores, dealer network, and industrial coatings divisions. Overlaps directly with Farrell-Calhoun across architectural, industrial, and protective coatings, but at vastly greater scale and global reach.
• Benjamin Moore: Architectural coatings leader owned by Berkshire Hathaway, sold through independent retailers. Competes with Farrell-Calhoun in the premium architectural and contractor segments with comparable premium positioning.
• PPG Industries: Global paints and coatings manufacturer with architectural, industrial, and protective coatings divisions. Directly competes with Farrell-Calhoun's Tuff-Boy industrial line and broader coatings portfolio at much greater scale.
• Behr Paint: Architectural coatings brand owned by Masco and sold through The Home Depot. Represents the most aggressive national-channel competitor for contractor and DIY share in Farrell-Calhoun's geographies.

Emerging players

• Masterchem Industries: Coatings manufacturer best known for the KILZ brand of primers and specialty coatings. Overlaps with Farrell-Calhoun's primer and specialty product categories through big-box and DIY retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Farrell-Calhoun-Paint-1453502331588320
• LinkedInlinkedin.com/company/farrell-calhoun-paint-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farrell Calhoun Paint