WJCL ABC
WJCL ABC is a Hearst-owned ABC affiliate (WJCL 22 News) serving Savannah, Coastal Georgia, and the South Carolina Lowcountry with local news, weather, and sports content distributed via broadcast, mobile apps, and digital streaming, monetized primarily through advertising.
- Company typePrivate
- Founded1970
- HeadquartersSavannah, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What WJCL ABC does
WJCL ABC is a local broadcast television station operating as an ABC affiliate under the brand WJCL 22 News, serving the Savannah, Coastal Georgia, and South Carolina Lowcountry markets. The station has operated since 1970 and is owned by Hearst Television LLC, a subsidiary of Hearst Communications. Its product portfolio centers on local news, weather forecasting (including radar and hurricane tracking), sports coverage, investigative reporting, and community features, distributed across over-the-air broadcast, a website (wjcl.com), iOS and Android mobile applications, email subscriptions, and social media channels (Facebook, X, YouTube, Instagram). The station aggregates national and international content from CNN and AP wire services to supplement original local journalism.
The business model is advertising-driven, monetizing audience reach through local, regional, and national television ad sales, digital ad inventory, and sponsored content. Pricing is quote-based and not publicly disclosed. A dedicated advertising portal (advertise.wjcl.com) supports direct ad sales, and the station participates in the Hearst Very Local streaming platform for extended content distribution. Management is led by Greg Tankersley (Director of Engineering) and Thomas Swigert (Director of Digital Media). Customer segments consist of local viewers seeking community information and local/regional businesses purchasing advertising inventory.
Strategically, WJCL is executing a multi-platform digital expansion to extend reach beyond linear broadcast, with dedicated weather services and streaming products addressing cord-cutting and audience fragmentation. As a Hearst property, WJCL benefits from shared network content, technology infrastructure, and centralized ad sales operations across Hearst Television's portfolio of stations.
WJCL ABC firmographics
Firmographics- Name
- WJCL ABC
- Legal name
- WJCL Hearst Television LLC
- Website
- https://wjcl.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WJCL ABC is a Hearst-owned ABC affiliate (WJCL 22 News) serving Savannah, Coastal Georgia, and the South Carolina Lowcountry with local news, weather, and sports content distributed via broadcast, mobile apps, and digital streaming, monetized primarily through advertising.
- Ownership category
- akta.pro rank
WJCL ABC industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
- akta.pro secondary industries
- Rolling News & Breaking News Channels (MPABAIAH), News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where WJCL ABC is headquartered
LocationHeadquarters
- HQ city
- Savannah
- HQ country
- United States
- HQ region
- North America
Markets served
WJCL ABC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Distribution channels3 records
Marketing channels5 records
WJCL ABC product offering
Product offeringCore offering
WJCL ABC operates as a local ABC-affiliated television station (WJCL 22 News) that produces and broadcasts local news, weather forecasting, sports coverage, investigative reporting, and community content for the Savannah, Coastal Georgia, and South Carolina Lowcountry region. Content is distributed across over-the-air broadcast television, the wjcl.com website, mobile applications for iOS and Android, video-on-demand streaming, and email subscriptions. The station aggregates national/international content from CNN and AP while producing original local journalism and weather services that include radar, hurricane tracking, and beach safety information.
Product overview
WJCL ABC operates as a local television news station (WJCL 22 News) serving Savannah, Coastal Georgia and the Lowcountry region. The station offers a unified news broadcasting and digital content platform that distributes local news, weather forecasting, sports coverage, and investigative reporting across multiple channels including traditional broadcast television, a mobile application for iOS and Android, video streaming, and email subscription services. The product portfolio centers on the WJCL 22 News core brand, supplemented by weather services (including radar and hurricane tracking), a streaming video platform, and mobile apps that deliver content to viewers on various devices.
Differentiator
Problem solved
Functional benefit
Products and services
- WJCL 22 News Local television news broadcasting serving Savannah, Coastal Georgia and the Lowcountry with news, weather, sports, and investigative content.
- WJCL 22 News Mobile App Mobile application for iOS and Android enabling users to access news, weather, and video content on mobile devices.
- Video Streaming Platform Video-on-demand and live streaming platform for news content including local news stories, weather reports, and special coverage.
- Weather Radar and Forecasts Weather forecasting and radar services including hurricane tracking, temperature predictions, and beach safety information for the Coastal Georgia and Lowcountry region.
- Email Alerts and Subscriptions Email-based news alerts and subscription service delivering breaking news and weather updates to subscribers.
Companies that use WJCL ABC
Customer profileSegments2 records
Ideal customer profiles2 records
WJCL ABC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WJCL ABC partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights4 records
WJCL ABC competitors and assessment
Company assessmentBroad incumbents
- Gray Television: Major US owner of local network-affiliated television stations, focused on small and mid-sized markets. Comparable to WJCL's operating model, scale, and ad-driven broadcast economics.
- E.W. Scripps Company: Diversified media operator owning local TV stations and national networks. Comparable to WJCL's small-market network-affiliated broadcast operation and content distribution model.
- Hearst Television: The parent operator of WJCL and a top-tier US local broadcast group (owns stations such as WCVB, WBAL, KOAT). Directly comparable as WJCL's operating parent and portfolio peer in the network-affiliated TV station space.
- Sinclair Broadcast Group: One of the largest US broadcast station operators with a portfolio of network-affiliated local news stations across the country. Comparable to WJCL in audience scale, digital extension strategy, and local ad reliance.
- Nexstar Media Group: Largest US television station operator with hundreds of network-affiliated local stations; highly comparable business model and economics to WJCL.
- TEGNA: US broadcast and digital media company operating network-affiliated local stations. Comparable to WJCL in local news focus and digital streaming strategy.
Direct peers
- WTOC: CBS-affiliated local TV station serving the Savannah market. Direct competitor to WJCL for local news viewers and advertisers in the same DMA.
- WSAV-TV: NBC-affiliated local TV station in Savannah. Direct competitor to WJCL for share of local news audience and regional ad revenue.
- WPDE ABC 15: Another Sinclair/ABC-affiliated local TV station serving a Carolinas market adjacent to WJCL's Lowcountry footprint; comparable as a network-affiliated small-market TV news operation with similar streaming/app distribution.
Regional players
- WBBJ 7 Eyewitness News: Regional local TV broadcaster operating outside WJCL's core market; comparable as a small/medium-market network-affiliated news station with similar ad-revenue and digital-streaming model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WJCL ABC social profiles
Digital presenceWJCL ABC financial estimates
Financial estimateRevenue estimate
Valuation estimate
WJCL ABC leadership team
Management profileNumber of profiles
Profiles2 records
WJCL ABC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WJCL ABC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WJCL ABC
What does WJCL ABC do?
WJCL ABC operates as a local ABC-affiliated television station (WJCL 22 News) that produces and broadcasts local news, weather forecasting, sports coverage, investigative reporting, and community content for the Savannah, Coastal Georgia, and South Carolina Lowcountry region. Content is distributed across over-the-air broadcast television, the wjcl.com website, mobile applications for iOS and Android, video-on-demand streaming, and email subscriptions. The station aggregates national/international content from CNN and AP while producing original local journalism and weather services that include radar, hurricane tracking, and beach safety information.
Is WJCL ABC a public or private company?
WJCL ABC is a private company. It is classified as corporate owned and is currently operating.
When was WJCL ABC founded?
WJCL ABC was founded in 1970. It employs 101 to 250 people.
Where is WJCL ABC based?
WJCL ABC is headquartered in Savannah, United States, in the North America region.
Who are WJCL ABC's main competitors?
Broad incumbents on record are Gray Television, E.W. Scripps Company, Hearst Television, Sinclair Broadcast Group, Nexstar Media Group and TEGNA. Direct peers are WTOC, WSAV-TV and WPDE ABC 15. WBBJ 7 Eyewitness News is listed as a regional player.
Does WJCL ABC have an API?
No public API is recorded for WJCL ABC.
What industry is WJCL ABC in?
WJCL ABC's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations, with a secondary code of MPABAIAH, Rolling News & Breaking News Channels. Its NAICS code is 51612 and its SIC code is 4833.