Ambassador Health

What Ambassador Health does

Ambassador Health is a privately held, family-owned post-acute healthcare system founded in 1975 and headquartered in Nebraska City, Nebraska, operating four facilities across Nebraska and western Iowa (Lincoln, Nebraska City, Omaha, and Sidney) under its management entity, The Ambassador Group, Inc. The company delivers a continuum of post-acute clinical and residential services including skilled nursing and rehabilitation, adult pulmonary and ventilator care, pediatric specialty care, wound care (including Wound V.A.C. therapy), on-site hemodialysis via partnership with Dialysis Center of Lincoln, extended/long-term care, assisted living, independent living villas, and home health through the Ambassador Health at Home division. It also operates a consulting and management services arm (The Ambassador Group) that provides clinical, billing/financial, and facility operations support to other skilled nursing facilities, assisted living facilities, and CCRCs. Approximately 500 team members staff 379+ beds/units across the four facilities, with referral channels dominated by hospital discharge planners and case managers. Leadership is multigenerational within the founding Juilfs family, with Tyler Juilfs (FACHE) serving as CEO and Timothy Juilfs as President.

Revenue is generated through government payors (Medicare Part A and B, Managed Medicare, Nebraska and Iowa Medicaid, Managed Medicaid), private insurance, and private/self-pay for independent and assisted living. Pricing models are episodic for skilled nursing/rehabilitation, monthly subscriptions for independent and assisted living, and professional services fees for consulting engagements. The company has made notable operational investments — including transitioning Lincoln and Omaha to in-house therapy services in March 2025 and formalizing the DCL hemodialysis partnership in November 2023 — that consolidate previously outsourced functions and broaden the medically complex patient segments it can serve without hospital-level escalation. Clinical differentiation rests on three decades of adult pulmonary specialization, a regional pediatric specialty unit since 1997, Passy-Muir Center of Excellence designation at Lincoln and Omaha, and sustained CMS Five-Star quality ratings across its Nebraska campuses.

Name

Ambassador Health

Legal name

The Ambassador Group Inc.

Website

https://ambassadorhealth.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Ambassador Health is a family-owned post-acute healthcare system operating four skilled nursing, rehabilitation, pediatric specialty, adult pulmonary, and senior living facilities in Nebraska and western Iowa, serving hospital-discharged patients with a continuum-of-care model across ~500 team members and 379+ beds.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Home Health Care Services (621610)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Affordable / Low-Income Assisted Living (Medicaid Waiver Focused) (HLADABAE), Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA), Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA)

Keywords

• Skilled nursing care
• Post-acute rehabilitation
• Senior living services
• Ventilator care
• Wound care management

Headquarters

HQ city

Nebraska City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Medicare/Medicaid Reimbursement: Medicare Part A and B, Managed Medicare, Medicaid (Nebraska and Iowa), and Managed Medicaid cover skilled nursing, rehabilitation, and post-acute care services. Medicare Part A covers skilled nursing facility care following qualifying hospital stays. Long-term custodial care is generally covered by Medicaid for eligible individuals.
2. Private Pay / Self Pay: Independent living villas and assisted living services are primarily private pay. Residents pay out-of-pocket for housing, care services, and amenities. Self-pay rates apply to patients not covered by government programs or insurance.
3. Private Insurance: Ambassador Health accepts private insurance and has the capability to initiate individual contracts for patients. Services are covered under managed Medicare and managed Medicaid plans as well as commercial insurance products.
4. Management & Consulting Services: The Ambassador Group, Inc. provides consulting and management services to skilled nursing facilities, assisted living facilities, and CCRCs, supporting operations, compliance, and clinical quality across partner facilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ambassador Health operates four skilled nursing and rehabilitation facilities in Nebraska and Iowa providing a continuum of post-acute care including short-term transitional rehabilitation, skilled nursing, pediatric specialty care, adult pulmonary and ventilator care, wound care, on-site hemodialysis, extended care, assisted living, and independent living. The company also delivers home health services through Ambassador Health at Home and management/consulting services to other skilled nursing, assisted living, and CCRC facilities through The Ambassador Group.

Product overview

Ambassador Health operates as a family-owned healthcare system offering a comprehensive continuum of care across four facilities in Nebraska and Iowa. The portfolio includes pediatric specialty care, adult pulmonary care, skilled nursing/rehabilitation, wound care, hemodialysis, extended care, assisted living, and independent living. The company also provides management consulting services (clinical support, billing/financial support, facility support) to skilled nursing facilities, assisted living facilities, and CCRCs. Services are delivered through distinct facilities in Lincoln, Nebraska City, Omaha, and Sidney.

Differentiator

Problem solved

Functional benefit

Brands

• Ambassador Health at Home: Home health services providing patient satisfaction and care
• The Ambassador Group

Products and services

• Pediatric Specialty Care Specialized pediatric unit providing intensive rehabilitation, education, and extended care for children recovering from illness, injury, or complications of premature birth who are transitioning from hospital to home. Includes ventilator weaning, tracheostomy management, and caregiver training. One of only a handful of specialized pediatric units in the region.
• Adult Pulmonary Care Premier pulmonary care for adult patients requiring advanced respiratory care, ventilator support, ventilator weaning, tracheostomy management, and pulmonary rehabilitation. Recognized as a Passy-Muir Center of Excellence. Includes short-term pulmonary/ventilator support and extended stay care.
• Skilled Nursing and Rehabilitation

Quantifiable outcome

• Ambassador Health of Nebraska City ranked #1 out of 195 skilled nursing centers in Nebraska by CMS
• +7 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• DCL (Dialysis Center of Lincoln)coreStrategic or Co-development Partner · 20 November 2023Ambassador Health partners with DCL, Nebraska's largest independent, nonprofit dialysis organization, to provide on-site hemodialysis services for rehabilitation residents. This innovative partnership eliminates the need for patients to travel to outpatient dialysis centers, allowing them to maintain normal rehabilitation schedules including appointments, meals, and activities while returning home as soon as possible. The partnership was formalized in November 2023.
• Purdue Global UniversityminorStrategic or Co-development Partner · 2 February 2023Ambassador Health formed a strategic partnership with Purdue Global University that provides essential educational experience for Purdue Global School of Nursing students. Ambassador Health is a proud partner of Purdue Global University, offering tuition reimbursement benefits to its team members through this relationship. The partnership was announced February 2023.
• Passy-Muir, Inc.coreStrategic or Co-development PartnerAmbassador Health's Lincoln and Omaha facilities have been designated as a Passy-Muir Center of Excellence, one of only two organizations in the Midwest. This recognition is for developing a multidisciplinary team approach to treating tracheostomized and ventilator-dependent patients using Passy-Muir Valves. Ambassador Health's standard of care protocols, procedures, research, and publications are published on the Passy-Muir website for reference by clinicians, patients, and families worldwide.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• The Ensign Group: Public operator of skilled nursing and post-acute care facilities, known for clinical quality culture and specialty programs similar to Ambassador's. Closely comparable on business model (SNF-led post-acute), service mix (including rehabilitation and specialty care), and quality-driven differentiation strategy.
• LHC Group: Home health, hospice, and community-based services provider with significant rural and mid-sized market presence. Comparable to Ambassador Health at Home's service offering and rural/Sun Belt-market orientation, now part of UnitedHealth's Optum.
• Amedisys: National home health and hospice provider with strong post-acute positioning. Directly comparable to Ambassador Health at Home on home health service line, CHAP-equivalent accreditation standards, and payor mix dynamics.
• Vetter Health Services: Nebraska-headquartered skilled nursing and assisted living operator with facilities across the Midwest. Directly comparable to Ambassador as a Midwest SNF/AL operator with a similar regional, multi-facility footprint and quality-focused operating model.
• Avantara Senior Care: Midwest-focused skilled nursing and rehabilitation chain operating facilities in South Dakota, Iowa, Nebraska and surrounding states. Closely comparable to Ambassador on geography, post-acute SNF/rehabilitation focus, and regional scale.
• National HealthCare Corporation (NHC): Public SNF, assisted living, home health and hospice operator with a comparable diversified post-acute footprint. Highly comparable on the combination of SNF + AL + home health + specialty rehabilitation that defines Ambassador Health's continuum of care.

Broad incumbents

• Brookdale Senior Living: Large national operator of assisted living, independent living, and memory care communities. Comparable to Ambassador's Nebraska City independent living villas and assisted living suites on service type, though Brookdale operates at much greater scale and a primarily private-pay resident base.
• Genesis HealthCare: One of the largest U.S. skilled nursing facility operators with significant Midwest exposure, providing post-acute rehabilitation and long-term care. Comparable as a SNF-led post-acute platform, though at substantially greater scale and with a heavier Medicare/Medicaid mix.
• Encompass Health: Largest operator of inpatient rehabilitation hospitals in the U.S., focusing on post-acute rehabilitation for stroke, orthopedic, and complex patients. Comparable to Ambassador's specialized rehabilitation program and pulmonary/vent weaning capabilities, though at hospital scale rather than SNF scale.
• Good Samaritan Society (Sanford Health): One of the largest not-for-profit senior care and SNF operators in the U.S., with deep Midwest roots across Iowa, Nebraska, South Dakota and Minnesota. Directly comparable to Ambassador Health as a multi-state SNF/CCRC provider serving rural and mid-sized Midwest markets, including Nebraska and Iowa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ambhealth
• YouTubeyoutube.com/user/AmbassadorHealth
• Facebookfacebook.com/AmbassadorHealth

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambassador Health