Rigoni di Asiago

What Rigoni di Asiago does

Rigoni di Asiago is an Italian family-owned organic food producer founded in 1923 and headquartered in Asiago, Italy. The company operates a diversified portfolio of 100% organic and no-added-sugar food products organized under four primary sub-brands: Fiordifrutta (organic fruit jams, celebrating 30 years in 2025), Nocciolata (hazelnut-cocoa spreads in Originale and dairy-free La Dark variants), Natù (95% fruit no-added-sugar spreads and nut/seed butters launched January 2025), and Mielbio (organic monoflora and millefiori honey). Supporting categories include Tantifrutti fruit juices, Dolcedì organic sweetener, sugar-free granolas and porridge, and Cioccolato BIO chocolate. The company employs 101-250 people, led by CEO Andrea Rigoni and CFO Giacomo Cera, and received €18.1M in institutional funding from Fondo Italiano d'Investimento in 2012.

The company's revenue model centers on direct-to-consumer e-commerce unit-priced product sales supplemented by Italian retail and supermarket distribution, with packaging innovations spanning compostable single-dose formats and MAXI bulk formats. Distribution is hybrid: the company-owned rigonidiasiago.com storefront offers free shipping above €79, free 14-day returns, payments via credit card/PayPal/Satispay, and toll-free support (800.851.451), while physical retail feeds additional volume to health-conscious consumers prioritizing clean-label, simple-ingredient, and organic-certified products. The BIOllini loyalty program converts purchases into accumulated benefits, and an editorial Magazine (News and Ricette sections) drives top-of-funnel engagement through recipes and brand storytelling.

Technologically, Rigoni di Asiago's core competency is organic food production under traditional recipes with minimal ingredient lists — for example, Fiordifrutta jams are described as using only three ingredients. The company is also participating in the Nutri3D R&D consortium with ENEA (Italian National Agency for New Technologies, Energy and Sustainable Economic Development) and EltHub, developing sustainable foods using plant cells, fruit residues, and 3D printing technology, including lab-grown snack bars and 'honey pearls.' The firm competes in the global fruit spreads market, which is projected to grow from USD 5.8 billion in 2024 to USD 8.3 billion by 2034 at a 3.6% CAGR.

Name

Rigoni di Asiago

Legal name

Rigoni di Asiago

Website

https://rigonidiasiago.com

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

101–250 employees

Short description

Rigoni di Asiago is a family-owned Italian organic food producer founded in 1923, selling jams, spreads, honey, cereals, juices, and chocolate under the Fiordifrutta, Nocciolata, Natù, and Mielbio brands via its e-commerce platform and Italian retail channels to health-conscious consumers.

Ownership category

akta.pro rank

Product category

Organic Packaged Foods

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Sugar and Confectionery Product Manufacturing (3113)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Sugar & Confectionery Products (2060)

akta.pro primary industry

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

akta.pro secondary industry

Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)

Keywords

• Organic food products
• Fruit jams spreads
• Hazelnut cocoa spread
• Organic honey
• No added sugar

Headquarters

HQ city

Asiago

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Organic Food Product Sales: Rigoni di Asiago generates revenue through direct sales of organic food products including jams (Fiordifrutta), hazelnut spreads (Nocciolata), honey (Mielbio), fruit juices, cereals, chocolate, and sweeteners. Sales occur through their e-commerce platform and retail distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rigoni di Asiago manufactures and markets 100% organic food products including fruit jams (Fiordifrutta), hazelnut-cocoa spreads (Nocciolata), no-added-sugar spreads and nut butters (Natù), organic honey (Mielbio), cereals, fruit juices, organic chocolate, and sweeteners. Products are sold directly to consumers via the company's e-commerce site and through Italian retail and supermarket channels, with complementary R&D activity in lab-grown sustainable foods via the Nutri3D project.

Product overview

Rigoni di Asiago is a family-owned organic food company founded in 1923, producing a diversified portfolio of 100% organic food products. The core offering centers on Fiordifrutta (organic jams celebrating 30 years), Nocciolata (hazelnut-cocoa spreads), and the newly launched Natù line (95% fruit, no-added-sugar spreads). Supporting categories include Mielbio organic honey, cereals (granolas and porridge), fruit juices (Tantifrutti), organic chocolate, and sweeteners (Dolcedì). The company also participates in the Nutri3D innovation project exploring 3D food printing technology. Products are distributed through both retail (supermarkets) and direct-to-consumer e-commerce channels.

Differentiator

Problem solved

Functional benefit

Brands

• Fiordifrutta: 100% fruit jam brand, celebrating 30 years in 2025.
• Nocciolata
• Natù
• Mielbio

Products and services

• Fiordifrutta Organic Jams Flagship 100% fruit organic jam brand from Rigoni di Asiago, marketed to health-conscious consumers seeking clean-label fruit preserves.
• Nocciolata Hazelnut and Cocoa Spread

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ENEAcoreStrategic or Co-development Partner · 15 December 2025ENEA (Italian National Agency for New Technologies, Energy and Sustainable Economic Development) leads the Nutri3D project focused on developing sustainable foods using plant cells and fruit residues through 3D printing technology. Rigoni di Asiago participates as a family-owned organic food company partner contributing industry expertise and product development capabilities.
• EltHubcoreTechnology or Integration · 15 December 2025EltHub is an Italian private technology firm collaborating on the Nutri3D project to develop lab-grown snacks using 3D printing technology with plant cells and fruit residues. Rigoni di Asiago works with EltHub as part of the consortium to bring innovative food technology to market.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Hero: Swiss heritage jam and fruit spread manufacturer (founded 1886) with strong European retail presence in jams, preserves, and baby food. Directly comparable to Rigoni as a multi-generational fruit spreads specialist competing in the same product category with overlapping organic and conventional positioning.
• St. Dalfour: French premium jam brand specializing in 100% fruit, no-added-sugar preserves, directly competing with Rigoni's Fiordifrutta and Natù lines. Highly comparable as a European organic/clean-label jam specialist with similar ingredient philosophy and premium positioning.
• Zuegg: Italian family-owned fruit processing company producing jams, fruit preparations, and juices with a heritage dating back to 1890. Comparable as an Italian fruit-based product specialist competing in similar categories (jams, fruit juices) and channels (retail and food service).
• Fattoria Scaldasole: Italian organic and biodynamic food company producing jams, fruit juices, and vegetable preserves. Directly comparable to Rigoni as an Italian organic CPG specialist with similar product mix, organic certification, and health-conscious consumer positioning.
• Cascadian Farm: Organic food brand owned by General Mills specializing in cereals, granola, and fruit-based products. Comparable to Rigoni as an established organic CPG brand with similar clean-label positioning and overlapping categories (granola, fruit spreads).
• Amy's Kitchen: Family-owned organic and natural frozen/packaged food company. Comparable to Rigoni as a family-controlled organic food brand with similar clean-label philosophy, multi-category portfolio, and DTC plus retail distribution strategy.

Broad incumbents

• Andros Group: French family-owned food group that owns Bonne Maman, a leading premium jam brand competing head-to-head with Fiordifrutta in the European preserves category. Comparable as a family-controlled multi-category food manufacturer with strong jam/spread franchises and broader portfolio breadth.
• Ferrero: Italian multinational confectionery company and maker of Nutella, the dominant hazelnut-cocoa spread globally. Directly competes with Rigoni's Nocciolata brand and represents the scale benchmark and primary competitive threat in the hazelnut spread category.
• Conserve Italia: Italian cooperative and one of Europe's largest producers of jams, fruit juices, and preserved vegetables (Cirio, Valfrutta brands). Comparable as a major Italian fruit-processing player competing across retail and food service channels in overlapping product categories.

Others

• Rigoni di Asiago (self): Self-reference excluded from peer ranking.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rigonidiasiago
• Facebookfacebook.com/rigonidiasiago

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rigoni di Asiago