EMRI

What EMRI does

EMRI A/S is a Danish maritime engineering company founded in 1972, headquartered in Skovlunde (Copenhagen area), that designs and manufactures steering control systems, autopilots, and joystick/dynamic positioning (JS/DP) systems for large vessels including cruise liners, mega yachts, cargo ships, and specialized vessels. Its technology spans five generations of heading-control platforms from the original analogue steering/rudder control systems through the SEM1000, SEM200/FAP-2000, and the current SEM300/FAP-3000 microprocessor-based autopilots, complemented by modular Steering Control Systems (SCS) comprising WMS central computers, RCU servo units, and RFU/RFB rudder feedback units including the DNV-approved Hall-effect RFC-360-D kit with a 10-year guarantee. Systems are configured for full hot-standby redundancy, integrate with Furuno FMD ECDIS for track control, and ship with factory-acceptance-tested simulated commissioning that reduces average sea trial time to roughly eight hours.

The company sells directly to ship owners, shipyards, and cruise operators worldwide, through certified third-party service partners, and as an OEM supplier to Furuno (autopilots rebranded as FAP-2000/FAP-3000) and Man Energy Solutions (servo modules, pitch converters, maneuver distribution circuit boards). EMRI operates as Furuno's designated global competence center for maritime steering following Furuno's acquisition on July 1, 2020, which has supported revenue growth of more than 50% over three years and a doubling of headcount. Revenue is generated through hardware systems sales, OEM/white-label supply, spare-parts and upgrade sales, and worldwide service and maintenance contracts; pricing is bespoke per vessel and configuration with no public price list. The installed base exceeds 1,000 vessels across more than 600 maintained product variants.

Name

EMRI

Legal name

EMRI A/S

Website

https://emri.dk

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

EMRI A/S, a Danish subsidiary of Furuno Electric since 2020, designs and manufactures autopilot, steering-control, and joystick/dynamic-positioning systems for cruise liners, mega yachts, cargo ships, and specialized vessels, selling both directly and via Furuno's global OEM network.

Ownership category

akta.pro rank

Product category

Maritime Steering Control Systems

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Propulsion, Shafting & Rudder Repair (Engines, Gearboxes, Thrusters) (IMAJAFAC)

akta.pro secondary industries

Marine Electrical Installation, Commissioning & Field Services (IMAJAJAL), Electrical, Automation & Navigation MRO (Power, Controls, Comms, ECDIS/Radar) (IMAJAFAD), Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades) (IMAJAHAN)

Keywords

• Maritime steering systems
• Autopilot heading control
• Dynamic positioning systems
• Rudder feedback units
• Ship navigation automation

Headquarters

HQ city

Herlev

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Systems Sales: EMRI manufactures and sells proprietary steering control systems, autopilots (SEM300), joystick/dynamic positioning systems, and associated components (WMS, RCU, RFU, rudder feedback units, steering wheels, indicators). Products are sold directly to ship owners, shipyards, and through OEM relationships (branded as Furuno FAP products).
2. Service and Maintenance: EMRI provides worldwide service to ship owners including onboard service, remote support, preventive maintenance, and training. Spare parts are shipped globally (1-4 days delivery). Service is performed by own engineers and certified service partners.
3. Spare Parts and Upgrades: EMRI sells spare parts and upgrade kits (e.g., potentiometer upgrades, indicator upgrades, WMS/PLC upgrades, RFC360-D digital feedback kits). Obsolete parts are replaced with newer units. Custom-made products can be produced from day to day.
4. OEM/White-label Supply: EMRI operates as an OEM supplier to Furuno, with EMRI products branded and sold as FAP-2000 and FAP-3000 autopilots through Furuno's global distribution network. Also supplies servo modules, pitch converters, and circuit boards to Man Energy Solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

EMRI designs, manufactures, and services maritime steering control systems, autopilots (SEM200, SEM300 / FAP-2000, FAP-3000), and joystick/dynamic positioning (JS/DP) systems for large vessels including cruise liners, mega-yachts, cargo ships, and specialized vessels. Products are sold directly to ship owners, shipyards, and integrators, and are also co-branded and distributed through parent company Furuno's global network. The company complements hardware with worldwide onboard service, remote support, preventive maintenance, spare parts, upgrades, and commissioning/sea trial services delivered by its own engineers and certified third-party service partners.

Product overview

EMRI offers a unified portfolio of maritime steering control products built around three core systems: Autopilot (SEM300/SEM200), Joystick/Dynamic Positioning (JS/DP), and Steering Control Systems (SCS). The SEM300 represents the fifth-generation heading control platform, while the JS/DP system provides automatic position-keeping for cruise ships and mega-yachts. The SCS serves as the foundational building block with WMS, RCU, and RFU components. The Pilot Series extends the portfolio with specialized add-ons including SpeedPilot (ECDIS-integrated speed planning), Pilot Mini Display (bridge display solution), and AnchorPilot (stay-put functionality). Component offerings include the DNV-approved RFC-360-D digital feedback kit for Azipods and Armrest Panel (ARP11) for ergonomic autopilot control. Products are available both directly from EMRI and through Furuno distribution channels under dual-branding.

Differentiator

Problem solved

Functional benefit

Products and services

• SEM300 Autopilot / FAP-3000 Fifth-generation autopilot providing high-precision heading control with adaptive modes (Economy/Medium/Precise) for fuel efficiency, course mode for drift compensation, curved EBL on ECDIS, and compliance-ready standby unit support — targeted at large cruise liners, mega-yachts, cargo ships, and specialized vessels.
• SEM200 Autopilot / FAP-2000 Fourth-generation autopilot especially popular with vessels navigating in narrow waters; supports Heading Control and Track Control and serves as the workhorse autopilot for retrofits and newbuild cargo ship installations.
• JS/DP (Joystick/Dynamic Positioning) System Automatic and manual position-keeping system for safe and efficient maneuvering of cruise ships and mega-yachts, featuring capability plots (polar diagrams), flexible console design, training mode, relaxed mode for fuel efficiency, DP display application, and intuitive control modes including maneuver control and DP control with auto heading and wind heading features.
• Steering Control System (SCS) Modular steering gear remote control system comprising WMS central computers, RCU servo units, and RFU/RFB rudder feedback units; adaptable to various steering gear makers, types, and configurations with full hot-standby redundancy for safety and ease of operation.
• SpeedPilot ECDIS-integrated speed planning system providing automatic execution of optimal speed profiles for voyage, featuring a feed-forward algorithm for adaptive and accurate speed control to reduce fuel consumption and minimize machinery wear while securing on-time arrival.
• AnchorPilot Stay-put positioning system for locations where traditional anchoring is not possible, offering auto mode, manual mode, To Wind mode, and 90-degree port/starboard modes with a simple human-machine interface that requires no annual training or dedicated DP operator.
• Pilot Mini Display Versatile bridge information display offering an Autopilot application for SEM300/FAP-3000 and serving as a common navigation display across EMRI equipment; cost-efficient alternative to a full autopilot control panel, available as modular hardware.
• RFC-360-D Digital Rudder Feedback Kit DNV-approved Hall-effect angle sensor digital feedback kit for Azipods with no mechanical wear, dual SIN/COS output across two independent channels, and a 10-year guarantee — replacing 5-year-replacement potentiometer kits and eliminating costly docking for sensor replacement.

Quantifiable outcome

• Precision of a few tenths of a degree can be obtained with EMRI autopilot technology, enabling precise track control through difficult coastal route segments
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Furuno Electric Co LtdcoreStrategic or Co-development Partner · 1 July 2020Furuno, a global leader in maritime navigation, communication and acoustic systems, acquired EMRI on July 1, 2020. EMRI operates as Furuno's designated global competence center for maritime steering systems. Products are co-branded (FAP-2000, FAP-3000 autopilots) and sold through Furuno's global network. Furuno's technical expertise, innovative technologies, and expanding global reach provide new benefits and solutions for EMRI's customers. Furuno has supported EMRI with funding, technology, and sales networks, enabling revenue growth of 50%+ and workforce doubling in three years. EMRI has started close R&D cooperation with Japanese Furuno teams.
• Man Energy SolutionsminorOEM/ Whitelabel/ Licensing PartnerEMRI is a sub-supplier of servo modules, pitch converters, and maneuver distribution circuit boards for Man Energy Solutions. This arrangement dates back in time (products previously sourced through Alfa Diesel or Man Diesel). EMRI refers all inquiries for these products to Man Energy Solutions.
• Global Ship IntegratorscoreStrategic or Co-development PartnerEMRI maintains close contact with major ship integrators around the world who are familiar with EMRI products. Some integrators have installed navigational equipment from EMRI within their scope of supply and have performed commissioning and sea trials. This partnership enables EMRI products to reach customers globally through ship newbuild programs.
• Certified Service PartnerscoreChannel Partner/ Reseller/ DistributorEMRI engages with certified third-party service partners in global regions beyond Denmark. Partners are trained by EMRI and known for high service standards. They carry selected spare parts stock and provide local support for vessels. EMRI coordinates the most efficient use of own and third-party service partners to accommodate customer needs.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Kongsberg Maritime: Kongsberg Maritime is a leading supplier of integrated bridge systems, dynamic positioning, and autopilot/track control systems for large vessels — directly competing with EMRI in heading control and DP for cruise, offshore, and merchant vessels.
• Raytheon Anschütz: Raytheon Anschütz manufactures maritime autopilots and integrated bridge navigation systems (e.g., NautoPilot) for commercial and naval vessels — directly overlapping with EMRI's SEM300 autopilot and track control offering.
• Sperry Marine (Northrop Grumman): Sperry Marine supplies integrated bridge systems including autopilots and heading control for commercial shipping and naval customers, competing head-to-head with EMRI for bridge electronics contracts on large vessels.
• Praxis Automation Technology: Praxis Automation builds dynamic positioning systems, joystick maneuvering, and bridge automation for specialized vessels, competing with EMRI's JS/DP and steering control product lines in the niche DP segment.
• Navis Engineering: Navis Engineering (Jotun AS) designs and manufactures dynamic positioning and joystick control systems for offshore and commercial vessels — a direct competitor to EMRI's JS/DP system.
• Marine Technologies LLC: Marine Technologies supplies dynamic positioning, joystick, and integrated bridge systems for offshore vessels, directly competing with EMRI's JS/DP and steering control offerings in the offshore and specialized vessel market.

Broad incumbents

• Wärtsilä: Wärtsilä offers dynamic positioning systems and broader marine automation as part of a much larger portfolio of ship power, propulsion, and digital solutions, overlapping with EMRI's JS/DP and steering offerings.
• ABB Marine: ABB manufactures Azipod azimuth propulsion systems and integrated marine automation; EMRI supplies digital rudder feedback kits (RFC360-D) for ABB Azipods, making ABB both a partner and a broad incumbent in vessel maneuvering.
• Tokyo Keiki: Tokyo Keiki is a Japanese marine electronics manufacturer producing autopilots and navigation equipment, comparable to EMRI/Furuno's offerings in the Japanese and broader Asian maritime market.
• Yokogawa Electric: Yokogawa provides marine automation, control systems, and integrated bridge solutions for large vessels and offshore platforms, overlapping with EMRI's steering control and automation portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/emri-a-s

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMRI