Amend2

What Amend2 does

Amend2 (legal entity Amend2 Magazines) is a privately held, US-based manufacturer of firearms accessories headquartered at 4125 Bombardier Ave, Idaho Falls, Idaho, founded in 2013 and operating with a sub-10-person team. The company designs and produces polymer magazines for AR-15, AR-10, bolt action, and pistol platforms, including compliant 10/30-round variants for capacity-restricted states, and sells them under tiered SKUs (Mod-A, Mod-2, Mod-3, Mod-C) differentiated by construction — notably long strand glass-reinforced nylon and anti-tilt self-lubricating followers in the Mod-3 line. Beyond magazines, Amend2 sells rifle furniture (AMS modular stock, pistol grips, trigger guards, vertical foregrips, the co-developed RAZR Mohave-K handstop), AR-15 build kits, and concealed-carry products via its Techna Clip (clip-based concealment, patented) and Techna Carry (holsters) sub-brands, alongside lifestyle apparel and stickers.

The business model is direct-to-consumer e-commerce on a BigCommerce storefront (amend2mags.com), augmented by a wholesale dealer network for local gun shops and international shipping where permitted; marketing is multi-channel organic social (Facebook, Instagram, X, YouTube), email newsletter, and limited-run "Special Edition" and "Mag of the Month" subscription drops designed to drive collector demand. Pricing is per-unit across low ticket items ($1.49 stickers to $139.99 build kits), with free shipping over $75, and no disclosed revenue, no institutional funding, and no parent company. Customer base is fragmented across AR-platform civilian shooters, concealed-carry practitioners, hunters, and tactical/professional users, with product restrictions imposed in 13 US states/jurisdictions.

Technologically, Amend2's differentiation rests on proprietary polymer formulations (glass-reinforced nylon, G10 composite in the self-defense tool), licensed M-LOK integration from Magpul Industries, two granted US patents on the Techna Clip system (US 9,903,685 and US 9,677,847), a patent-pending universal pocket magazine carrier, and a no-questions-asked lifetime warranty. The company holds no venture or private equity investment and does not publicly disclose financials, ownership, or management beyond the brand itself.

Name

Amend2

Legal name

Amend2 Magazines

Website

https://amend2mags.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Amend2 is a privately held Idaho Falls manufacturer of polymer firearms accessories — primarily AR-15, AR-10, bolt-action, and pistol magazines — selling direct-to-consumer and through dealers, with adjacent rifle furniture and Techna Clip/Techna Carry concealed-carry sub-brands.

Ownership category

akta.pro rank

Product category

Firearms Accessories

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms & Ammunition Retail (CRAMAKAA)

Keywords

• Firearms accessories
• Polymer magazines
• AR-15 magazines
• Tactical furniture
• Concealed carry products

Headquarters

HQ city

Idaho Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Firearms Accessories Sales: Amend2 generates revenue primarily through direct-to-consumer sales of firearms magazines, grips, furniture, and accessories via their e-commerce platform. The company offers products across multiple firearm platforms including AR-15, AR-10, bolt action, and pistols, with various capacity options and color variants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Amend2 manufactures and sells polymer firearm magazines for AR-15, AR-10, bolt-action, and pistol platforms, available in multiple calibers, capacities, and color variants. The company also produces tactical furniture (pistol grips, trigger guards, modular stocks, vertical foregrips, handstops) and distributes concealed carry products through its Techna Clip and Techna Carry sub-brands. All products are made in the USA and backed by a no-questions-asked lifetime warranty.

Product overview

Amend2 is a firearms accessories manufacturer specializing in polymer magazines and tactical furniture. The core product line includes AR-15 magazines (available in Mod-A, Mod-2, Mod-3, and Mod-C variants supporting 5.56/.223, 300 BLK, and other calibers), AR-10 magazines for 7.62X51/.308 platforms, bolt action magazines, pistol magazines, and state-compliant 10/30-round magazines. The furniture portfolio includes the Modular Stock AMS™ system, pistol grips (Enhanced, Enhanced 2, and Priapus Grip), trigger guards, vertical foregrips, and the Amend2 x RAZR Mohave-K handstop. Under sub-brands, Amend2 distributes Techna Clip (minimalist holster-free concealment clips compatible with Glock, Ruger, Sig Sauer, Smith & Wesson, Springfield Armory, Taurus, and other pistol brands) and Techna Carry (concealed carry holsters). Additional offerings include AR-15 build kits, self-defense tools (G10 tactical pens), apparel, branded merchandise, and special edition magazines. All Amend2 products are proudly made in the USA with a no-questions-asked lifetime warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Amend2 AR-15 Magazines (Mod-A, Mod-2, Mod-3, Mod-C) Polymer magazines for AR-15 platform rifles supporting 5.56/.223, 300 BLK, 6mm ARC, and 6.5 Grendel in 10, 20, and 30-round capacities, featuring anti-tilt followers and stainless steel springs.
• Amend2 AR-10 Magazines (Mod-2, Mod-A) Polymer magazines for AR-10/SR-25 platform rifles in 7.62X51 (.308) and 6.5 Creedmoor calibers, available in 10-round and 20-round capacities.
• Amend2 Bolt Action Magazines Magazines compatible with bolt-action rifles, sold under the Amend2 brand.
• Amend2 Pistol Magazines Magazines compatible with various pistol platforms, sold under the Amend2 brand.
• Amend2 Compliant Magazines (10/30-round) 10/30-round capacity magazines designed for state compliance with magazine restrictions (e.g., California, New York), featuring the body of a 30-round magazine riveted to hold only 10 rounds.
• Amend2 Modular Stock — AMS™ Mission-configurable modular stock for AR-15/AR-10 rifles with M-LOK compatibility, high-strength polymer construction with steel hardware, rubberized butt plate, and interchangeable accessory slots for battery storage, compartments, or cleaning kits.
• Amend2 Pistol Grip — Enhanced AR-15/AR-10 pistol grip with aggressive texture, slim design, steep grip angle, grip hatch for storage, and impact-resistant nylon construction with lifetime warranty.
• Amend2 Pistol Grip — Enhanced 2 Refined AR-15/AR-10 pistol grip without beavertail for improved shooter comfort during extended use, with aggressive texture, slim profile, and steep grip angle.
• Amend2 Pistol Grip — Priapus Grip Pistol grip offering for AR-15/AR-10 platforms.
• Amend2 Vertical Foregrip M-LOK® Vertical foregrip with M-LOK compatibility for mounting to compatible handguards, constructed of high-strength polymer.
• Amend2 x RAZR Mohave-K Handstop M-LOK® Collaboration with Republic of Arizona Research LLC (RAZR) producing a lighter polymer handstop with M-LOK compatibility, aggressive texture, and slim low-profile design for rapid weapon maneuvering.
• Amend2 Enhanced AR-15/AR-10 Trigger Guard Trigger guard with enlarged profile for gloved-hand accessibility, beveled edges for comfort and snag-free operation, constructed of fiberglass-reinforced high-strength polymer.
• Amend2 Self Defense Tool Tactical pen and EDC self-defense tool constructed from G10 composite material, lightweight, durable, and impact-resistant with an ergonomic non-slip grip.
• Techna Carry Holsters Concealed carry holsters compatible with various pistol models including Glock, Ruger LCP, Sig Sauer P365, Smith & Wesson Shield, Springfield Armory Hellcat, and Taurus G2.

Quantifiable outcome

• Products backed by no-questions-asked lifetime warranty
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Republic of Arizona Research LLC (RAZR)coreStrategic or Co-development PartnerAmend2 collaborated with Republic of Arizona Research LLC (RAZR) to design and manufacture the Mohave-K Nylon Grip. This partnership combines Amend2's manufacturing capabilities with RAZR's design expertise to produce a lighter, polymer option grip with M-LOK compatibility.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magpul Industries: The dominant US manufacturer of AR-15 magazines (PMAG), pistol grips, stocks, and accessories. Magpul is Amend2's most direct competitor across nearly every product line and also its M-LOK licensor, making it the single most relevant comparable.
• Lancer Systems: Manufacturer of advanced polymer and hybrid magazines (L7AWM, L5AWM) for AR-15/AR-10 and other platforms, competing head-to-head with Amend2 in the premium magazine segment.
• Troy Industries: Producer of AR-15 furniture, magazines, battle rails, and accessories. Competes with Amend2 in pistol grips, stocks, and M-LOK-compatible accessories for the AR platform.
• Bravo Company Manufacturing (BCM): Manufacturer of AR-15 rifles and components including magazines, grips, and rail systems. Targets the same professional and serious enthusiast buyer as Amend2 with comparable price points and American-made positioning.
• Aero Precision: Major US manufacturer of AR-15/AR-10 components, complete rifles, and accessories. Overlaps with Amend2 in AR-platform furniture, magazines, and build kits.
• Mission First Tactical (MFT): Polymer-focused manufacturer of AR-15 pistol grips, stocks, rails, and magazines. Directly comparable in materials technology (polymer/glass-filled nylon) and target customer (AR platform).

Broad incumbents

• Daniel Defense: Established US firearms manufacturer selling AR-15 rifles, furniture, and accessories through both DTC and dealer channels. Competes with Amend2 in furniture and accessories but operates at significantly larger scale.
• Brownells: Long-standing US retailer and distributor of firearms accessories, magazines, and gunsmithing supplies. Comparable as a multi-channel accessory retailer/distributor and a potential route-to-market for Amend2 products.
• Midway USA: Major firearms accessories, ammunition, and reloading supplies retailer. Comparable as a scaled multi-category retail channel for firearms accessories that competes for the same end consumer.

Emerging players

• Strike Industries: Manufacturer of AR-15 accessories, grips, stocks, and M-LOK-compatible components. Closely comparable in product category and target customer, with stronger branding and influencer presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Amend2Mags
• YouTubeyoutube.com/channel/UCbwaxfFrhF1xIuvoVuXh3zw
• Facebookfacebook.com/amend2mags
• Instagraminstagram.com/amend2mags
• LinkedInlinkedin.com/company/amend2

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amend2