Tory Technologies

What Tory Technologies does

Tory Technologies is a privately held Houston-based software company founded in 2012 that builds specialized enterprise platforms for the energy industry's regulated control rooms and volumetric measurement operations. Its two flagship products, MaCRoM (Master Control Room Management) and COSMOS (Supervisory Measurement Acquisition and Data Analytics), are deployed across more than 400 control rooms and used by over 5,000 operators at pipeline operators, gas distribution utilities, oil & gas producers, refiners, petrochemical operators, and power generation companies. MaCRoM digitizes documentation, shift handovers, MOCs, alarm management, and audit trails required under U.S. federal pipeline regulations (49 CFR 192.631 and 195.446) plus international standards such as PHMSA, Seveso III, ARPEL, IBP, and Brazilian RTDT, while COSMOS consolidates flow measurement data, exceptions, and calibration records from FLOWCAL and TESTit databases into a single auditable source of truth.

The underlying technology stack is a modern web-based SaaS architecture with recent enhancements including containerization in COSMOS 5, an API-driven integration layer, and AI-powered features such as the TOBOT assistant and AI Exceptions Manager built on transformer-based LLMs. Supporting products — ToryCloud for managed infrastructure, ToryVideo for customer-facing training content, and Tory Academia for e-learning and certification — wrap the core products in a broader platform ecosystem that includes optional 24/7 IT Service Desk and is backed by SOC 1 and SOC 2 Type II certifications.

The business model is enterprise SaaS delivered via annual and multi-year subscriptions, supplemented by professional services for implementation and optimization, and managed cloud services through ToryCloud. Distribution is exclusively direct enterprise field sales, supported by a global event presence (API Pipeline Conference, ARPEL, StocExpo, Tory Users Summit and regional Forums), structured demo-request lead capture, and channel partnerships with FlowCal/Quorum Software and AutoSol for Latin America. The company operates from Houston, Bogotá, and Rio de Janeiro with customers across North America, Latin America, and Europe.

Name

Tory Technologies

Legal name

Tory Technologies Inc.

Website

https://tory-tech.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Tory Technologies is a privately held Houston-based software company that provides MaCRoM and COSMOS platforms for control room management and volumetric flow measurement to oil & gas pipeline operators, gas utilities, refiners, petrochemical firms, and power generators across the Americas and Europe.

Ownership category

akta.pro rank

Product category

Industrial Operations Software

NAICS

Software Publishers (5132), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Computer Systems Design Services (541512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Control Room HMI/Visualization, Alarm & Event Management (EUADAEAJ)

akta.pro secondary industry

Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

Keywords

• Control room management software
• Flow measurement management
• Volumetric data analytics
• SCADA compliance software
• Pipeline operations software

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscriptions (MaCRoM & COSMOS): Annual and multi-year software subscription licensing for MaCRoM (Control Room Management) and COSMOS (Volumetric Measurement Data Management) platforms, deployed either on-premise or via ToryCloud. Revenue is generated through per-seat or enterprise licensing with subscription renewals.
2. Professional Services & Implementation: Implementation, deployment, and optimization consulting services provided by Tory Technologies engineers and consultants guiding clients through planning, deployment, and ongoing optimization of software solutions.
3. Cloud Infrastructure Management (ToryCloud): Managed cloud services where Tory Technologies handles infrastructure, maintenance, updates, and cybersecurity, offered as an optional layer on top of software subscriptions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Tory Technologies develops and sells enterprise software for control room management and flow measurement management in the energy industry. Its two core products are MaCRoM, which handles documentation, shift handover, alarm management, and regulatory compliance for control room operations, and COSMOS, a Supervisory Measurement Acquisition and Data Analytics (SMADA) platform that consolidates volumetric measurement data, exceptions, and calibration records from FLOWCAL and TESTit. Supporting offerings include ToryCloud (managed cloud infrastructure), ToryVideo (private video platform), and Tory Academia (e-learning), plus professional implementation and support services.

Product overview

Tory Technologies delivers a platform-plus-modules architecture for control room management and volumetric measurement data in the energy industry. The core products are MaCRoM (Master Control Room Management) for managing control room operations, documentation, events, and compliance, and COSMOS (Supervisory Measurement Acquisition and Data Analytics) for consolidating volumetric measurement data, exceptions, and calibration records from FLOWCAL and TESTit. These are supported by supplementary platforms: Tory Academia (e-learning), ToryVideo (video content), and ToryCloud (cloud infrastructure management), along with professional services for implementation and support.

Differentiator

Problem solved

Functional benefit

Brands

• MaCRoM: Master Control Room Management application for streamlining documentation and administrative tasks in control rooms, managing callouts, outages, shifts, and ensuring audit trails.
• COSMOS
• Tory Academia
• ToryVideo
• Tory Cloud

Products and services

• MaCRoM (Master Control Room Management) Enterprise control room management platform for energy operators that streamlines documentation, manages callouts, outages, shift handovers, MOCs, work orders, and audit trails; built to support compliance with 49 CFR 192.631, 195.446, PHMSA, Seveso III, ARPEL, and IBP requirements for oil and gas pipeline, utility, production, petrochemical, refining, and power generation control rooms.
• COSMOS (Supervisory Measurement Acquisition and Data Analytics) SMADA platform that creates a single source of truth for volumetric measurement data, exceptions, and calibration records; expands FLOWCAL and TESTit functionality with APIs, KPI dashboards, custom forms, file generation, measurement uncertainty, and AI-driven exception suggestions for custody transfer and financial reporting in oil and gas, utilities, production, refining, and petrochemical operations.
• ToryCloud Secure, unified portal providing centralized cloud infrastructure management, monitoring, and administration with optional 24/7 IT Service Desk support; enables customers to deploy MaCRoM and COSMOS in a company-managed cloud without managing their own infrastructure.
• ToryVideo Private, cloud-based video platform exclusively for Tory Technologies clients to securely share and access training videos, recorded meetings, tutorials, product walkthroughs, and customer updates.
• Tory Academia E-learning and training platform with multimedia lessons, interactive assessments, progress tracking, and certificates supporting mastery of MaCRoM and COSMOS applications for supervisors, administrators, and end users.
• Project Services Expert planning, deployment support, and optimization services provided by Tory Technologies engineers and consultants to guide clients through implementation and ongoing optimization of MaCRoM and COSMOS.
• Service Desk Personalized customer service experience providing proactive guidance, rapid issue resolution, and ongoing technical assistance to ensure smooth operation of MaCRoM and COSMOS deployments.

Quantifiable outcome

• MaCRoM manages over 400 control rooms globally
• +3 more outcomes

Named customers31 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature17 records

Partnerships

Three partnerships are on record, tiered core.

• Quorum SoftwarecoreChannel Partner/ Reseller/ Distributor · 1 January 2019Appointed as Quorum representative since 2019, expanding the partnership beyond FlowCal to include broader Quorum product ecosystem representation in Latin America markets.
• AutoSolcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Appointed as AutoSol representative since 2019, adding field measurement applications to the product ecosystem offered to Latin American customers.
• FlowCal (Quorum Software)coreChannel Partner/ Reseller/ Distributor · 1 January 2013Appointed as FlowCal representative since 2013. COSMOS is designed to expand the functionality of FLOWCal, integrating Electronic Flow Measurement (EFM) data gathering tools with a powerful API and intuitive web portal for data sharing.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Quorum Software: Provider of FLOWCAL and broader energy software for upstream, midstream, and downstream measurement and operations. Tory is a Quorum representative in LATAM and COSMOS is built to extend FLOWCAL/TESTit, making Quorum the closest functional peer and ecosystem partner.
• PSI Software (PSIpenta / SAS): Energy management, pipeline operations, and control room software vendor with comparable focus on gas/oil pipeline operators. Directly competes with Tory in European and LATAM pipeline CRM and SCADA use cases.
• AutoSol (now part of Quorum/Aveva ecosystem): Provider of measurement and field-data software for oil & gas and water utilities. Tory is its LATAM representative, and the products are complementary/competing with COSMOS in flow measurement management.
• Energy Solutions International (ESI): Pipeline management, simulation, and custody-transfer software for oil & gas pipelines and terminals. Comparable to Tory's COSMOS and MaCRoM in addressing pipeline operational workflows and measurement data management.

Broad incumbents

• Emerson (DeltaV / OpenEnterprise): Major industrial automation vendor offering distributed control systems, SCADA, and control room solutions for oil & gas, refining, and power. Overlaps with Tory's MaCRoM as a broader-stack incumbent in the same control-room environments.
• Honeywell (Experion / Forge): Industrial control room and process automation suite used across pipelines, refining, and petrochemicals. Competes with Tory for the same operator wallets at the control-room HMI and operations management layer.
• AVEVA (Schneider Electric): Industrial software platform spanning engineering, operations, and control room visualization. Targets the same pipeline and energy customers with broader portfolio offerings that can substitute for niche CRM tools.
• ABB Ability (Operations Management): Provides SCADA/ADMS/control room solutions for utilities and oil & gas operators. Comparable to Tory's MaCRoM at the alarm management and control-room visualization layer, with much broader scope.
• Yokogawa (CENTUM VP / Exaquantum): Supplies DCS, SCADA, and operations management software for process industries including oil & gas and power. Overlaps with MaCRoM and COSMOS in measurement/operations management for regulated process plants.

Emerging players

• OpenLink Financial (ION Commodities): Provides ETRM and operational data management for energy and commodities, including measurement and reconciliation workflows. Partial overlap with COSMOS on volumetric and balance data management for trading/custody transfer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tory-technologies-inc-
• Facebookfacebook.com/100054362674532

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tory Technologies