Toledo do Brasil

What Toledo do Brasil does

Toledo do Brasil, operating under the Prix brand, is a Brazilian manufacturer of weighing equipment and commercial automation founded in 1956. The company designs, produces, and services a broad portfolio spanning countertop scales (including AI-enabled and waterproof variants), floor/platform scales, truck and railway weighbridges, precision laboratory balances, electronic price labels, slicers, vacuum sealers, and dimensioning systems. Underlying technology centers on 100% digital intelligent load cells with continuous terminal-cell communication, self-diagnostics, thermal compensation, and automatic gravity-correction (G-factor adjustment), wrapped in a proprietary IoT/cloud architecture (Cloud Prix) that connects deployed scales for real-time monitoring, anomaly detection, and predictive maintenance.

Toledo do Brasil monetizes through multiple streams: hardware sales (scales, load cells, indicators), recurring cloud and software subscriptions (Cloud Prix, MGV Cloud, Guardian Cloud, MWS PRO/EASY, MGV 7), professional services (calibration, remote technical support with SLAs, compliance programs), spare parts, and equipment rental. GTM is predominantly field-led, with regional solution representatives (RPS) covering all Brazilian states, supplemented by inside sales (0800 numbers), a 500+ authorized dealer/technical workshop network, and a newly launched Mercado Livre digital marketplace channel. Pricing is quote-based and undisclosed.

The company serves six primary verticals — Retail and Commerce, Industry, Agribusiness, Infrastructure (ports, railways, highways), Laboratories and Pharmacies, and Healthcare — with three (Retail, Industry, Agribusiness) flagged as primary. Customer evidence includes agribusiness railway weighing (Fazendão), steelworks scrap-yield solutions, and retail chain cloud rollouts. Operations are anchored at São Bernardo do Campo (São Paulo), backed by 24 branches, 500+ authorized technical workshops, 400+ specialist technicians, 74 calibration trucks, two Inmetro-accredited calibration laboratories, and ~40,000 annual training hours.

Name

Toledo do Brasil

Legal name

Toledo do Brasil Indústria de Balanças Ltda.

Website

https://toledobrasil.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Toledo do Brasil is a Brazilian manufacturer of weighing equipment and commercial automation (brand: Prix), serving retail, industry, agribusiness, infrastructure, laboratories, and healthcare across Brazil via 24 branches and 500+ authorized workshops.

Ownership category

akta.pro rank

Product category

Industrial Weighing Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Analytical Laboratory Instrument Manufacturing (334516)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)

Keywords

• Industrial weighing equipment
• Commercial scales
• Load cells
• Truck bridge scales
• Calibration services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Weighing Equipment Sales: Sale of industrial, commercial, and laboratory scales including bench scales, floor scales, road scales, railway scales, animal weighing, and precision/laboratory balances.
2. Technical Services and Calibration: Technical assistance, calibration services with accredited laboratories, scale rental, standard weights (Pesos-padrão Prix), and maintenance programs.
3. Cloud and Software Services: Cloud Prix platform subscriptions and software solutions including MGV 7, MWS PRO, Guardian, and other management systems.
4. Spare Parts Sales: Sale of original/genuine replacement parts for weighing equipment through official channels.
5. Scale Rental: Rental of weighing equipment for temporary or seasonal needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Toledo do Brasil designs, manufactures and services industrial, commercial and laboratory weighing equipment under the Prix brand, including countertop, floor, truck/bridge, railway and animal scales, precision balances, meat slicers and electronic price labels. The company complements its hardware with Inmetro-accredited calibration, technical assistance, scale rental, spare parts and recurring cloud/IoT software platforms (Cloud Prix, MGV Cloud, Guardian) for real-time monitoring, AI-powered product recognition and predictive maintenance.

Product overview

Toledo do Brasil (brand: Prix) is a Brazilian manufacturer of weighing solutions and commercial automation, operating primarily in Brazil with 24 branches nationwide and over 500 authorized technical workshops. The product portfolio centers on weighing equipment (scales, load cells, indicators, terminals) organized by application: countertop scales (Prix Splash BC/BP, Prix 7T, Prix 5 Plus), floor/platform scales, truck/bridge scales, railway scales, and precision/laboratory scales (Prix Lab LT, Série AS/PS). Software offerings include cloud platforms (Cloud Prix, MGV Cloud, Guardian Cloud, Spar Cloud, MGV 7, Guardian, MWS PRO/EASY) that connect equipment via IoT for real-time monitoring, predictive analytics, and ERP integration. Retail solutions include Prix Tag electronic labels, self-checkout devices, slicers (Prix Mezzo, Veloce, Agile, Supremo, Filetto), and vacuum sealers (Prix Vac). Industrial solutions include dynamic weighing (Prix Tolflux), bulk systems (Prix Granel), checkweighers, dimensioners (CargoScan), and car bucket weighing instrumentation. Services include calibration, remote technical support with SLA contracts, equipment rental, and the SVP (Weight Verification System). The ecosystem integrates with customer ERP systems via serial/USB communication protocols.

Differentiator

Problem solved

Functional benefit

Brands

• Prix Lab LT: Laboratory balance line for pharmaceutical, chemical industries and laboratories providing precision measurement and compliance.
• Prix Splash
• Cloud Prix
• Guardian
• MGV Cloud

Products and services

• Prix Splash BC201W Waterproof countertop scale (computadora) for direct consumer service in wet retail environments such as butcher shops, fish markets, bakeries, produce sections and street markets. Features IPX7 water resistance, 32kg capacity with three precision ranges (0-6kg/2g, 6-15kg/5g, 15-32kg/10g) and up to 800 hours of integrated battery autonomy.
• Prix Splash BP201W Waterproof floor scale (pesadora) for internal use in production lines and wet environments. Allows successive tares and precise ingredient control. Features IPX7 water resistance, 32kg capacity with three precision ranges and up to 800 hours of integrated battery autonomy.
• Prix 7T AI-enabled countertop scale that automatically recognizes FLV (fruits, vegetables) products and suggests probable options at checkout, eliminating the need for operators to memorize product codes and accelerating operations.
• Balança com Estadiômetro 2096PP Healthcare scale with integrated stadiometer for hospitals, clinics and pharmacies. Measures weight (up to 200kg, 50g division) and height (1.05m to 2.01m) in a single procedure. Includes anti-slip platform, serial communication output for hospital system integration and IP65 overload protection.
• Balanças de bancada (Countertop scales) Countertop scales for retail environments including supermarkets, bakeries, butcher shops and general commerce, with available printer integration for label issuance and serial/USB communication for direct ERP integration.
• Balanças de piso (Floor/platform scales) Floor/platform scales for industrial and commercial weighing applications across production lines, warehouses and back-of-house operations.
• Balanças rodoviárias (Truck/bridge scales) Truck/bridge scales for weighing vehicles in industrial, agricultural, logistics and infrastructure operations. Available in mixed (metal + concrete), fully metallic, and portable models with capacities from 60 to 300 tons. Built around 100% digital load cells with 5-year warranty and 15-20 year expected lifespan.
• Balanças Ferroviárias e Rodoferroviárias Railway and road-rail scales for weighing wagons and rail vehicles in motion at speeds up to 40 km/h or more, used in grain logistics, mining and rail freight operations.
• Prix Granel Bulk weighing systems for grain, fertilizer and commodity handling with high capacity and precision, used in agribusiness, storage facilities and commodity terminals.
• Prix Trainweigh Train weighing system for in-motion railway applications, enabling continuous weighing of wagons at operational speeds in grain, mining and freight rail operations.
• Checkweigher Prix TS4X High-performance checkweigher for quality control and compliance verification in packaging lines, used by food, pharmaceutical and industrial manufacturers to verify product weight on the production line.
• Dimensionadoras CargoScan Dimensional measurement systems for cargo cubing and logistics optimization, calculating volume and weight for freight calculation. Deployed in transport, port and logistics operations to reconcile declared and actual cargo volume.
• Prix Tolflux Dynamic weighing system for continuous flow applications, integrating weighing, verification and control in industrial processes such as conveyors and continuous production lines.
• Prix Lab LT Precision laboratory balance line for pharmaceutical, chemical and food industries, providing accuracy for quality control, sample preparation and regulatory compliance, with G-Factor compensation for local gravity.
• Cloud Prix platform (MGV Cloud, Guardian Cloud, Spar Cloud) IoT, Big Data and AI cloud platform connecting Toledo do Brasil weighing equipment for real-time operational, technical and production management. Includes MGV Cloud (retail scale management and anomaly alerts), Guardian Cloud (vehicle weighing remote monitoring) and Spar Cloud modules.
• MGV 7 / MWS PRO / MWS EASY software On-premise weighing management software suite: MGV 7 for scale network management and business intelligence, MWS PRO for industrial applications, and MWS EASY for entry-level setups. Provides data collection, analysis and integration with ERP systems.
• Prix Tag (Electronic Price Labels) Electronic shelf labels that allow price updates across the entire store with a single click, ensuring changes are made quickly, reliably and without errors in supermarkets and retail chains.
• Dispositivo Self Checkout Prix Conferencing device for self-checkout systems that ensures the weight of the item matches the scanned product, preventing fraud and increasing operational security in retail self-checkout lanes.
• Prix meat slicer line (Mezzo, Veloce, Agile, Supremo, Filetto) Portfolio of cold cut slicers for meats covering retail and production use cases: Prix Mezzo (entry/mid), Veloce (high-speed), Agile (mid-range), Supremo (premium) and Filetto (specifically for chicken breast). Targets butchers, delis, supermarkets and food production operations.
• Prix Vac2124 vacuum sealer Vacuum sealer with TI200 or 9098C indicators for food packaging applications in retail and food production.
• Calibração de balanças (Scale calibration services) Calibration services using Toledo do Brasil's own Inmetro-accredited laboratories, mobile units and standard weights manufactured to OIML R-111 and Inmetro Portaria 289/2021. Provides conformity certificates and ongoing metrological compliance.
• Locação de Balanças (Scale rental) Rental of weighing equipment for temporary or seasonal needs such as inventory counts, campaigns and peak production periods.
• Assistência técnica remota (Remote technical support) Remote technical assistance service enabling agile diagnostics and assertive actions, reducing costs and equipment downtime. Available with SLA contracts for priority service 24/7.
• SVP - Sistema de Verificação de Peso (Weight Verification System) Weight Verification System enabling automatic verification and adjustment of scales without requiring technician visits or rental equipment. Features integrated standard weights with remote activation.
• WEBMETRO – Certificados de Conformidade

Quantifiable outcome

• Digital scales maintain stable calibration for significantly longer periods than analog or hybrid systems
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• InmetrocoreOthersMandatory regulatory partnership for metrological certification. Toledo do Brasil scales must comply with Inmetro regulations including Portaria 289/2021. Their calibration laboratories and weight standards follow OIML R-111 recommendations. Regular audits and inspections ensure ongoing compliance.
• BNDESminorOthersNational Development Bank financing partner enabling customers to acquire Toledo do Brasil equipment through government-subsidized financing programs.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mettler-Toledo International: Global leader in precision weighing instruments, industrial scales, and lab balances. Direct overlap with Toledo do Brasil's laboratory, industrial, and retail scale portfolios; Mettler-Toledo is the dominant multinational peer with the deepest R&D and global service footprint.

Direct peers

• Bizerba: German manufacturer of industrial weighing, slicing, and labeling solutions for food retail and processing. Closely comparable to Toledo do Brasil's combined portfolio of scales (Prix line) and slicers (Prix Mezzo, Veloce, Supremo, Filetto).
• Avery Berkel (Avery Weigh-Tronix): UK/US-based manufacturer of retail and industrial weighing equipment. Direct overlap with Toledo do Brasil's countertop scales, retail price-computing scales, and industrial floor scales.
• Cardinal Scale Manufacturing: US manufacturer of industrial scales including truck/railway scales, floor scales, and checkweighers. Directly comparable to Toledo do Brasil's road scales (Balanção rodoviária), railway scales, and checkweigher lines.
• Minebea Intec (Minebea Mitsumi): German-based manufacturer of industrial weighing and inspection technologies. Overlaps with Toledo do Brasil's industrial platform scales, checkweighers, and process weighing solutions for food, pharma, and chemical industries.
• Yamato Scale: Japanese manufacturer of industrial weighing, checkweighing, and packaging machinery. Comparable to Toledo do Brasil's checkweighers, dynamic weighing systems (Prix Tolflux), and packaging line integrations.
• CAS Corporation: Korean manufacturer of industrial and retail weighing equipment, including price-computing scales, platform scales, and load cells. Overlaps with Toledo do Brasil's countertop, floor, and industrial scale product families.
• Digi Group (Digiweigh / Teraoka): Japanese-headquartered weighing and retail technology provider with price-computing scales, self-checkout, and ESL solutions. Comparable to Toledo do Brasil's retail automation stack (Prix 7T, Self-Checkout device, Prix Tag ESLs).

Regional players

• Filizola (BPB Instruments): Brazilian weighing equipment manufacturer historically serving retail, food, and industrial customers. Most direct domestic competitor to Toledo do Brasil in the Brazilian weighing market.

Emerging players

• Radwag: Polish manufacturer of precision laboratory balances and industrial scales. Comparable to Toledo do Brasil's Prix Lab LT laboratory balance line and precision/analytical weighing offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLge9BfwMSPNne-Iz25G-u6xH3YQCM2EDL
• Xx.com/toledodobrasil
• Facebookfacebook.com/toledodobrasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toledo do Brasil