Anthem Hills Dental

What Anthem Hills Dental does

Anthem Hills Dental is a private, single-location dental practice headquartered at 12231 South Eastern Ave., Suite 110, Henderson, Nevada. Founded in 2002 by Dr. Michael Wilson (D.D.S., Creighton University, 1996; LVI graduate, 200+ hours of continuing education annually), the practice employs 1-10 staff and delivers general, cosmetic, and implant dentistry to families and individuals across all age groups in the Henderson/Las Vegas suburb. The service portfolio spans preventive care (cleanings, exams, periodontal therapy), cosmetic procedures (porcelain veneers, teeth whitening, dental bonding, Dandy clear aligners), restorative work (composite fillings, porcelain crowns, porcelain fixed bridges, dentures), implant dentistry (single dental implants and All-on-4 full-arch solutions), emergency dentistry, and multiple sedation options, bundled into comprehensive smile makeovers.

The practice is built on conventional dental technology rather than proprietary systems, with digital X-rays and Nomad handheld X-ray devices supporting diagnostic workflows. There is no public mobile application, API, or SDK, and no disclosed AI/ML capabilities. Revenue is generated primarily through fee-for-service dental procedures (one-time per treatment), supplemented by a subscription-based in-house membership plan that offers exclusive discounts to uninsured patients, and CareCredit financing that enables 6-12 month installment payments while the practice receives payment upfront.

The go-to-market model is direct-to-consumer: patients are acquired through local SEO, a Google Business Profile, Facebook, Instagram, and patient testimonials, with appointments booked via phone or online contact forms. A single strategic financial partnership with CareCredit supports case acceptance for higher-ticket cosmetic and restorative procedures. The practice operates with one headquarters location, serves only the U.S. domestic market, and has no subsidiaries, funding rounds, parent company, or M&A activity disclosed in the source data.

Name

Anthem Hills Dental

Legal name

Anthem Hills Dental

Website

https://anthemsmiles.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Anthem Hills Dental is a private, single-location dental practice in Henderson, Nevada, founded in 2002 by Dr. Michael Wilson. It delivers general, cosmetic, and implant dentistry to families and individuals in the greater Las Vegas area, supported by an in-house membership plan and CareCredit financing.

Ownership category

akta.pro rank

Product category

Dental Practice Services

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLABAAAH

Geriatric & Special Needs General Dentistry

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAJ

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAKAE

Oral & Maxillofacial Surgery Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

Keywords

• General dentistry services
• Cosmetic dental procedures
• Dental implant services
• Restorative dental care
• Family dental practice

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Service Fees: Fee-for-service dental care encompassing cosmetic dentistry (porcelain veneers, teeth whitening, dental bonding, Dandy clear aligners), general dentistry (cleanings, exams, composite fillings, emergency dentistry, periodontal therapy), restorative dentistry (dentures, porcelain fixed bridges, porcelain crowns, dental implants, All-on-4 implants), and smile makeover procedures. Revenue generated per procedure with no recurring component for one-time treatments.
2. In-House Membership Plan: Subscription-based membership program offering exclusive benefits and discounts on routine services and treatments for patients without insurance coverage. Provides predictable recurring revenue from enrolled members.
3. CareCredit Financing: Third-party patient financing through CareCredit, enabling patients to spread payments over 6-12 months for dental procedures. The practice receives full payment upfront while patients pay installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Anthem Hills Dental is a Henderson, Nevada-based dental practice that provides general, cosmetic, implant, and restorative dentistry services to families and individuals. The practice delivers comprehensive dental care ranging from routine cleanings, exams, and composite fillings to advanced procedures such as All-on-4 dental implants, porcelain veneers, teeth whitening, clear aligner orthodontics, and full smile makeovers, supplemented by dental sedation options for anxious patients. Services are delivered from a single physical office location by Dr. Michael Wilson and supporting staff, with patient comfort amenities and an in-house membership plan for recurring patient relationships.

Product overview

Anthem Hills Dental is a comprehensive dental practice offering a unified portfolio of cosmetic dentistry, general dentistry, implant dentistry, and restorative services led by Dr. Michael Wilson. The practice provides treatments spanning preventive care (cleanings, exams, periodontal therapy), cosmetic procedures (porcelain veneers, teeth whitening, dental bonding, Dandy Clear Aligners), restorative solutions (dental implants including All-on-4, porcelain crowns, porcelain fixed bridges, composite fillings, dentures), emergency dentistry, and sedation options. Services are designed to work together as part of complete smile solutions, from routine maintenance to full smile makeovers.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Veneers Wafer-thin porcelain shells bonded to the front of teeth to conceal imperfections like chips, stains, or gaps, delivering a flawless, natural-looking smile. Targeted at cosmetic dentistry patients seeking aesthetic smile improvements.
• Dental Implants Titanium-based permanent tooth replacement solution that replaces missing teeth from the root up, supporting crowns, bridges, or dentures while preventing jawbone deterioration. Targeted at adults with missing teeth.
• All-on-4 Dental Implants Full-arch restoration supported by four strategically placed implant posts, offering a complete tooth replacement solution without requiring bone grafting. Targeted at patients needing full-arch tooth replacement.
• Dandy Clear Aligners Nearly invisible clear aligner system for discreet teeth straightening, providing a comfortable alternative to traditional braces. Targeted at orthodontic and cosmetic dentistry patients.
• Dental Cleanings Professional teeth cleanings that remove plaque and tartar buildup, including examination, polishing, and personalized oral hygiene guidance. Targeted at families and individuals for preventive oral health maintenance.
• Dental Exams Comprehensive oral health assessments including visual inspection, digital X-rays, oral cancer screening, and evaluation of teeth, gums, and bite alignment. Targeted at families and individuals for preventive care.
• Emergency Dentistry Urgent dental care for severe toothaches, knocked-out teeth, cracked or broken teeth, lost fillings, abscesses, and other dental emergencies requiring immediate attention. Targeted at patients with acute dental emergencies.
• Periodontal Therapy Treatment for gum disease including scaling and root planing, antibiotic therapy, and maintenance cleanings to eliminate infection and restore gum health. Targeted at patients with gum disease.
• Composite Fillings Tooth-colored resin restorations that repair cavities while blending seamlessly with natural teeth for an aesthetically pleasing result. Targeted at patients with dental cavities requiring restoration.
• Teeth Whitening Professional whitening treatments that safely and effectively remove deep stains and discoloration to brighten the smile several shades. Targeted at cosmetic dentistry patients with stained or discolored teeth.
• Dental Bonding Tooth-colored resin applied to repair chips, small gaps, or minor imperfections, often completed in a single appointment. Targeted at cosmetic dentistry patients with minor tooth imperfections.
• Porcelain Fixed Bridges Fixed dental restoration consisting of porcelain crowns bonded to adjacent teeth or implants, filling gaps from missing teeth with a permanent, natural-looking solution. Targeted at patients with one or more missing teeth.
• Dentures Custom-made artificial teeth and gums available as full or partial dentures to replace missing teeth, restoring functionality and appearance. Targeted at patients with multiple or full-arch missing teeth.
• Porcelain Crowns Custom-crafted caps that cover damaged or decayed teeth, improving both appearance and function with durable, natural-looking restorations. Targeted at patients with damaged or decayed teeth.
• Dental Sedation Sedation options including nitrous oxide, oral conscious sedation, and IV sedation to help anxious patients feel relaxed and comfortable during dental procedures. Targeted at patients with dental anxiety or phobia.
• Smile Makeover Personalized comprehensive treatment plan combining multiple cosmetic and restorative procedures to transform the entire smile. Targeted at cosmetic dentistry patients seeking full smile transformation.
• In-House Membership Plan Subscription-based membership program offering exclusive benefits and discounts on routine services and treatments for patients without insurance coverage. Targeted at uninsured patients seeking predictable dental care costs.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Smile Brands: Dental services organization supporting affiliated practices across multiple states with general, cosmetic, and specialty dental care. Comparable business model of providing comprehensive dentistry under one roof, but via a multi-affiliate structure rather than a single location.
• Pacific Dental Services: One of the largest dental support organizations in the U.S., supporting comprehensive dental and dental implant practices across many states. Operationally analogous because it backs general, cosmetic, and implant service lines similar to Anthem Hills Dental, but at multi-site scale.
• Dental Care Alliance: Dental support organization supporting affiliated general and multi-specialty dental practices across the U.S. Comparable because supported practices deliver general, cosmetic, and specialty care similar to Anthem Hills Dental, with shared back-office infrastructure.
• Heartland Dental: The largest dental support organization in the U.S., providing non-clinical support to general and specialty dental practices. Comparable because the practices it supports offer similar general and cosmetic dentistry services to Anthem Hills Dental, though at vastly larger scale and geographic reach.
• Aspen Dental Management: National dental practice brand offering general dentistry, implants, dentures, and emergency care through a network of owned offices. Highly comparable service menu including implants and dentures, with a similar target of patients seeking comprehensive, one-stop dental care.
• Comfort Dental: Largest dental franchise in the U.S. with offices offering general dentistry, implants, and orthodontics. Franchise model supports independently owned offices offering full-service dental care, directly analogous to the single-office, owner-operated format of Anthem Hills Dental.
• Western Dental & Orthodontics: Large multi-state dental care provider with general dentistry, orthodontics, implants, and cosmetic services. Directly comparable full-service dental offerings and serves the same Western U.S. geographies as Anthem Hills Dental.
• Gentle Dental: Multi-location dental group offering general, cosmetic, orthodontic, and specialty services, including implants. Similar comprehensive service menu delivered through dental offices analogous to Anthem Hills Dental's setting.

Direct peers

• Affordable Dentures & Implants: National dental provider focused on dentures, dental implants, and extractions at accessible price points. Overlaps directly with Anthem Hills Dental's denture and implant offerings and targets a similar value-conscious patient base.
• ClearChoice Dental Implant Centers: Network of dental implant centers focused on full-arch restorations including All-on-4 style procedures. Directly relevant for the implant portion of Anthem Hills Dental's service mix and competes for the same high-value implant patient segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/share/15iNVn8sCW/?mibextid=wwXIfr
• Instagraminstagram.com/anthemhillsdental

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthem Hills Dental