Maison Assouline
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Maison Assouline firmographics
Firmographics- Name
- Maison Assouline
- Legal name
- Assouline
- Website
- https://maisonassouline.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Maison Assouline is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Maison Assouline business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Luxury Book Publishing & Sales: Assouline publishes high-end coffee table books and has evolved into a global lifestyle brand. Revenue is generated through the sale of newly released titles, rare first editions, and classic works, both in flagship stores and through e-commerce.
- Assouline Interiors Furniture & Homeware: Exclusive line of Assouline Interiors furniture and limited-edition gift items sold through the Maison Assouline concept store and potentially through e-commerce channels.
- Swans Bar Food & Beverage: Upscale bar service within the Maison Assouline location offering cocktails, fine wine, coffee, and light lunches to visitors. Revenue from food and beverage sales.
- Event Hosting & Private Dining: Revenue from hosting private dinners, cocktail receptions, and events in the unique historical setting with two floors, mezzanine level, and period features.
- Art & Antique Collectibles: Sale of rare works of art picked up on the Assoulines' travels and antique collectables curated for the Maison Assouline store.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Maison Assouline product offering
Product offeringCore offering
Maison Assouline is a luxury publishing and lifestyle concept store operated by founders Martine and Prosper Assouline at 196A Piccadilly, London. It sells Assouline coffee table books and rare first editions, an exclusive Assouline Interiors furniture line, limited-edition gift items, and rare works of art and antique collectibles, and is complemented by the Swans Bar and private event hosting services.
Product overview
Maison Assouline is a global luxury lifestyle brand and concept store that offers a unified experience centered around culture and art de vivre. The core product is Assouline Books—sophisticated coffee table publications—supplemented by exclusive Assouline Interiors furniture, limited-edition gift items, and rare art and antiques collected during the founders' travels. The Maison Assouline flagship location in London provides additional services including Swans Bar for dining and cocktails, and private event hosting for special occasions.
Differentiator
Problem solved
Functional benefit
Products and services
- Assouline Books (Luxury Coffee Table Books) Luxury coffee table books and publications representing a new level of sophistication in book publishing, featuring the latest Assouline releases and rare first editions of classic titles, sold to affluent culture enthusiasts.
- Assouline Interiors (Furniture & Homeware) Exclusive line of furniture and home decor items curated by the Assouline brand, available at the Maison Assouline concept store for interior design and luxury home décor customers.
- Limited-Edition Gift Items Curated selection of exclusive, limited-edition gift items and collectibles for culture enthusiasts and luxury gift purchasers.
- Rare Works of Art and Antique Collectibles Rare works of art personally sourced by the Assoulines on their travels, along with antique collectibles, available for purchase at Maison Assouline for collectors and interior designers.
- Swans Bar (Food & Beverage Service) An elegant bar within Maison Assouline offering cocktails, fine wine, coffee, and light lunches, providing a refined setting for meetings and casual dining for store visitors.
- Private Event Hosting (Private Dinners & Cocktail Receptions) Event hosting services including intimate private dinners and cocktail receptions in the unique historical setting of Maison Assouline with two floors, a mezzanine level, and period features, for individuals hosting special events.
Companies that use Maison Assouline
Customer profileSegments1 record
Ideal customer profiles1 record
Maison Assouline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maison Assouline partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Maison Assouline competitors and assessment
Company assessmentDirect peers
- RH (Restoration Hardware): RH operates luxury home galleries that combine curated furniture, art, and hospitality elements in flagship locations. Its high-end experiential retail model is directly comparable to the Assouline Interiors and concept store approach.
- Daunt Books: Daunt Books operates a flagship concept bookstore in London with curated literary lifestyle product ranges. It shares the UK bookstore concept-store model and the curatorial, experiential retail approach with Maison Assouline.
- Phaidon: Phaidon is a premium publisher of books on art, architecture, design, fashion, and culture. It competes directly with Assouline in the luxury art and lifestyle publishing category with a similar editorial-led positioning.
- Rizzoli: Rizzoli is a luxury book publisher that also operates a flagship concept store in NYC combining books, gifts, and curated lifestyle items. Its hybrid retail-publishing model closely mirrors the Maison Assouline concept.
- Assouline (the broader publishing brand): The broader Assouline publishing brand operates the global e-commerce platform and the entire Assouline book catalog, while Maison Assouline serves as the flagship concept store. The two are operationally intertwined and effectively the same brand at retail-versus-publishing levels.
- Taschen: Taschen is a leading luxury book publisher specializing in high-end art, photography, design, and culture coffee table books. It directly competes with Assouline's core publishing business and shares a similar premium positioning and global distribution.
Broad incumbents
- Sotheby's: Sotheby's is a global auction house offering art, luxury objects, and curated experiences. It competes with Maison Assouline in the rare collectibles and luxury lifestyle space and serves a similar affluent collector base.
- Hermès: Hermès operates experiential flagship stores that combine luxury retail with cultural programming. Its flagship model for luxury lifestyle brand activations overlaps with Maison Assouline's experiential concept store approach.
- Christie's: Christie's is a global auction house with private sales, exhibitions, and curated luxury experiences. It overlaps with Maison Assouline's rare art and antique collectibles business and shares a similar affluent cultural clientele.
Emerging players
- Lumas: Lumas is a gallery-style retailer of limited-edition art prints that combines an art-publication aesthetic with physical retail galleries. It shares the curated art-for-affluent-consumers concept with Maison Assouline's rare art and collectibles offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Maison Assouline social profiles
Digital presenceMaison Assouline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maison Assouline leadership team
Management profileNumber of profiles
Profiles2 records
Maison Assouline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maison Assouline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maison Assouline
What does Maison Assouline do?
Maison Assouline is a luxury publishing and lifestyle concept store operated by founders Martine and Prosper Assouline at 196A Piccadilly, London. It sells Assouline coffee table books and rare first editions, an exclusive Assouline Interiors furniture line, limited-edition gift items, and rare works of art and antique collectibles, and is complemented by the Swans Bar and private event hosting services.
Is Maison Assouline a public or private company?
Maison Assouline is a private company. It is classified as family owned and is currently operating.
When was Maison Assouline founded?
Maison Assouline was founded in -1. It employs 11 to 50 people.
Where is Maison Assouline based?
Maison Assouline is headquartered in London, United Kingdom, in the Europe region.
How does Maison Assouline make money?
Five revenue lines are on record. Luxury Book Publishing & Sales are the primary driver. The others are assouline Interiors Furniture & Homeware, swans Bar Food & Beverage, event Hosting & Private Dining and art & Antique Collectibles.
Who are Maison Assouline's main competitors?
Direct peers on record are RH (Restoration Hardware), Daunt Books, Phaidon, Rizzoli, Assouline (the broader publishing brand) and Taschen. Broad incumbents are Sotheby's, Hermès and Christie's. Lumas is listed as an emerging player.
Does Maison Assouline have an API?
No public API is recorded for Maison Assouline.