Mood

What Mood does

Mood is a privately held, full-service digital creative agency founded in 2013 in Miraflores, Lima (Peru) by Matthias Stimman and Vasco Romero, operating today across Peru, Colombia, and Panama with 51-100 employees. The firm delivers integrated communication services to enterprise and mid-market brand clients, including social media marketing, web development (CodeFactory), performance marketing, brand strategy, content creation, data analysis, e-commerce, BTL/ATL advertising, PR, influencer marketing, and contact center services. Its proprietary regional-marketing methodology, branded "Moodlogy" (the 3 A's: Asertividad, Agilidad, Adaptación), is used to localize campaigns across the LATAM region, supported by a regional leadership structure formalized in 2022.

Mood operates under parent holding Grupo SP, created in 2017 to group adjacent business units including BTL production, PR, and data research. Its go-to-market is sales-led and direct-to-enterprise, with a publicly disclosed client roster that includes global brands such as Burger King, Mercedes Benz, Fiat, Jeep, Jose Cuervo, Chevron, Ferreyros, and Crocs. The firm generates revenue through project-based and retainer professional-services engagements, distributes thought leadership via its #WhatsYourMood blog, and was recognized by TOP Iberoamericano FICE as Independent Agency of the Year in 2020. No external funding, M&A, or revenue figures are disclosed in the available data.

Name

Mood

Legal name

Mood

Website

https://mood.pe

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Mood is a privately held LATAM digital creative agency founded in 2013 in Peru, now operating across Peru, Colombia, and Panama, delivering integrated social media, web development, performance marketing, brand strategy, PR, and content services to enterprise brand clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Digital marketing services
• Creative agency services
• Brand strategy consulting
• Performance marketing services
• Web development services

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: Professional services including social media marketing, web development, performance marketing, content creation, brand strategy, BTL/ATL advertising, PR, influencer marketing, contact center, and e-commerce services. Revenue generated through project-based and retainer client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mood is a B2B creative digital agency that delivers integrated communication and marketing services to enterprise and mid-market brands across LATAM. Its core offerings span social media marketing, web development (CodeFactory), performance marketing with measurable ROI, brand strategy, content creation, public relations, influencer marketing, BTL/ATL advertising, contact center, e-commerce, and data analysis, delivered as project-based or retainer engagements through offices in Peru, Colombia, and Panama.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing

Named customers27 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Grupo SPcoreStrategic or Co-development Partner · 1 January 2017Grupo SP is the holding company created by Mood's founders in 2017, encompassing multiple business units including BTL production, PR, data research, and other communication services. This structural partnership enables Mood to offer integrated communication solutions across the holding umbrella.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Wunderman Thompson (now VML): VML (formerly Wunderman Thompson) is a global digital agency network with strong LATAM operations offering creative, digital marketing, performance, and data services to enterprise brands — directly competing with Mood for the same enterprise client base across Peru, Colombia, and Panama.
• Ogilvy: Ogilvy operates one of the largest advertising and brand strategy networks globally, with established offices across LATAM including Peru, Colombia, and Panama. It competes with Mood for enterprise brand assignments in advertising, brand strategy, PR, and digital transformation.
• McCann Worldgroup: McCann is a global creative agency network with deep LATAM heritage (founded IPG's presence in the region). It offers brand strategy, advertising, and digital services comparable to Mood's full-service creative agency model, serving many of the same F&B and automotive multinational clients.
• BBDO Worldwide: BBDO is a global creative advertising network with significant LATAM operations, competing for the same enterprise creative and brand campaign assignments as Mood across automotive, F&B, and consumer goods verticals.
• Publicis Worldwide: Publicis is a global advertising and communications holding company with extensive LATAM presence offering creative, media, digital, and PR services. It competes head-to-head with Mood on integrated enterprise client engagements.
• DDB Latin America: DDB is a global creative agency with established operations in Peru, Colombia, and other LATAM markets, offering brand campaigns, digital, and integrated communications comparable to Mood's full-service offering.
• MullenLowe Group (now part of IPG): MullenLowe is a global creative agency network with significant LATAM presence, including MullenLowe SSP3 in the Andean region, competing with Mood for enterprise brand and digital transformation work.
• Young & Rubicam (Y&R) - now VMLY&R: Y&R (now merged into VML) is a global creative agency historically strong across LATAM, particularly in Peru, Colombia, and Panama — directly competing with Mood for enterprise creative and digital assignments in the same geographies.
• Havas Creative: Havas is a global advertising and communications group with LATAM operations offering creative, media, and digital services comparable to Mood's integrated offering, including offices in major Andean and Central American markets.
• WPP (parent of Ogilvy, VML, Grey): WPP is one of the world's largest advertising holding companies, with extensive LATAM operations across its network agencies (Ogilvy, VML, Grey, etc.). As the parent of several Mood competitors, WPP represents the structural competitive backdrop Mood operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mood