What Cavanna does

Cavanna Packaging Group is a privately held Italian industrial machinery company founded in 1960 in Prato Sesia (Novara), specializing in horizontal flow-wrapping packaging solutions for food and non-food products. The group was the first company in Italy and among the first in Europe to commercialize flow-pack technology, and it now operates production units in Italy, Brazil, and the United States, with a worldwide agent network spanning Africa, the Americas, Asia, Europe, and Oceania. Its product portfolio centers on flowpack machines (including the A2–A9 crackers series and C-series biscuit lines), automated buffering and distribution systems, cartoning solutions, and ancillary equipment, supported by patented FIFO buffer technology, sanitary design principles, ultrasonic welding, carbon fiber component fabrication, collaborative robotics, and an in-house Off-line Strategy Simulator for lines with 20+ robots.

The company's revenue model is anchored on one-time capital equipment sales of large-scale packaging machinery and integrated turn-key lines to enterprise food manufacturers (bakery, confectionery, frozen, coffee) and pharmaceutical customers, complemented by recurring service streams: the Wrappers Revamping Program for mechanical-to-electronic upgrades, the TESTCLAB testing laboratory, technical training programs, and a 20-year mechanical and electronic spare parts supply. Cavanna goes to market through direct enterprise field sales via a multilingual website (Italian, English, French, Russian, Spanish, Portuguese, German), wholly-owned subsidiaries, and a global agent network, serving named enterprise customers such as Danone, Lotus Bakeries, and Paradise Foods Industries alongside unnamed pharmaceutical buyers. In July 2022 the group expanded its secondary packaging capability by acquiring Maspe SpA (now CARTESIO Packaging), and in 2024 it launched a new top-loading robot family and an Off-line Strategy Simulator while renewing its ISO 45001 certification, marking a continuing pattern of reinvestment in product and engineering depth.

Name

Cavanna

Legal name

Cavanna Packaging Group

Website

https://cavanna.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Cavanna Packaging Group is a privately held Italian industrial machinery company, founded in 1960, that designs and manufactures turn-key horizontal flow-wrapping packaging systems for enterprise food and pharmaceutical manufacturers worldwide, with operations in Italy, Brazil, and the United States.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993), Food Product Machinery Manufacturing (333241)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Bagging, Pouching & Sachet Packaging Machines (IMALAOAJ)

akta.pro secondary industries

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

Keywords

• Flow wrapping machinery
• Packaging automation lines
• Primary packaging equipment
• Secondary packaging systems
• Food packaging machinery

Headquarters

HQ city

Prato Sesia

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Packaging Machinery Sales: Sale of flow-wrapping and packaging machinery including primary packaging, multipack, and cartoning lines. The company designs, builds and tests complete turn-key lines in one factory.
2. Revamping/Refurbishment Services: Wrappers Revamping Program for mechanical Cavanna 07 machines modified into electronic machines. Includes complete mechanical refurbishment, servo motor upgrades, and new control panels.
3. Testing Laboratory Services (TESTCLAB): Material testing services, collaboration with packaging material manufacturers, testing with inert gas, co-packing and rental services.
4. Training Services: Training programs for customer's technical personnel conducted at Cavanna or customer premises, including practical and theoretical sessions.
5. Spare Parts Supply: Supply of mechanical (up to 20 years from purchase date) and electronic components as spare parts for new dimensions and/or modifications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cavanna Packaging Group designs, manufactures, and integrates complete flow-wrapping packaging lines—including primary flowpack machines, multipack systems, and cartoning—for food and non-food manufacturers. All equipment is conceived, built, and tested within a single factory, complemented by buffering, robotics, sanitary design, and supporting services such as revamping, training, materials testing (TESTCLAB), and spare parts.

Product overview

Cavanna Packaging Group is a worldwide leader in integrated flow-wrapping solutions for food and non-food products, established in 1960 as the first company in Italy and among the first in Europe to launch flow-pack technology. The core product offering centers on flowpack machines (with various models for crackers A2-A9 and biscuits C-series), complemented by complete packaging lines including Bars & Snacks lines and Biscuits on Pile systems. Supporting the core machinery are add-on modules including the patented FIFO buffering systems, Sanitary Design food safety solutions, and FEM analysis/dynamic simulation services. The company also offers the Wrappers Revamping Program for modernizing mechanical machines to electronic controls, TESTCLAB testing laboratory for material evaluation, and comprehensive training and technical documentation services. Additional offerings include ultrasonic welding systems and cartoning systems for complete turn-key line solutions.

Differentiator

Problem solved

Functional benefit

Brands

• CARTESIO Packaging: Primary and secondary packaging solutions brand, formerly Maspe SpA, acquired in 2022
• Cavanna S.p.A.
• Cavanna Ltda
• Cavanna Packaging USA Inc.
• TESTCLAB
• MIT (Team Materiali Incarto)
• Expressway

Products and services

• Flowpack Machines Horizontal flow-wrapping machines for primary packaging of food and non-food products; the foundational product line under which Cavanna pioneered flow-pack technology in 1960.
• Crackers Flowpack Lines (A2-A9 Series) Flowpack machines specifically configured for crackers and similar bakery products, with models A2 through A9, including lines for toasted bread.
• Biscuits & Crackers on Pile Wrapping Lines Wrapping lines for automatic stacking, buffering, and wrapping of biscuits and crackers in pile and multipack configurations.
• Bars & Snacks Packaging Lines Automated wrapping lines for distribution, buffering, portioning, and flow-wrapping of bars and snacks, featuring sanitary design principles for food safety.
• Cartoning Systems Secondary packaging solutions for placing flow-wrapped products into cartons, part of integrated turn-key line offerings.
• Wrappers Revamping Program Machine refurbishment service that converts mechanical Cavanna 07 wrappers into electronic machines (Elau Schneider or Rockwell A.B. controls), including complete mechanical overhaul and servo motor upgrades.
• TESTCLAB Materials Testing Laboratory Testing laboratory service for evaluating packaging materials, testing seal quality with VTS6 and VTS20 instruments, and collaborating with material suppliers on performance optimization, including inert gas testing and co-packing and rental services.
• Training Services Technical training programs for client personnel conducted at Cavanna facilities or on customer premises, combining practical and theoretical sessions including maintenance training.
• Spare Parts Supply & Technical Manuals Supply of mechanical spare parts available up to 20 years from machine purchase date, electronic components, and interactive spare parts catalog (PDF or Android tablet app) with direct ordering capability.

Quantifiable outcome

• 20% larger working envelope for new top-loading robots
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Gerosa GroupcoreTechnology or IntegrationCollaboration with Gerosa Group for development and testing of high-performance films. Gerosa is a packaging material manufacturer working with Cavanna's MIT (Team Materiali Incarto) division for material testing and optimization.
• Taghleef IndustriescoreTechnology or IntegrationPartnership with Taghleef Industries for packaging material development and testing. Collaboration focuses on developing innovative films and testing new packaging materials for efficiency and seal quality.
• UniversitiesminorStrategic or Co-development PartnerCollaborative projects with universities and external engineering and systems authorities for research and development including FEM analysis, dynamic simulation, and advanced material development.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• IMA Group: Italian-headquartered global leader in packaging machinery for food, pharma, and personal care, with a broad portfolio across flow-pack, cartoning, and end-of-line. Directly comparable to Cavanna as a fellow Italian packaging machinery specialist serving overlapping bakery, confectionery, and pharma customers, but at significantly larger scale.
• Marchesini Group: Italian packaging machinery group specializing in pharma and cosmetics end-of-line solutions including flow-pack and cartoning. Comparable to Cavanna in Italian packaging machinery heritage and integrated line approach, though Marchesini is more concentrated in pharmaceutical packaging.
• Syntegon (formerly Bosch Packaging Technology): Global packaging machinery incumbent offering horizontal flow-pack, fill-seal, and cartoning lines across food and pharma. Comparable to Cavanna as a major flow-pack competitor with much broader portfolio, deeper service network, and larger R&D resources.
• ProMach: US-based packaging machinery group with multiple brands serving food, beverage, pharma, and consumer goods. Comparable to Cavanna as a competitor in flow-pack and integrated packaging lines, particularly relevant given Cavanna's US subsidiary.
• GEA Group: German global machinery group serving food, dairy, pharma, and beverage end-markets with processing and packaging equipment. Comparable to Cavanna at the broad-incumbent level as a large supplier of integrated food/pharma packaging and processing lines.
• Coesia Group: Italian industrial group owning multiple packaging machinery brands (including ACMA, GDM, and others) serving food, personal care, and pharma. Comparable to Cavanna as a fellow Italian packaging machinery platform with broader product scope and larger scale.

Direct peers

• MULTIVAC: German-based manufacturer of packaging machinery including flow-pack/hygiene packaging, tray-sealing, and label lines for food, medical, and consumer goods. Comparable to Cavanna in horizontal flow-pack and integrated line offerings for bakery and pharma, with similar focus on turn-key integrated solutions.
• Ulma Packaging: Spanish manufacturer of horizontal flow-pack (HFFS) and vertical packaging machinery for food and non-food markets. Closely comparable to Cavanna's flow-pack core, serving bakery, confectionery, and pharma verticals with similar turn-key line delivery.
• PFM Group: Italian packaging machinery manufacturer specializing in horizontal flow-pack and wrapping machines for bakery, confectionery, and food sectors. Closely comparable to Cavanna in product (flow-pack), geography (Italy), and customer verticals (bakery, biscuits).
• ROVEMA: German manufacturer of vertical and horizontal packaging machinery including flow-pack systems for food and non-food. Comparable to Cavanna in flow-pack technology and integrated line delivery, with overlapping customer base in food and consumer goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cavannagroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cavanna