Gs1 Magyarország Nonprofit

What Gs1 Magyarország Nonprofit does

GS1 Magyarország Nonprofit Zrt. is the exclusive Hungarian member organization of GS1, the global standards body for supply chain identification. Operating from Budapest at Váci út 144-150, the non-profit issues GTIN number ranges, GLN location identifiers, and LEI codes to Hungarian businesses, and serves as Hungary's only official source of GS1-compliant barcodes. Its customers span food and agriculture, healthcare, logistics, retail, construction, and financial services—any Hungarian enterprise whose products need to be identified, scanned, and traded through formal retail, export, or regulatory channels. The organization is part of the global GS1 network, whose standards are used by 2.5 million companies across 150+ countries, providing Hungarian exporters and multinationals with internationally interoperable identification.

The core technology stack consists of the GS1 standards portfolio: linear barcodes (EAN/UPC), 2D codes (GS1 DataMatrix and GS1 QR codes), GS1 Digital Link for connected packaging, the Verified by GS1 product data registry (over 150 million product records), and the Global Data Synchronization Network (GDSN). GS1 Hungary operates two proprietary digital platforms—MyGS1 (customer portal) and VonalkódMenedzser (Barcode Manager)—plus the National Food Traceability Platform (NÉNYP) co-developed with Hungary's Ministry of Agriculture. Industry collaboration is facilitated through three coordinated working groups: the GS1 Retail Platform, the Hungarian Healthcare User Group (MEFCS), and the Lean & Green logistics sustainability program. In November 2025, GS1 extended its reach through a Google collaboration that enables Google Lens to read GS1 DataMatrix codes on pharmaceutical packaging globally.

Revenue is generated through five streams: subscription-based GTIN/company-prefix licensing (annual fees per published Díjjegyzék), LEI code issuance and renewal, fee-based barcode verification and quality inspection, professional training programs (adult education, Scan & Grow demonstrations, Traceability Expert certification), and bespoke consulting. Distribution is primarily self-serve via web portals for SMBs, with direct enterprise engagement and a growing Service Provider Program (INTEQ, BBKK, Climate Action) for larger accounts. Marketing and education are delivered through the GS1 BRIDGE annual conference in Budapest, the Training Center, university partnerships (MATE, University of Debrecen, University of Pécs), and themed workshops with consulting and law firm partners (KPMG Hungary, Bitai).

Name

Gs1 Magyarország Nonprofit

Legal name

GS1 Magyarország Nonprofit Zrt.

Website

https://gs1hu.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

GS1 Magyarország Nonprofit Zrt. is the exclusive Hungarian issuer of GS1 barcode and identification numbers (GTIN, GLN, LEI), serving food, healthcare, logistics, retail, construction, and financial services businesses through subscription licensing, verification, training, and consulting.

Ownership category

akta.pro rank

Product category

Supply Chain Identification & Barcode Standards Services

NAICS

Professional, Scientific, and Technical Services (541), Custom Computer Programming Services (541511)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Membership Organizations (8600)

akta.pro primary industry

Quality Management Systems (QMS) & GxP Documentation (HLAGAKAD)

Keywords

• Barcode standards services
• GTIN number issuance
• LEI code issuance
• Supply chain identification
• Product traceability

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Barcode/GTIN Licensing and Number Range Sales: The primary revenue stream: GS1 Magyarország issues company prefix numbers and GTIN ranges to businesses that need to label products with GS1 barcodes. Companies enter into a contract with GS1 Magyarország to receive a number range from which they generate GTIN codes. Fees are charged according to published fee schedules (Díjjegyzék and Kondíciós lista).
2. LEI Code Issuance and Renewal: GS1 is an accredited LEI (Legal Entity Identifier) code issuer. Revenue is generated from LEI code issuance, renewal, and transfer services, following the published LEI fee schedule.
3. Training and Professional Education: GS1 Magyarország operates a Training Center offering adult education programs, workshops, seminars, and specialized courses (e.g., Traceability Expert, Scan & Grow demos) in supply chain, barcode application, and GS1 standards. Revenue generated through training fees.
4. Consulting and Advisory Services: Customized professional consulting services tailored to individual company needs in areas of identification standards, supply chain optimization, and process development.
5. Barcode Verification and Quality Services: Fee-based barcode quality verification services ensuring barcodes meet GS1 and ISO standards and are properly readable at points of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

GS1 Magyarország Nonprofit Zrt. is the official Hungarian member organization of the global GS1 standards body, issuing GTIN barcode number ranges, GLN location identifiers, and LEI codes to businesses operating in Hungary. The company provides GS1-compliant identification standards (linear barcodes, GS1 DataMatrix, GS1 Digital Link QR codes), the Verified by GS1 product data registry, barcode quality verification, customized supply chain consulting, and professional training through its Training Center. It supports industries including food and agriculture, healthcare, logistics, retail, and construction with both self-serve digital portals (MyGS1, VonalkódMenedzser) and direct enterprise engagement.

Product overview

GS1 Magyarország Nonprofit Zrt. is Hungary's official GS1 barcode and number-issuing organization, operating as a non-profit standards body. Its portfolio consists of three interconnected layers: (1) Core identification services including GTIN number allocation, GS1 DataMatrix barcodes, GS1 Digital Link QR codes, and LEI codes for legal entity identification; (2) Digital product data services featuring Verified by GS1 product registry and the GS1 Hungary-hosted National Food Traceability Platform; and (3) Professional enablement including the VonalkódMenedzser barcode management software, barcode quality inspection, expert consulting, and the Training Center with adult education programs and Scan & Grow demonstrations. The organization also facilitates industry collaboration through the GS1 Retail Platform, the Hungarian Healthcare User Group (MEFCS), and the Lean & Green sustainability program. Annual events include the GS1 BRIDGE conference series and periodic workshops on EU regulations. Customers include major retailers, manufacturers, and healthcare institutions across Hungary and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• GTIN / Barcode Number Range Licensing

Quantifiable outcome

• Up to 40% reduction in food waste achieved by Woolworths through 2D barcode implementation
• +4 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature10 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Holland Királyság Magyar Nagykövetsége (Royal Netherlands Embassy in Hungary)coreStrategic or Co-development Partner · 29 June 2026The Dutch Embassy co-coordinates the Lean & Green program in Hungary alongside GS1 Magyarország and MLBKT. Lean & Green aims to decarbonize logistics supply chains. In June 2026, the program entered a new phase with the establishment of the Lean & Green International Association to strengthen governance and accelerate the transition to sustainable transport and logistics across Europe.
• MLBKT (Magyar Logisztikai, Beszerzési és Készletgazdálkodási Társaság / Hungarian Logistics, Procurement and Inventory Management Association)coreStrategic or Co-development Partner · 29 June 2026MLBKT co-coordinates the Lean & Green program in Hungary together with GS1 Magyarország and the Dutch Embassy, supporting decarbonization initiatives in the Hungarian logistics sector.
• INTEQ Zrt.minorChannel Partner/ Reseller/ Distributor · 2 June 2026INTEQ Zrt. joined GS1 Magyarország's Service Provider Program as an Allied professional partner. As a service provider, INTEQ offers implementation and support services to Hungarian businesses adopting GS1 standards.
• BBKK Kft.minorChannel Partner/ Reseller/ Distributor · 19 May 2026BBKK Kft. joined GS1 Magyarország's Service Provider Program as an Allied professional partner, offering specialized services to Hungarian enterprises for GS1 standards implementation.
• NNGYK (Nemzeti Normath Tiiz i Kóolóóági és Gyóóyszertári Intézet / National Institute of Pharmacy and Nutrition)minorStrategic or Co-development Partner · 1 April 2026NNGYK and GS1 Magyarország co-host open working group sessions for the MEFCS (Magyar Egészségügyi Felhasználói Csoport / Hungarian Healthcare User Group) Article Master working group, addressing article master data standards for healthcare.
• MEFCS (Magyar Egészségügyi Felhasználói Csoport / Hungarian Healthcare User Group)coreStrategic or Co-development Partner · 1 April 2026MEFCS is a professional user group coordinated by GS1 Magyarország, bringing together healthcare institutions and professionals to develop GS1 healthcare standards adoption in Hungary. MEFCS operates working groups on Hospital Tracing, Article Master, and Consignment management.
• GS1 Retail Platform (Hungary)coreStrategic or Co-development Partner · 13 January 2026GS1 Retail Platform is a professional working group coordinated by GS1 Magyarország for retailers and their trading partners to harmonize labeling, product data, and EDI practices across the Hungarian retail sector. The platform developed the Harmonized Logistics Label Guide in collaboration with MEFCS.
• GooglecoreTechnology or Integration · 21 November 2025GS1 and Google announced a collaboration enabling Google Lens — Google's visual search tool — to recognize and read GS1 DataMatrix barcodes found on pharmaceutical packaging worldwide. This makes reliable healthcare product information accessible via mobile phones, with GS1's trusted product data powering Google Lens responses.
• Debreceni Egyetem GTK (University of Debrecen Faculty of Economics)coreStrategic or Co-development Partner · 19 June 2025GS1 Magyarország signed a cooperation agreement with the University of Debrecen's Faculty of Economics to support teaching and research, contribute to curriculum and laboratory development, and provide expertise on product identification standard systems. A joint Technology Stand-Up event showcased the latest logistics and industrial digitalization solutions.
• Bitai Ügyvédi Iroda / CLM Bitai & PartnersminorImplementation/ SI/ Consulting Partner · 12 June 2025Bitai Ügyvédi Iroda (CLM Bitai & Partners) collaborated with GS1 Magyarország on EU AI Act compliance guidance, providing legal expertise on the EU Artificial Intelligence Regulation and its implications for supply chain participants.
• KPMG HungaryminorImplementation/ SI/ Consulting Partner · 27 May 2025KPMG partnered with GS1 Magyarország for the first EUDR (EU Deforestation Regulation) workshop, providing practical guidance to affected Hungarian companies on regulatory compliance. The workshop was attended by 25 companies with nearly 40 participants.
• Pécsi Tudományegyetem (University of Pécs)minorStrategic or Co-development Partner · 20 May 2025GS1 Magyarország and the University of Pécs jointly organized a professional day on hospital inventory management, consignment product handling, and digitalization advantages, with a focus on the Stock2Date (S2D) system for real-time automated tracking in healthcare institutions.
• Climate Action Kft.minorChannel Partner/ Reseller/ Distributor · 10 November 2023Climate Action Kft. joined the GS1 Magyarország Service Provider Program, providing environmental consulting and research services. The company supports clients in transitioning to carbon-neutral operations and is also a member of the Lean & Green Hungary program.
• MATE (Magyar Agrár- és Élettudományi Egyetem / Hungarian University of Agriculture and Life Sciences)coreStrategic or Co-development Partner · 14 June 2022MATE and GS1 Magyarország collaborate within the National Food Traceability Platform (NÉNYP) and through broader educational partnerships. GS1 Magyarország's University and Adult Education Program maintains ongoing relations with higher education institutions, providing guest lectures, seminars, and training for students and faculty.
• Procter & Gamble (P&G)coreStrategic or Co-development Partner · 18 January 2022P&G participated in a joint pilot with METRO to evaluate the Verified by GS1 service. The project compared P&G's product data in its own systems against data registered by P&G in Verified by GS1, identified discrepancies, and improved data quality management. P&G Global Master Data Management Director Christian Zaeske noted the project was 'very interesting and instructive.'

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Regional players

• GS1 Slovakia: Slovak GS1 member organization operating with the same franchise mandate in a similarly sized market. Directly comparable peer for size, services, and customer profile.
• GS1 Austria: Austrian GS1 member organization with the same mandate (GTIN issuance, training, consulting) for Austria. Directly comparable in business model, scale, and service mix to GS1 Hungary; only non-overlapping due to geography.
• GS1 Poland: Polish GS1 member organization serving a similar Central European market with identical GTIN/training/consulting services. Directly comparable business model in an adjacent geography.
• GS1 Czech Republic: Czech GS1 member organization with similar size, mandate, and service portfolio. Closely comparable regional peer for cross-Central-European benchmarking.

Broad incumbents

• GS1 France: French GS1 member organization with deep healthcare and retail verticals and full GS1 service portfolio; broad incumbent peer operating at much larger scale.
• GS1 Germany: Largest GS1 member organization in Europe, offering the full GS1 portfolio plus extensive industry solutions in retail, healthcare and industry. Comparable in mandate and offering, but operates at materially greater scale and headcount.
• GS1 Netherlands: Dutch GS1 member organization and global pioneer of GS1 Digital Link and 2D barcode migration; comparable mandate but substantially larger and more technologically advanced — useful benchmark for Hungary's roadmap.
• GS1 UK: UK GS1 member organization offering the same standards, training, and Verified services at significantly greater scale; comparable in mandate and offering, particularly relevant given Tesco's GS1 2D pilot.

Others

• GS1 Global: Parent global standards body that owns the GS1 IP, develops the underlying standards (GTIN, DataMatrix, Digital Link, GDSN, Verified), and licenses them to national member organizations including GS1 Hungary.
• ISO (International Organization for Standardization): Broader international standards organization whose ISO barcode-quality and supply-chain standards are referenced alongside GS1's. Not a direct competitor but an adjacent standards body shaping the regulatory environment in which GS1 Hungary operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gs1hungary927
• Facebookfacebook.com/gs1magyarorszag
• LinkedInlinkedin.com/company/gs1-hungary

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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