Astore

What Astore does

Astore is a sub-brand of Aliaxis Italia, the Italian commercial entity of the Belgian Aliaxis Group SA, specializing in PVC-U pressure fittings for water transport, discharge, and industrial fluid conveyance applications. Its product range includes manual valves, compression joints, bracket sockets, and fittings used in swimming pools, water treatment, and broader building, infrastructure, and industrial segments. The brand's offering is harmonized under ISO 7 tapered thread standards with clear quality and dimensional markings, and is complemented within Aliaxis Italia by the FIP line (thermoplastic valves, double-containment piping, instrumentation), REDI (water transport and swimming pool systems), and the recently merged Lareter brand (PVC pressure pipes).

Astore operates as part of a five-site Italian manufacturing footprint (Casella, Zola Predosa, Piombino, Guardamiglio, Fiesso Umbertiano) producing thermoplastic piping systems in PVC-U, PP-H, and PE100-RC materials. The technology stack relies on patented innovations such as the 3+ Backing Ring (triangular-profile metal core with PP-GR coating) and the ProtectaFlex Detect double-containment leak detection system, alongside the broader FIP valve range covering over 12,000 product codes addressable through an interactive configurator. Aliaxis Italia holds comprehensive certifications (ISO 9001, ISO 14001, ISO 45001, NSF, DVGW, Bureau Veritas, Ecovadis, Plastic Second Life) that qualify products for regulated water, chemical, and industrial applications.

Commercially, Astore and the wider Aliaxis Italia portfolio operate a sales-led, B2B go-to-market through qualified Italian distributors, regional commercial managers, and a reserved customer portal providing access to commercial documents and test certificates. Revenue is generated via hardware sales of plastic piping systems and flow control components to four primary verticals — building/construction, industry (the lead segment), infrastructure, and agriculture — with industry applications spanning chemical processing, water treatment, hydrogen economy fluid handling, and industrial automation. End customers include enterprise OEMs (DKC Europe, Safimet), industrial automation partners (Algor Srl), emerging clean-energy ventures (BluEnergy Revolution), and NGO-led water infrastructure projects in West Africa.

Name

Astore

Legal name

ALIAXIS HOLDING ITALIA S.P.A.

Website

https://astore.it

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Astore is the PVC-U pressure fittings sub-brand of Aliaxis Italia, manufacturing manual valves, compression joints, bracket sockets, and fittings for swimming pools, water treatment, and industrial fluid conveyance applications across Italy.

Ownership category

akta.pro rank

Product category

Plastic Piping Systems / Industrial Fittings

NAICS

Plastics Pipe and Pipe Fitting Manufacturing (326122), Metal Valve Manufacturing (33291)

SIC

General Industrial Machinery & Equipment (3560), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG)

akta.pro secondary industry

Piping, Valves & Pumps (Deck/Service Systems Components) (IMAJAIAI)

Keywords

• PVC-U pressure fittings
• Plastic piping systems
• Water treatment fittings
• Swimming pool fittings
• Manual valves

Headquarters

HQ city

Casella

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Plastic Piping Systems: Manufacturing and distribution of thermoplastic piping systems (PVC-U, PP-H, PE100-RC) including pipes, fittings, and valves for industrial, building, infrastructure, and agricultural applications.
2. Valves and Flow Control: Production and sale of diaphragm valves, actuated valves, flow meters, and monitoring instrumentation for industrial process control.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Astore manufactures and supplies PVC-U pressure fittings, manual valves, compression joints, and bracket sockets used in water transport, water treatment, swimming pool circulation, and industrial fluid conveyance applications. The brand is part of Aliaxis Italia's multi-brand plastic piping systems portfolio and operates through a distributor and direct-sales network primarily in Italy, with selected African water-well projects and broader Aliaxis Group reach.

Product overview

Astore is a sub-brand under Aliaxis Italia specializing in PVC-U (unplasticized polyvinyl chloride) pressure fittings and piping system components. The product portfolio includes pressure fittings for water transport, discharge, treatment, and recovery applications. Astore products are part of Aliaxis's broader plastic piping systems offering, which also includes FIP (industrial valves and fittings), REDI (water transport systems), and Lareter (pressure piping systems). The Astore brand focuses on providing high-quality, harmonized fittings that meet international standards for dimensional accuracy and material specifications.

Differentiator

Problem solved

Functional benefit

Brands

• ASTORE: PVC-U pressure fittings brand for water transport and industrial applications. Products include harmonized and high-quality PVC-U fittings with clear markings, new design, and tapered threads according to ISO 7.
• FIP
• REDI
• LARETER
• NICOLL

Products and services

• Astore PVC-U Pressure Fittings Harmonized PVC-U pressure fittings for water transport, discharge, water treatment, and industrial applications. The range includes tapered-thread fittings compliant with ISO 7, clear brand and quality markings, and integration with Aliaxis Italia's broader piping portfolio.
• Astore Manual Valves Manual valves for water treatment, swimming pool, and industrial fluid conveyance applications, produced as part of Astore's PVC-U fittings range within Aliaxis Italia.
• Astore Compression Joints Compression joints for PVC-U piping systems used in water transport and distribution applications.
• Astore Bracket Sockets Bracket sockets for PVC-U piping systems used to support and anchor pipelines in water, swimming pool, and industrial installations.

Quantifiable outcome

• 20% CO2 reduction achieved with 3+ Flange technology
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• BayWa r.e. Power SolutionscoreStrategic or Co-development Partner · 9 November 2023Installation of 1.11 MWp photovoltaic system (over 2,000 panels) on roof of FIP Casella production site. Partnership for renewable energy transition, expected to save 639 tonnes CO2 per year.
• Sea the ChangeminorStrategic or Co-development Partner · 10 June 2023Fishing for Litter project for marine ecosystem protection. Aliaxis supports active waste collection trips in Adriatic Sea through local fishermen. Partnership contributes to SDGs 13, 14, and 17.
• Messengers of Peace InternationalminorStrategic or Co-development Partner · 3 March 2023NGO partnership for water well construction in Nigeria. Well built for Umuawa community in Imo State to provide access to safe drinking water in areas affected by surface and groundwater contamination.
• BluEnergy RevolutioncoreStrategic or Co-development Partner · 10 November 2022Partnership for hydrogen economy applications. FIP-branded PP-H systems are being tested on compact 140kW electrolyzer for green hydrogen generation. Aliaxis supports BluEnergy's MOSE 15 electrolyzer and HYDOR storage solutions. Aliaxis participated as sponsor at Hannover Messe 2023.
• Action Against Rural PovertyminorStrategic or Co-development Partner · 16 July 2021NGO partnership for water well construction in Ghana. Aliaxis donated Astore and REDI brand products and financial support for drilling activities in Birim South District.
• Algor SrlcoreImplementation/ SI/ Consulting Partner · 19 April 2021Industrial automation partnership for DKC Europe project. Algor created automation system for surface treatment line using FIP-FLS instrumentation for pH, conductivity, and flow monitoring.
• DKC EuropecoreStrategic or Co-development Partner · 19 April 2021Industrial automation project using FIP-FLS instrumentation for RamBlock metal carpentry production line. Project improved painting quality, process anomaly detection, and operational efficiency.
• Zero3minorStrategic or Co-development PartnerStartup partnership for landfill biogas capture technology. Zero3 uses FIP branded automation solutions for automated biogas collection, improving methane recovery and reducing odors.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Georg Fischer (GF Piping Systems): Georg Fischer's Piping Systems division is one of the three global leaders in plastic piping systems for industry, building, and infrastructure. Directly comparable to Astore/Aliaxis Italia given overlapping thermoplastic pipe, fitting, and valve portfolios serving chemical, water, and industrial customers.
• Wavin (Orbia): Wavin, owned by Orbia, is a major European plastic pipe and fittings manufacturer serving building, infrastructure, and agriculture with PVC, PP, and PE systems. Directly comparable to Astore's PVC-U pressure fittings line and broader Aliaxis Italia building/infrastructure focus.
• Uponor: Uponor manufactures plastic piping systems for building services (plumbing, heating, cooling) and infrastructure. Comparable to Astore on building and infrastructure segments, particularly in pressure piping and water distribution.
• Rehau: Rehau produces polymer-based piping systems for building, industrial, and infrastructure applications. Comparable to Astore on materials (PP, PE) and customer overlap in water supply, heating, and industrial fluid conveyance.
• Pipelife (Wienerberger): Pipelife, owned by Wienerberger, manufactures plastic pipe systems for water, gas, sewer, drainage, and cable protection across Europe. Comparable to Astore on PVC/PE pressure pipes and fittings for water infrastructure and building applications.
• NIBCO: NIBCO manufactures valves, fittings, and flow-control products for plumbing, mechanical, and industrial markets. Comparable to Astore/FIP's valve and fittings portfolio, particularly in commercial and industrial piping applications.

Broad incumbents

• Mueller Industries: Mueller Industries is a broad manufacturer of copper, brass, aluminum, and plastic products including plumbing fittings, valves, and piping components. Comparable as a competing fittings and valves supplier, though it spans metal and plastic and is much larger and more diversified than Astore.
• Victaulic: Victaulic is a global leader in mechanical pipe-joining solutions, serving industrial, commercial, and infrastructure markets. Comparable to Astore's fittings business on the pipe-joining and infrastructure side, though Victaulic focuses on mechanical couplings across metal and plastic systems.

Emerging players

• IPEX (Aliaxis): IPEX is Aliaxis Group's North American subsidiary for PVC, CPVC, PP, and PE piping systems, serving plumbing, industrial, municipal, and electrical markets. Comparable as a sister-entity peer addressing overlapping applications through a regional portfolio.
• Crane Co. (Crane ChemPharma & Energy): Crane ChemPharma & Energy produces flow-control products including highly engineered valves and fittings for chemical, refining, and water applications. Comparable to Astore/FIP's industrial valves and fittings portfolio in process-fluid applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@aliaxisitalia3819/featured
• Facebookfacebook.com/AliaxisItalia
• LinkedInlinkedin.com/company/aliaxis-italia
• Instagraminstagram.com/aliaxis_italia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astore