Green Building & Design
Green Building & Design (gb&d) is a B2B trade magazine and digital media brand publishing content on sustainable building, regenerative design, and green architecture for sustainability professionals, architects, designers, and specifiers in the built environment.
- Company typePrivate
- Founded2009
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
Green Building & Design firmographics
Firmographics- Name
- Green Building & Design
- Legal name
- Green Advocacy Partners, LLC
- Website
- https://gbdmagazine.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green Building & Design (gb&d) is a B2B trade magazine and digital media brand publishing content on sustainable building, regenerative design, and green architecture for sustainability professionals, architects, designers, and specifiers in the built environment.
- Ownership category
- akta.pro rank
Green Building & Design industry classification
Industry- Product category
- Trade Media Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Sustainable/Green Building & LEED Consulting (BPAHAKAG)
Keywords
Where Green Building & Design is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Green Building & Design business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Revenue: Annual print and digital subscription at $60/year, providing magazine access and digital edition content.
- Advertising: B2B advertising opportunities for companies in the sustainable building and design industry.
- gb&dPRO Membership: Professional membership program with directory listing and exclusive content access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print + Digital 1-Year Subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Green Building & Design product offering
Product offeringCore offering
Green Building & Design (gb&d) is a B2B trade media publication that produces a print and digital magazine covering sustainable building, green architecture, regenerative design, and fire resiliency. Its editorial content is organized across Projects, People, Products, and News verticals. The company sells annual subscriptions to its flagship magazine, offers the gb&dPRO professional membership program with a member directory, distributes a digital edition and weekly email newsletter, and sells B2B advertising to sustainable building product companies.
Product overview
Green Building & Design (gb&d) is a multi-channel media publication serving sustainability professionals in the built environment. The company operates a unified platform comprising its flagship print and digital magazine (available via annual subscription at $60), the gb&dPRO professional membership network, and multiple content verticals covering Projects (Commercial, Education, Health Care, Residential), People (Architects to Watch, Behind the Build, From the Field, Industry Insiders), Products (Innovations, Benefits Of, How To Guides, Expert Guides), and News (Industry Outlook, Press Releases, Trends). Additional digital offerings include newsletters, digital edition access, and member directory services. The publication covers green building, sustainable design, regenerative architecture, fire resiliency, and related building technologies and materials.
Differentiator
Problem solved
Functional benefit
Brands
- gb&dPRO: A professional network for the built environment providing member directory and industry resources.
Products and services
- gb&d Magazine (Print + Digital Subscription)
Companies that use Green Building & Design
Customer profileSegments4 records
Ideal customer profiles2 records
Green Building & Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Green Building & Design partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Green Building & Design competitors and assessment
Company assessmentDirect peers
- Azure Magazine: Design publication covering architecture, interiors, and products with a sustainability lens; comparable as a North American design-focused B2B/B2C magazine monetized through subscriptions, advertising, and events.
- Building Design + Construction (BD+C): B2B media brand serving commercial, institutional, and industrial building teams with editorial, awards, and events; comparable as a multi-channel built-environment media business monetized through advertising, subscriptions, and industry events.
- Metropolis Magazine: Design and architecture magazine covering sustainability, materials, and built-environment innovation; directly comparable editorial positioning serving architects and designers with sustainability-forward content.
- The Architect's Newspaper: News-driven architecture publication covering projects, products, and practice with strong sustainability coverage; comparable as a B2B magazine targeting the same architect and designer readership with advertising-supported economics.
- Architect Magazine: Long-running B2B architecture publication covering design, practice, and sustainability for AIA architects; directly comparable as a magazine serving the same green-building-aware professional audience with overlapping advertiser base.
Broad incumbents
- Architectural Record: Flagship B2B architecture publication with broad sustainability and green-building editorial; a larger incumbent with overlapping audience and advertiser base but covering the architecture profession more broadly.
- Dezeen: Global architecture and design media brand with extensive sustainability editorial, large digital reach, and a job board; broader scale and global footprint than gb&d but operates in the same architect/designer media category.
- Engineering News-Record (ENR): Established construction-industry media brand covering infrastructure, buildings, and design with print, digital, events, and data products; broader than gb&d but overlaps heavily on advertising categories and AEC readership.
Others
- USGBC (U.S. Green Building Council): Operator of the LEED green-building rating system with member programs, education, and Greenbuild conference; not a media peer but a directly adjacent ecosystem player whose standards and events define the audience gb&d serves.
Regional players
- Dwell Magazine: Design and residential-architecture media brand covering sustainable materials and modern design; comparable in editorial voice and sustainability focus, but skews residential and consumer rather than B2B commercial/institutional.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Green Building & Design social profiles
Digital presenceGreen Building & Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Building & Design leadership team
Management profileNumber of profiles
Profiles4 records
Green Building & Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Building & Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Building & Design
What does Green Building & Design do?
Green Building & Design (gb&d) is a B2B trade media publication that produces a print and digital magazine covering sustainable building, green architecture, regenerative design, and fire resiliency. Its editorial content is organized across Projects, People, Products, and News verticals. The company sells annual subscriptions to its flagship magazine, offers the gb&dPRO professional membership program with a member directory, distributes a digital edition and weekly email newsletter, and sells B2B advertising to sustainable building product companies.
Is Green Building & Design a public or private company?
Green Building & Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Green Building & Design founded?
Green Building & Design was founded in 2009. It employs 11 to 50 people.
Where is Green Building & Design based?
Green Building & Design is headquartered in Chicago, United States, in the North America region.
How does Green Building & Design make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising and gb&dPRO Membership.
Who are Green Building & Design's main competitors?
Direct peers on record are Azure Magazine, Building Design + Construction (BD+C), Metropolis Magazine, The Architect's Newspaper and Architect Magazine. Broad incumbents are Architectural Record, Dezeen and Engineering News-Record (ENR). USGBC (U.S. Green Building Council) is listed as an others. Dwell Magazine is listed as a regional player.
Does Green Building & Design have an API?
No public API is recorded for Green Building & Design.
What industry is Green Building & Design in?
Green Building & Design's product category is Trade Media Publishing. Its primary akta.pro industry code is BPAHAKAG, Sustainable/Green Building & LEED Consulting. Its NAICS code is 513120 and its SIC code is 2741.