American Sailing Association

What American Sailing Association does

ASA is a private, Safra-family-owned financial institution headquartered in São Paulo, Brazil, founded in 2019 by Alberto Safra and serving high-net-worth individuals, corporate clients, and institutional investors across Brazil, the United States, and the Bahamas. The firm operates a platform-plus-modules architecture built around two core divisions—Wealth Management (investment management, discretionary portfolio management, advisory, assets consolidation, and exclusive funds) and Asset Management (a diversified catalog of investment funds spanning fixed income, equities, hedge, credit, alternatives, and geography-specific sleeves such as LATAM bonds and Asia long-short)—supported by Account Services (digital banking, payments, FX, multi-currency accounts), Credit and Financing (Lombard loans, structured credit, home equity), and Wealth Planning (tax, legal, and succession consulting).

The underlying technology stack is API-first and cloud-native, supporting omnichannel access through internet banking and a mobile application (ASA | Conta, Investimentos e +) that delivers real-time account management, PIX and wire transfers, bill payments, a digital wallet, customized credit lines, and direct investment product access. Distribution spans 30+ offices across 20 Brazilian cities, regional headquarters in New York (450 Park Avenue) and Florida (Hallandale Beach), and offshore operations in Nassau, Bahamas. The firm holds SEC investment adviser registration via ASA Asset Management LLC, money transmitter licenses in Florida and New Jersey via ASA US LLC, registration with the Securities Commission of The Bahamas via ASA Asset (Bahamas) Ltd., a Brazilian Direct Credit Society (SCD) authorization (2024), and Central Bank authorization to operate as a Finance Company (2025).

The business model combines recurring asset- and wealth-management fees, transactional revenue from account services and credit, and professional services revenue from wealth planning, with bespoke, quote-based pricing negotiated against portfolio size and service complexity. Go-to-market is relationship-driven, leveraging referral networks and dedicated relationship managers for HNWIs and UHNWIs through the ASA Wealth and ASA Private sub-brands, with corporate clients served via ASA Empresas and institutional clients via dedicated investment mandates. Note: the firmographic header attributes this record to 'American Sailing Association' (1983, Marina Del Rey, sailing instruction), but the substantive data throughout the input—including the asa.com website text—consistently describes the Safra-family financial institution above, and the analysis is grounded in that evidence.

Name

American Sailing Association

Legal name

ASA Asset Management LLC

Website

https://asa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ASA is a private, Safra-family-owned financial institution founded in 2019, offering wealth management, asset management, credit, and digital banking services to high-net-worth individuals, corporate clients, and institutional investors across Brazil, the United States, and the Bahamas.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC), Managed Accounts & Unified Managed Accounts (UMAs) — Multi-Asset (FSAAAJAE)

Keywords

• Wealth management services
• Asset management funds
• Private banking
• Financial advisory
• Credit and financing

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Wealth Management: Comprehensive wealth management services including discretionary portfolio management, advisory, assets consolidation, and exclusive funds targeting high-net-worth individuals. Revenue generated through management fees and performance fees.
2. Asset Management: Diversified portfolio of investment funds across equities, fixed income, hedge funds, and credit. Revenue through management fees charged on assets under management across multiple fund vehicles including US and international offerings.
3. Credit and Financing: Lombard loans, structured credit, home equity financing, and capital markets solutions generating interest income and fees.
4. Account Services and Payments: Transaction fees from ACH, wire transfers, Fedwire payments and foreign exchange services. Multi-currency account management fees.
5. Wealth Planning: Strategic consulting service focused on organizing, protecting, and transferring wealth including tax planning and succession planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ASA provides wealth management and asset management services to high-net-worth individuals, corporate clients, and institutional investors, offering discretionary portfolio management, advisory services, exclusive funds, and a diversified portfolio of investment funds across equities, fixed income, hedge funds, and credit. The firm complements these with credit and financing (Lombard loans, structured credit, home equity), wealth planning, multi-currency account services, and a proprietary digital banking platform accessible via internet and mobile app.

Product overview

ASA is an enduring and diversified financial institution offering a comprehensive suite of investment products and financial services to high-net-worth individuals, corporate, and institutional clients. The company operates a platform-plus-modules architecture comprising two core divisions: Wealth Management (providing investment management, discretionary portfolio management, advisory services, assets consolidation, and exclusive funds) and Asset Management (offering a diversified portfolio of investment funds across multiple categories). Supporting services include Account Services (digital banking platform), Credit and Financing (Lombard Loans, Structured Credit, Home Equity), and Wealth Planning (succession and tax planning). The Asset Management division offers specialized funds including ASA-US Wealth Management products (Conservative, Moderate, Dynamic risk profiles), Fixed Income strategies (ASA-US Allocation Fixed Income, Short Term Bonds, LATAM Bonds), Equity strategies (ASA-US Allocation Equities, Fenghe Asia Strategy, Silverarc Healthcare Strategy), Hedge Funds (ASA-US Hedge Fund Quarterly, Two Sigma Strategy), Credit strategies (Caspian, GoldenTree, 140Summer, Private Credit), and exclusive fund structures. Services are accessible through digital channels including a mobile application (ASA | Conta, Investimentos e +).

Differentiator

Problem solved

Functional benefit

Brands

• ASA Wealth: Wealth Management division offering bespoke financial services for high-net-worth individuals
• ASA Asset Management
• ASA Private
• ASA Empresas
• ASA Rewards

Products and services

• Wealth Management Comprehensive wealth management service offering investment management, discretionary portfolio management, advisory services, assets consolidation, and access to exclusive funds for high-net-worth individuals and families.
• Asset Management Diversified portfolio of investment funds across multiple categories including ASA-US Wealth (Conservative, Moderate, Dynamic), Fixed Income, Equities, Hedge Funds, and Credit strategies designed for different investor profiles.
• Account Services Digital banking platform providing access to ASA financial services including digital channels, liquidity solutions, payments and receivables, multi-currency accounts, and foreign exchange services.
• Credit and Financing Tailored financing solutions including Lombard Loans for financial leverage, Structured Credit for capital markets, and Home Equity products for individuals and businesses seeking to manage liquidity and investments.
• Wealth Planning Strategic consulting service focused on organizing, protecting, growing, and transferring personal and family wealth over time, integrating financial, tax, legal, and succession considerations.
• ASA Mobile Application Mobile application offering account management, PIX and transfers, bill payments, digital wallet, customized credit lines, and direct access to ASA investment products.
• ASA-US Wealth Conservative Fund Multi-asset portfolio seeking capital growth and income by combining equities, fixed income, and alternative strategies, optimized for an 80% fixed income and 20% equities allocation with conservative risk profile.
• ASA-US Wealth Moderate Fund Multi-asset portfolio seeking capital growth and income with moderate risk profile, combining equities, fixed income, and alternative strategies, optimized for a 60% fixed income and 40% equities allocation.
• ASA-US Wealth Dynamic Fund Total solution strategy providing diversified multi-asset portfolio combining equities, fixed income, and alternative strategies with aggressive risk profile, seeking to optimize risk-return ratio versus traditional 60/40 portfolio.
• ASA-US Allocation Fixed Income Global multi-sector fixed income strategy investing primarily in USD-denominated debt securities with flexibility to invest in local currency instruments from sovereign and emerging market issuers.
• ASA-US Allocation Equities Global equity strategy providing exposure to developed and emerging market equities across regions, sectors, and systematic factor premia including value, size, momentum, quality, low beta, carry, and other factors.
• ASA-US Short Term Bonds Daily Diversified fixed income strategy with reduced duration and credit risks, investing through single-name instruments and third-party funds with daily liquidity, primarily focused on USD-denominated debt.
• ASA-US Bonds LATAM Total return strategy investing in diversified portfolio of USD-denominated bonds from Latin American corporations and government entities with moderate duration and credit risks.
• ASA Fenghe Strategy Asia-focused equity long-short strategy seeking returns through exposure to companies linked to Asian economies, investing in FengHe Asia Fund.
• ASA Silverarc Strategy Healthcare sector equity long-short strategy with emphasis on companies involved in development of new therapeutics and biotechnology firms, investing in SilverArc Capital Alpha Fund.
• ASA-US Hedge Fund Quarterly Absolute return strategy investing in diversified selection of hedge funds spanning different strategies, sectors, and regions, seeking returns above SOFR rate with low correlation to traditional asset classes.
• ASA US Two Sigma Strategy Quantitative multi-strategy absolute return fund investing in Two Sigma Spectrum Cayman Fund, focused on liquid strategies across global equity, futures, FX markets, and options.
• ASA Caspian Strategy Long-only corporate credit strategy focused on leveraged loans and high yield bonds, emphasizing disciplined credit selection and relative value across performing and stressed issuers.
• ASA US GoldenTree Strategy Corporate credit strategy investing primarily in U.S. high yield bonds using fundamentally driven, value-oriented approach through GoldenTree High Yield Value Fund.
• ASA US 140Summer Strategy Special situations hedge fund taking long exposure to equity and credit primarily in US and Europe with hedges, investing in 140 Summer Partners special situations fund.
• ASA-US Allocation Private Credit Private credit strategy investing in concentrated selection of managers across corporate and real estate debt in the United States with limited allocations in other geographies, targeting long-term opportunities in private credit markets.
• ASA Empresas (Corporate Banking) Corporate banking services brand offering corporate accounts, payments, collections, loans, and investments for business clients.
• ASA Private Operations dedicated to ultra-high-net-worth individual clients providing bespoke wealth management services.

Quantifiable outcome

• ASA Hedge fund delivered 318% of CDI return in 2022, highest among 188 funds in the market
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves20 records

Expansion highlights8 records

Direct peers

• BTG Pactual: Largest independent investment bank in Latin America with a sizable wealth management and asset management franchise serving HNW and institutional clients in Brazil and abroad. Directly comparable in product breadth (wealth, asset management, credit, digital platform) and HNWI client focus.
• XP Inc. Brazilian wealth management and investment platform serving retail and HNW clients with a broad product shelf across fixed income, equities, funds, credit, and advisory. Highly comparable as a Brazilian wealth-led platform targeting mass-affluent and HNW segments.
• Banco Safra: Brazilian commercial and private bank associated with the broader Safra family, focused on HNW and corporate clients with wealth management, asset management, and credit offerings. Directly comparable business model and overlapping target clientele within the Safra ecosystem.
• Genial Investimentos: Brazilian independent investment platform offering wealth management, asset management, brokerage, and corporate banking services to HNW and institutional clients. Comparable as a multi-product Brazilian wealth-led platform with growing international footprint.

Broad incumbents

• Itaú Unibanco (Private Bank): Brazil's largest private bank with a deep wealth management division serving HNW and ultra-HNW clients, plus broad asset management and corporate banking. Comparable as a Brazilian incumbent with overlapping wealth, asset management, and credit offerings.
• Banco Bradesco: Major Brazilian universal bank with significant wealth management, asset management, and corporate banking divisions. Overlaps with ASA in serving HNW clients with multi-asset portfolios and credit solutions within a full-service banking context.
• UBS Wealth Management: Global leader in wealth management serving HNW and ultra-HNW clients across regions with discretionary portfolio management, advisory, and exclusive funds. Comparable as a global wealth manager operating across multiple jurisdictions with cross-border capabilities.
• J.P. Morgan Private Bank: Global private bank serving ultra-HNW individuals and families with investment management, lending, and wealth planning. Comparable in cross-border wealth, exclusive funds, and integrated banking/credit offerings.
• Morgan Stanley Wealth Management: Large global wealth manager with a strong HNW advisory and portfolio management franchise plus integrated investment banking and capital markets. Overlaps with ASA in discretionary portfolio management, exclusive funds, and credit/lending solutions.
• Goldman Sachs Private Wealth Management: Global private bank serving ultra-HNW individuals with discretionary portfolio management, alternative investments, and bespoke wealth planning. Comparable in serving ultra-HNW clients with exclusive funds, alternatives access, and credit solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/__ASA__
• Facebookfacebook.com/AmericanSailingAssoc
• LinkedInlinkedin.com/company/american-sailing-association

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Sailing Association