DesignAShirt
DesignAShirt is a privately held, Tempe-based custom apparel company operating an online design and ordering platform that enables individuals and businesses to create and purchase personalized t-shirts and promotional apparel products.
- Company typePrivate
- Founded2003
- HeadquartersTempe, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What DesignAShirt does
DesignAShirt is a privately held, for-profit custom apparel company founded in 2003 and headquartered in Tempe, United States. The company operates a single web-based design and ordering platform accessible at designashirt.com that enables customers to create personalized t-shirts and promotional apparel products online. The offering is described as one unified core product rather than a multi-product portfolio, suggesting a focused, single-vertical e-commerce business serving both individual consumers and business customers seeking promotional merchandise.
The business model centers on direct-to-consumer e-commerce, where customers use the online design tool to configure and purchase custom apparel. Pricing is not publicly disclosed, and no revenue model details, subscription tiers, or unit economics are available in the source material. The company's value proposition is functional customization — enabling non-technical users to design and order branded or personalized apparel without engaging a traditional print shop — but no quantifiable differentiators, proprietary technology, or competitive advantages were identified.
The company is small, with 11-50 employees, and remains privately held with no disclosed funding rounds, institutional investment, or M&A activity. Leadership is limited to Sarah Riggins as Director of Operations. The company operates within the global custom apparel market, which is forecasted at USD 2.45 billion in 2024-2029 growth at 8.4% CAGR, providing a growing addressable market, but DesignAShirt's share, growth rate, and strategic positioning within this market are not documented. The data set is notably thin on operational and financial signals, limiting deeper strategic assessment.
DesignAShirt firmographics
Firmographics- Name
- DesignAShirt
- Website
- https://designashirt.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DesignAShirt is a privately held, Tempe-based custom apparel company operating an online design and ordering platform that enables individuals and businesses to create and purchase personalized t-shirts and promotional apparel products.
- Ownership category
- akta.pro rank
DesignAShirt industry classification
Industry- Product category
- Custom Apparel and Promotional Products
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Packaging & Product Brand Design (BPAFAEAG)
Keywords
Where DesignAShirt is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Markets served
DesignAShirt business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
DesignAShirt product offering
Product offeringCore offering
DesignAShirt operates a web-based design and ordering platform that lets customers create, preview, and order custom t-shirts, apparel, and promotional products. The offering is delivered as a single unified online product accessible at designashirt.com, combining a self-service design tool with on-demand custom apparel production for individual and business buyers.
Product overview
DesignAShirt is a custom t-shirt and apparel company operating as a single unified web-based product. Customers access the DesignAShirt online platform to design and order personalized custom apparel products. The offering consists of a single core product (the online design and ordering system) rather than a multi-product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom T-Shirts & Apparel Custom t-shirts and apparel products designed and purchased online through a web-based design tool at designashirt.com, allowing customers to create personalized and promotional apparel for personal use or for businesses.
Companies that use DesignAShirt
Customer profileIdeal customer profiles2 records
DesignAShirt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DesignAShirt partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights1 record
DesignAShirt competitors and assessment
Company assessmentDirect peers
- Underground Printing: Custom apparel screen printer and e-commerce decorator serving businesses, Greek life, and teams with personalized apparel — a direct production and product-line peer to DesignAShirt.
- CustomInk: Leading direct-to-consumer custom apparel platform offering online design tools for personalized t-shirts, apparel, and promotional products — a direct functional and customer overlap with DesignAShirt.
- 4imprint: Promotional products distributor with a strong custom apparel category, serving B2B buyers of branded merchandise — comparable customer base and product mix to DesignAShirt's promotional positioning.
- CafePress: Custom print-on-demand platform for personalized apparel, accessories, and gifts — comparable web-based design-to-order product offering and SMB/customer overlap with DesignAShirt.
- Zazzle: Custom products marketplace where users design and order personalized apparel and accessories — overlapping platform, customer, and product categories with DesignAShirt.
- RushOrderTees: Custom screen-print and embroidery apparel decorator with online design and ordering for t-shirts and apparel — direct competitor in the custom decorated apparel segment.
- Spreadshirt: Global custom apparel and accessories platform with a web-based design tool for creating and selling personalized clothing — comparable product, customer, and technology model to DesignAShirt.
- Printful: Print-on-demand and fulfillment platform for custom apparel and accessories, serving both creators and businesses with a similar online design-to-order workflow as DesignAShirt.
Emerging players
- Printify: Print-on-demand aggregator for custom apparel and accessories with a design tool, increasingly competing with traditional custom apparel decorators like DesignAShirt on price and selection.
Broad incumbents
- Vistaprint (Cimpress): Large-scale custom printing and marketing products platform whose custom apparel and promotional merchandise categories directly overlap with DesignAShirt's core offering, though it operates across a much broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
DesignAShirt social profiles
Digital presenceDesignAShirt financial estimates
Financial estimateRevenue estimate
Valuation estimate
DesignAShirt leadership team
Management profileNumber of profiles
Profiles1 record
DesignAShirt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DesignAShirt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DesignAShirt
What does DesignAShirt do?
DesignAShirt operates a web-based design and ordering platform that lets customers create, preview, and order custom t-shirts, apparel, and promotional products. The offering is delivered as a single unified online product accessible at designashirt.com, combining a self-service design tool with on-demand custom apparel production for individual and business buyers.
Is DesignAShirt a public or private company?
DesignAShirt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DesignAShirt founded?
DesignAShirt was founded in 2003. It employs 11 to 50 people.
Where is DesignAShirt based?
DesignAShirt is headquartered in Tempe, United States, in the North America region.
Who are DesignAShirt's main competitors?
Direct peers on record are Underground Printing, CustomInk, 4imprint, CafePress, Zazzle, RushOrderTees, Spreadshirt and Printful. Printify is listed as an emerging player. Vistaprint (Cimpress) is listed as a broad incumbent.
Does DesignAShirt have an API?
No public API is recorded for DesignAShirt.
What industry is DesignAShirt in?
DesignAShirt's product category is Custom Apparel and Promotional Products. Its primary akta.pro industry code is BPAFAEAG, Packaging & Product Brand Design. Its SIC code is 2300.