What Socialab does

Socialab (legal entity: SOCIALAB Advertising P.C.) is a privately held, full-service advertising agency headquartered in Athens, Greece, founded in 2009. The company began as a social-media experimentation lab producing viral campaigns and expanded into a digital-first agency spanning ATL (traditional broadcast/print/outdoor), BTL (targeted and experiential), Digital Marketing, Public Relations, and Education services, anchored by a 360° Strategy Management offering that integrates campaign planning across all channels for brand clients in Attica and Southeast Europe. The agency operates on a project-based, professional-services revenue model, engaging clients directly via phone and email, and reports a roster of 44 client logos on its website.

Underlying technology is not publicly disclosed; the agency's competitive differentiation is rooted in human creative talent rather than proprietary software, supplemented by structured education programs — a Professional Diploma in Digital Marketing delivered in partnership with ALBA Graduate Business School (established 2015) and an in-house 4-month training program for young executives — through which over 1,900 professionals have been trained, many joining Socialab as full-time staff. The company holds ISO 9001:2015, ISO 14001, and GDPR certifications, supporting credibility with regulated and enterprise clients, and maintains an active website, careers portal, newsletter, and social presence as its primary go-to-market channels. Socialab operates with 11–50 employees and is founder/management-controlled, with no disclosed parent company, private equity backing, or institutional investment.

Name

Socialab

Legal name

SOCIALAB Advertising P.C.

Website

https://socialab.gr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Socialab is a privately held, full-service digital-first advertising agency in Athens, Greece, founded in 2009. It serves brands and organizations with integrated 360° advertising, PR, and digital marketing services, supported by education programs through ALBA Graduate Business School.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Social Media Creative Agencies (Content & Community) (MPAAAAAE), Paid Social Advertising Management (MPAAACAC), Digital PR & Social Media Communications (MPAAADAJ), Social Media & Community Management (BPAFAAAE)

Keywords

• Advertising agency services
• Digital marketing agency
• Media planning buying
• Public relations services
• Brand strategy consulting

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising Services: Full-service advertising agency providing ATL, BTL, Digital, PR, and Education services. Revenue is generated through professional services including media planning, buying space and time, public relations, and creation of distinctive marks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Socialab is a digital-first full-service advertising agency delivering integrated marketing and communications services for brands and organizations. Its core offering is 360° Strategy Management, anchored by four service pillars — Above-the-Line (ATL) advertising, Below-the-Line (BTL) marketing, Digital Marketing, and Public Relations — supplemented by structured digital marketing education programs delivered through ALBA Graduate Business School and a 4-month in-house training program. Revenue is generated via professional services engagements covering media planning, buying space and time, public relations, and creation of distinctive marks.

Product overview

Socialab is a digital-first full-service advertising agency founded in 2009, offering a comprehensive suite of marketing and communication services. The company operates as a single integrated offering centered on 360° Strategy Management, supplemented by four service categories: ATL (Above-the-Line), BTL (Below-the-Line), Digital Marketing, and Public Relations. The agency also provides educational programs through partnerships with ALBA Graduate Business School and in-house training. The company's tagline 'Creating Buzz, Delivering Results' reflects its focus on generating brand awareness and measurable outcomes for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Strategy Management Comprehensive strategic consulting offering that serves as Socialab's core integrated service, helping brands maximize advertising ROI through unified campaign planning and execution across all marketing channels (ATL, BTL, Digital, PR). Targeted at brands and organizations seeking a single accountable partner for end-to-end communication strategy.
• ATL (Above-the-Line) Advertising Services Traditional above-the-line advertising services including television, radio, print, and outdoor campaigns designed to reach broad audiences for brand clients. Includes media planning, buying space and time, and creation of distinctive marks.
• BTL (Below-the-Line) Marketing Services Targeted below-the-line marketing services including direct marketing, point-of-sale activations, promotions, and experiential marketing activities aimed at specific audience segments.
• Digital Marketing Services Full suite of digital marketing capabilities spanning social media, viral campaigns, and online advertising, reflecting the company's origins as a social media experimentation lab ("Socialab"). Available for brands and organizations across Greece and Southeast Europe.
• Public Relations (PR) Services Reputation management and communications services helping brands manage their public image and media relationships as part of integrated 360° campaigns.
• Digital Marketing Education Programs Structured digital marketing education delivered via two channels: a 2-month Professional Diploma in Digital Marketing at ALBA Graduate Business School open to the public, and a 4-month in-house training program for inexperienced young executives. Serves both external learners and the agency's internal talent pipeline.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bold Ogilvy Greece: Bold Ogilvy is a long-established Athens-based full-service advertising agency offering creative, digital, and media services to Greek and multinational clients. Directly comparable to Socialab as a similarly scoped full-service agency operating in the same Athens market.
• Dentsu Creative Greece: Dentsu Creative Greece is part of the global Dentsu network and provides integrated advertising, digital, and brand experience services from Athens. Comparable to Socialab in its Athens footprint and full-service delivery model, though with the backing of a global holding company.
• Isobar Greece: Isobar is a digital-first creative and media agency that has operated in Greece as part of Dentsu's network, offering digital marketing, social, and commerce services. Comparable to Socialab's digital-first positioning and social media roots, though attached to a global network.
• Serviceplan Group: Serviceplan Group is Europe's largest independent agency group offering integrated advertising, digital, and communications services from multiple European hubs. Comparable to Socialab in positioning as a digitally fluent independent full-service agency in Europe.
• Thinkdigital: Thinkdigital is a Greek digital marketing and advertising agency offering performance, programmatic, and social media services in Greece and the Balkans. Directly comparable to Socialab in geography, digital-first focus, and social media advertising offerings, often competing for the same mid-market clients.

Broad incumbents

• Publicis Groupe Greece: Publicis Greece operates multiple agencies (Leo Burnett, Saatchi & Saatchi, Publicis etc.) offering full-service advertising and media services in the Greek market. Comparable as a regional incumbent competing for the same brand budgets as Socialab, but with significantly broader scale and holding-company resources.
• Havas Greece: Havas Greece is part of Havas Creative network and provides advertising, digital, and media services to Greek and regional clients. Comparable to Socialab in offering integrated services in the same geography, but with global parent backing.
• Wieden+Kennedy: Wieden+Kennedy is a global independent creative agency with offices in multiple markets offering brand, advertising, and digital services. Comparable to Socialab as an independent creative agency with full-service ambition, but operating globally at far greater scale.
• VMLY&R: VMLY&R is a global creative, digital, and commerce agency formed through WPP's merger of VML and Y&R. Comparable to Socialab in offering integrated brand, digital, and communications services; broader scale and global network resources set it apart.

Emerging players

• Dept Agency: Dept is a Netherlands-based digital agency offering creative, engineering, and marketing services across Europe with strong digital transformation focus. Comparable to Socialab as a European full-service digital agency, but operating at a much larger scale across multiple countries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/socialabgr
• Facebookfacebook.com/socialab.gr
• LinkedInlinkedin.com/company/socialab

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Socialab