Western States Metal Roofing

What Western States Metal Roofing does

Western States Metal Roofing is a Phoenix, Arizona-based manufacturer and direct distributor of metal roofing and siding panels serving residential, commercial, and architectural customers across the USA, Canada, and Mexico. The company operates four facilities — two in Arizona (Phoenix manufacturing headquarters and Tucson distribution), one in Nevada, Texas serving the Dallas/Ft. Worth region, and one in Spokane Valley, Washington serving the Pacific Northwest — and sells exclusively direct-to-customer through its website and sales team. Its product portfolio spans exposed fastener panels (7/8" Corrugated, PBR/R Panel, Western Rib® 7.2 Panel), standing seam systems (Western Lock® Snap Lock, Mechanically Seamed, Nail Strip), concealed fastener wall panels (Board & Batten, T-8 PlankWall®, T-Groove®, Western Reveal®, Narrow Groove®, Western Wave®), and specialty materials (Corten weathering steel, copper, aluminum, perforated panels, Zinc Patina® finishes) across more than 100 colors and PVDF/SMP paint systems. Supporting offerings include metal coil and flat sheets, custom trim and flashings, synthetic underlayment, fasteners, and complementary digital tools — E-Samples® for 8K interactive panel visualization, Color Visualizer for home preview, and Spec Builder for architectural specifications — alongside on-site roll forming for custom-length panels up to 32 feet.

The business model is manufacturer-direct one-time sales with project-based revenue streams; homeowners face a $3,000 minimum order threshold, while contractors and architects receive quotes without the same floor. Pricing is unit-based with a 3% credit card surcharge, a 14-day return window subject to a 25% restocking fee, and non-returnable custom-cut orders. Customer acquisition is driven by an extensive content marketing apparatus — a learning center blog, YouTube installation videos, a weekly newsletter, free sample programs (up to 5 free samples), and interactive visualization tools — positioning the company as an educator-first brand for the metal roofing category. The company is a privately held trade name of Western States Decking, Inc., an Arizona corporation, with no institutional investor or private equity sponsorship disclosed and no public revenue figures available. Brand architecture spans five dedicated sub-brand websites for Corten, Copper Roofing Supply, Aluminum Roofing, Metal Deck, and Perforated panels, each targeting a specific material vertical.

Name

Western States Metal Roofing

Legal name

Western States Decking, Inc.

Website

https://westernstatesmetalroofing.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Western States Metal Roofing is a Phoenix-based manufacturer and direct distributor of metal roofing and siding panels, serving homeowners, contractors, and architects across the USA, Canada, and Mexico from four facilities in Arizona, Texas, and Washington.

Ownership category

akta.pro rank

Product category

Metal Roofing Panels

NAICS

Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Products Manufacturing (33232), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

SIC

Sheet Metal Work (3444), Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Metal Roofing Systems (IMADAFAB)

akta.pro secondary industries

Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG), Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM)

Keywords

• Metal roofing panels
• Standing seam roofing
• Corrugated metal panels
• Metal siding systems
• Metal roof manufacturing

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Metal Panel Sales: One-time sales of metal roofing and siding panels. Products include exposed fastener panels (7/8 Corrugated, PBR Panel, Western Rib), standing seam panels (Snap Lock, Mechanically Seamed, Nail Strip), concealed fastener panels (Board & Batten, T-Groove, Western Reveal), and specialty panels (Western Wave, T-8 PlankWall wood-look panels).
2. Accessories and Components: Sales of complementary products including fasteners, trim and flashings, underlayment, foam closures, pipe boots, sealants, metal purlins, and deck products.
3. Custom Processing Services: Custom metal processing including coil slitting, custom lengths, and on-site roll forming services.
4. Shipping and Freight: Delivery services throughout USA and Canada with various freight options including same-day pickup, next-day delivery, LTL, and flatbed shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Western States Metal Roofing manufactures and distributes metal roofing and siding panels through a direct-from-manufacturer sales model. The product portfolio includes standing seam (Snap Lock, Mechanically Seamed, Nail Strip), exposed fastener (7/8" Corrugated, PBR Panel, Western Rib), and concealed fastener siding systems (Board & Batten, T-Groove, Western Reveal, T-8 PlankWall) in steel (Galvalume, galvanized), aluminum, copper, Corten/bare steel, and specialty finishes. The company also offers metal coil, flat sheets, metal deck, accessories, trim and flashings, and on-site roll forming services.

Product overview

Western States Metal Roofing is a manufacturer and distributor of metal roofing and siding panels operating from multiple facilities in Phoenix AZ, Tucson AZ, Dallas/Ft. Worth TX, and Spokane Valley WA. The product portfolio centers on two main metal roofing systems: Standing Seam (concealed fastener premium panels including Western Lock® Snap Lock, Mechanically Seamed, and Nail Strip variants with seam heights from 1" to 2") and Exposed Fastener panels (7/8" Corrugated, Ag Panel, PBR Panel, and Western Rib® 7.2 Panel). Metal siding offerings include concealed fastener systems (Metal Board & Batten, T-8 PlankWall®, T-Groove®, T-Reveal®, Western Reveal®, Narrow Groove®, and WAV® Panels) plus exposed fastener siding. Supporting products include metal coil and flat sheets (20", 24", 48" widths), metal deck (roof and floor deck), comprehensive accessories (fasteners, trim, underlayment, purlins), and specialty finishes (Zinc Patina®, wood-look prints, copper colors, rusted finishes). The company offers complementary digital tools including E-Samples® for virtual panel visualization, Color Visualizer for design preview, and Spec Builder for architectural specifications. Service offerings include on-site roll forming for custom panels up to 32 feet, with delivery throughout the USA and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Corten: Corten and bare steel metal roofing and wall panel products including A606-4 steel
• Copper Roofing Supply
• Aluminum Roofing
• Metal Deck
• Perforated

Products and services

• Standing Seam Metal Roofing Premium concealed-fastener metal roofing panels offering maximum weather-tightness. Includes Snap Lock (1.75" deep), Mechanically Seamed (1", 1.5", 2" seam heights), and Nail Strip (1" or 1.5") configurations. Used by homeowners, contractors, and architects for residential and commercial roofing applications.
• Exposed Fastener Metal Roofing Cost-effective metal roofing panels with visible fasteners. Profiles include 7/8" Corrugated, Ag Panel, PBR Panel/R Panel, and Western Rib (7.2 Panel). Designed for pre-engineered metal, post-frame, agricultural, and commercial buildings.
• Metal Siding Panels Metal wall and siding panels available in both exposed and concealed fastener systems for residential and commercial applications. Concealed fastener options include Metal Board & Batten, T-8 PlankWall, T-Groove, T-Reveal, Western Reveal, Narrow Groove, and Western Wave Panels.
• Metal Coil and Flat Sheets Metal coil available in 20", 24", and 48" widths with custom width processing. Flat sheets in 48" width. Available in Galvalume, galvanized, aluminum, copper, and Corten materials.
• Metal Deck Metal roof deck (B-Deck HSB-36, N Deck N-24, HSN-3) and floor deck (Formlok) products for commercial construction applications. Same-day pickup or next-day delivery available in Arizona.
• On-Site Roll Forming Service Mobile roll forming service that produces custom metal panels up to 32 feet in length at the job site, eliminating long lead times for custom length panels. Available to contractors across the company's service areas.
• Aluminum Products Complete line of aluminum roofing panels, wall panels, flat sheets, and coil. Targeted at coastal environments due to aluminum's corrosion resistance.
• Copper Products Premium copper roofing, wall panels, flat sheets, and coil. Longest-lasting metal roofing material that develops a protective patina over time.
• Corten and Bare Steel Products Weathering steel products (A606-4/A588) that naturally rust to form a protective patina layer. Includes metal roofing, wall panels, flat sheets, and coil.
• Zinc Patina Panels Pre-painted metal finish mimicking weathered zinc roof patina. Available in Western Lock standing seam, 7/8" corrugated, PBR panel, Western Rib, T-Groove flush wall, Western Reveal, and Western Wave panel profiles.

Quantifiable outcome

• Over 100 color and finish options available vs typical 10-color competitor offerings
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• MetalDeck.comminorOthersRelated company specializing in metal roof deck and floor deck products. Referenced as a separate entity for deck-specific product inquiries and sales.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• MBCI (Metal Building Components Inc.): MBCI is one of the largest US manufacturers of metal roofing and wall panels, offering exposed-fastener, standing-seam, and architectural panels through a multi-region manufacturing and distribution footprint — directly comparable to Western States' model of selling panels, trim, and accessories direct to contractors and developers.
• Metal Sales Manufacturing Corporation: Metal Sales operates a national network of roll-forming facilities producing metal roofing, wall, and decking panels for commercial, agricultural, and architectural customers; its product mix (PBR/R-Panel, standing seam, soffit, and retrofit panels) overlaps heavily with Western States' exposed fastener and concealed fastener lines.
• ATAS International: ATAS manufactures architectural metal roofing, wall, ceiling, and soffit panels in aluminum, steel, copper, and zinc — directly comparable to Western States' specialty sub-brand strategy (Copper Roofing Supply, Corten, Aluminum Roofing, Zinc Patina) and its focus on architects and design-build customers.
• Berridge Manufacturing Company: Berridge produces architectural standing-seam and exposed-fastener metal panels, soffits, and accessories with proprietary color systems — directly comparable to Western States' Western Lock®/Western Reveal® proprietary panel families and the 100+ color finish offering.
• Taylor Metal Products: Taylor Metal Products manufactures exposed-fastener and standing-seam roofing, siding, and structural panels distributed through regional dealers across the western US — sharing Western States' customer base of contractors and homeowners in the same geographies.
• Reed's Metals: Reed's Metals operates a multi-state network of metal roofing and components branches in the southern US, manufacturing exposed-fastener panels, standing seam, and trim — a closely analogous regional roll-former-and-distributor model to Western States.

Broad incumbents

• CENTRIA (Nucor): CENTRIA, part of Nucor, is a large incumbent supplying architectural and insulated metal wall/roof panels for commercial and institutional buildings; it competes with Western States on the concealed-fastener architectural wall panel side (T-Groove, Western Reveal, T-8 PlankWall).
• Firestone Metal Products (UnaClad / Metalera): Firestone Metal Products / UnaClad manufactures flat seam, standing seam, and architectural metal roofing systems distributed through commercial roofing channels — overlapping with Western States' standing-seam and specialty architectural panel lines (Zinc Patina, Copper, Corten).

Emerging players

• East Coast Metal Roofing: East Coast Metal Roofing is an online-direct metal roofing specialist targeting homeowners with educational content and visualization tools — comparable to Western States' homeowner segment, color visualizer strategy, and direct-to-consumer tactics, though skewed to the Eastern US.
• Decra (Fletcher Building) roofing systems: Decra produces stone-coated and lightweight metal roofing systems for residential and commercial applications, targeting architect and homeowner buyers through certified installer networks — competing indirectly with Western States' premium residential metal roofing line and homeowner-direct motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/westernstatesmetalroofing
• Xx.com/weststatesmetal

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western States Metal Roofing