Whaleclub

What Whaleclub does

Whaleclub currently operates as an Indonesian-market direct-to-consumer online lottery and gaming storefront at whaleclub.co. The platform offers three core product verticals — Toto (/toto), Slot (/slot), and Togel (/togel) — and positions itself as a 'bandar togel online terbaik' (best online lottery dealer) with broad market (pasar) coverage and transparent betting systems. Pricing is denominated in Indonesian Rupiah, with a sample product listed at IDR 888.88, and the site uses a conventional e-commerce flow (product detail page, quantity selector, Add To Cart). Consumer conversion is funneled through a separate subdomain, yakale.me, which hosts dedicated login (yakale.me/LpLs3) and registration (yakale.me/LpLs4) endpoints. The OLXTOTO brand is co-marketed across the header, footer, and product imagery, indicating a brand-affiliation or white-label relationship; the legal and operational structure of that tie-up is not disclosed.

The business model is transaction-fee based on consumer bets across the gaming and lottery product set, with no subscription tiers or membership pricing disclosed and no mobile app or third-party distribution channels identified. The registered firmographic profile (Hong Kong-domiciled, founded 2014, 11-50 employees, historically associated with leadership such as Perry Steegen as founder & CEO, Christian Krause, Jessica Lee, and Petar Zivkovski) describes a substantially different entity — a Hong Kong-based global zero-fee bitcoin trading platform — than the current whaleclub.co storefront. This discrepancy (legacy 2014 crypto-trading identity vs. current 2024 Indonesian Togel/gaming storefront) suggests possible domain repurposing, change of control, or stale third-party catalog data, and is itself a material diligence flag for any investor.

From a go-to-market standpoint, all distribution is direct: the whaleclub.co site acts as both a content surface and transactional storefront, with no social, paid, or channel-partner presence identified in the source material. Technology stack, regulatory licensing, certifications, and compliance posture are not disclosed.

Name

Whaleclub

Website

https://whaleclub.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Whaleclub operates an Indonesian-market direct-to-consumer online lottery and gaming storefront at whaleclub.co, offering Togel, Toto, and Slot products to individual consumers via an e-commerce checkout flow with OLXTOTO brand co-marketing.

Ownership category

akta.pro rank

Product category

Online Lottery and Gaming (Togel)

NAICS

Gambling Industries (7132)

akta.pro primary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• Online lottery services
• Gambling platform operator
• Togel betting services
• Digital casino gaming
• Online gaming platform

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Online Lottery (Togel) and Gaming Products: Whaleclub operates an online lottery (Togel) and gaming platform offering products including Toto, Slot, and Togel across multiple markets (pasar). The primary revenue stream is derived from consumer bets placed on lottery and gaming products, with a product price point of IDR 888.88 visible on the storefront. The platform functions as a direct-to-consumer e-commerce storefront for gaming products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Whaleclub runs an online gambling storefront branded OLXTOTO that offers Togel (online lottery), Toto, and Slot gaming products to Indonesian consumers. Users access the platform via whaleclub.co, with login and registration redirected to yakale.me, and purchase products at IDR-denominated unit price points (e.g., IDR 888.88) using an Add To Cart flow. The platform markets itself as a 'bandar togel online terbaik' with broad market (pasar) coverage and a transparent betting system.

Product overview

Whaleclub is an online lottery and gambling platform offering Togel (online lottery), Toto, and Slot games. The platform operates as a unified service where users can access multiple game types including lottery markets and slot machine games. The site features a store section for purchasing and an OLXTOTO branded interface.

Differentiator

Problem solved

Functional benefit

Products and services

• Toto Online toto (lottery) game category offering lottery betting services to Indonesian consumers through the whaleclub.co storefront under the OLXTOTO brand.
• Slot Online slot machine games available through the Whaleclub platform, offered to Indonesian consumers via the whaleclub.co storefront under the OLXTOTO brand.
• Togel Togel (online lottery) games with multiple pasar (markets) and a transparent betting system, offered to Indonesian consumers through the whaleclub.co storefront under the OLXTOTO brand.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OLXTOTOminorOthersOLXTOTO appears as a co-branded logo on the Whaleclub website (whaleclub.co), displayed in the header navigation and footer. The nature of the relationship is not explicitly described in the source data — it may be a brand affiliation, white-label arrangement, or co-marketing relationship. No formal partnership announcement, integration details, or strategic rationale were provided in the source material.

Recent moves4 records

Expansion highlights3 records

Direct peers

• SGP49 / Singapore Pools-style affiliates: SGP49 and similar Singapore-market lottery affiliates aggregate Singapore, Hong Kong, and Sydney pasaran for Indonesian bettors. They are direct peers in the 'multi-market Togel' category, competing on the breadth of pasaran coverage that Whaleclub also highlights as a differentiator.
• Hk Pools / Hongkong Pools affiliate networks: Hongkong Pools-style affiliate and result-aggregation sites drive traffic into Indonesian Togel operators by publishing live draw results. They are functionally adjacent competitors and traffic sources for the same end user that Whaleclub targets, and often operate as Togel bookmakers themselves.
• Dewatogel: Dewatogel is a long-running Indonesian online Togel (lottery) platform offering multiple pasaran (markets) and slots to local consumers, with a similar self-serve storefront and IDR pricing model. It is a directly comparable operator competing for the same Indonesian Togel player base.
• KudaTogel (Kudaslot): KudaTogel/Kudaslot is an Indonesian-facing online Togel and slot operator that combines lottery and casino-style gaming under a single wallet. It is directly comparable to Whaleclub on product mix (Togel + Slot) and on the Indonesian consumer segment.
• OLXTOTO: OLXTOTO is co-branded directly on the Whaleclub storefront and effectively powers the current user experience; it is the closest direct peer, operating the same Togel/Slot/Toto product mix for Indonesian consumers. The relationship appears to be brand affiliation or white-label, making OLXTOTO both a partner and the most direct comparable.
• Togelup: Togelup is a mobile-first online Togel and slot platform serving Indonesian and broader Southeast Asian consumers. It overlaps directly with Whaleclub on Togel product, IDR localization, and target demographic, and is a key direct competitor in the same vertical.

Others

• Pgsoft (PG Soft): PG Soft is a mobile-first slot game provider widely used by Indonesian Togel+Slot aggregators. It is comparable as a supplier to the same slot product category that Whaleclub's 'Slot' vertical depends on, and as a peer in the broader slot distribution value chain.
• Pragmatic Play: Pragmatic Play is a major B2B slots and live casino game provider whose slot titles populate many Indonesian-facing Togel + Slot aggregators. It is comparable to Whaleclub as a slot-game ecosystem participant and as a potential supplier/partner for the platform's 'Slot' vertical.

Broad incumbents

• IDN Poker / IDN Play network: IDN Poker is one of the largest Southeast Asian online poker and gaming networks, including Togel-style and casino products. It is comparable as a broad incumbent serving the same regional consumer base, and as a structural competitor for share of wallet across gambling verticals.
• SBOBET / SBOTOP: SBOBET/SBOTOP is an established Asian-facing online gambling operator covering sportsbook, casino, and other verticals. It is a broad incumbent comparable to Whaleclub as an Asia-targeted online gambling brand, with overlapping end users but a more diversified, licensed product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/whaleclubco
• LinkedInlinkedin.com/company/whaleclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whaleclub