What Hao Finder does

Hao Finder, operated by Nakibolis Heirs Limited and founded in 2015, is a technology-enabled real estate platform headquartered in Nairobi, Kenya (with a corporate address in Hillside, New Jersey). The company runs a marketplace where property seekers can post buy/rent requests for free while monetizing on the supply side through Property Boost — a three-tier USD subscription (Starter $19, Professional $69, Agency $169 per month) targeting agents, brokers, developers, landlords and lenders. Underlying technology includes an AI-powered property matching engine (94% match success in 24 hours), a 21-point TrueAgent verification checklist integrated with Kenya's Ardhi Sasa land registry, a PropertyDCI due diligence platform, and the PropGPT AI marketing hub for automated content and video generation; infrastructure is hosted on Google Cloud Firebase with NVIDIA AI compute support.

The business model layers subscription recurring revenue, per-listing fees, professional services (content, video, ads management, websites), and sponsored advertising, with billing in USD and a 30% deposit/70% balance structure. Customer concentration is split between property seekers (consumers) and a long-tail of SMB agents/landlords, alongside enterprise accounts among developers and lenders. The reported reach is 1.6M biannual unique users across more than five thousand verified listings, with the company positioning itself as the #1 rental network in East Africa and an operating footprint spanning Kenya, Uganda, Tanzania, Rwanda, Ghana, Nigeria, Zimbabwe, South Africa, and the United States.

The product surface has expanded beyond listings into a multi-brand ecosystem: Hao PMS (property management), Hao Pay (payments), SmartMove.co.ke (home services — cleaning, fiber, moving, security, insurance, furniture, legal, energy), and the Property Leadership Academy (3,500+ certified professionals across 15 Kenyan counties). Cross-listing partnerships with 200+ global portals — including Propertyfinder.ae, Zillow, Bayut, Airbnb, and Property24 — extend distribution without additional inventory build-out. The company appears bootstrapped; the only disclosed capital event is a 2023 AcceliCITY program entry with $0 disclosed funding and headcount is reported at 1–10 employees, leaving actual financial scale non-disclosed.

Name

Hao Finder

Legal name

Nakibolis Heirs Limited

Website

https://haofinder.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Hao Finder is a Nairobi-based (Nakibolis Heirs Limited) technology-enabled real estate marketplace serving property seekers, agents, landlords, developers and lenders across East Africa and beyond, monetizing via tiered subscriptions, due diligence (PropertyDCI), AI marketing (PropGPT), and property management (Hao PMS).

Ownership category

akta.pro rank

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Property Boost Subscription Plans: Three-tier subscription model (Starter $19/month, Professional $69/month, Agency $169/month) with 30% deposit upfront and 70% balance in 30 days. Provides unlimited listings, lead credits, AI tools, and professional services depending on tier. Monthly billing.
2. Per-Listing Fees: Unlimited Property Listings plan charges $4 USD per listing with premium placement and enhanced visibility.
3. Professional Services: A la carte services including property content creation ($21/article), video ads and social media posters ($7/poster), digital ads management ($69/month), and website development ($210 one-time).
4. Sponsored Advertising: Advertising placements within the platform targeting homeowners, renters, and property investors at KES 500/day minimum.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Hao Finder operates an AI-powered property marketplace and technology platform for buying, renting, and selling property across Kenya and East Africa. The platform combines a consumer-facing property search portal with verified listings and AI matching, a B2B agent marketing suite (Property Boost with PropGPT AI tools), property due diligence verification (PropertyDCI), a property management system (Hao PMS), and an education academy for real estate professionals.

Product overview

Hao Finder is a property technology platform operated by Nakibolis Heirs Limited, offering a multi-product ecosystem for property seekers, investors, and agents across Kenya and East Africa. The core platform provides AI-powered property search, buying, renting, and selling services, supplemented by Property Boost — a premium marketing suite featuring PropGPT AI Marketing Hub for content generation, lead generation tools, and video creation. Additional modules include PropertyDCI for due diligence verification, Hao PMS for property management, Agent Finder for realtor connections, Property Leadership Academy for professional education, and Hao Pay for transaction payments. The platform serves both consumer and B2B segments with pricing in USD and local currency.

Differentiator

Problem solved

Functional benefit

Brands

• Property Boost: Premier real estate listing and marketing service offering unlimited property listings, qualified leads, video ads, content creation, website development, and digital ads management for real estate agents and brokers.
• PropGPT
• Property Leadership Academy
• PropertyDCI

Quantifiable outcome

• 94% property match success rate
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Propertyfinder.aecoreChannel Partner/ Reseller/ DistributorCross-listing partnership enabling property listings to be distributed on Propertyfinder.ae, extending Hao Finder's reach to Middle East property audiences.
• Jiji.co.kecoreChannel Partner/ Reseller/ DistributorKenya-focused classifieds platform partnership for property listing distribution to local property seekers.
• AirbnbcoreChannel Partner/ Reseller/ DistributorShort-term rental listing partnership enabling property owners to list vacation rentals and guest houses on both platforms.
• BuyRentKenyacoreChannel Partner/ Reseller/ DistributorKenyan property portal cross-listing partnership for domestic property distribution.
• Property24coreChannel Partner/ Reseller/ DistributorMajor South African property portal partnership enabling cross-border listing visibility across East and Southern Africa.
• Booking.comcoreChannel Partner/ Reseller/ DistributorShort-stay and hotel/guest house listing partnership for temporary accommodation properties listed on Hao Finder.
• Facebook MarketplacecoreChannel Partner/ Reseller/ DistributorSocial media marketplace listing partnership for broad consumer reach and social sharing of property listings.
• Realtor.comminorChannel Partner/ Reseller/ DistributorUS-based real estate portal partnership for international property exposure to US-based buyers and diaspora investors.
• BayutminorChannel Partner/ Reseller/ DistributorUAE property portal partnership targeting Middle East investors interested in Kenyan property.
• Private Property (South Africa)minorChannel Partner/ Reseller/ DistributorSouth African property platform partnership for cross-border listing distribution in Southern Africa.
• Google Cloud (Firebase)coreTechnology or IntegrationCloud infrastructure powered by Google Cloud Firebase, providing hosting, database, authentication, and analytics capabilities for the platform.
• NVIDIAcoreTechnology or IntegrationGPU and AI computing technology partnership supporting AI-powered property matching, PropGPT AI marketing hub, and machine learning capabilities.
• Government of Kenya ICT AuthoritycoreStrategic or Co-development PartnerGovernment partnership with Kenya ICT Authority for digital infrastructure support and potential integration with national property/land digitization initiatives.
• Ardhi SasacoreTechnology or IntegrationIntegration with Kenya's Ardhi Sasa land digitization portal for property verification and title deed validation services (referenced in PropertyDCI platform).
• ZillowminorChannel Partner/ Reseller/ DistributorUS property portal partnership for international property exposure to North American buyers and diaspora investors.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bayut: UAE/MENA property portal incumbent with agent subscriptions and marketing tools. Named as a Hao Finder partner and offers comparable B2B subscription tiers to real estate agents.
• Zillow: US-centric incumbent property platform. Comparable listings and marketing business model at vastly larger scale; named as a Hao Finder partner for diaspora investor reach.

Direct peers

• BuyRentKenya: Kenya's leading domestic property portal for listing and searching houses, land, and rentals. Direct overlap with Hao Finder's core Kenyan property listing marketplace and explicitly named as a cross-listing partner.
• PropertyPro (Nigeria): Nigeria-focused property portal with verified listings, agent tools, and marketing services. Closest English-speaking African proptech peer with similar product surface and emerging-market dynamics to Hao Finder.
• Property24 Kenya: Major South African-rooted property portal with established Kenyan presence for residential and commercial listings. Competes directly with Hao Finder on agent subscriptions and consumer listings in Kenya.
• Jiji.co.ke: Kenya's largest general classifieds marketplace with a substantial property vertical. Overlaps directly on rental and sale listings and is also a Hao Finder cross-listing partner, underscoring product adjacency.
• Propertyfinder.ae: Middle East property marketplace with active African expansion. Comparable listings platform model targeting emerging markets and explicitly named as a Hao Finder cross-listing partner.

Emerging players

• Idealista: Pan-European and Latin American property platform with strong agent subscription business model. Comparable marketplace + agent tools + monetization architecture that Hao Finder replicates in East Africa.
• Lamudi: Emerging-market-focused property portal originating in Africa and now operating across Asia. Direct analog as a digital-first listings platform serving under-penetrated real estate markets similar to Kenya.

Others

• Zillow Offers (Farejunction/NAS): US residential listings platform and Hao Finder partner. Adjacent rather than directly competing - serves as cross-listing distribution into the North American buyer pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/haofinder
• LinkedInlinkedin.com/company/haofinder
• Facebookfacebook.com/haofinder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hao Finder