What Goodhood does

Goodhood is a London-based independent retailer operating as a multi-brand direct-to-consumer e-commerce platform branded a 'Creative Life Store.' It was founded in 2007 and operates with 51-100 employees, running a Shopify-based storefront with localized versions for UK, EU, and International shoppers. The company curates a portfolio of over 100 international labels across menswear (e.g., Cav Empt, Stussy, Snow Peak, Nike, Adidas, Estudio Niksen, BoTT, thisisneverthat), womenswear (e.g., Aries, Damson Madder, Beams Boy, SUSUMU, Margesherwood), home and lifestyle (e.g., HAY, Ferm Living, Alessi, Teenage Engineering, Snow Peak), and face + body (Aesop, Comme des Garçons Parfums, 19-69, Malin+Goetz).

Beyond third-party brands, Goodhood owns and operates four proprietary labels under 'Goodhood Brands': Goodhood Worldwide (menswear staples), Goodhood Lifestore (home goods), Goodhood London (accessories), and the collaborative brand Thank You For Being My Friend. Revenue is generated through unit-priced product sales with a typical range from approximately $17 for smaller accessories to over $900 for premium outerwear. The company runs seasonal promotions (up to 60% off) and offers payment optionality including Klarna buy-now-pay-later, Shop Pay, PayPal, Apple Pay, and Google Pay.

Go-to-market is direct-to-consumer with a community-led brand positioning, including a 'Good People' editorial series featuring artists, musicians, and cultural figures, supported by an active 'Culture' content blog and organic social presence across Instagram, Facebook, Twitter, and Pinterest, plus an email newsletter offering 10% off first orders. No funding rounds, parent company, executive team details, or revenue figures are publicly disclosed; the business appears to be privately held and founder-owned.

Name

Goodhood

Legal name

Goodhood

Website

https://goodhoodstore.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Goodhood is a London-based independent multi-brand e-commerce retailer (DTC) curating contemporary streetwear, lifestyle, and beauty products from 100+ international brands and four proprietary labels across UK, EU, and International markets.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Goodhood generates revenue through direct product sales of curated streetwear, contemporary fashion, footwear, accessories, and lifestyle products. The company acts as an independent retailer, selling products from international brands across Menswear, Womenswear, and Lifestore categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Goodhood is a London-based independent multi-brand retailer operating primarily through an e-commerce storefront built on Shopify, selling a curated selection of contemporary streetwear, footwear, accessories, home goods, and beauty products from over 100 international labels across Menswear, Womenswear, and Lifestore categories. The business curates and resells third-party brands (Cav Empt, Stussy, Nike, Adidas, Snow Peak, HAY, Ferm Living, Aesop, etc.) alongside proprietary in-house labels (Goodhood Worldwide, Goodhood Lifestore, Goodhood London) and a collaborative brand (Thank You For Being My Friend).

Product overview

Goodhood is a London-based creative life store and independent retailer operating as a multi-brand e-commerce platform built on Shopify. The business functions as a curated fashion and lifestyle retailer offering three distinct product pillars: (1) Men's and Women's contemporary streetwear through a carefully selected portfolio of global brands including Cav Empt, Stussy, Nike, Adidas, Estudio Niksen, Snow Peak, and Korean labels like DALA and Margesherwood; (2) Goodhood's proprietary brands comprising Goodhood Lifestore (home goods), Goodhood Worldwide (clothing), Goodhood London (accessories), and the collaborative brand Thank You For Being My Friend; and (3) Lifestore covering home categories including kitchen and dining, audio and technology, lighting, ceramics, candles, outdoor and camping, books, records, and pets products. The Face + Body section rounds out the offering with curated beauty and grooming products. The store operates a seasonal sale and dedicated launches section for sneaker and product drops.

Differentiator

Problem solved

Functional benefit

Brands

• Goodhood London: One of the Goodhood in-house brands.
• Goodhood Worldwide
• Goodhood Lifestore
• Thank You For Being My Friend

Products and services

• Goodhood Worldwide Goodhood's proprietary menswear collection featuring everyday wardrobe staples such as the Military Fatigue Pant, Carpenter Pant, Mechanics Jacket, and G Cap, positioned as accessible essentials for design-conscious consumers.
• Goodhood Lifestore Goodhood's proprietary home and lifestyle line offering curated products such as the Classic T-Shirt 160gsm and signature umbrellas, sold alongside third-party lifestyle brands within the Lifestore category.
• Goodhood London Goodhood's in-house house brand offering lifestyle products and accessories, including signature items such as the No 78 Umbrella, positioned as flagship store items representing the Goodhood identity.
• Thank You For Being My Friend An in-house collaborative brand sold exclusively at Goodhood, offering clothing and accessories with distinctive branding operated under the Goodhood Brands umbrella.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• END Clothing: END Clothing is a UK-based multi-brand contemporary streetwear and menswear retailer offering curated global labels (including Nike, Adidas, Stussy) across both e-commerce and physical stores. Most directly comparable peer to Goodhood in size, geography, and brand portfolio.
• Slam Jam: Slam Jam is an Italian curated streetwear and contemporary fashion retailer carrying many of the same niche labels as Goodhood (Cav Empt, Stussy, etc.). Closely matched positioning around design-forward multi-brand curation with strong cultural/community identity.
• Hanon: Hanon is a Scottish/UK independent streetwear retailer carrying a similar curation of premium global streetwear, footwear, and lifestyle brands. Comparable scale, brand portfolio, and culturally-engaged positioning to Goodhood.
• Tres Bien: Tres Bien is a Swedish curated streetwear and contemporary menswear retailer with a similar designer-led multi-brand selection. Comparable independent positioning and cultural-cachet-driven merchandising approach.
• Holypopstore: Holypopstore is a Barcelona-based independent streetwear and contemporary fashion retailer carrying comparable international streetwear and lifestyle brands. Similar boutique scale and curation philosophy to Goodhood.
• Norse Store: Norse Store is the retail arm of Norse Projects, offering a curated mix of Scandinavian and international contemporary menswear, footwear, and home. Comparable premium positioning and design-led merchandising to Goodhood's menswear pillar.
• Antonia: Antonia is a Milan-based multi-brand concept store curating premium fashion, footwear, and lifestyle brands including many labels also stocked at Goodhood. Comparable multi-category luxury-adjacent retail concept.
• LN-CC: LN-CC is a London-based concept store and online retailer offering a curated edit of contemporary fashion, footwear, and lifestyle brands. Directly comparable geography, scale, and premium streetwear-adjacent positioning.

Broad incumbents

• SSENSE: SSENSE is a Canadian-based global multi-brand luxury and streetwear e-commerce platform operating at significantly larger scale than Goodhood. Same customer segment and brand portfolio, but much broader catalog and global reach.
• HBX (Hypebeast): HBX is the global e-commerce arm of Hypebeast, offering curated streetwear, footwear, and lifestyle products. Overlaps with Goodhood on streetwear curation but operates at significantly larger scale and with broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goodhoodstore
• Facebookfacebook.com/thegoodhoodstore
• Instagraminstagram.com/goodhood
• Pinterestpinterest.co.uk/goodhoodstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodhood