PROMATION

What PROMATION does

PROMATION Inc. USA is a privately held industrial automation company founded in 1999 and headquartered in Kenosha, Wisconsin, that designs, integrates, and services robotic and material-handling equipment for North American electronics manufacturers and contract manufacturers operating in SMT (surface-mount technology) and EMS (electronics manufacturing services) environments. Its core product portfolio spans robotic soldering (organized into Eco, E, N, F, and M series differentiated by power, precision, and vision capability), robotic dispensing, robotic screw driving, PCB handling equipment (conveyors, loaders, inspection stations, sorters, inverters), intelligent mobile robot (AMR) line loaders/unloaders, collaborative robots distributed under the TECHMAN USA brand, X-ray inspection and component counting under the SEAMARK brand, and supporting QUICK-brand soldering tools and accessories. Notable proprietary technical components include integrated machine vision (TM Vision), an AI module for active visual learning (TM AI+), a patented-style intuitive programming interface (TMflow), an extended vision deployment system (TM SmartEdge), a smart factory management platform (TMmanager) with MES connectivity, hot-bar thermal feedback with thermocouple-on-tip control, solder-spool perforation for flux out-gassing, and AI-driven X-ray component counting claiming 99.99% accuracy.

The business model is primarily direct enterprise sales of quote-based industrial equipment with multi-year contract cadence, supplemented by complimentary PROlab proof-of-concept services (sample soldering with IPC-certified specialists, laser marking demos, and solder spool perforation) that support deal qualification and ROI justification. Pricing is not publicly disclosed; customers engage through consultation. Customer segments include primary electronics manufacturers and contract manufacturers (vertical segmentation) and secondary use cases in LED manufacturing, smart-factory/Industry 4.0 deployments, and, as of December 2025, nuclear-energy automation through an MoU with Westinghouse Electric Company covering AP1000 and AP300 reactor robotics, tooling, and equipment for Canada and global markets.

Name

PROMATION

Legal name

PROMATION Inc. USA

Website

https://promationusa.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

PROMATION Inc. USA is a private, Kenosha, Wisconsin-based industrial automation supplier founded in 1999 that designs, integrates, and services robotic soldering, dispensing, screw driving, collaborative robots, PCB handling, mobile robots, and X-ray inspection equipment for North American electronics manufacturers and contract manufacturers.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment for Electronics Manufacturing

NAICS

Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL)

Keywords

• Industrial automation equipment
• Robotic soldering systems
• PCB handling automation
• Collaborative robotics
• X-ray inspection equipment

Headquarters

HQ city

Kenosha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Robotics Equipment Sales: Sale of robotic systems including collaborative robots (Techman), soldering robots, dispensing robots, screw driving robots, and mobile robot solutions for electronics manufacturing
2. PCB Handling Equipment: Conveyors, loaders, unloaders, accumulation stations, inverter stations, and other SMT automation equipment for production lines
3. X-Ray Inspection & Component Counting Systems: Seamark branded microfocus X-ray inspection machines and component counting solutions for inventory management in electronics manufacturing
4. Proof-of-Concept & Testing Services: Complimentary soldering services, laser marking testing, and solder spool perforation services to demonstrate capabilities and justify ROI for customers
5. Integration & Custom Solutions: Custom engineering, integration kits, and tailored automation solutions including safety enclosures and in-line configurations

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

PROMATION is an automated solutions supplier for microelectronics manufacturers, designing, selling, and integrating industrial robotic systems and PCB handling equipment for electronics assembly lines. Its portfolio spans robotic soldering, robotic dispensing, robotic screw driving, collaborative robots (Techman), mobile robot solutions, PCB conveyors/loaders/sorters, and Seamark X-ray inspection and component counting systems sold under multiple sub-brands including TECHMAN USA, PANDA Robotics, SEAMARK USA, and QUICK.

Product overview

PROMATION is an automation solutions provider for electronics manufacturing offering a comprehensive portfolio of robotic and handling equipment. The product lineup centers on a PCB Handling Products division (conveyors, loaders, sorters, inspection stations) and a Robotics Division encompassing multiple technology brands. The robotics portfolio includes TECHMAN collaborative robots (cobot series for regular, medium/heavy payload, and mobile applications), PANDA Robotics (laser marking and soldering), and Seamark X-Ray Inspection/Component Counting systems. The core robotic capabilities span robotic soldering (organized into Eco, E, N, F, and M series differentiated by power/tier), robotic dispensing, robotic screw driving, and mobile robot solutions. Supporting the robots are QUICK-brand soldering equipment (stations, rework tools, fume extraction, anti-static systems) and complementary services including proof-of-concept soldering, laser marking testing, and solder spool perforation. A recent nuclear sector partnership with Westinghouse extends the portfolio to AP1000/AP300 reactor automation projects.

Differentiator

Problem solved

Functional benefit

Brands

• PROMATION USA: North American headquarters operating under the main company brand
• TECHMAN USA
• PANDA Robotics
• SEAMARK USA
• Seamark
• QUICK
• Official Robot Center

Products and services

• PCB Handling Products Complete line of conveyor handling systems for electronics manufacturing including bare board loading stations, magazine line loaders/unloaders, inspection stations, transfer conveyors, PCB buffering, wave load/unload conveyors, turning stations, inverter stations, accumulation stations, shuttle gates, dual lane conveyors, post-SPI/AOI sorting systems, barcode scanning conveyors, flat/mesh belt conveyors, and large platform LED systems.
• Robotics Division Official robot and cobot source for electronics manufacturing, encompassing robotic soldering, dispensing, screw driving, laser marking, and mobile robot solutions under TECHMAN and PANDA brands.
• Robotic Dispensing Solutions Automated dispensing robot line including ET8283, ET8253N, ET8353N, ET8383, ET8483, ET8583YA, ET8384, ET8484, ET8393SF, ET8493SF, ET8593 dispensing robots and the QS-800 high-speed in-line dispensing solution for electronics manufacturing.
• Robotic Screw Driving Solutions Automated screw driving robots featuring 3-axis high precision motion gantry with adjustable controls. Includes various torque drivers, power supplies, torque monitoring controls, and auto screw feeders (Air Pass-through Blow Type and Vacuum Pick and Place Type), supporting robotic screw driving systems including ET72H3KA, ET7383K, SN7353K, C100 and related models.
• Robotic Soldering (Service Program) IPC Certified robotic soldering service piloted by IPC Certified Specialists with factory training on all soldering equipment. Includes complimentary proof-of-concept soldering services with sample soldering, video capture, magnified inspection, quality grading, and Soldering Lab Documentation to plan projects and justify ROI.
• Intelligent Mobile Robot Solutions Intelligent material handling equipment including AMR Magazine Line Loaders and Unloaders for autonomously populating production lines with PCBs. Features fully automatic magazine loading and adjustable pitch (10mm to 50mm), SMEMA interface and PLC tracking.
• TECHMAN Collaborative Robots Cobots with built-in vision systems (TMvision), TMflow programming, and automatic safety halt mechanisms. Includes regular payload (TM5-700, TM5-900), medium/heavy payload (TM12, TM14, TM16, TM20), and mobile robot series. Complies with ISO 10218-1:2011 and ISO/TS 15066:2016 safety requirements.
• PANDA Robotics Advanced robotic solutions brand for laser marking and soldering. PANDA Intelligent Robotic Soldering features dynamic vision alignment, dual articulating robot end-effector, on-board nitrogen generator, and MES data output capability.
• Seamark X-Ray Inspection & Component Counting Industry 4.0 compliant SMT equipment including microfocus X-ray inspection machines (offline and inline, including 3D/CT), X-ray SMD reel counters, and smart storage systems (racks, towers, warehouses). XC-1000 features AI algorithm for 99.99% counting accuracy.
• QUICK Soldering Equipment Complete line of soldering equipment including stations (TS1200, TS2200, TS2300, 3202, 376DI), rework stations (TR1100, TR1300), solder pots (100-6C, 100-15S), hot air guns (885, 957D), hot plates (870), infrared preheat stations (854), fume extraction systems, anti-static ionizing fans, ESD testing stations, thermometers, and solder wire perforation systems.
• Eco Series Soldering Robots Entry-level fixed configuration soldering robots featuring 150 Watt industrial grade soldering iron, precision solder feeding station, integrated solder tip cleaning station, compact footprint, and easy 'Point and Teach' programming.
• E Series Soldering Robots Most popular and best-selling soldering robot line. Features high efficiency solder tip cleaning station and precision solder feeding technology.
• N Series Soldering Robots Flexible soldering platforms designed for diverse deployment with 150-320 Watt high performance soldering technology and high precision solder feeding station.
• F Series Soldering Robots Performance soldering robots featuring performance solder tip cleaning station and ultra-high precision solder feeding station. Supports optional upgrades including multi-head configuration and dynamic vision alignment kit.
• M Series Soldering Robots Gold standard robotic soldering featuring dynamic vision alignment with model matching, 180 Watt high performance soldering, HD process viewing camera kit, solder tip correction, dual solder tip cleaning stations, end-effector fume extraction, integrated HMI touchscreens (cobot ready), and ultra-high precision solder feeding station.
• S100-P4 In-Line Soldering Robot 4-axis in-line soldering machine with hot iron system, closed loop temperature sensor (50-500°C), 150W power supply, wire perforating solder feeder, automatic width conveyor bed, adjustable end effector, and tip cleaning station.
• 9733D PRO MODEL Soldering Cell High volume production soldering cell featuring dual hot irons with closed loop temperature sensor, 180W power supply (up to 420°C), automatic solder feeders, dual tip cleaning stations, heated N2 soldering kit, HD process viewing camera kit, and table-top N2 generator.
• 9544CJ PRO MODEL Soldering Robot Hot iron soldering robot with closed loop temperature sensor, 180W power supply capability, automatic solder feeder with wire perforation for flux core out-gassing, dual tip cleaning stations.
• 9744CJ PRO MODEL Soldering Robot High-volume soldering solution for contract manufacturing featuring hot iron system with closed loop temperature sensor, 180W power supply (up to 420°C), automatic solder feeder with perforation technology, dual tip cleaning stations.
• 9R393T Molten Drop Soldering Robot Molten drop soldering robot featuring 300W power supply (up to 500°C), patented constant wire feed system for stable feeding, slim profile iron for hard-to-reach locations, reduces solder splatter and solder ball defects.
• 9N393W Hot Air Soldering Robot Non-contact soldering robot using heated nitrogen vortex for localized convectional heat reflow. Features 300W power supply (50-500°C), variable movement range (200x200mm to 400x400mm), air volume control (0-4L/min).
• XC-1000 X-Ray Reel Counter Micro-focus X-ray full-automatic counting machine using AI algorithm software to quickly count components in material reels. Features 99.99% counting accuracy, MES data upload capability, and automatic label printing. Measurable reel diameter 7-15 inches.
• Mobile Robot Line Loading (AMR) AMR Magazine handler for autonomously populating production lines with PCBs. Placed before screen printer or bare PCB line loading station with SMEMA interface and PLC tracking.
• Mobile Robot Line Unloading (AMR) AMR Magazine handler for autonomous line unloading. Transfers PCBs from end-of-line to secondary processing, offline testing stations, or intelligent factory transport. Features automatic magazine loading and adjustable pitch (10-50mm).

Quantifiable outcome

• 99.99% counting accuracy for X-ray component counting
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature12 records

Partnerships

One partnership is on record.

• Westinghouse Electric CompanymajorStrategic or Co-development Partner · 4 December 2025Westinghouse Electric Company and PROMATION Ltd signed a memorandum of understanding (MoU) to support nuclear new-build projects in Canada and globally. The agreement enables PROMATION to provide robotics, tooling, and equipment for Westinghouse's AP1000 and AP300 nuclear reactor projects, with potential economic benefits for Canada. This represents a significant expansion into the nuclear energy sector for PROMATION's automation technology.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjKi1_rUM2q2pAiAO626yDw
• Xx.com/promationusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMATION