Yashili
Yashili is a New Zealand-based manufacturer of infant, toddler, and adult nutritional formulas, operating from Pokeno with a 51-100 employee workforce. The company serves specialty nutrition end-markets, though no customers, channels, or financials are publicly disclosed.
- Company typePrivate
- Founded2012
- HeadquartersPokeno, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yashili does
Yashili manufactures and supplies infant, toddler, and adult formulas. The company is headquartered in Pokeno, New Zealand, was founded in 2012, and operates with a workforce of 51-100 employees. Its website is yashili.co.nz.
The available source material is extremely limited: the company's website currently displays only a "Notice of website migration" and a proposed landing-page draft dated September 2025, with no published product catalog, no disclosed certifications, no management team listing, no customer references, no distribution channel detail, and no financial disclosures. The firm's corporate structure, ownership, parent-affiliation status, and operating geographies beyond New Zealand are not stated in the input. Revenue, funding history, partnerships, awards, patents, and regulatory actions are all empty in the source data.
Given this thin evidence base, any description beyond the core function is necessarily constrained. What can be said with confidence is that Yashili is a New Zealand-based specialty nutrition manufacturer operating in the regulated dairy/formula category, serving the infant, toddler, and adult end-markets, with a modest employee footprint consistent with a small-to-mid specialty producer rather than a mass-market FMCG player. The lack of disclosed customers, channels, or financial data means the company's commercial scale, competitive positioning, and trajectory cannot be substantiated from the input.
Yashili firmographics
Firmographics- Name
- Yashili
- Website
- https://yashili.co.nz
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 51–100 employees
- Short description
- Yashili is a New Zealand-based manufacturer of infant, toddler, and adult nutritional formulas, operating from Pokeno with a 51-100 employee workforce. The company serves specialty nutrition end-markets, though no customers, channels, or financials are publicly disclosed.
- Ownership category
- akta.pro rank
Yashili industry classification
Industry- Product category
- Infant and Toddler Formula Manufacturing
- NAICS
- Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Standard Infant Formula Manufacturing (Cow Milk–Based) (AFAHAHAA)
- akta.pro secondary industries
- Follow-On & Growing-Up Milk Formula Manufacturing (Stage 2/3+) (AFAHAHAB), Infant Formula & Specialized Dairy Nutrition Manufacturing (AFAKAKAJ), Infant Formula (Standard Cow’s Milk-Based) (CRADAEAA)
Keywords
Where Yashili is headquartered
LocationHeadquarters
- HQ city
- Pokeno
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Yashili business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Yashili product offering
Product offeringCore offering
Yashili manufactures and supplies infant formula, toddler formula, and adult formula products. The company operates as a dairy nutrition manufacturer based in Pokeno, New Zealand, producing powdered and liquid nutritional formulas for different life stages.
Differentiator
Problem solved
Functional benefit
Products and services
- Infant Formula
- Toddler Formula
- Adult Formula
Companies that use Yashili
Customer profileIdeal customer profiles1 record
Yashili technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yashili partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Yashili competitors and assessment
Company assessmentDirect peers
- a2 Milk Company: NZ-listed dairy company with a sizeable infant formula and milk powder business, including China export; directly comparable as an NZ-based premium infant nutrition manufacturer.
- Synlait Milk: NZ-based dairy processor with a leading infant formula and nutritional powders business, including a long-standing supply relationship with a2; directly comparable on manufacturing base, product mix, and export markets.
- GMP Pharmaceuticals: Australia-based contract manufacturer of infant formula and nutritional powders serving brands in APAC; comparable as a smaller, specialised infant formula manufacturer competing for similar private-label and brand customers.
Regional players
- Bellamy's Organic: Tasmania-based organic infant formula and toddler food brand selling into Australia and Asia; comparable product portfolio (organic infant and toddler nutrition) though operating from a different geography.
Broad incumbents
- Danone (Nutricia): Global leader in dairy nutrition and infant formula (Aptamil, Karicare); an established incumbent with overlapping products across infant, toddler, and adult nutrition.
- Nestlé: Operates major infant formula brands (NAN, illuma) and adult medical nutrition; a broad incumbent competing across the same product categories as Yashili.
- Reckitt Benckiser (Mead Johnson): Owns Enfamil and other infant nutrition brands; a global incumbent in the infant and toddler formula category that competes with Yashili's core product lines.
- Abbott Nutrition: Produces Similac and other infant and adult nutritional products; a broad incumbent with directly overlapping infant and adult nutrition categories.
- FrieslandCampina: Dutch dairy cooperative with significant infant and adult nutrition business (Friso, Dutch Lady); comparable as a multinational dairy incumbent in infant formula.
Others
- Yashili International Holdings: Hong Kong-listed infant formula subsidiary of China Mengniu Dairy; named overlap makes it a critical reference point for branding, market positioning, and competitive context despite being a separate corporate entity.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights3 records
Customer concentration
Yashili social profiles
Digital presenceYashili financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yashili leadership team
Management profileNumber of profiles
Yashili funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yashili M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yashili
What does Yashili do?
Yashili manufactures and supplies infant formula, toddler formula, and adult formula products. The company operates as a dairy nutrition manufacturer based in Pokeno, New Zealand, producing powdered and liquid nutritional formulas for different life stages.
When was Yashili founded?
Yashili was founded in 2012. It employs 51 to 100 people.
Where is Yashili based?
Yashili is headquartered in Pokeno, New Zealand, in the Oceania region.
Who are Yashili's main competitors?
Direct peers on record are a2 Milk Company, Synlait Milk and GMP Pharmaceuticals. Bellamy's Organic is listed as a regional player. Broad incumbents are Danone (Nutricia), Nestlé, Reckitt Benckiser (Mead Johnson), Abbott Nutrition and FrieslandCampina. Yashili International Holdings is listed as an others.
Does Yashili have an API?
No public API is recorded for Yashili.
What industry is Yashili in?
Yashili's product category is Infant and Toddler Formula Manufacturing. Its primary akta.pro industry code is AFAHAHAA, Standard Infant Formula Manufacturing (Cow Milk–Based), with a secondary code of AFAHAHAB, Follow-On & Growing-Up Milk Formula Manufacturing (Stage 2/3+). Its NAICS code is 3115 and its SIC code is 2020.