Yashili

Infant and Toddler Formula Manufacturingyashili.co.nz

Yashili is a New Zealand-based manufacturer of infant, toddler, and adult nutritional formulas, operating from Pokeno with a 51-100 employee workforce. The company serves specialty nutrition end-markets, though no customers, channels, or financials are publicly disclosed.

Company typePrivate
Founded2012
HeadquartersPokeno, New Zealand
Headcount51–100
GTM typeB2C
OfferingHardware or Manufacturing

What Yashili does

Yashili manufactures and supplies infant, toddler, and adult formulas. The company is headquartered in Pokeno, New Zealand, was founded in 2012, and operates with a workforce of 51-100 employees. Its website is yashili.co.nz.

The available source material is extremely limited: the company's website currently displays only a "Notice of website migration" and a proposed landing-page draft dated September 2025, with no published product catalog, no disclosed certifications, no management team listing, no customer references, no distribution channel detail, and no financial disclosures. The firm's corporate structure, ownership, parent-affiliation status, and operating geographies beyond New Zealand are not stated in the input. Revenue, funding history, partnerships, awards, patents, and regulatory actions are all empty in the source data.

Given this thin evidence base, any description beyond the core function is necessarily constrained. What can be said with confidence is that Yashili is a New Zealand-based specialty nutrition manufacturer operating in the regulated dairy/formula category, serving the infant, toddler, and adult end-markets, with a modest employee footprint consistent with a small-to-mid specialty producer rather than a mass-market FMCG player. The lack of disclosed customers, channels, or financial data means the company's commercial scale, competitive positioning, and trajectory cannot be substantiated from the input.

Yashili firmographics

Firmographics

Name: Yashili
Website: https://yashili.co.nz
Company type: Private
Founded year: 2012
Headcount range: 51–100 employees
Short description: Yashili is a New Zealand-based manufacturer of infant, toddler, and adult nutritional formulas, operating from Pokeno with a 51-100 employee workforce. The company serves specialty nutrition end-markets, though no customers, channels, or financials are publicly disclosed.
Ownership category
akta.pro rank

Yashili industry classification

Industry

Product category: Infant and Toddler Formula Manufacturing
NAICS: Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)
SIC: Dairy Products (2020), Food And Kindred Products (2000)
akta.pro primary industry: Standard Infant Formula Manufacturing (Cow Milk–Based) (AFAHAHAA)
akta.pro secondary industries: Follow-On & Growing-Up Milk Formula Manufacturing (Stage 2/3+) (AFAHAHAB), Infant Formula & Specialized Dairy Nutrition Manufacturing (AFAKAKAJ), Infant Formula (Standard Cow’s Milk-Based) (CRADAEAA)

Keywords

Infant formula
Toddler formula
Adult nutrition
Dairy nutrition
Nutritional products

Where Yashili is headquartered

Location

Headquarters

HQ city: Pokeno
HQ country: New Zealand
HQ region: Oceania

Markets served

Yashili business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales

Yashili product offering

Product offering

Core offering

Yashili manufactures and supplies infant formula, toddler formula, and adult formula products. The company operates as a dairy nutrition manufacturer based in Pokeno, New Zealand, producing powdered and liquid nutritional formulas for different life stages.

Differentiator

Problem solved

Functional benefit

Products and services

Infant Formula
Toddler Formula
Adult Formula

Companies that use Yashili

Customer profile

Ideal customer profiles1 record

Yashili technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Yashili partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights1 record

Yashili competitors and assessment

Company assessment

Direct peers

a2 Milk Company: NZ-listed dairy company with a sizeable infant formula and milk powder business, including China export; directly comparable as an NZ-based premium infant nutrition manufacturer.
Synlait Milk: NZ-based dairy processor with a leading infant formula and nutritional powders business, including a long-standing supply relationship with a2; directly comparable on manufacturing base, product mix, and export markets.
GMP Pharmaceuticals: Australia-based contract manufacturer of infant formula and nutritional powders serving brands in APAC; comparable as a smaller, specialised infant formula manufacturer competing for similar private-label and brand customers.

Regional players

Bellamy's Organic: Tasmania-based organic infant formula and toddler food brand selling into Australia and Asia; comparable product portfolio (organic infant and toddler nutrition) though operating from a different geography.

Broad incumbents

Danone (Nutricia): Global leader in dairy nutrition and infant formula (Aptamil, Karicare); an established incumbent with overlapping products across infant, toddler, and adult nutrition.
Nestlé: Operates major infant formula brands (NAN, illuma) and adult medical nutrition; a broad incumbent competing across the same product categories as Yashili.
Reckitt Benckiser (Mead Johnson): Owns Enfamil and other infant nutrition brands; a global incumbent in the infant and toddler formula category that competes with Yashili's core product lines.
Abbott Nutrition: Produces Similac and other infant and adult nutritional products; a broad incumbent with directly overlapping infant and adult nutrition categories.
FrieslandCampina: Dutch dairy cooperative with significant infant and adult nutrition business (Friso, Dutch Lady); comparable as a multinational dairy incumbent in infant formula.

Others

Yashili International Holdings: Hong Kong-listed infant formula subsidiary of China Mengniu Dairy; named overlap makes it a critical reference point for branding, market positioning, and competitive context despite being a separate corporate entity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

Yashili financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Yashili leadership team

Management profile

Number of profiles

Yashili funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Yashili M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yashili

What does Yashili do?

When was Yashili founded?

Yashili was founded in 2012. It employs 51 to 100 people.

Where is Yashili based?

Yashili is headquartered in Pokeno, New Zealand, in the Oceania region.

Who are Yashili's main competitors?

Direct peers on record are a2 Milk Company, Synlait Milk and GMP Pharmaceuticals. Bellamy's Organic is listed as a regional player. Broad incumbents are Danone (Nutricia), Nestlé, Reckitt Benckiser (Mead Johnson), Abbott Nutrition and FrieslandCampina. Yashili International Holdings is listed as an others.

Does Yashili have an API?

No public API is recorded for Yashili.

What industry is Yashili in?

Yashili's product category is Infant and Toddler Formula Manufacturing. Its primary akta.pro industry code is AFAHAHAA, Standard Infant Formula Manufacturing (Cow Milk–Based), with a secondary code of AFAHAHAB, Follow-On & Growing-Up Milk Formula Manufacturing (Stage 2/3+). Its NAICS code is 3115 and its SIC code is 2020.