What The Data School does

The Data School is the training and talent-placement arm of The Information Lab, a London-headquartered private limited company. Founded in 2015, The Data School runs a paid four-month intensive training programme that teaches consultants data analytics tooling including Tableau, Alteryx, Snowflake, Power BI, and SQL, combining classroom instruction with real client project work delivered by industry-experienced coaches. Following training, consultants enter a two-year placement cycle rotating through three to four client engagements, effectively functioning as a managed analytics services and talent-as-a-service platform for enterprise clients.

The company's business model is professional services revenue generated through consultant placement fees billed to client organisations. Trainees are paid during the four-month training period, after which the company bills clients at consultant day-rates (specific programme fees are not publicly disclosed). GTM is sales-led and enterprise-focused, with direct engagement from large organisations seeking to augment their analytics capacity. Named clients include PwC, JLL, BCG, KPMG, UBS, the National Trust, LNER, Inmarsat, Aldermore Bank, and Solar Turbines, spanning professional services, financial services, real estate, transport, and non-profit verticals.

The company operates from three offices — London (UK headquarters at 25 Watling Street, EC4M 9BR), Hamburg (Germany), and New York (USA) — and serves markets in the UK, Germany, the US, and Australia. It has trained hundreds of consultants across 55+ London cohorts since inception, holds 2024 Alteryx Partner of the Year EMEA and Tableau Community Impact recognition, and operates as a privately held subsidiary of The Information Lab with no disclosed external funding.

Name

The Data School

Legal name

The Data School

Website

https://thedataschool.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

The Data School is the training arm of The Information Lab, running a four-month paid analytics programme followed by two-year client placements. It trains consultants on Tableau, Alteryx, Snowflake, Power BI, and SQL for enterprise clients across the UK, Germany, and US.

Ownership category

akta.pro rank

Product category

Data Analytics Training Services

NAICS

Computer Training (611420), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Data Science & Analytics Learning Platforms (EDAFANAG)

akta.pro secondary industries

Data, Analytics & Business Intelligence (SQL, BI Tools, Reporting) (EDABAFAD), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

Keywords

• Data analytics training
• Business intelligence training
• Consultant placement services
• Data visualization courses
• Analytics consulting services

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Programme Revenue: The Data School is a paid training programme. The company pays trainees during the four-month training period, then generates revenue through consultant placements at client organisations.
2. Consultant Placement Fees: After completing training, consultants work on 3-4 client placements over two years. The company places consultants with organisations including PwC, JLL, BCG, KPMG, National Trust, and UBS, generating revenue through these engagements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

The Data School is the training arm of The Information Lab and operates a paid four-month intensive training programme in data analytics, followed by a structured two-year placement cycle during which each consultant is embedded with 3-4 different client organisations. The curriculum covers Tableau, Alteryx, Snowflake, Power BI, and SQL, combining classroom teaching with hands-on client projects delivered by industry-experienced coaches from offices in London, Hamburg, and New York.

Product overview

The Data School is a paid training program — not a software product company. Its offering consists of a 4-month intensive in-office training period followed by 2 years of client placements (3–4 placements), delivered from offices in London (UK), Hamburg (Germany), and New York (US). During training, consultants learn data analytics technologies including Tableau, Alteryx, Snowflake, and Power BI through client projects and mentorship. Blog posts, produced as part of the training curriculum, are published on the website and serve as a knowledge-sharing resource for the broader data community. No branded software product, SaaS platform, or standalone digital product with a named product portfolio was identified in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• The Data School Training Programme Paid four-month intensive training programme that teaches data analytics tools (Tableau, Alteryx, Snowflake, Power BI, SQL) through a combination of classroom teaching and hands-on real client projects, delivered by industry-experienced coaches. Trainees are compensated during training and selected through a rigorous Tableau Public application process that tests curiosity, passion, and data skills. Intended for individuals seeking a career springboard into data analytics and data engineering.
• Consultant Placement Service Structured post-training placement programme in which trained Data School consultants are embedded with client organisations for two-year engagements, typically completing 3-4 placements across different industries (e.g., PwC, JLL, BCG, KPMG, National Trust, UBS). Provides organisations with pre-trained Tableau/Alteryx/Snowflake/Power BI talent ready to contribute immediately on analytics, dashboarding, and visualisation projects.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Information LabcoreStrategic or Co-development PartnerThe Data School is the training arm of The Information Lab. The Information Lab is the leading Tableau and Alteryx partner across Europe and beyond, and has also established partnerships with Snowflake. The Information Lab creates The Data School to train the next generation of data analysts.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Springboard: Online mentor-led data analytics, data science, and AI career tracks with job guarantees and 1:1 coaching. Directly comparable as a career-launch data training provider targeting career-changers with employer-aligned curriculum.
• Thinkful (Chegg): Online tech and data analytics bootcamp offering mentor-led training with dedicated career coaching and job placement support. Comparable in paid cohort-based data analytics curriculum and career-launch positioning.
• DataCamp: Online data science and analytics learning platform serving individual subscribers and enterprise teams with self-paced curriculum in Python, SQL, Tableau, and Power BI. Comparable on curriculum overlap (Tableau, BI tooling) and enterprise upskilling use case, with a different delivery model.
• General Assembly: Global tech and data training provider offering cohort-based bootcamps in data analytics, data science, and software engineering with career coaching and employer partnerships. Comparable in operating model and target learner/employer segments.
• Flatiron School: Data science and analytics bootcamp operator offering immersive paid training programs with career placement support, operating across multiple US/UK cities. Directly comparable as a cohort-based, career-launch data training provider, though with broader coding curriculum.
• Le Wagon: International coding and data bootcamp operator with campuses in 40+ cities running paid cohort-based programs with career support. Comparable as a multi-region cohort-based data training provider serving career-changers and enterprise upskilling.

Emerging players

• Correlation One: Data and AI training provider specializing in employer-sponsored programs (e.g., with major US enterprises and government). Comparable in working with enterprise customers on data talent upskilling, though focused on shorter-format programs.
• Ironhack: Global bootcamp operator offering data analytics and web development bootcamps with career services across Europe and the Americas. Comparable on multi-region cohort-based data analytics training with employer placement focus.
• The Data Incubator: Fellowship-style data science training program focused on placing graduates into data roles at enterprises. Comparable in training-plus-placement model and enterprise customer focus, though US-centric.

Broad incumbents

• Tableau (Salesforce) Learning Programs: The tool vendor itself runs free and paid Tableau training, certification, and academic programs. Comparable in delivering Tableau curriculum, though operating as the platform owner with broader scope rather than a specialized talent placement company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dataschooluk
• Facebookfacebook.com/dataschooluk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Data School